ecornell.cornell.edu Open in urlscan Pro
35.227.175.178  Public Scan

Submitted URL: https://t.yesware.com/tt/2c9270e615359ff457422220586a16e8093a4ed6/7aaa86ab6153bb98d44fb2444a4269c9/b9e6236681a5e874cd3...
Effective URL: https://ecornell.cornell.edu/corporate-programs/on-demand/management-complete/
Submission: On October 12 via api from US — Scanned from DE

Form analysis 3 forms found in the DOM

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POST https://start.ecornell.cornell.edu/l/44232/2017-01-23/8rykjj

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          <div class="force-pos-rel form-field-inner"><label for="ecForm0_goals" class=" sr-only ">Why do you want to enroll in an eCornell program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
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          <div class="force-pos-rel form-field-inner"><label for="ecForm0_timeline_for_starting" class=" sr-only ">When are you looking to start the program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
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        <div class="form-field force-pos-rel hidden" data-dep-fld="budget_payment_options" data-dep-val="My company will fund all or part of the program fee as part of my professional development.">
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              <option value="$1001-2000">$1000-$2000</option>
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          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
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        <div class="form-field force-pos-rel hidden" data-dep-fld="budget_payment_options" data-dep-val="My company will fund all or part of the program fee as part of my professional development.">
          <div class="force-pos-rel form-field-inner"><label for="ecForm0_tuition_reimbursement_notes" class=" sr-only ">List any requirements for your tuition assistance:&nbsp;*</label><button aria-hidden="true"
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        <div class="form-field force-pos-rel  ">
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        <div class="form-field force-pos-rel  ">
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              type="button" tabindex="-1"><span class="icon-edit"></span></button><select tabindex="" id="ecForm0_why_did_you_pick_ecornell_?" name="why_did_you_pick_ecornell_?" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">Why are you interested in eCornell?&nbsp;*</option>
              <option value="Reputation of Cornell University">Reputation of Cornell University</option>
              <option value="Flexibility of an online program">Flexibility of an online program</option>
              <option value="Looking to advance my career">Looking to advance my career</option>
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              <option value="Like the small classes/high quality online delivery">Like the small classes/high-quality online delivery</option>
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POST https://start.ecornell.cornell.edu/l/44232/2017-01-23/8rykjj

