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 * French Edition

APRIL 9 & 10, 2024 EDT (NY TIME)




THE SEO AND CONTENT MARKETING CONFERENCE

 

EMPOWER YOUR ONLINE PRESENCE: STRATEGIES FROM THE EXPERTS


NEIL PATEL


GERRY WHITE


ADELLE KEHOE


KEVIN INDIG


ELI SCHWARTZ


SARAH PRESCH

Register here
+4,000 attendees 2 days 12 conferences100% online & free


SEEN ON




MAXIMIZE YOUR ROI WITH THE MOST EFFECTIVE SEO & CONTENT STRATEGIES

SEO Square is no ordinary online event.
It brings together the most brilliant experts in their field, all for free!
Their goal for this second US edition: to help you be more competitive on 2
ultra-powerful growth levers: SEO and Content. Each conference showcases proven
strategies, testimonials and tactics ready for immediate implementation in your
company. You’ll leave armes with actionable ideas to grow your business and
maximize your ROI.


April 9 – 2024April 10 – 2024

April 9 – 2024

9am – 9:50am
(NY – EDT)

50 min

Marketing trendsIA MarketingData driven marketingMarketing strategyContent
Marketing


15 MARKETING TRENDS YOU CAN’T IGNORE IN 2024



The marketing game is constantly changing. What worked last year might not work
today. In this lecture, Neil will reveal 15 key trends you need to know in 2024
to stay ahead. He’ll cover areas like AI, data-driven strategies, and the latest
in social media and content creation. Discover how these trends are transforming
marketing and leverage them to build genuine connections with your customers,
taking your marketing from good to great. Forget outdated tactics and embrace
the future! Learn fresh and practical strategies to take your marketing to the
next level and become the marketer your competitors envy.

Neil Patel
Co-Founder & SEO Expert
| NP Digital

April 9 – 2024

10am – 10:50am
(NY – EDT)

50 min

Marketing trendsData driven marketingMarketing strategyContent Marketing


BECAUSE NO ONE LIES TO THEIR SEARCH BAR: HOW SEARCH INSIGHTS LEADS TO SEO
EVANGELISM 



Discover the secrets of evangelizing SEO within large organizations from Stephan
Bajaio, Former Conductor co-founder and Chief Evangelist, SEO veteran with over
20 years of pioneering SEO for top Fortune 500/Internet Retailer 1000 brands.
SEO is often relegated to a reactive, tactical role, confined to chasing
algorithms and keywords. However, with a deeper understanding of search
intelligence, you too can transform search insights into search evangelism. This
session promises invaluable lessons for any business aiming to implement a
winning organic strategy, tailored for CMOs, SEO professionals, and Content
Managers seeking to elevate their SEO game.

Stephan Bajaio
CEO, Co-Founder 
| VibeLogic

April 9 – 2024

11:00am – 11:50am (NY – EDT)

50 min

Global SEOLocal SEOInternationalGrowth


FROM LOCAL TO GLOBAL: GROW YOUR BUSINESS BY MASTERING SEO!



Unlock your growth potential by crossing borders with an effective international
SEO strategy. Chris Philip, VP Lead SEO at Dentsu, and Corentin Mirande, Head of
International Development at Semji, will share all the keys to succeeding in
this challenge and conquering SERPs abroad. Learn directly from the experts how
to orchestrate your resources, avoid pitfalls and navigate multicultural
challenges to triumph in new markets. This conference is your gateway to
concrete solutions and proven strategies to accelerate your international
expansion with confidence.

Chris Philp
Lead SEO
| Dentsu

Corentin Mirande
Head of International Development
| Semji

April 9 – 2024

12:00pm – 12:50pm (NY – EDT)

50 min

SearchSEOROIMeasure


MEASURING SEO SUCCESS FOR INTERNAL BUY-IN



SEO knowledge varies across organizations, making it essential to measure its
impact and communicate it in simple terms for stakeholder buy-in. Join us to
discover how to assess the impact and ROI of your SEO initiatives and learn from
Craig Harkins of Costar and Matthew O’Such of Getty Images on securing
stakeholder support for SEO strategies.

Frank Vitovitch
Global VP of Solutions Consulting
| Botify

Craig Harkins
Director of SEO and Content
| Apartments.com at CoStar Group

Matthew O’Such
VP of SEO
| Getty Images

April 9 – 2024

2:00pm – 2:50pm
(NY – EDT)

50 min

AISEOTrendsContent2024


FIRESIDE CHAT WITH ELI SCHWARTZ



Join us a for a live Q&A where we ask Eli about how product-led SEO is impacted
by AI, trends for the future and so much more.

