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This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. Accept Why Crystal? Overview Tools + Features Discover the features and tools in our platform Data Learn how our AI generates personality data Privacy + Security We prioritize privacy and security above all else Capabilities Prospecting Understand the person behind the name Writing Hyper-personalize every message Hiring Hire candidates with the perfect fit Playbooks Be prepared for every meeting with a playbook Enrichment/API Enrich your contacts with rich personality data Integrations Integrate personality data into your tech stack Meetings Leverage personality data for your online meetings THE 2024 MEETING PREP SURVEY Pre-Meeting Research: Is it really worth the effort? Explore why 94% of business professionals rely on pre-meeting research for success. Get your FREE copy Solutions Roles Sales Know your buyer before you sell Management Run internal 1:1 and group meetings more effectively Marketing Segment your contacts into accurate buyer personas HR Professionals Hire more intelligently with access to rich personality data Services Intelligence On-demand service helping you prepare for key executive meetings THE 2024 MEETING PREP SURVEY Pre-Meeting Research: Is it really worth the effort? Explore why 94% of business professionals rely on pre-meeting research for success. Get your FREE copy Pricing Resources Learn Case Studies Discover Crystal's potential with case studies Blog Read up on the latest personality insights Updates See our latest product updates ROI Calculator Understand the revenue impact of personality data Partner Directory View our list of certified partners Become a Partner Inquire about becoming a Crystal Partner About Us Company Crystal's vision and mission for business communication Career Open roles at Crystal THE 2024 MEETING PREP SURVEY Pre-Meeting Research: Is it really worth the effort? Explore why 94% of business professionals rely on pre-meeting research for success. Get your FREE copy Add to Chrome Login Get started free INTELLIGENCE Service YOUR OWN PERSONAL RESEARCH TEAM WE PROVIDE ON-DEMAND INTELLIGENCE SERVICES TO PREPARE YOU FOR MEETINGS WITH KEY EXECUTIVES. Get Started View Example Trusted by 1,000+ organizations globally SEIZE EVERY OPPORTUNITY WITH PREPARATION. PREPARE FOR EVERY MEETING WITH OUR ON-DEMAND INTELLIGENCE SERVICE, WHICH PROVIDES HARD-TO-FIND FACTS, PREDICTIVE INSIGHTS, AND ACTIONABLE RECOMMENDATIONS FOR COMMUNICATING WITH KEY PROSPECTS AND CLIENTS. Purchase a report View example Executive buyers expect you to BE THE MOST PREPARED ONE IN THE ROOM. "82% of B2B Decision-Makers think sales reps are unprepared." — BUILD CREDIBILITY INSTANTLY Build stronger relationships with executives by demonstrating a deep understanding of the company, the person, and their needs. EXTEND YOUR GTM TEAM Help sales, marketing, customer success, and other GTM teams stay prepared for meetings with a plug-and-play service. YOUR OWN PERSONAL RESEARCHER Our on-demand researchers work with you to offer bespoke, in-depth reports about the executives you'll be meeting with. DELIVERY TO MEET DEADLINES Timing is everything, especially when you’re preparing for an important meeting. Get the research you need within your specified deadline. PAY FOR WHAT YOU NEED Investing in a full-time analyst can be costly. Unlock the benefits of having your very own researcher and simply pay for the number of reports you need. FOR VIRTUAL & IN-PERSON MEETINGS Always be the most prepared person in any room, whether you’re in a virtual or in-person meeting with high-level executives. BE PREPARED FOR EVERY MEETING WITH PRE-MEETING REPORTS Schedule Free Consultation ACCOUNT INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example COMPETITIVE INTELLIGENCE Instill confidence with executives by demonstrating a deep understanding of the competitive landscape. · Top Competitors · Annual Revenue Figures · Revenue Models · Quick Facts · Linked Sources · and more… View example STAKEHOLDER INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example CONTACT INTELLIGENCE Arm yourself with the intelligence to build rapport with your contact from the get-go. · Location · Education · Responsibilities · Professional Background · Personal Quotes · Executive Priorities · Media Appearances · and more… View example PERSONALITY INTELLIGENCE Navigate your meetings with a heightened level of emotional intelligence, empathy, and understanding · How to Communicate · Do’s / Dont’s · DISC Type · Personality Traits · Energizers / Drainers · and more… View example BEHAVIORAL INTELLIGENCE Understand how to motivate someone and identifying the drivers that influence their decision-making process · How to Build Rapport · How to Gather Information · How to Discuss Budget · How to Create Urgency · How to Negotiate · How to Work Together · and more… View example Account Intelligence