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              <option value="GA">Gabon</option>
              <option value="GM">Gambia</option>
              <option value="GE">Georgia</option>
              <option value="DE">Germany</option>
              <option value="GH">Ghana</option>
              <option value="GI">Gibraltar</option>
              <option value="GR">Greece</option>
              <option value="GL">Greenland</option>
              <option value="GD">Grenada</option>
              <option value="GP">Guadeloupe</option>
              <option value="GU">Guam</option>
              <option value="GT">Guatemala</option>
              <option value="GG">Guernsey</option>
              <option value="GN">Guinea</option>
              <option value="GW">Guinea-Bissau</option>
              <option value="GY">Guyana</option>
              <option value="HT">Haiti</option>
              <option value="HM">Heard Island &amp; Mcdonald Islands</option>
              <option value="VA">Holy See (Vatican City State)</option>
              <option value="HN">Honduras</option>
              <option value="HK">Hong Kong</option>
              <option value="HU">Hungary</option>
              <option value="IS">Iceland</option>
              <option value="IN">India</option>
              <option value="ID">Indonesia</option>
              <option value="IR">Iran, Islamic Republic Of</option>
              <option value="IQ">Iraq</option>
              <option value="IE">Ireland</option>
              <option value="IM">Isle Of Man</option>
              <option value="IL">Israel</option>
              <option value="IT">Italy</option>
              <option value="JM">Jamaica</option>
              <option value="JP">Japan</option>
              <option value="JE">Jersey</option>
              <option value="JO">Jordan</option>
              <option value="KZ">Kazakhstan</option>
              <option value="KE">Kenya</option>
              <option value="KI">Kiribati</option>
              <option value="KR">Korea</option>
              <option value="KW">Kuwait</option>
              <option value="KG">Kyrgyzstan</option>
              <option value="LA">Lao People's Democratic Republic</option>
              <option value="LV">Latvia</option>
              <option value="LB">Lebanon</option>
              <option value="LS">Lesotho</option>
              <option value="LR">Liberia</option>
              <option value="LY">Libyan Arab Jamahiriya</option>
              <option value="LI">Liechtenstein</option>
              <option value="LT">Lithuania</option>
              <option value="LU">Luxembourg</option>
              <option value="MO">Macao</option>
              <option value="MK">Macedonia</option>
              <option value="MG">Madagascar</option>
              <option value="MW">Malawi</option>
              <option value="MY">Malaysia</option>
              <option value="MV">Maldives</option>
              <option value="ML">Mali</option>
              <option value="MT">Malta</option>
              <option value="MH">Marshall Islands</option>
              <option value="MQ">Martinique</option>
              <option value="MR">Mauritania</option>
              <option value="MU">Mauritius</option>
              <option value="YT">Mayotte</option>
              <option value="MX">Mexico</option>
              <option value="FM">Micronesia, Federated States Of</option>
              <option value="MD">Moldova</option>
              <option value="MC">Monaco</option>
              <option value="MN">Mongolia</option>
              <option value="ME">Montenegro</option>
              <option value="MS">Montserrat</option>
              <option value="MA">Morocco</option>
              <option value="MZ">Mozambique</option>
              <option value="MM">Myanmar</option>
              <option value="NA">Namibia</option>
              <option value="NR">Nauru</option>
              <option value="NP">Nepal</option>
              <option value="NL">Netherlands</option>
              <option value="AN">Netherlands Antilles</option>
              <option value="NC">New Caledonia</option>
              <option value="NZ">New Zealand</option>
              <option value="NI">Nicaragua</option>
              <option value="NE">Niger</option>
              <option value="NG">Nigeria</option>
              <option value="NU">Niue</option>
              <option value="NF">Norfolk Island</option>
              <option value="MP">Northern Mariana Islands</option>
              <option value="NO">Norway</option>
              <option value="OM">Oman</option>
              <option value="PK">Pakistan</option>
              <option value="PW">Palau</option>
              <option value="PS">Palestinian Territory, Occupied</option>
              <option value="PA">Panama</option>
              <option value="PG">Papua New Guinea</option>
              <option value="PY">Paraguay</option>
              <option value="PE">Peru</option>
              <option value="PH">Philippines</option>
              <option value="PN">Pitcairn</option>
              <option value="PL">Poland</option>
              <option value="PT">Portugal</option>
              <option value="PR">Puerto Rico</option>
              <option value="QA">Qatar</option>
              <option value="RE">Reunion</option>
              <option value="RO">Romania</option>
              <option value="RU">Russian Federation</option>
              <option value="RW">Rwanda</option>
              <option value="BL">Saint Barthelemy</option>
              <option value="SH">Saint Helena</option>
              <option value="KN">Saint Kitts And Nevis</option>
              <option value="LC">Saint Lucia</option>
              <option value="MF">Saint Martin</option>
              <option value="PM">Saint Pierre And Miquelon</option>
              <option value="VC">Saint Vincent And Grenadines</option>
              <option value="WS">Samoa</option>
              <option value="SM">San Marino</option>
              <option value="ST">Sao Tome And Principe</option>
              <option value="SA">Saudi Arabia</option>
              <option value="SN">Senegal</option>
              <option value="RS">Serbia</option>
              <option value="SC">Seychelles</option>
              <option value="SL">Sierra Leone</option>
              <option value="SG">Singapore</option>
              <option value="SK">Slovakia</option>
              <option value="SI">Slovenia</option>
              <option value="SB">Solomon Islands</option>
              <option value="SO">Somalia</option>
              <option value="ZA">South Africa</option>
              <option value="GS">South Georgia And Sandwich Isl.</option>
              <option value="SS">South Sudan</option>
              <option value="ES">Spain</option>
              <option value="LK">Sri Lanka</option>
              <option value="SD">Sudan</option>
              <option value="SR">Suriname</option>
              <option value="SJ">Svalbard And Jan Mayen</option>
              <option value="SZ">Swaziland</option>
              <option value="SE">Sweden</option>
              <option value="CH">Switzerland</option>
              <option value="SY">Syrian Arab Republic</option>
              <option value="TW">Taiwan</option>
              <option value="TJ">Tajikistan</option>
              <option value="TZ">Tanzania</option>
              <option value="TH">Thailand</option>
              <option value="TL">Timor-Leste</option>
              <option value="TG">Togo</option>
              <option value="TK">Tokelau</option>
              <option value="TO">Tonga</option>
              <option value="TT">Trinidad And Tobago</option>
              <option value="TN">Tunisia</option>
              <option value="TR">Turkey</option>
              <option value="TM">Turkmenistan</option>
              <option value="TC">Turks And Caicos Islands</option>
              <option value="TV">Tuvalu</option>
              <option value="UG">Uganda</option>
              <option value="UA">Ukraine</option>
              <option value="AE">United Arab Emirates</option>
              <option value="GB">United Kingdom</option>
              <option value="UM">United States Outlying Islands</option>
              <option value="UY">Uruguay</option>
              <option value="UZ">Uzbekistan</option>
              <option value="VU">Vanuatu</option>
              <option value="VE">Venezuela</option>
              <option value="VN">Viet Nam</option>
              <option value="VG">Virgin Islands, British</option>
              <option value="VI">Virgin Islands, U.S.</option>
              <option value="WF">Wallis And Futuna</option>
              <option value="EH">Western Sahara</option>
              <option value="YE">Yemen</option>
              <option value="ZM">Zambia</option>
              <option value="ZW">Zimbabwe</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel hidden" data-dep-fld="country" data-dep-val="US">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_state" class=" sr-only ">State&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon" type="button" tabindex="-1" disabled="disabled"><span
                class="icon-global"></span></button><select name="state" id="ecForm1_state" class="select no-val required form-control input-lg" disabled="disabled">
              <option value="" selected="selected" class="no-option">State&nbsp;*</option>
              <option value="AL">Alabama</option>
              <option value="AK">Alaska</option>
              <option value="AZ">Arizona</option>
              <option value="AR">Arkansas</option>
              <option value="CA">California</option>
              <option value="CO">Colorado</option>
              <option value="CT">Connecticut</option>
              <option value="DE">Delaware</option>
              <option value="DC">District of Columbia</option>
              <option value="FL">Florida</option>
              <option value="GA">Georgia</option>
              <option value="HI">Hawaii</option>
              <option value="ID">Idaho</option>
              <option value="IL">Illinois</option>
              <option value="IN">Indiana</option>
              <option value="IA">Iowa</option>
              <option value="KS">Kansas</option>
              <option value="KY">Kentucky</option>
              <option value="LA">Louisiana</option>
              <option value="ME">Maine</option>
              <option value="MD">Maryland</option>
              <option value="MA">Massachusetts</option>
              <option value="MI">Michigan</option>
              <option value="MN">Minnesota</option>
              <option value="MS">Mississippi</option>
              <option value="MO">Missouri</option>
              <option value="MT">Montana</option>
              <option value="NE">Nebraska</option>
              <option value="NV">Nevada</option>
              <option value="NH">New Hampshire</option>
              <option value="NJ">New Jersey</option>
              <option value="NM">New Mexico</option>
              <option value="NY">New York</option>
              <option value="NC">North Carolina</option>
              <option value="ND">North Dakota</option>
              <option value="OH">Ohio</option>
              <option value="OK">Oklahoma</option>
              <option value="OR">Oregon</option>
              <option value="PA">Pennsylvania</option>
              <option value="RI">Rhode Island</option>
              <option value="SC">South Carolina</option>
              <option value="SD">South Dakota</option>
              <option value="TN">Tennessee</option>
              <option value="TX">Texas</option>
              <option value="UT">Utah</option>
              <option value="VT">Vermont</option>
              <option value="VA">Virginia</option>
              <option value="WA">Washington</option>
              <option value="WV">West Virginia</option>
              <option value="WI">Wisconsin</option>
              <option value="WY">Wyoming</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_phone" class=" sr-only ">Phone Number&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon" type="button" tabindex="-1"><span
                class="icon-phone"></span></button><input type="tel" placeholder="Phone Number&nbsp;*" tabindex="" pattern="[^@!]+" maxlength="20" value="" id="ecForm1_phone" name="phone" class="required form-control input-lg" minlength="5"></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
      </div><!-- /tmp-block -->
      <div class="tmp-block tmp-hidden" aria-hidden="true">
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_goals" class=" sr-only ">Why do you want to enroll in an eCornell program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-target"></span></button><select tabindex="" id="ecForm1_goals" name="goals" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">Why do you want to enroll in an eCornell program?&nbsp;*</option>
              <option value="to get a promotion">Career advancement/promotion</option>
              <option value="Fill in gaps in my business acumen to prepare for a more senior or executive leadership role in my organization.">Fill in gaps in my skills to prepare for a more senior role in my organization</option>
              <option value="Prepare to move into a management role for the first time.">Prepare to move into a management role for the first time</option>
              <option value="Personal growth and enrichment.">Personal growth and enrichment</option>
              <option value="Prepare to enter a new industry or career">Prepare to enter a new industry or career</option>
              <option value="Help me compete in job market">Help me compete in job market</option>
              <option value="Gain skills to equip me to better run my own business as a founder or entrepreneur.">Master skills to equip me to better run my own business</option>
              <option value="To develop a strategy for my business">Develop a strategy for my business</option>
              <option value="Insight/factors that affect org growth">Gain new insights into my field</option>
              <option value="Build confidence as a leader or professional">Build confidence as a leader or professional</option>
              <option value="I am looking to train others in my organization">I am looking to train others in my organization</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_timeline_for_starting" class=" sr-only ">When are you looking to start the program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-target"></span></button><select tabindex="" id="ecForm1_timeline_for_starting" name="timeline_for_starting" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">When are you looking to start the program?&nbsp;*</option>
              <option value="Immediate">Immediately</option>
              <option value="2-3 months">2-3 months</option>
              <option value="4-6 months">4-6 months</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_current_professional_level" class=" sr-only ">What best describes your current professional level?&nbsp;*</label><button aria-hidden="true"
              class="btn btn-default btn-lg pos-abs input-icon" type="button" tabindex="-1"><span class="icon-edit"></span></button><select tabindex="" id="ecForm1_current_professional_level" name="current_professional_level"
              class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">What best describes your current professional level?&nbsp;*</option>
              <option value="Team Member/Individual Contributor">Team Member/Individual Contributor</option>
              <option value="Manager">Manager</option>
              <option value="Director">Director</option>
              <option value="VP">VP</option>
              <option value="Owner/CEO/Founder">Owner/CEO/Founder</option>
              <option value="Self-employed">Self-employed</option>
              <option value="Unemployed">Unemployed</option>
              <option value="Military">Military</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_job_title" class=" sr-only ">What is your current job title?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon" type="button"
              tabindex="-1"><span class="icon-briefcase"></span></button><input type="text" placeholder="What is your current job title?&nbsp;*" tabindex="" maxlength="50" value="" id="ecForm1_job_title" name="job_title"
              class="required form-control input-lg"></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_retail_employer" class=" sr-only ">Where are you employed?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon" type="button"
              tabindex="-1"><span class="icon-edit"></span></button><input type="text" placeholder="Where are you employed?&nbsp;*" tabindex="" maxlength="50" value="" id="ecForm1_retail_employer" name="retail_employer"
              class="required form-control input-lg"></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
      </div><!-- /tmp-block -->
      <div class="tmp-block tmp-hidden" aria-hidden="true">
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_background" class=" sr-only ">Tell us a bit about your professional background.&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-edit"></span></button><textarea rows="6" placeholder="Tell us a bit about your professional background.&nbsp;*" tabindex="" id="ecForm1_background" name="background"
              class="required form-control input-lg"></textarea></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_needed_skills" class=" sr-only ">What skills do you want to gain from the program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-target"></span></button><textarea rows="6" placeholder="What skills do you want to gain from the program?&nbsp;*" tabindex="" id="ecForm1_needed_skills" name="needed_skills"
              class="required form-control input-lg"></textarea></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
      </div><!-- /tmp-block -->
      <div class="tmp-block tmp-hidden" aria-hidden="true">
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_budget_payment_options" class=" sr-only ">How do you intend to pay for the program?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-target"></span></button><select tabindex="" id="ecForm1_budget_payment_options" name="budget_payment_options" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">How do you intend to pay for the program?&nbsp;*</option>
              <option value="I will self-pay.">I will self-pay</option>
              <option value="My company will fund all or part of the program fee as part of my professional development.">My company will fund all or part of the program fee as part of my professional development</option>
              <option value="I will use the GI Bill or another source of military funding.">I will use the GI Bill or another source of military funding</option>
              <option value="I will need to apply for a private loan.">I will need to apply for a private loan</option>
              <option value="Not sure yet.">Not sure yet</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel hidden" data-dep-fld="budget_payment_options" data-dep-val="My company will fund all or part of the program fee as part of my professional development.">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_tuition_reimbursement_amount" class=" sr-only ">How much Tuition Assistance are you provided?&nbsp;*</label><button aria-hidden="true"
              class="btn btn-default btn-lg pos-abs input-icon" type="button" tabindex="-1" disabled="disabled"><span class="icon-edit"></span></button><select tabindex="" id="ecForm1_tuition_reimbursement_amount" name="tuition_reimbursement_amount"
              class="select no-val required form-control input-lg" disabled="disabled">
              <option value="" selected="selected" class="no-option">How much Tuition Assistance are you provided?&nbsp;*</option>
              <option value="$0-500">$0-$500</option>
              <option value="$501-1000">$500-$1000</option>
              <option value="$1001-2000">$1000-$2000</option>
              <option value="$2001-3000">$2000-$3000</option>
              <option value="$3001+">$3000+</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel hidden" data-dep-fld="budget_payment_options" data-dep-val="My company will fund all or part of the program fee as part of my professional development.">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_tuition_reimbursement_notes" class=" sr-only ">List any requirements for your tuition assistance:&nbsp;*</label><button aria-hidden="true"
              class="btn btn-default btn-lg pos-abs input-icon" type="button" tabindex="-1" disabled="disabled"><span class="icon-edit"></span></button><input type="text" placeholder="List any requirements for your tuition assistance:&nbsp;*"
              tabindex="" maxlength="50" value="" id="ecForm1_tuition_reimbursement_notes" name="tuition_reimbursement_notes" class="required form-control input-lg" disabled="disabled"></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_budget_values" class=" sr-only ">What budget do you have in mind?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon" type="button"
              tabindex="-1"><span class="icon-edit"></span></button><select tabindex="" id="ecForm1_budget_values" name="budget_values" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">What budget do you have in mind?&nbsp;*</option>
              <option value="$0-500">$0-500</option>
              <option value="$501-1000">$501-1000</option>
              <option value="$1001-2000">$1001-2000</option>
              <option value="$2001-3000">$2001-3000</option>
              <option value="$3001+">$3001+</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel hidden  " data-from-cookie="visitor_id44232">
          <div class="force-pos-rel form-field-inner"><input type="hidden" placeholder="Pardot Visitor ID" tabindex="" maxlength="50" value="" id="ecForm1_pardot_visitor_id" name="pardot_visitor_id" class="form-control input-lg"></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel  ">
          <div class="force-pos-rel form-field-inner"><label for="ecForm1_why_did_you_pick_ecornell_?" class=" sr-only ">Why are you interested in eCornell?&nbsp;*</label><button aria-hidden="true" class="btn btn-default btn-lg pos-abs input-icon"
              type="button" tabindex="-1"><span class="icon-edit"></span></button><select tabindex="" id="ecForm1_why_did_you_pick_ecornell_?" name="why_did_you_pick_ecornell_?" class="select no-val required form-control input-lg">
              <option value="" selected="selected" class="no-option">Why are you interested in eCornell?&nbsp;*</option>
              <option value="Reputation of Cornell University">Reputation of Cornell University</option>
              <option value="Flexibility of an online program">Flexibility of an online program</option>
              <option value="Looking to advance my career">Looking to advance my career</option>
              <option value="Opportunity to learn from Cornell faculty and instructors">Opportunity to learn from Cornell faculty and instructors</option>
              <option value="Need to gain new skills">Need to gain new skills</option>
              <option value="Lifelong learning/personal passion">Lifelong learning/personal passion</option>
              <option value="Interested in breaking into a new field">Interested in breaking into a new field</option>
              <option value="Like the small classes/high quality online delivery">Like the small classes/high-quality online delivery</option>
              <option value="Want to add a Cornell Certificate to my resume">Want to add a Cornell Certificate to my resume</option>
              <option value="Need earn CEUs or other credentials">Need to earn CEUs or other credentials</option>
            </select></div>
          <div class="ec-custom-error text-left" role="alert" aria-atomic="true">
            <div class="error realtime-error"></div>
          </div>
        </div>
        <div class="form-field force-pos-rel hidden  " data-from-param="gclid">
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MANAGEMENT COMPLETE

--------------------------------------------------------------------------------

Introducing eCornell On-Demand Lessons

Our on-demand lessons libraries provide quick access to competency-based content
that covers over 100 management and leadership topics. Lessons equip both new
and seasoned managers with just-in-time skills to solve their everyday
challenges. Each lesson includes short videos of Cornell faculty, practice
activities, and downloadable tools — including a Blended Learning Guide that can
be used to lead team conversations to contextualize and apply the learning to
your business.

