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STEAL OUR IDEAS. PLEASE.

Find success through the whole brand lens. Download the State of the Whole Brand
today.

Download the full report today!

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BARKLEYOKRP HEALTH INNOVATIONS

USING HUMANITY TO UNLOCK BREAKTHROUGH GROWTH + TRANSFORMATION.



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HOW WE DO IT.

We work with leading category executives to approach challenges and
opportunities with a design-build mentality that is rooted in evidence-based
intelligence, and applies structure and requirements through the development and
“build” of in-market ideas. 

We lead and support initiatives from intelligence-to-market, providing clients
and their teams with strategic oversight, program support and tangible
decision-making to avoid barriers and translation issues often encountered in
the category.

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WHY BARKLEYOKRP HEALTH INNOVATIONS

BarkleyOKRP is in the business of growing companies through a deep understanding
of modern consumers and through WHOLE BRAND THINKING™. 

Our Health Innovations group is the tip of the spear of that effort and is
deeply ingrained with clients in shaping future growth and competitive
advantage.  

We believe human insights are the single biggest untapped advantage for creating
breakthrough growth and transformation for healthcare organizations and the
category at large.

WHAT WE BELIEVE

Areas where we contribute to client innovation

 1. One-Size-Fits-One

 2. A.I.M. Before You Fire

 3. Win Inside to Win Outside™

 4. Inclusive : Innovation as Insight : Idea

 5. Don’t Just Create → Activate




FAST FACTS

 * 7
   
   net-new brands taken to market.

 * 42
   
   healthcare clients served.

 * $113M
   
   funds secured for client innovations.


CAPABILITIES

Strategic Planning: If you don’t have a clear and differentiating strategy,
innovation isn’t going to be very effective. We help you develop plans that are
impactful, effective and innovation-accelerating.

Growthspotting + Futurecasting: We use data and insights to pinpoint the
whitespace opportunities relative to your customer and competitive landscape.

Solution + Financial Modeling: From conjoint studies to demand landscapes to pro
formas, we put the rigor around key assumptions to de-risk your innovation
efforts.

Human Insight + Problem ID: Rather than falling in love with a solution, we
start by falling in love with the problem through the gathering of insights in a
mixed method approach (qualitative and quantitative).

Design + Development: We design and develop brands, products, services and
experiences using human-centered design methodologies, blueprinting, rapid
prototyping and requirements gathering to outline new businesses or transform
existing.

Go-To-Market Activation: We stand up and supplement the in-market presence of
new products, services and brands in avenues ranging from operational to
marketing.

Culture & Operating Model Strategy: An element often overlooked but critical to
success. As such, it sits at the heart of everything we do. Without purposeful
focus on the environment surrounding your strategy and innovation, even the best
concepts can be watered down or rendered obsolete.

CONTACT US

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EXPERTS

See more
Sam Meers
EVP / Healthcare + Finance
LinkedIn
Jason Spacek
EVP / Health Innovations
LinkedIn
Jimmy Keown
VP / Growth Strategy Director
LinkedIn
Ken Chang
Director / Health Innovations
LinkedIn
Certified B Corporation ™
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