Eli Schwartz
Growth Advisor and SEO Strategic Consultant

April 9 – 2024

3:00pm – 3:50pm (NY – EDT)

50 min

CROPersonalizationConversionsCheckout funnel


FINDING EXPERIMENTATION HOTSPOTS ON YOUR WEBSITE



Let AB Tasty be your website tour guide to share the most interesting and
best-performing optimization tricks learned from our customers. Featuring
insights from well-performing tests, our experienced CSM Managers will highlight
the key areas to test for your home page, PDP, PLP, add to cart and checkout
funnel. With examples from across the range of AB Tasty’s clients, Nick and
Justin will give you pointers on: how to improve each page, tests that have been
proven to work, main areas of friction that can occur, and best practice for
test ideas. Whether it’s for mobile, app, or desktop – we’ll give you the
lowdown on how to get your site up to speed using experimentation as your guide.

Nick Stratton
Enterprise Customer Success Manager
| AB Tasty

Justin Trout
Commercial Customer Success Manager
| AB Tasty

April 10 – 2024

9:00am – 9:50am
(NY – EDT)

50 min

GoogleAIContent Marketing


HOW GOOGLE FIGHTS THE AI CONTENT WAVE



You cannot put the genie back into the bottle. AI content is a thing. If you do
it well, you can drive significant traffic. If you do it poorly, you can ruin
your brand and domain. Google has specific mechanics in place that regulate the
amount of AI content in the search results. In this deck, Kevin present examples
of AI content that work well and what Google does to not drown in a sea of
commodity AI content.



Kevin Indig
Growth and SEO Advisor
| Shopify, Atlassian…

April 10 – 2024

10:00am – 10:50am (NY – EDT)

50 min

WorkshopCMOAILeader


TOWARDS SEO LEADERSHIP: AMPLIFYING YOUR MARKET STRATEGY WITH AI



Join our exclusive webinar to discover how AI can elevate your SEO strategy
beyond content creation to informed decision-making. Led by Nicolas Nguyen, SEO
expert and Semji co-founder, learn how AI’s deep competitive analysis can
position you as a market leader. This session offers a groundbreaking AI-based
method for redefining competitive advantage with strategic insights.

Nicolas Nguyen
Co-founder and SEO expert
| Semji

Corentin Mirande
Head of International Development
| Semji

April 10 – 2024

11:00pm – 11:50pm (NY – EDT)

50 min

SERPDataE-commerceSearch intent


UNVEILING THE SEO STRATEGIES BEHIND USA’S FASTEST GROWING ECOMMERCE COMPANIES



Join us as we reveal ecommerce companies with the biggest organic traffic growth
in the USA. We’ll then delve into the data and SEO strategies of the most
successful companies and share actionable insights, best practices and unique
SERP features to target in 2024.

Adelle Kehoe
Director of Content Marketing
| Similarweb

Baruch Toledano
VP, GM Digital Marketing Solutions
| Similarweb

April 10 – 2024

12:00pm – 12:50pm
(NY – EDT)

50 min

CROSEOUXSERP


COGNITIVE BIASES – HOW TO USE PSYCHOLOGICAL THEORIES TO IMPROVE YOUR SEO



Cognitive biases affect us all, even if we don’t like to admit it! In my talk, I
will guide you through a number of cognitive biases that impact the work we do
as SEOs which will in turn help you to create better campaigns.


Sarah Presch
Digital Marketing Director
| Dragon Metrics & Brighton SEO Speaker

April 10 – 2024

2:00pm – 2:50pm
(NY – EDT)

50 min

Global SEOData-driven


MARKETING DATA, FAST AND SLOW



Modern organizations need a combination of strategic insights and tactical
execution to move their marketing agendas forward. Evan will discuss how
data-powered decisions at all levels of the organization allow you to act fast,
improve long term decision-making and increase ROI for every piece of content
created.

Evan Kaeding
Global Director of Solution Engineering
| Supermetrics

April 10 – 2024

3:00pm – 3:50pm  (NY – EDT)

50 min

SEOOpportunitiesSERPDataUXXML Sitemaps


8 STRANGE THINGS ON WEBSITES THAT GET STILL SEEM TO GET NEGLECTED, YOU WON’T
BELIEVE NUMBER 4



Whilst we are familiar with XML Sitemaps, do we understand the opportunities in
them, do you know there are two other fun assets file that improves your UX and
when we look at the SERP are we truly taking advantage of everything within it?
Gerry White who is the VP of Growth at Mirador Local and an SEO specialist of
many years talks through the fun things that are frequently hidden away in
websites and often left unchecked, often with default values or blocking
something, how can we analyse, optimise and verify these files, pages and
opportunities to make sure that they are working for best effect in 2024.