ACCRUALS AND CASH FLOWS

Starting the Entry Process
Ensuring Accuracy in the Entry Process
Analyzing the Cash Flow Statement

ADDRESSING COMPLEX PROBLEMS USING RESULTS-BASED MANAGEMENT

Defining and Addressing Complex International Problems
Planning for Results-Based Management
Implementing and Evaluating a Results-Based Management Plan

ADDRESSING HEALTHCARE ECONOMICS

Determining and Developing Economic Strategies
Determining Appropriate Contract Terms
Reducing Operational Costs
Maximizing Reimbursements

ADDRESSING WORKPLACE BEHAVIOR ISSUES

Assessing Behavioral Issues
Managing Special Employee Requests
Resolving Behavior Issues
Handling Terminations and Harassment

AGILE PROJECT MANAGEMENT APPROACHES

Consider Incorporating Agile into Your Work
Compare Agile to Traditional
Consider the “Flavors” of Agile

ALIGNING EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL GOALS

Assess System Needs
Examine System Considerations
Design a Successful System
Implement Your System

ANALYZING CLIMATE CHANGE AND THE GLOBAL FOOD AND BEVERAGE SYSTEM

Related to the Products Your Organization Makes
Transportation of Your Supplies and Products
Processing, Packaging, and Storage of Your Products
Retailing and Consumption of Food and Beverage Products

ANALYZING OPERATIONS PROCESSES

Diagramming a Process
Identifying and Managing Bottlenecks

ANALYZING PRICE AND EQUILIBRIUM

Analyze Equilibrium
Analyze Changes to Equilibrium
Analyze Government Intervention in Markets

ANALYZING SEGMENTATION AND TARGETING

Exploring Bases and Descriptors
Analyzing Data to Divide the Market

ANTI-DISCRIMINATION PRINCIPLES

Analyzing the Potential Exposure to Discrimination Charges in Your Organization
Avoiding a Hostile Environment
Creating An Inclusive Work Environment

APPLIED MARKETING STRATEGY AND DECISION-MAKING TOOLS

Segment and Target Your Customers
Explore Strategic Pricing
Position Your Product
Examine Economic and Behavioral Pricing

APPLYING A PROBLEM-SOLVING APPROACH TO CONFLICT

Moving from Conflict Diagnosis to Problem Solving
Defining the Problem, Interests, and Criteria for Successful Resolution
Generating and Implementing Measurable Solutions

APPLYING STATISTICAL TESTS

Basing Research Questions on Variables
Selecting Statistical Tests
Supervising Your Analyst and Evaluating Results

APPLYING STRATEGIC INFLUENCE

Influencing Through Heuristics
Influencing by Changing the Environment

ASSESS AND PLAN FOR THE RETOOL

Recognize and Articulate the Shortcomings and Strengths in Your Presentations

ASSESSING OPPORTUNITIES IN OWNED DIGITAL MEDIA

Preparing for Marketing on Owned Media
Foundational Channels in Owned Media
Newer Channels in Owned Media
Drafting Marketing Plans for Owned Media

ASSESSING OPPORTUNITIES IN PAID DIGITAL MEDIA

Preparing for Marketing on Paid Media
Considering Opportunities in Foundational Channels
Considering Opportunities in Newer Channels
Drafting Marketing Plans for Paid Media

ASSESSING STARTUP VIABILITY AND FUNDING OPTIONS

Evaluate the Market Opportunity
Conduct a Bottom-Up Target Market Estimate
Identify the Resources Required to Get Started
Find Your Place in the Investment Landscape

ASSESSING THE REGULATORY ENVIRONMENT

Identify Regulatory Bodies and Relevance in Your Area of Business
Assess the Principal Tools Available to Regulatory Bodies
Stay Current With Regulatory Developments in Your Area of Business

ASSESSING YOUR ORGANIZATION’S FINANCES

Navigating Financial Statements
Working With Financial Ratios
Making Financial Projections in a Business Plan

ASSESSING YOUR PUBLIC SECTOR ORGANIZATION

Examine Societal Conditions
Assess External Public Factors
Evaluate Internal Organizational Characteristics

ASSESSING YOUR SYSTEM’S PERFORMANCE AND VALUE

Performance Criteria and Measurement
Constructing a Decision Matrix

ASSESSING, MANAGING, AND MITIGATING PROJECT RISK

Assess Risk
Manage Risk

AUTHENTICITY, INTEGRITY, AND ACCOUNTABILITY

Authenticity
Integrity
Accountability

BECOMING A POWERFUL LEADER

Motivating People
Distinguishing Between Leading and Managing
Overcoming Challenges
Evaluating Your Leadership

BECOMING A STRATEGIC LEADER

Assess Your Leadership Approach
Create a Purpose-Driven Culture
Enact Your Leadership Strategy

BECOMING A SYSTEMS LEADER

Create a Systems Thinking Culture
Using Systems Thinking with Teams
Be a Systems Thinker

BRAND ACTIVATION

Identify Target Market and Consumer Insights
Develop Brand Long-Term Essentials
Strategizing for Brand Messaging

BRAND MEASUREMENT

Identify and Analyze Data
Identify Trends and Implications and Recommend a Course of Action

BRAND PLANNING

Complete a Situation Analysis
Identify Actionable Information
Develop a Brand Executional Roadmap

BRAND POSITIONING

Prioritize Brand Attributes and Create Positioning Maps
Optimize the Brand’s Position

BRAND PURPOSE

Command a Brand Premium
Prepare to Profit from Change
Define Brand Purpose

BRAND STRATEGY

Analyze the Market
Identify Strategies to Strengthen Brand and Prioritize Options

BUILDING A PHOTOGRAPHY PORTFOLIO

Define a Project Proposal

BUILDING A RESILIENT SERVICES MARKETING INFORMATION SYSTEM

Identifying the Components of a Services Marketing Information System
Planning for Service Marketing Research
Target Market Strategy

BUILDING AND VALIDATING PROTOTYPES

Lesson 1 – Draft a Business Model Canvas for Your Product
Lesson 2 – Write Interview Questions to Validate Your Customers’ Problem or
Needs
Lesson 3 – Create a ‘Looks-Like’ Prototype to Validate Your Hypothesis
Lesson 4 – Interview Customers With Your Prototypes
Lesson 5 – Fine-Tune the Business Model Canvas

BUILDING ANALYTICAL AND EMOTIONAL INTELLIGENCE WITH SYSTEMS THINKING

Bridge Knowledge Gaps
Expand YourThinking With New Logic
Increase Your Metacognition and Emotional Intelligence

BUILDING GREAT TEAMS

Build Commitment to a Common Goal
Instill a Commitment to Excellence in Your Team
Create an Inclusive Environment

BUILDING HIGH-PERFORMING TEAMS

Managing Virtual Teams
Utilizing Conflict to Develop Your Team
Shifting Leadership Roles
Cultivating Collaboration
Diagnosing Your Team

BUILDING HIGH-PERFORMING VIRTUAL TEAMS

Identifying and Addressing Key Challenges and Opportunities on Virtual Teams

BUILDING INNOVATION COMPETENCIES

Implement Lean Startup
Build a Maker Culture
Deploy Design Thinking

BUILDING LEADERSHIP CHARACTER

Choosing Your Leadership Character
Self-Awareness, Self-Reflection, and Character Development
Demonstrating Vulnerability

BUILDING THE BRAND THROUGH INFLUENCER MARKETING

Integrate Influencer Marketing Into Your Social Strategy
Select the Right Influencers for the Brand
Creative Content Approaches for Influencers

CAMERA SELECTION AND MECHANICS

Select the Right Camera
Use Viewfinders and Lenses
Control Motion and Exposure

CHANGE, DISRUPTION, AND GROWTH

Evaluate Change, Disruption, and Uncertainty
Strategize Responses to Change
Clear the Path Towards Change

CHANGING ORGANIZATIONAL CULTURE IN HEALTHCARE

Assessing Your Current Culture
Moving Toward the Ideal Culture
Implementing Your Ideal State

CLEAN SLIDEWARE DESIGN FOR LIVE AND LEGACY USE

Use Presentation Slides As Knowledge Artifacts
Create a Process That Protects Proprietary Information to Share With “External”
Parties

COACHING SKILLS FOR LEADERS

Develop Your Coaching Skills
Explore Coaching
Navigate Goals and Obstacles
Listen Like a Coach

COLLABORATIVE COMMUNICATION FOR ENGINEERING LEADERS

Leveraging Listening Skills
Asking Powerful Questions
Limiting Communication Interference
Layering Communication Skills

COLLABORATIVE COMMUNICATION FOR TECHNOLOGY LEADERS

Leveraging Listening Skills
Asking Powerful Questions
Limiting Communication Interference
Layering Communication Skills

COMMUNICATE WELL TO DRIVE PROJECT OUTCOMES

Change Your Communication Strategy to Get Better Results
Use Communication Best Practices
Practice Better Strategies

COMMUNICATING WITH THE MEDIA

Make a Plan for Cultivating a Win-Win Relationship
Create Key Messages
Control the Interview

COMMUNICATION PLANNING FOR CHANGE

Identify What and Who
Address Audience Needs
Send the Right Message

COMPANY STRUCTURE AND DUE DILIGENCE

Create a Due Diligence Plan
Construct a Due Diligence Checklist
Document the Due Diligence Process

COMPARING MONOPOLIES AND COMPETITION

Monopoly
Examine Natural Monopoly
Analyze Pricing and Monopolistic Competition

COMPETING WITH ENTREPRENEURIAL THINKING

Cultivate an Entrepreneurial Mindset
Assemble Resources
Establish Processes and Systems for New Ideas
Scale and Sustain New Opportunities

COMPLEX NEGOTIATION

Creativity
Time and Distance
Culture and Personality Differences
Team and Multi-Party Negotiations

CONDUCTING MARKET ANALYSIS AND PREDICTING PRICE

Extensions of Supply and Demand
Analyze Externalities, Public Goods, and Common Access Goods

CONSTRUCTING HIGH IMPACT CONTENT FOR GLOBAL DELIVERY

Strategize and Prepare for a Formal Presentation

CONSULTING SKILLS FOR INTERNAL HR

The Consulting Relationship
Problem Diagnosis and Assessment
Feedback and Solutions
Implementation and the Change Process

CONTRACT FORMATION

Distinguish Various Bodies of Law That Govern Contracts
Recognize Essential Elements For an Enforceable Contract
Recognize Barriers to Enforceability and Avoid Inadvertently Creating Binding
Obligations

COORDINATING SERVICES AND SUPPORT AT THE GLOBAL AND COUNTRY LEVEL

Results-Based Approach to Managing Large Emergencies
Delivering Economic and Social Investment and Services

COUNTERACTING UNCONSCIOUS BIAS

Examine Dimensions
Recognize Unconscious Bias
Identify Interventions that Can Help