Competitive Intelligence Stakeholder Intelligence Behavioral Intelligence Personality Intelligence Contact Intelligence Our intelligence For researchers and analysts Use our team to automate or scale the most manual parts of your research process, and get access to new datasets to drive measurable, repeatable ROI in your organization. For sales reps and executives Get enterprise-grade intelligence reports delivered before every key meeting, so you be confident and prepared without spending precious time in manual research. hover To Learn more ABOUT OUR INTELLIGENCE Executive Intelligence Account Intelligence Competitive Intelligence Stakeholder Intelligence Personality Intelligence Behavioral Intelligence EXECUTIVE INTELLIGENCE Arm yourself with the intelligence to build rapport with your contact from the get-go. · Location · Education · Responsibilities · Professional Background · Personal Quotes · Executive Priorities · Media Appearances · and more… View example ACCOUNT INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example COMPETITIVE INTELLIGENCE Instill confidence with executives by demonstrating a deep understanding of the competitive landscape. · Top Competitors · Annual Revenue Figures · Revenue Models · Quick Facts · Linked Sources · and more… View example STAKEHOLDER INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example PERSONALITY INTELLIGENCE Navigate your meetings with a heightened level of emotional intelligence, empathy, and understanding · How to Communicate · Do’s / Dont’s · DISC Type · Personality Traits · Energizers / Drainers · and more… View example BEHAVIORAL INTELLIGENCE Understand how to motivate someone and identifying the drivers that influence their decision-making process · How to Build Rapport · How to Gather Information · How to Discuss Budget · How to Create Urgency · How to Negotiate · How to Work Together · and more… View example For researchers and analysts Use our team to automate or scale the most manual parts of your research process, and get access to new datasets to drive measurable, repeatable ROI in your organization. For sales reps and executives Get enterprise-grade intelligence reports delivered before every key meeting, so you be confident and prepared without spending precious time in manual research. ACCOUNT INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… COMPETITIVE INTELLIGENCE Instill confidence with executives by demonstrating a deep understanding of the competitive landscape. · Top Competitors · Annual Revenue Figures · Revenue Models · Quick Facts · Linked Sources · and more… STAKEHOLDER INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… CONTACT INTELLIGENCE Arm yourself with the intelligence to build rapport with your contact from the get-go. · Location · Education · Responsibilities · Professional Background · Personal Quotes · Executive Priorities · Media Appearances · and more… PERSONALITY INTELLIGENCE Navigate your meetings with a heightened level of emotional intelligence, empathy, and understanding · How to Communicate · Do’s / Dont’s · DISC Type · Personality Traits · Energizers / Drainers · and more… BEHAVIORAL INTELLIGENCE Understand how to motivate someone and identifying the drivers that influence their decision-making process · How to Build Rapport · How to Gather Information · How to Discuss Budget · How to Create Urgency · How to Negotiate · How to Work Together · and more… ABOUT OUR INTELLIGENCE EXECUTIVE INTELLIGENCE Arm yourself with the intelligence to build rapport with your contact from the get-go. · Location · Education · Responsibilities · Professional Background · Personal Quotes · Executive Priorities · Media Appearances · and more… View example ACCOUNT INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example COMPETITIVE INTELLIGENCE Instill confidence with executives by demonstrating a deep understanding of the competitive landscape. · Top Competitors · Annual Revenue Figures · Revenue Models · Quick Facts · Linked Sources · and more… View example STAKEHOLDER INTELLIGENCE Understand the business you’re meeting with from a holistic view. · Company Description · Industry / Sector · Products/Services Sold · Company Objectives · Recent Milestones · Key Executives · Event Timeline · and more… View example PERSONALITY INTELLIGENCE Navigate your meetings with a heightened level of emotional intelligence, empathy, and understanding · How to Communicate · Do’s / Dont’s · DISC Type · Personality Traits · Energizers / Drainers · and more… View example BEHAVIORAL INTELLIGENCE Understand how to motivate someone and identifying the drivers that influence their decision-making process · How to Build Rapport · How to Gather Information · How to Discuss Budget · How to Create Urgency · How to Negotiate · How to Work Together · and more… View example For researchers and analysts Use our team to automate or scale the most manual parts of your research process, and get access to