Gerry White
VP of Growth and SEO specialist
| Mirador Local


SIGN UP FOR FREE




OVER 2,000 ATTENDEES EXPECTED

Whether you are marketing managers, SEO or Content managers, traffic managers,
entrepreneurs, the development of your brand visibility and your business
depends on your strategic choices. You cannot accomplish this quest for success
alone, or at least not without following the right tactics.

MarketingDigitalSEOContentTraffic ManagerLeaders



PARTICIPATE IN THE SEO EVENT OF THE YEAR

Register here


SNEAK PEEK: OUR AMAZING SPEAKERS!


NEIL PATEL

Co-Founder | NP Digital

 * 
 * 


GERRY WHITE

VP of Growth, SEO specialist | Mirador Local

 * 


BARUCH TOLEDANO

VP, GM Digital Marketing Solutions | Similarweb

 * 


CHRIS PHILP

Lead SEO | Dentsu

 * 
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FRANK VITOVITCH

Global VP of Solutions Consulting | Botify

 * 
 * 


CORENTIN MIRANDE

Head of International Development | Semji

 * 
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KEVIN INDIG

Growth Advisor

 * 


STEPHAN BAJAIO

CEO, Co-Founder | VibeLogic

 * 
 * 


EVAN KAEDING

Global Director of Solution Engineering | Supermetrics

 * 
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JUSTIN TROUT

Commercial Customer Success Manager | AB Tasty

 * 
 * 


CRAIG HARKINS

Director of SEO and Content| Apartments.com at CoStar Group

 * 
 * 


NICOLAS NGUYEN

Co-founder and SEO expert | Semji

 * 
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ELI SCHWARTZ

Growth Advisor and SEO Strategic Consultant

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ADELLE KEHOE

Director of Content Marketing | Similarweb

 * 
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SARAH PRESCH

Digital Marketing Director | Dragon Metrics

 * 
 * 


NICK STRATTON

Ent. Customer Success Manager | AB Tasty

 * 
 * 


MATTHEW O'SUCH

VP SEO & Digital Marketing| Getty Images

 * 
 * 


WHAT OUR ATTENDEES THINK OF SEO SQUARE

SELIM DAHMANI

Content Marketing Manager at Hubspot

Although the event is virtual, there is a real exchange with the audience. By
bringing together mature profiles on SEO & Content subjects, SEO Square makes it
possible to collect very expert advice.

OLIVIER AMICI

Marketing Manager at Semrush

SEO Square is a must-attend event! It is a real pleasure for us to participate
in it and to be a regular partner there. This is the online SEO event not to be
missed. We find quality speakers with inspiring and tips-filled conferences!

SOPHIE D.

Web editorial manager at GRDF

Very enriching and very pleasant exercise for us, it was a pleasure! The
presentation was well organized and the speech well structured to propose a
fluid and coherent sharing.


THEY SUPPORT THIS SECOND US EDITION OF SEO SQUARE

 






BECOME A PARTNER OF SEO SQUARE

Come and develop your network with search marketing professionals!

CONTACT US


WATCH REPLAYS OF PAST CONFERENCES




QUESTIONS & ANSWERS

WHAT IS THE PURPOSE OF THE EVENT?

The purpose of SEO Square is to provide concrete and quickly actionable
solutions over two days to accelerate the business performance of your activity.

WHEN WILL THE SEO SQUARE EVENT START?

SEO Square will start on April 9th, 2024 at 9:00 a.m (EDT) with an online
conference program over two days.

HOW TO PARTICIPATE IN THE EVENT?

To participate in the event, it is necessary to register by filling out the
registration form. A few days before the event you will receive an “SEO Square”
email with your personalized access : check your mailbox carefully.

HOW MUCH DOES THE EVENT COST?

The event is free. You just need to register to then receive instructions by
email.

HOW TO CONNECT ON THE DAY OF THE EVENT?

Several days before the event, you will receive an “SEO Square” email
summarizing your personalized access for each webinar. You will also receive an
dedicated email 5 minutes before each webinar. Be sure to check your emails
including your spam folder.

WHAT IS THE LIMIT ON THE NUMBER OF PARTICIPANTS?

For technical reasons, the event is limited to 3000 simultaneous participants,
so be sure to log in quickly if you want to participate.


PARTICIPATE IN THE SEO EVENT OF THE YEAR

Register here


AN EVENT POWERED BY SEMJI

Premium AI-based SaaS solution, Semji allows its users to produce more effective
content in less time. CMOs, SEO managers, web marketers, content managers and of
course writers now use a single solution to detect new SEO opportunities, plan,
optimize and measure the impact of their content production.

Discover Semji

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