COUNTERING BIAS IN THE WORKPLACE

Recognize Unconscious Bias
The Dimensions of Diversity

COURAGE, HUMILITY, AND COMPASSION

Courage
Humility
Compassion

COURAGEOUS COMMUNICATION FOR ENGINEERING LEADERS

Discover Courageous Communication
Manage Emotional Reactions
Develop a Culture of Feedback
Use Conflict to Improve Team Outcomes

COURAGEOUS COMMUNICATION FOR TECHNOLOGY LEADERS

Discover Courageous Communication
Manage Emotional Reactions
Develop a Culture of Feedback
Use Conflict to Improve Team Outcomes

CREATING AND COMMUNICATING THE VALUE OF YOUR BRAND

Explore the Value of Brands
Examine Strategies for Building Brand Equity
Examine How Marketing Communication Can Build Brand Equity
Explore How Advertising Can Build Brand Equity

CREATING AND ENFORCING INTERNATIONAL AGREEMENTS

Exploring International Agreements — The Requirement of Facts
Enforcing International Agreements — Norm Enforcement

CREATING AND SHARING INTERACTIVE DATA MODELS

Relating Data
Making Data More Interactive

CREATING AND SUSTAINING REMOTE WORK PROGRAMS

Implementing Policies and Support Systems
Measure and Sustain Your Program
Assess and Plan

CREATING CRAFT BEVERAGES

Examine the Fermentation Process
Design a Fermented Product
Evaluate Fermented Beverages

CREATING EFFECTIVE CONTENT MARKETING

Define the Brand Voice for Social Content Marketing
Develop a Brand-Generated Social Content Strategy
Motivate User-Generated Content and Create a Content Calendar

CREATING USER PERSONAS

Analyze Contextual Data
Create a User Persona
Create Design Requirements

CRISIS COMMUNICATION PLANNING

Prepare for Crisis Communication
Communicate During the Crisis

CROSS-CULTURAL COMMUNICATION

Evaluate How Your Social Style is Interpreted by Others
Become Aware of Your Social Blind Spots in a Cross-Cultural Work Environment
Adapt for Effective Communication

CROSS-CULTURAL TEAMS AND DIVERSITY

Assess Diversity Challenges and Opportunities
Compare Cultural Dimensions
Diagnose Cultural Intelligence

DATA PRIVACY IN MARKETING

Classify Customer Data Based on Privacy Risks
Become Aware of Your Organization’s Data Privacy Journey
Identify Marketing Use Cases That Provide Benefits With Customer-Level Data

DATA PROTECTION SOLUTIONS

Examine Privacy Metrics Around Uniqueness
Demonstrate the Tradeoff Between Profitability and Privacy
Transform Your Data Set to Maximize Profitability and Privacy

DECISION-MAKING AND ACCOUNTABILITY

Develop a Plan for Leading Your Team through a Decision Together
Assess and Address Bias
Assess the Impact of Group Anomalies on Your Team

DECODING THE GENDER GAP IN BOARD MEMBERSHIP

Prepare Yourself for Board Membership
Position Yourself as a Candidate
Plan Your Strategy for Success

DEFENSIVE DATA STRATEGIES

Audit Your Organization’s Privacy Policy in Terms of Transparency and Control
Measure the Value of Protected Data and Profitability Loss From Defensive Data
Protection Approaches

DEFINING INTERFACES

Discovering and Defining Operational Interfaces
Managing Interface Specifications

DEFINING SCOPE

Describing Your System in Terms of Interrelationships
Identifying Key Scenarios
Aligning Your Scope to Stakeholder Expectations

DELIVERING AN EXCELLENT CUSTOMER EXPERIENCE FOR YOUR ORGANIZATION

Select, Orient, and Socialize Service-Centered Employees
Create an Atmosphere of Collaboration
Train for Service Excellence

DESCRIPTIVE STATISTICS FOR BUSINESS

Numerically Describing One Quantitative Variable
Visually Comparing Multiple Variables
Numerically Comparing Two Quantitative Variables

DESIGN CONSIDERATIONS FOR HEALTHCARE FACILITIES

Recognize the Psychological Factors That Affect Our Relationship With the
Environment
Apply Psychological Principles to Healthcare Design
Conduct an Online Literature Review
Understand Children by Observing their Behavior

DESIGN CONSIDERATIONS FOR SENIOR FACILITIES

Recognize the Psychological Factors that Affect Our Relationship with the
Environment
Apply Environmental Psychology Principles to Managed Care Design
Conduct an Online Literature Review
Practice the Empathic Model in Senior Design

DESIGNING A QUALITY CONTROL SYSTEM

Setting Specification Limits
Using Statistical Process Control
Determining the Capability of a Process

DESIGNING AND DEVELOPING PRODUCTS

Capturing and Refining Requirements
Obtaining Feedback From Customers
Developing Your Product

DESIGNING AND IMPLEMENTING EFFECTIVE SOCIAL MEDIA POLICIES

Assess Social Media Risk
Make A Social Media Policy Plan

DESIGNING ORGANIZATIONS FOR SYSTEMS THINKING

Create Your Organization’s Vision and Mission
Build Capacity and Learning Systems
Map and Assess Your VMCL

DEVELOPING A CULTURE OF EMPOWERMENT

Manage Service Perceptions
Foster Employee Empowerment
Promote Service Recovery
Focus on Employee Care

DEVELOPING A PRODUCT HYPOTHESIS AND USER PERSONAS

Mapping Your Customer’s Journey
Conducting User Interviews
Articulating User Personas

DEVELOPING A SERVICE STRATEGY AND MANAGING THE BRAND

Turning Marketing Goals into Action
Utilizing Innovation as a Strategy to Capture New Business
Applying a Systematic Process to the Development of New Services
Analyzing Your Brand
Designing the Customer’s Experience
Managing Your Brand

DEVELOPING A UX DESIGN CONCEPT

Sketch Ideas To Explore the Design Experience
Create a Design Concept
Develop the User Interface Design Concept
Design for the User’s Mental Model

DEVELOPING AN INTEGRATED MARKETING COMMUNICATIONS STRATEGY FOR SERVICES

Identifying Marketing Communications Objectives
Planning and Designing Creative Marketing Communications
Selecting the Right Integrated Marketing Communications Methods and Media
Determining the Success of Marketing Communications Campaigns

DEVELOPING AND COMMUNICATING VISION AND STRATEGY

Assess Your Operating Environment
Outline a Clear Vision Statement
Articulate Your Business Strategy

DEVELOPING AND PITCHING IDEAS

Select Your Best Ideas

DEVELOPING EXECUTIVE PRESENCE FOR WOMEN LEADERS

Define “Executive Presence” in Your Context
Practice and Refine Your Executive Presence

DEVELOPING INNOVATION STRATEGY

Explore Innovation Strategy
Identify Your Company’s Goals and Establish Success Metrics
Gain Insight Into Your Customers’ Wants and Needs
Mitigate Challenges and Create a Vision for the Future

DEVELOPING SERVICE EXCELLENCE COMPETENCIES

Become a Service Champion
Further Develop Your Competencies
Understand Your Communication Channels

DEVELOPING SYSTEM REQUIREMENTS

Developing Use Case Behavioral Diagrams (UCBD)
Requirements That Best Serve Your Project

DIAGNOSING WORKPLACE CONFLICT

Asking Questions to Check Your Diagnosis
Recognizing Possible Conflicts within your Workplace
Identifying the Type and Level of Conflict
Recognizing Style Impacts

DIGITAL ASSET MANAGEMENT

Organize Your Photos
Edit Your Images

DIGITAL PLATFORM STRATEGY

Key Elements of Digital Platform Success
Developing a Digital Platform Strategy
How to Work With External Digital Platforms

DINING INNOVATION IN SENIOR LIVING

Use the PPO Framework to Identify the Needs in Your Food Service Operation
Match Appropriate Industry Trends with Your Food Service Operation
Design a Menu that Best Suits Your Organization
Design a Delivery Solution That Aligns With Your Food Service Operation
Develop an Action Plan to Measure the Effectiveness of Your Food Service
Operation

DISCOVERING SALES GROWTH OPPORTUNITIES

Segment Your Customers to Focus Your Search
Find Pockets of Growth in Your Market
Identify Your Top Opportunities
Manage Your Sales Funnel

DISTRIBUTION AND PROMOTION

Establish Your Distribution Format and Sales Plan
Execute Pricing and Merchandising Strategies

DISTRIBUTION STRATEGY AND INTERNATIONAL MARKETING

Create an Action Plan to Address an Issue with Your Distribution Channel
Evaluate Your Distribution Strategies
Examine How Your Organization Approaches International Markets
Outline a Strategy for Bringing Your Product or Service to International Markets

DIVERSITY AND INCLUSION AT WORK

Distinguish Between Diversity and Inclusion
Examine Methods of Fostering Inclusion in Work Groups
Assess the Sources of Inclusion

DRIVING ENGAGEMENT

Examine the Drivers of Engagement
Define Engagement

EFFECTIVE HIRING AND INTERVIEWING

Develop a Hiring Strategy
Make and Communicate Your Decision
Define Your Target
Preparing for the Interview

EFFECTIVE PROCESS MANAGEMENT IN HEALTHCARE

Use Excel to Examine Process Flow in Your Organization
Explore How Making a Process Step Visible Might Improve Your Process Flow
Create an Action Plan to Improve Decision-Making

EFFECTIVE PROCESS MANAGEMENT IN SENIOR LIVING

Use Excel to Examine Process Flow in Your Organization
Explore how Making a Process Step Visible Might Improve your Process Flow
Create an Action Plan to Improve Decision-Making

EFFECTIVE USER RESEARCH

Develop a Contextual Interview Plan
Develop the Interview Protocol
Conduct a Contextual Interview

ELICITING NEW BEHAVIORS

Understand the Person and the Need
What’s Most Important to Your Client
Motivational Interviewing and When to Use It
Determine Realistic, Actionable Goals

EMBRACING THE BASICS OF BUSINESS LAW

Legal Resources and How to Find Them
Business Structures and Their Legal Implications
Fiduciary Duties and Why They Matter

EMERGING DATA PRIVACY CHALLENGES

Determine How Unstructured Data Add Value and Examine New Privacy Issues
Explore Spatial-Temporal and Internet of Things (IoT) Data
Differential Privacy for Your Data

EMPLOYEE DUTIES AND PROMISES

Assess Duty of Loyalty and Trade Secrets
Evaluate Noncompete Clauses and Other Restrictive Covenants
Assess Rights to Employee Inventions

EMPLOYEE PRIVACY IN THE WORKPLACE

Evaluate Company Employee Privacy Policies
Evaluate Elements of Defamation
Evaluate Your Workplace for Potential Liability Exposure Based on Section 7

EMPLOYEE TRAINING AND DEVELOPMENT

Training Design and Delivery
Facilitating Learning Transfer
Conducting a Training Needs Analysis
Analyzing Training Evaluation