new datasets to drive measurable, repeatable ROI in your organization. For sales reps and executives Get enterprise-grade intelligence reports delivered before every key meeting, so you can be confident and prepared without spending precious time doing manual research. The Process Meet with your onboarding specialist and get assigned your pre-meeting researcher. Identify your target Accounts and Executives. Your pre-meeting researcher will start building reports in the format of your choosing. In a few days, you'll receive your first pre-meeting report. Read through your report and run your meeting with confidence. Speak with Onboarding Specialist FREQUENTLY ASKED QUESTIONS Where does the information/intelligence come from? Information found in the pre-meeting reports comes from a combination of: - Publicly available data compiled by our in-house research team - Crystal’s predictive personality and behavioral insights - Data partners for specific contact and account level information How do I request pre-meeting reports and what information do I need to provide? Our onboarding specialist will guide you in creating your first report. Basic information like the LinkedIn URL of the meeting attendee(s) and the companies attending the meeting will be enough to get started. Any additional notes about the purpose of the upcoming meeting will also be helpful. Can we add our own proprietary data in the reports? For advanced reports, you can include data from your own internal systems (like CRM or product usage data) by submitting notes and attachments with your request. Are there limitations on how many reports I can request? Limitations will depend on the number of reports you've purchased and a researcher can only prioritize one report at a time. Once a report is completed, the researcher will start working on your next request. What is the turnaround time for receiving a completed pre-meeting report? Receive your pre-meeting report in just a few days. 1 report will include intelligence on 5 executives and 1 account. Can pre-meeting reports be provided in different formats? Your onboarding specialist will guide you through the different formats, options, modules, and more so your pre-meeting report is customized just for you. How does the pricing work? With Crystal's Intelligence service, you purchase a block of reports needed for the year. Our starting package includes a block of 5 reports at $1,650. Can I purchase Crystal Intelligence as a stand-alone service? Crystal Intelligence can be a stand-alone service without purchasing Crystal’s software subscription. We can also bundle the Crystal Intelligence service with the Crystal software subscription in case both are desired. HERE'S WHAT OUR CUSTOMERS HAVE TO SAY Hear what business professionals from different industries and sizes say about our personality data. "They're (stakeholders) really leaning forward based on the way that we’ve changed our approach using the information we gather through Crystal Knows." Nicole Bergen Founder, Elevate Marketing "Crystal is like magic. It gives us x-ray vision — allowing us to see and understand someone really quickly, just based on their LinkedIn profile." Matt Kesby Founder, GoTeam "Crystal gives me insights and helps me connect with my clients at a far deeper level than any Google search ever could." John Barrows Founder & CEO, Sell Better "The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most." Brett Johnson AVP of Global Engagement, High Radius "When I started personalizing my emails with Crystal's advice, I started getting way more responses. Much better ones, too!" Isaac Garcia Founder, Salesinsider.io "I don't know where we would be without Crystal Knows as far as our company culture and our hiring process. I absolutely love it." Kayla Edwards HR Director, Window World of North Atlanta "With Crystal, I would say I'm at least 30%-35% quicker at building meaningful relationships" Heather Heefner Founder & Owner, Dart Design Studio "Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call." Ben Jackson VP of Sales, Flywheel "As someone who’s focusing on understanding people’s pains, talking to them in a language that's meaningful to them absolutely encourages and improves the relationship.” Richard Harris Founder, The Harris Consulting Group CURIOUS ABOUT CRYSTAL? Our team can give you a personal, guided tour of our products and services tailored to your company's needs. Book your meeting Product ProspectingwritingmanagementintegrationsenrichmentHiringLearn DISCupdates Personality Personality typefree personality testfree disc testfree enneagram test16 personality testBig 5 test Content revenue calculatorBook: Predicting PersonalityResources & blogSupport & FAQEmail Templatescrystal for introvertscrystal for extrovertscrystal for logical thinkersCrystal for emotional thinkers Company About usCareersContact usbecome a partnerpartner directory © 2023 Crystal privacy policy terms