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BONDHOLDER BREAKFAST - HUMBER BUSINESS WEEK 2024

3rd June 2024
8:00am - 10:30am
MKM Stadium, Walton Street, Hull, HU3 6HU

Revolutionary, Resourceful, Real and Remarkable.

On a momentous Monday, the sold-out MKM Stadium in Hull became a hub of
excitement and inspiration as the ‘Unveiling of the Humber Place Brand’ event
kicked off Humber Business Week 2024. 




The event was a powerful convergence of business leaders and local stakeholders,
united by a shared goal: to shape a prosperous future for the Humber region.  

The event opened with an emotive video, capturing the hopes and aspirations of
the Humber's residents. Voices of both adults and young people echoed through
the hall, sharing dreams of a brighter future. The emotive responses from the
audience were evident, with many capturing the moment on their phones.  

Following the video, Diana Taylor, Managing Director of Future Humber, delivered
a passionate address to attendees. She said: “As Future Humber and Bondholders,
we are united in building a positive profile for Humber and shaping a prosperous
future.”  




She then emphasised the importance of empowering the community, saying, “We must
give people within the Humber wings to fly and deep, strong roots so they are
proud of the the place they call home. I know for many of you here today, you
share this passion for making our vision a reality.” 

Diana expressed gratitude to the supporting strong, pan-regional Place Steering
Group for their dedication in developing and endorsing the brand values. She
underscored the urgency of the launch, highlighting the need for the Humber to
stay competitive in attracting talent, investment, visitors, and students. "We
cannot stand still as cities and regions around the world are evolving at
speed," she said. 

Following Diana’s speech, Wayne Hemingway, founder of Hemingway Design, took to
the stage to delve into the significance of place branding. He said: “Place
branding is not about a logo or a flash-in-the-pan marketing campaign. Towns,
cities, and regions are known for something distinct—it’s what they do and what
they are known for.” 




Wayne then emphasised that place branding enhances perceptions and lived
experiences, focusing decision-making to align with the unique attributes of the
Humber. 

Wayne also acknowledged the contributions of 665 survey respondents, 300
participants in focus groups, and almost 50 individual interviews conducted over
the past year, stressing the importance of this diverse and comprehensive
feedback. "This is deep and thick data from across 13 different countries. It’s
vital we understand how people perceive our place, even if not all feedback is
positive," he noted. 

A second video reinforced the theme of collective action, showcasing a diverse
range of speakers and vibrant images of the Humber. The message was clear: the
Humber is a region of changemakers, shaping its future together. 

The event then highlighted the core brand values of the Humber, introduced by
key members of the steering group: 

Andy Sykes, Plant Director at Siemens Gamesa, represented the value of
Revolutionary: "Embracing the spirit of the estuary—bold, dynamic, and
ever-evolving. Being revolutionary has defined our past, it continues in the
present and will carry on through the future.”  




Deb Oxley OBE, Board Member for Future Humber, embodied the value of
Resourceful: "When others see challenges, we see opportunities. The Humber has
always had a ‘can do’ attitude—quietly confident and smartly resourceful in
finding solutions to global problems." 




Charlotte Bowen, Founder and Creative Director of The Culture House, showcased
the value of Real: "We have integrity, and someone will soon tell you if you’ve
crossed the line. We wear our hearts on our sleeves, but we have business
acumen. This is all part of our identity.” 




Nina Stobart, Communications and Public Affairs Lead at Phillips66, highlighted
the value of Remarkable: "If someone says that’s remarkable, you look. It’s not
bragging, it’s fact. We see challenges to overcome and we go for it.” 




Wayne Hemingway then brought these values together, encouraging everyone to
embody and promote them beyond the event. The session continued with an
interactive segment led by Amy Lewis, Place Consultant at CTConsults, where the
audience evaluated a local project—Projekt Renewable Grimsby— for impact and
on-brand behaviour, based on these newly introduced brand values. 




Alex Wright, Co-Founder & MD of Knapton Wright, described the project’s mission
to bridge industry and community, catalyse green economic regeneration, and
inspire local youth about sustainable energy. The audience provided constructive
feedback, suggesting enhancements to make the project even more remarkable.
However overall the project scored well, suggested it is both on-brand and high
impact in relation to the new place brand.  

As the event drew to a close, Diana Taylor returned to emphasise the vital role
each individual plays in demonstrating these values across all aspects of life
in the Humber. A final video, rich with imagery and voices celebrating the
region’s healthcare, offshore wind opportunities, and more, concluded with the
powerful message “One Humber.” The room resonated with a sense of unity and a
shared journey ahead. 




It’s up to us all now to take collective action: 

 * Access the toolkit – share it with your teams and networks  
 * Try out the brand filter   
 * Share your projects of impact with us 





BONDHOLDERS AND TALENT+ EVENTS

Bondholders


CELEBRATING 30 YEARS OF BONDHOLDERS

27th - 27th June 2024
6:00pm - 9:00pm
Stage @TheDock, Tech Campus, Hull, HU1 1UU
Future Humber
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