EMPLOYMENT LAW IN PRACTICE

Evaluating Types of Workers — Who Is Covered?
Exploring Exceptions to At-Will Contracts
Assessing Termination Claims

ENFORCING CONTRACT TERMS

Determine Consequences for Non-Performance of Contractual Obligations
Identify Remedies for Breach of Contract
Use Indemnification and Other Provisions to Allocate Contractual Liabilities

ENSURE A CONTRACT SAYS WHAT IT MEANS

Recognize How Contract Disputes Arise and Get Resolved
Recognize General Rules of Construction Courts Apply
Draft With Clarity

ESSENTIALS OF MARKETING STRATEGY

Assess Your Company’s Marketing Strategy
Establish a Marketing Mentality
Choose a Framework for Your Marketing Strategy
Evaluate Your Marketing Ethics

EVALUATING AND SCALING INNOVATION

Manage Your Portfolio
Diffuse Your Innovation
Sustain Your Innovation Strategy

EVALUATING BUSINESS AND CUSTOMER FACTORS AFFECTING MARKETING DECISIONS FOR
SERVICES

Performing a Situation Analysis of Micro Forces
Performing a Situation Analysis of Macro Forces
Analyzing Consumer Behavior

EVALUATING USABILITY

Create a Usability Test Plan
Develop the Usability Testing Script
Run a Usability Test and Report on Results

EXAMINING SCARCITY AND OPPORTUNITY COST

Examine Scarcity and Opportunity Cost
Analyze Supply
Analyze Demand

EXECUTIVE PRESENCE

Connect
Be Ready
Overcome Presentation Habits
Take Your Space and Speak With Purpose
Take Your Time
Sell It
Gesture It
Enjoy It
Take It Easy
Project Energy
Respond to the Unexpected
Hear It
Capture the Room

EXPERIENCING WINES OF CALIFORNIA, THE PACIFIC NORTHWEST, AND NEW YORK

Share a Wine Experience
Selecting and Serving French Wines at Your Wine Event

EXPERIENCE WINES OF ITALY

Selecting and Serving Italian Wines

EXPERIMENTATION PLANNING

Explore the Failure of the Segway
Manage Risk Through Well-Sequenced Experiments

EXPLORING SPECIALTY AREAS OF BUSINESS LAW

Employment Law and the Path to Compliance
Real Property Law and Related Processes
Litigation and Its Typical Stages
Tax Law and Business Tax Reduction
Startups and Their Legal Considerations

EXPLORING YOUR SYSTEM’S ARCHITECTURE

Constructing a Functional Flow Block Diagram
Analyzing Your Functional Flow Block Diagram

FACILITATING STAFFING DECISIONS

Candidate Sourcing
Staffing and Strategy
Assessment Methods and Workforce Flow
Workforce Planning
Staffing System Management

FASHION LINE PRODUCT DEVELOPMENT

Identify Your Market, Brand, and Product Category
Develop Your Product Line Concept
Design Your Product Line and Line Sheet

FASHION TRENDS AND FORECASTING

Research Fashion Trends
Analyze Your Data
Write a Trend Forecast Report

FINANCE AND ACCOUNTING PRINCIPLES

Analyze a Balance Sheet and Income Statement
Interpret Basic Accounting Ratios and Examine Financial Trends in Business
Organizations
Analyze Financial Data to Propose Business Strategies

FINANCIAL PLANNING, VALUATION, AND DILUTION

Construct a Cap Table
Analyze Financial Performance
Estimate a Fair Valuation

FINANCING REAL ESTATE INVESTMENTS

Structure Equity Financing and Returns
Structure Mortgage Debt Financing
Calculate Mortgage Costs

FINTECH DISRUPTIONS

Examine FinTech’s Relevance in Your Context

FOOD ALLERGIES AND INTOLERANCES

Recognize Allergy Symptoms and “Hidden” Allergenic Ingredients
Create a Plan to Handle Food Allergens and Communications With Customers in Your
Facility

FOOD SAFETY AND QUALITY

Identify Physical and Chemical Food Hazards and Controls
Define Food Quality Specifications

FOSTERING A COACHING CULTURE

The Employee Development Landscape
Develop a Coaching Plan
Identify and Prioritize Potential Coaching Opportunities
Form a Hypothesis to Inform Your Coaching

FOSTERING A CULTURE OF SERVICE EXCELLENCE

Assess Your Market and Customer Journey
Describe Your Organization’s Service Culture
Construct Your Vision for Your Ideal Service Culture
Address Any Service Excellence Gaps

FOSTERING AN INCLUSIVE CLIMATE

Examine an Inclusive Climate
Examine the Dynamics of Inclusive Climates
Take Steps Towards Inclusion

FOUNDATIONS OF FINANCIAL STATEMENTS

Who is Involved?
How is Financial Data Used?
The Parts of Financial Statements
Using the Information in Financial Statements

FOUNDATIONS OF ITALIAN WINES

Wines of Northwestern Italy
WInes of Northeastern Italy
Wines of Central Italy
Wines of Southern Italy

FOUNDATIONS OF SOUTHERN HEMISPHERE WINES

Explore Argentine Wines
Explore Australian Wines
Explore Chilean Wines
Explore New Zealand Wines
Explore South African Wines

FRAMING COMPLEX PROBLEMS WITH SYSTEMS THINKING

Explore Mental Models
Address the Mismatch Between Mental Models and Reality
Recognize Systems Thinking is a Complex Adaptive System

GAME THEORY AND BUSINESS STRATEGY

Analyze the Other Players
Strategize Action and Reaction
Influence Strategic Perception
Change the Game

GENDER BIAS AND NEGOTIATION STRATEGIES

Examine Gender, Status, and Power in Negotiations
Tailor Your Style
Apply Effective Techniques

GETTING STARTED WITH SPREADSHEET MODELING AND BUSINESS ANALYTICS

Familiarize Yourself with Business Analytics
Prepare Your Data for Analysis
Perform Text Management and Analytics

GETTING THE MOST FROM YOUR SALES EFFORTS

Prioritize Your Accounts
Align Your Efforts Against Your Highest Value Opportunities
Maximize Your Time Spent Selling

GETTING THE MOST OUT OF YOUR BUSINESS RELATIONSHIPS

Promote the Health of Your Business Relationships
Manage Potential Challenges

GOAL SETTING IN PUBLIC SECTOR ORGANIZATIONS

Set Goals for Your Organization
Measure and Monitor Performance
Overcome Challenges to Goals-Based Leadership

GRAPE VARIETALS OF CALIFORNIA, THE PACIFIC NORTHWEST, AND NEW YORK

Wines of California
Wines of Washington
Wines of Oregon
Wines of New York

GRAPE VARIETALS OF FRANCE

Wines of Alsace
Wines of Bordeaux
Wines of Burgundy
Wines of Champagne
Wines of the Loire Valley
Wines of the Rhône Valley, Languedoc-Roussillon, and Provence

GUIDING YOUR ORGANIZATION’S COSTS AND BUDGETS

Tracking Costs With Cost Accounting
Reducing Costs With Managerial Accounting
Determining a Budgeting Approach
Evaluating Your Budgetary Performance

HARVESTING SPREADSHEET DATA

Introduction to Big Data

HIRING AND MANAGING PR AGENCIES

Determine When and How To Hire a PR Firm
Identify Best Practices for Onboarding an Agency
Make a Plan To Manage the Account Relationship
Examine Ways To Measure ROI

HIRING FOREIGN NATIONALS

Assess Considerations and Recommend Policy
Partner Effectively With Your Legal Team
Distinguish Among Temporary Work Visa Categories
Comply With I-9
Assess the Move From Temporary to Permanent

HISTORICAL APPLICATIONS OF PLANT-BASED MEDICINE

Examine the History of Ethnobotany
Categorize Active Ingredients
Use Plant-Based Medicines Safely
Become an Informed Consumer

HOW TO BUILD A STRATEGIC PLAN FOR YOUR HEALTHCARE ORGANIZATION

Planning a Retreat
Conducting a Strategic Retreat
Monitoring and Refining Your Plan

HOW TO IDENTIFY, MEASURE, AND INCORPORATE RISK AND RETURN INTO CAPITAL BUDGETING
DECISIONS

The Risk-Return Relationship
Factoring Risk into Capital-Budgeting Decisions
The Capital Asset Pricing Model
Examining the Weighted Average Cost of Capital

HUMAN-CENTERED DESIGN ESSENTIALS

What Is HCI?
The Human-Centered Design Mindset
Measure Usability and Assess User Experience
The Stages of the Human-Centered Design Process
Interact With Users Ethically and Responsibly

IDENTIFYING AND EVALUATING RISK

Quantifying Risk
Managing Risk

IDENTIFYING AND MANAGING EMOTIONS

Identify Microexpressions of Emotions
Why Should You Manage Emotions?
Understand Your Emotional Profile
Manage Your Emotional Reactions
Recover from Repeated Negative Events

IDENTIFYING AND TARGETING CUSTOMER NEEDS

Kicking Off Your Project
Developing a Product Roadmap
Conducting Customer and User Research

IMMIGRATION LAW IN PRACTICE

Factor the Impact of Mergers and Acquisitions
Terminate Without Violating the Law
Anticipate the Impact of Unionization
Evaluate Eligibility for Workers’ Compensation
Consider the Political Environment

IMPACTFUL UNSCRIPTED COMMUNICATION

Plan A Strategy for Delivering a Message
Practice Public Speaking Tools
Adapt to Difficult and Unplanned Situations

IMPLEMENTING AN INTEGRATED DIGITAL MARKETING PLAN

Creating an Integrated Digital Marketing Plan
Allocating Resources and Measuring Success
Preparing for a Successful Implementation
Adjusting Your Approach for Maximum Reach

IMPLEMENTING INNOVATION

Identifying Stakeholders to Develop an Organizational Plan
Enable Innovation with Processes and Pathways
Develop Policies that Support Innovation
Develop and Leverage Infrastructure and Resources

IMPLEMENTING THE QUALITY FUNCTION DEPLOYMENT METHOD

Relate System Performance to Design
Define and Refine Design Targets

IMPROVING ENGAGEMENT

Define Engagement
Examine the Drivers of Engagement
Assess Your Organization Or Work Group

IMPROVING OPERATIONS

Determining a Steady State
Analyzing and Improving a Service Process

IMPROVING SERVICE OPERATIONS

Determining a Steady State
Analyzing a Service Process
Improving a Service Process

INFERENTIAL STATISTICS

Estimating Population Parameters
Identifying a Framework for Hypothesis Testing
Testing for Averages Using P-values

INFLUENCE AND MOTIVATION FOR ENGINEERING LEADERS

Getting Clear on What You Want and Why
Choosing an Effective Influence Approach
Creating and Delivering Persuasive Messaging
Shaping Environmental and Situational Factors

INFLUENCE AND MOTIVATION FOR TECHNOLOGY LEADERS

Getting Clear on What You Want and Why
Choosing an Effective Influence Approach
Creating and Delivering Persuasive Messaging
Shaping Environmental and Situational Factors

INFLUENCING AND CHALLENGING REGULATION

Employ Strategies for Influencing Regulatory Policy
Evaluate Limits and Challenges to Finalized Regulations
Assess the Benefits of Communicating With Regulatory Officials

INNOVATING WITH 5G

Examine Evolving Communication Technologies
Identify Innovation Opportunities Using 5G
Operationalize Your Innovation

INNOVATION TOOLS

Explore the Innovation Tools Spectrum
Identify Tools for Your Innovation Strategy

INTEGRATE NEW SLIDE RULE TECHNIQUES

Get Rid of Fragmented Headers and Create the Right Kind of Visuals

INTEGRATIVE NEGOTIATION

Trading and Adding Issues
Separating Positions From Interests

INTERPERSONAL COMMUNICATION SKILLS

Using Social and Emotional Intelligence
Exhibiting and Developing Presence
Exploring and Developing Confidence
Displaying and Planning Mindful Communication

INTERPRETING AND COMMUNICATING DATA

Introduction to Statistical Application
Data Types
Critical Evaluation of Results
Communicating Results

INTERPRETING THE BEHAVIOR OF OTHERS

Understanding Behavior in Limited Interactions
Understanding Behavior in Extended Interactions

INTRODUCING NEW PRODUCTS

Successes and Failures — Examine Why a Product Might Fail
Successes and Failures — Explore How Customers’ Perceptions of Innovation Affect
Adoption
Successes and Failures — Examine Different Strategies for Different Segments of
Your Customers
Successes and Failures — Develop a Plan to Encourage Product Adoption

INTRODUCTION TO CLIMATE CHANGE SCIENCE

Articulate the Cause of Climate Change
Assess the Impacts Posed by Climate Change
Incorporate Climate Change Language Into Your Organization

INTRODUCTION TO COMMERCIAL REAL ESTATE DEVELOPMENT

Analyze the Real Estate Market, Development Strategy, and Location
Perform a Site Analysis and Zoning Fit Test
Evaluate Project Feasibility With the Pencil Test

INTRODUCTION TO NEGOTIATION

How to Split the Pie
How to Grow the Pie
Balance Cooperation and Competition

INVENTORY MANAGEMENT

Calculating Service-Level Metrics and Using the Newsvendor Model
Using the EOQ Model
Recommending TPS-Derived Strategies

INVENTORY MANAGEMENT STRATEGIES

Calculating Service-Level Metrics
Using the Newsvendor Model
Using the EOQ Model
Recommending TPS-Derived Strategies

INVESTMENTS, CAPITAL, AND FINANCIAL FORECASTING

Accounting for Long-Lived Assets
Determining Asset Value
Accounting for Long-Term Debt and Equity
Understanding Equity, Stocks, and Pricing

LAUNCHING 5G APPLICATIONS

Build Your Network
Position Your Innovation in the Ecosystem
Devise Strategies to Shape the Ecosystem

LAUNCHING VIRTUAL TEAM PROJECTS

Creating a Shared Vision and Defining Roles and Responsibilities
Building and Sustaining Trust, Motivation and Engagement

LEADERSHIP SKILLS AND TRAITS IN PUBLIC ORGANIZATIONS

Assess Leadership Traits
Evaluate Your Organization and Your Leadership Readiness

LEADING ACROSS CULTURES

Develop Skills to Lead Cross-Cultural Teams
Refine Your Thoughts on Leadership Using Culture
Explore Culture’s Impact on the Way We Think
Explore Culture’s Impact on our Relationships with Others
Examine How We Become Cultural Beings

LEADING CHALLENGING CONVERSATIONS

Identify and Prepare for a Challenging Conversation
Have a Challenging Conversation
Determine Appropriate Next Steps After the Conversation

LEADING COLLABORATIVE TEAMS

Growing Your Team
Diagnosing Your Team
Letting Go of Your Team
Managing Your Team

LEADING FOR CREATIVITY AND INNOVATION

Exploring Innovation
Managing Innovative Teams
Generating New Ideas

LEADING IN A VUCA WORLD

Identify and Reduce the Impacts of VUCA on Your Organization
Match Your Strengths/Weaknesses with Key Leadership Skills for a VUCA World
Build a Plan to Improve Your Vision, Courage, and Character Skills and Lead More
Effectively

LEADING ORGANIZATIONAL CHANGE

Consider What It Means to Be a “Change Agent”
Develop Your Agenda for Change
Navigate the Terrain of Change

LEADING PROJECT TEAMS

Assess Three Key Leadership Styles
Assess Motivational and Participative Leadership Styles

LEADING PUBLIC SECTOR TEAMS TO SUCCESS

Lead Teams Successfully
Manage Conflict on Your Team
Build an Effective Team

LEADING STRATEGIC CHANGE INITIATIVES

Strategically Approaching Change
Developing a Plan for Change

LEADING SUCCESSFUL PROPERTY MANAGEMENT OPERATIONS

Managing Building Systems, Maintenance, and Cleanliness
Executing Waste and Environmental Programs
Setting Strategies for the Cycle of Tenancy
Leading Asset Profitability and Human Capital

LEADING WITH CREDIBILITY

Enact Espoused Values
Optimize Follow-through
Foster a Credibility Culture
Establish a Credibility Baseline

LEADING WITHOUT AUTHORITY

Distinguish Between Hygiene and Motivation Factors
Apply Expectancy Theory and Equity Theory to Influence Effort and Performance
Examine Personal Social Networks
Describe Leadership’s Effect on High-Performance Teams
Propose Conflict Resolution Strategies

LEVERAGE EMOTIONAL INTELLIGENCE FOR PROJECT RESULTS

Identify Emotions Affecting Project Leadership
Analyze and Choose Emotions to Yield Better Results

LIGHTING

Recognize Effects of Light
Apply Lighting Styles Using Lighting Techniques
Start, Review, Modify, Repeat

MAKE A CONVINCING CASE FOR YOUR SOLUTION

Summarize Your Analysis of the Problem
Use Evidence to Prove Your Analysis and Prepare to Defend Your Proposal

MAKING CAPITAL INVESTMENT DECISIONS

Introduction to Capital Budgeting Rules
Net Present Value
Internal Rate of Return
Payback Period
Profitability Index and Equivalent Annual Cost

MAKING PREDICTIONS AND FORECASTS WITH DATA

Complete a Loan Analysis and Inform with Analytics
Make Predictions with Data Tables and Simulations

MAKING PREDICTIONS USING STATISTICAL PROBABILITY

Determining Expected Value
Understanding the Normal Curve

MALT EVALUATION

Determine Malt’s Impact On Wort
Interpret Maltster Specifications
Decide Which Malts To Use

MANAGING CONFLICT ON PROJECT TEAMS

When to Avoid
When to Meet in the Middle
When to Force a Solution

MANAGING ORGANIZATIONS

Determine the Organizational Structure of a Business
Determine Human Resources Needs
Describe a Human Resources Management Process
Describe the Culture of a Business Firm
Identify Power In Organizations

MANAGING PEOPLE IN A HEALTHCARE SETTING

Managing Cross-Disciplinary Teams
Assessing and Addressing Performance
Holding Effective Meetings
Resolving Conflict
Influencing the Organization

MANAGING PRODUCT TEAMS

Getting Started with Product Development
Selecting Appropriate Methodologies
Promoting a Team Rhythm and Culture

MANAGING REAL ESTATE DEVELOPMENT PROJECTS

Plan Your Project and Analyze Project Culture
Create a Project Schedule
Manage Project Costs
Manage the Team and Assess Project Impacts

MANAGING RISK IN CONTRACTS

Adopt a Holistic Approach to Contracts
Use Representations, Warranties, Covenants, and Conditions to Allocate Risk
Mitigate Risk and Recognize Issues in Common Contract Provisions

MANAGING SALES PERFORMANCE FOR GROWTH

Establish Clear Sales Metrics, Accountabilities, and Targets
Track and Manage Sales Performance
Coach to the Sales Metrics

MANAGING SERVICE DEMAND THROUGH PRICING AND DISTRIBUTION STRATEGIES

Estimating Market Demand for a Service Business
Applying a Strategic Approach to Pricing
Identifying Pricing Methods and Tactics
Selecting Distribution Channels
Reducing Channel Conflict

MANAGING TEAM PERFORMANCE

Addressing Performance Barriers
Individual and Team Performance
Establishing Performance Standards
Managing for Performance

MANAGING THE PRODUCT LIFECYCLE

Preparing for the Product Launch
Launching and Tracking a Product

MANAGING TIME AND PRIORITIES

Auditing Priorities to Assess Fit
Audit Actions to Assess Time
Aligning Time to Priorities
Strategic Work Distribution
Evaluation for Performance Improvement

MARKET RESPONSE MODELING

Conceptual Views of Market Response Models
Steps in Building a Market Response Model

MARKETING AUTOMATION AND AI

Supercharge Your Marketing
Design a Performance Marketing Strategy

MARKETING FUNDAMENTALS

Identify Target Markets and Customer Segments
Develop a Marketing Mix to Reach the Target Market
Develop a Plan to Acquire and Retain Customers

MARKETING RESEARCH AND ANALYSIS

Examine Market Research
Explore Costs and Profits
Turn Data Into Useful Information

MASTERING THE ESSENTIALS OF INFLUENCE

How Beliefs Affect Behavior
Changing Your Beliefs
Changing Your Behaviors

MASTERING THE TIME VALUE OF MONEY

Build Your TVM Toolbox
Perpetuities
Annuities
Future Values

MEASURING AND IMPROVING EFFICIENCY

The Budget as a Baseline for Efficiency
Responsibility Centers, Transfer Pricing, and Decentralization

MEASURING CUSTOMER PREFERENCES

Exploring Conjoint Analysis
Collecting Conjoint Data
Simulating Business Decisions

MEASURING SOCIAL MEDIA MARKETING SUCCESS

Build a Social Marketing Budget
Measure Social Marketing Objectives
Report, Test, and Optimize Social Marketing

MEDIATION FOR MANAGERS

Managing the Mediation Process
Selecting a Mediation Style
Recognizing the Role of Emotions
Solving Problems Through Mediation

MODELING PERFECT COMPETITION

Perfect Competition
Examine Long-run Competitive Equilibrium
Long-Run Supply Curve with Heterogeneous Inputs

MONITORING AND CONTROLLING PROJECTS

Exceed Standard Practices
Manage Scope and Effort
Use Monitoring Strategies

MOTIVATING PEOPLE FOR HIGH PERFORMANCE

Resolving a Suspected Motivation Problem
Using the Drivers of Motivation

MOTIVATING PUBLIC SECTOR EMPLOYEES

Assess the Motivations of Public Sector Employees
Apply Motivational Tools Effectively
Motivate Employees With Your Behavior

MULTIVARIABLE COMPARISONS

Comparing Two Population Means
Comparing More than Two Population Means
Testing for Proportions—Qualitative Data
Testing Two Qualitative Variables

NAVIGATING LABOR RELATIONS

Analyzing the Labor Relations Environment
Managing Workplace Conflict
Assessing the Current State of Labor Relations
Preparing for Possible Labor Disruptions
Negotiating Effectively

NAVIGATING POWER RELATIONSHIPS

Power Situations
Networks
Responsible Use of Power
Sources of Power

NAVIGATING THE GLOBAL BUSINESS LANDSCAPE

Effective Business Communication
Create a Personal Networking Strategy
Generate Valuable Business Ideas
The Disruptive Power of Innovation
Stages of Globalization
How Should Businesses Behave?

NEGOTIATION SKILLS

Elements of Negotiation
Defining the Negotiation Interaction
Preparing for the Negotiation

OPTIMIZING ASSET MANAGEMENT STRATEGIES

Begin Developing an Asset Management Strategic Plan
Plan the Annual Asset Management Activities
Assess Operations and Financial Performance
Determine the Hold and Exit Strategy

OPTIMIZING DIGITAL ADVERTISING WITH ANALYTICS

Digital Advertising Trends and How They Are Changing
Managing Sponsored Search Advertising
Measuring Advertising Success
Attributing Sales Outcomes and Using Randomized Controlled Trials

ORGANIZING THE PROJECT AND ITS COMPONENTS

Create the Project Network
Identify the Project Scope and Complexity
Identify Sources of Uncertainty

PERSUASIVE WRITING

Articulate the Three A’s
Create Proposals for Multiple Media

PHOTOGRAPHY FUNDAMENTALS

What Makes a Good Photograph
Organize and Share Your Photos
Analyze Photographs

PITCHING YOUR BUSINESS OPPORTUNITY

Identify the Elements of a Successful Pitch and Find the Right Audience
Build Your Pitch
Deliver and Receive the Pitch
Evaluate and Strengthen the Pitch

PLANNING AND DELIVERING EFFECTIVE PRESENTATIONS

Taking Command of Your Delivery
Evaluating Your Audience and Its Needs
Formulating Your Message
Taking Command of Your Content

PLANNING AND MANAGING RESOURCES

Flex Schedules and Resources to Your Advantage
Use Critical Project Management Tools
Manage Scope, Creep, and the Unknown

PLANNING HEALTHCARE INVESTMENTS AND MARKETING

Analyzing Cost-Benefit and Cost-Effectiveness
Financing Large Capital Investments
Investing in Services Marketing
Marketing Within Patient-Payer Relationships

PLANTS FOR MUSCLES, BONES, AND THE REPRODUCTIVE SYSTEM

Support for the Musculoskeletal System
Plants To Assist the Urogenital and Reproductive Systems

PLANTS TO IMPROVE CARDIOVASCULAR AND RESPIRATORY HEALTH

Boost the Cardiovascular System
Plants To Strengthen and Heal the Respiratory System

POST-INVESTMENT BEST PRACTICES

Organizing Company Leadership
Communicating Effectively With the Board and Investors
Optimize Your Company’s Incentive Plan
Planning for Future Growth

POWER AND GENDER DYNAMICS

Assess Your Organization in Terms of Power and Gender Dynamics
Assess Yourself as a Leader in Terms of Power and Gender Dynamics
Create an Action Plan to Enhance Your Status and Power

POWER DYNAMICS AND ETHICS IN NEGOTIATION

Power in Negotiation
Ethics in Negotiation

PRACTICAL APPLICATIONS OF STATISTICS

Exploring the Role of Statistics in Quality Control
Introducing Strategic Decision Making
Introducing Multivariate Analysis

PRACTICING SERVANT LEADERSHIP

Promote Ethical Conduct
Demonstrate the Principles of Servant Leadership
Listening Environments and Service Within

PREDICTING AND MANAGING CUSTOMERS’ LIFETIME VALUE

Customer Relationship Management
Customer Lifetime Value

PREPARING FOR DIGITAL TRANSFORMATION

Map the Builder Process
Locate Gaps in Your Builder Process
Assess Readiness for Digital Transformation

PREPARING FOR A NEGOTIATION

Defining Your Goals
Identifying Your Partner’s Goals
Applying Negotiation Preparation

PREPARING FOR SUCCESS AS A PRODUCT MANAGER

Assessing the Product Manager Role
Considering the Required Competencies
Embracing the Processes of Product Creation

PREPARING FOR THE FUTURE

Develop an Assessment Plan
Address a Specific Challenge
Build a Plan to Sustain Momentum
Apply the REST Model in Your Daily Life

PRESENTING QUANTITATIVE DATA

Exploring Foundational Concepts in Statistics
Describing One Qualitative Variable
Visualizing One Quantitative Variable

PRICING STRATEGY

Determine What Your Customer Is Willing to Pay
Consider Behavioral Factors Affecting WTP
Consider Other Pricing Strategies

PRIORITIZING FOR PRODUCT ROADMAPS

Generating Ideas to Address Market Needs
Assessing and Ranking Ideas

PROCESS ANALYSIS IN OPERATIONS

Diagramming a Process
Identifying Bottlenecks
Managing Bottlenecks

PRODUCT ANALYTICS AND ITERATION

Measure Progress
Validate Hypotheses
Present a Path Forward

PRODUCT ENGINEERING AND EXECUTION

Plan a Sprint
Write an Effective User Ticket
Get the Product Out the Door

PRODUCTION PLANNING

Evaluate and Select Your Fabrics
Collect Information on Construction and Fit
Plan a Manufacturing Schedule

PRODUCT PROTOTYPING

Design Code-less Prototype(s)
Create a Staffing Plan Matrix
Write a Product Requirements Document

PRODUCT ROADMAPPING

Define Your Framework
Source Your Ideas, Prioritize, and Present Your Roadmap

PRODUCT VISION AND GOALS

Brainstorm Potential Solutions
Draw the Business
Set Objectives and Key Results

PROFESSIONAL PHOTOGRAPHY

Becoming Professional
Determine Equipment and Facilities
Protect Yourself and Your Work

PROJECTING EXPERTISE AND CONFIDENCE DURING PRESENTATIONS

Assess Your Professional Presence
Project Confidence During Your Talk
Prepare to Give a Professional-Level Team Presentation

PROMOTING ORGANIZATIONAL WELLNESS

Blend Wellness Counseling with Your Expertise
Expand Your Counseling Skills to Support Group Facilitation
Create and Communicate Your Wellness Vision

PROTECTING YOUR INTERESTS

Match an Investment Opportunity With an Appropriate Corporate Form
Evaluating Non-Equity Investment Structures
Evaluating Equity Investment Structures
Solidifying Terms and Identifying the Steps Required to Close Your Deal

PROTOTYPES AND PILOTS

Explore Experimental Techniques
Design a Rigorous Experiment

PROTOTYPING AND UX FEEDBACK

Create a Paper Prototype
Create an Interactive Medium-Fidelity Prototype
Conduct a Heuristic Evaluation on Your Prototype
Create an Interactive High-Fidelity Prototype

PSYCHOLOGY OF NEGOTIATION

Manage Your Emotions
Understanding Others’ Emotions
Building Rapport and Trust

PUBLIC SECTOR LEADERSHIP STRATEGIES

Apply the Situational Model of Leadership
Explore the Contingency Leadership Model
Assess the Path-Goal Model of Leadership

PURCHASING CONSIDERATIONS

Identify Product or Service Characteristics
Apply Strategies and Tactics to Fine-Tune Purchasing Decisions
Define the Variables That Impact a Make-or-Buy Decision

QUALITY CONTROL SYSTEMS

Setting Specification Limits
Using Statistical Process Control
Determining the Capability of a Process

QUALITY AND PROCESS IMPROVEMENT METRICS AND STRATEGIES FOR HEALTHCARE

Assess Quality in a Healthcare Facility
Use Quality Improvement Methods to Identify Areas for Improvement
Apply Quality Management Approaches to Improve Performance

QUALITY AND PROCESS IMPROVEMENT FOR SENIOR LIVING

Assess the Level of Quality in a Senior Living Facility
Use Quality Improvement Methods to Identify Areas for Improvement
Apply Quality Management Approaches for Improving Performance

QUALITY AND SERVICE EXCELLENCE

Fostering Customer Focus
Supporting Employee Focus
Promoting Process Focus
Defining Quality
Analyzing Outcomes and Thinking Strategically

RAPID IDEATION

Up-level the State of Digitization
Shift When Business Activities Occur
Create New Marketplaces
Ideate and Implement Effective Product and Service Techniques
Find Patterns in the Business Model
Change the Sales Model

REAL ESTATE INVESTMENT DECISIONS

Explore the Owner’s Perspective on the Real Estate Equity Investment
Estimate Investment Returns and Market Value
Structure the Equity Investment

SALES ACCOUNTING

Recognizing Revenue
Creating Offsets Using Contra Accounts
Analyzing Inventory Costs
Accounting for Inventory

SALES NEGOTIATION TO MAXIMIZE VALUE

Conduct an Effective Sales Call
Drive Value Beyond Price
Negotiate to Maximize Value

SENIOR LIVING FUNDAMENTALS

Assess the Senior Living Landscape
Identify Workplace Challenges and Solutions
Facilitate Service Excellence Across All Touchpoints
Prepare for Future Trends and Emerging Complexities

SERVICES MARKETING PLANNING AND MANAGEMENT

Assessing the Role of Marketing in Your Organization
Determining How Your Organization Uses the Service Marketing Process
Explaining How Your Organization Succeeds in the Marketplace
Assessing How Your Organization Counters the Dimensions of Services
Focusing on the Customer’s Experience

SETTING INTERNAL AND EXTERNAL CONDITIONS FOR SUCCESS

Determine Your Most Important Internal Priorities
Determine Your Most Important External Priorities
Create a Plan to Prepare for What You Cannot Control

SLIDE DECKS AND REPORTS

Leverage Design Principles to Create an Effective PowerPoint Presentation
Template
Use Appropriate Message Headings and Visual Evidence
Create a Sound Structure
Convert Slide Deck Slides into a Reading Deck Report Page

SOCIAL LISTENING AND COMMUNITY MANAGEMENT

Structure a Social Listening System
Develop a Social Community Management Strategy
Design an Organizational Approach to Community Management and Response

SOCIAL MEDIA MARKETING ACROSS THE PURCHASE FUNNEL

Conduct Audience and Competitive Analyses
Identify and Refine Social Media Marketing Goals and Objectives
Recommend a Social Platform Strategy

SOCIAL MEDIA STRATEGY

Explore Social Media Marketing and Strategy
Propose Content Creation and Distribution Strategies

SOLVE PROBLEMS USING EVIDENCE AND CRITICAL THINKING

Assess the Context of the Problem
Bridge the Gap
Weigh Feasibility and Desirability

SOURCES OF LAW

Sources of Law in the U.S.
Law Made by Judges
Other Sources of Law

STATISTICAL FORECASTING

Introducing Time Series
Forecasting No-Trend (Stationary) Data
Forecasting Linear Data
Forecasting Seasonal Data

STRATEGIC BUSINESS PLANNING AND FORECASTING

Define Business Strategy
Identify the Activities of the Value Chain
Create a SWOT Diagram
Prioritize Stakeholder Expectations

STRATEGIC DECISION MAKING

Follow-Through
Account for Biases
Gather and Weight Information
Assess Your Decision

STRATEGIC PR PLANNING

Lesson 1 – Analysis and Audience
Lesson 2 – Objectives and Messages
Lesson 3 – Tactics and Timelines
Lesson 4 – Measurement and Budget

STRATEGIZING FOR AUDIENCES WITH DIFFERENT EXPERTISE

Use Persuasive Strategies for Technical Purposes and Prepare for Unexpected
Challenges

STRENGTHS-BASED ENGINEERING LEADERSHIP

Manage Your Inner Critic

STRENGTHS-BASED TECHNOLOGY LEADERSHIP

Manage Your Inner Critic

STRUCTURING BUSINESS AGREEMENTS FOR SUCCESS

The Fundamentals of Contracts
Introduction to Transactional Agreements
Working with Representations and Warranties
Working with Covenants
Working with Post-Closing Price Adjustments

STYLE AND EXPRESSION THROUGH PHOTOGRAPHY

Recognize How Photographs Affect People
Find Your Expression and Style
Express Yourself

SYNERGIES, MERGERS, AND ALLIANCES

Identify Potential Synergies
Determine the Best Way to Realize Your Synergy
Evaluate Your Synergy Partner’s Compatibility
Strategize for Synergy Success

TELEMEDICINE

Set Your Stage
Refine Your Virtual Communication Skills
Prepare for Technical Challenges
Create a Script for a Virtual Physical Exam
Adapt Your Decision-Making Process for the Virtual Space

THE NETWORK EFFECT

Evaluate Your Network
Identify Barriers to Building a Network
Identify and Attract Potential Sponsors and Protégés

THE PROCESS, THE PLAYERS, AND STRATEGIC CONSIDERATIONS OF RAISING CAPITAL

Financing Choices and the Debt-Irrelevance Proposition
Factoring Taxes into the Financing Decision
Financial Distress Costs
Factoring Transaction Costs into the Financing Decision

THE PSYCHOLOGY OF GETTING THINGS DONE

Align Your Network
Make Starting Effortless
Know Where You’re Going
Managing Your Beliefs and Decisions

THINKING LIKE A LAWYER

Why Law Is Often Unclear
The Law’s Distinctive Language
Navigating Legal Materials

TOTAL REWARDS COMPENSATION

The Total Rewards Framework
Total Rewards and Employee Preferences
The Point Method
Rewards and Risks
Short-term and Long-term Incentives

TRENDS IN FINTECH

Analyze Trends in Key Verticals

TURNING GROUPS INTO TEAMS

Distinguish Between Groups and Teams
Analyze a Team’s Stage of Performance
Identify Possible Gaps

UNDERSTANDING FINANCIAL STATEMENTS

Reading the Income Statement
Reading the Balance Sheet
Reading the Cash Flow Statement

UNDERSTANDING THE DEEPER NEED

Building Trust With Continuing Responses
Transitioning to a More Client-Directed Approach
Clarifying Your Client’s Purpose
Setting Goals and Giving Advice

UNDERSTANDING THE DIGITAL MARKETING LANDSCAPE AND THE CUSTOMER FUNNEL

A Tour of the Digital Marketing Landscape
Using Frameworks to Identify Objectives and Strategies
The Customer Funnel and the Customer Journey
Evaluating Success and Preparing for Change

UNDERSTANDING THE PERSON

Identify the Benefits of Client-Directed Counseling
Comparing Counseling Approaches
Interpreting Non-Verbal Cues
Integrating Self-Management Into Your Session
Applying Research-Based Principles and Techniques

USING DATA FOR POSITIONING BRANDS

Positioning
Perceptual Maps

USING EARNED VALUE MANAGEMENT FOR PROJECT MANAGERS

Implement Project Controls through Meetings
Calculate Planned Cost, Actual Cost, and Earned Value
Forecast Project Cost

USING HUMOR IN THE WORKPLACE

Build and Foster Confidence for Humor
Reset the Room With Confidence and Empathy

USING PRESCRIPTIVE ANALYTICS IN EXCEL

Prescriptive Modeling Using Solver
Reporting and Managing Solver for Prescriptive Modeling

USING RATIO ANALYSIS TO EVALUATE FINANCIAL PERFORMANCE

Asset Management Ratios
Solvency and Capital Structure Ratios
Profitability Ratios and DuPont Analysis
Cash Conversion Cycle
Fixed Asset Ratios

USING STATISTICAL TESTS TO MAKE DECISIONS

Interpreting Statistical Results
The Limitations of Statistical Analysis
Making Recommendations

USING THE FOUR SIMPLE RULES OF SYSTEMS THINKING

Make Distinctions
Organize Part-Whole Systems
Identify Relationships
Explore Perspectives

VALUE CREATION AND PROFITABILITY

Diagnose Your Market to Create Value
Create Your Organizational Plan
Perform a Competitive Analysis
Mitigate Threats to Profitability

VALUE CREATION AND THE BUSINESS MODEL CANVAS

Explore the Business Model Canvas
Complete the Value Creation Analysis

VALUE-BASED ENGINEERING LEADERSHIP

Discovering Values
Checking Value Alignment
Applying Personal Values to Leadership
Creating a Values Roadmap

VALUE-BASED TECHNOLOGY LEADERSHIP

Discovering Values
Checking Value Alignment
Applying Personal Values to Leadership
Creating a Values Roadmap

VIRTUAL COMMUNICATION

Differentiate Between In-Person and Virtual Communication
Adapt to Routine Virtual Communication
Adapt to High-Stakes Virtual Communication

VIRTUAL COMMUNICATION, CONSTRUCTIVE CONFLICT, AND COLLABORATION

Assess Your Team
Overcome Threats to Communication
Using Negotiation Techniques to Manage Conflict

VISUALIZING AND COMMUNICATING INSIGHTS IN EXCEL

Use Pivot Tables to Communicate Data Clearly and Accurately
Visualizing with Charts and Graphs

VISUALIZING AND MODELING COMPLEX PROBLEMS

Visualizing the Information and Structure of Your Thinking
Increase the Efficiency of Your Thinking
Build and Analyze Visual Maps

WAGE AND BENEFIT REGULATIONS

Determine Whether Positions Are Exempt or Nonexempt
Apply Leave Regulations
Assess Retirement and Medical Insurance Benefits

WINE ESSENTIALS

Viticulture
Viniculture
Evaluation
Service and Storage

WINNING WITH YOUR KEY ACCOUNTS

Assess Your Key Accounts
Tailor Your Value Proposition to Specific Customers
Drive Growth through Account Planning

WOMEN IN LEADERSHIP, GIVING AND RECEIVING FEEDBACK

Plan to Give Feedback that Matters
Find the Sweet Spot of Effective Feedback
Address Problems in Feedback

WOMEN IN LEADERSHIP, NAVIGATING THE DOUBLE BIND

Explore Your Myers-Briggs Type
Examine the Gender Dimension
Handle Conflict

WOMEN IN LEADERSHIP, NEGOTIATION SKILLS

Outmaneuver Common Negotiation Traps
Use a Negotiation Style that Fits You
Practice Proven Negotiation Techniques

WOMEN IN LEADERSHIP, OUTSMART THE WORK-LIFE BALANCE

Take Personal Inventory
Make the Most of Flexible Options
Perform a Systems Check

WOMEN IN LEADERSHIP, USING EMOTIONAL INTELLIGENCE TO DRIVE RESULTS

Examine Emotional Intelligence
Develop the Self-Related Competencies
Develop the Social-Related Competencies

WORKING WITH LEGAL PROFESSIONALS

Establishing an Attorney Relationship
Collaborating on Litigation Matters
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and Systems DesignReal Estate

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PolynesiaFrench Southern
TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island & Mcdonald IslandsHoly See (Vatican City State)HondurasHong
KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic OfIraqIrelandIsle Of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKoreaKuwaitKyrgyzstanLao
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OfMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands
AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern
Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory, OccupiedPanamaPapua
New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthelemySaint HelenaSaint
Kitts And NevisSaint LuciaSaint MartinSaint Pierre And MiquelonSaint Vincent And
GrenadinesSamoaSan MarinoSao Tome And PrincipeSaudi
ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon
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LankaSudanSurinameSvalbard And Jan MayenSwazilandSwedenSwitzerlandSyrian Arab
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TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited
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management role for the first timePersonal growth and enrichmentPrepare to enter
a new industry or careerHelp me compete in job marketMaster skills to equip me
to better run my own businessDevelop a strategy for my businessGain new insights
into my fieldBuild confidence as a leader or professionalI am looking to train
others in my organization

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Program of Interest *Program of Interest *Data
ScienceFinanceEngineeringHealthcareHospitalityHuman ResourcesLawLeadership and
Strategic ManagementMarketingNutritionPlant-Based NutritionProject Leadership
and Systems DesignReal Estate

Country *Country *United StatesAfghanistanAland IslandsAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua And
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia
And HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei
DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman
IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling)
IslandsColombiaComorosCongoCongo, Democratic RepublicCook IslandsCosta RicaCote
D'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican
RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland
Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench
PolynesiaFrench Southern
TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island & Mcdonald IslandsHoly See (Vatican City State)HondurasHong
KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic OfIraqIrelandIsle Of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKoreaKuwaitKyrgyzstanLao
People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab
JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia, Federated States
OfMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands
AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern
Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory, OccupiedPanamaPapua
New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthelemySaint HelenaSaint
Kitts And NevisSaint LuciaSaint MartinSaint Pierre And MiquelonSaint Vincent And
GrenadinesSamoaSan MarinoSao Tome And PrincipeSaudi
ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon
IslandsSomaliaSouth AfricaSouth Georgia And Sandwich Isl.South SudanSpainSri
LankaSudanSurinameSvalbard And Jan MayenSwazilandSwedenSwitzerlandSyrian Arab
RepublicTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad And
TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited
Arab EmiratesUnited KingdomUnited States Outlying
IslandsUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands, BritishVirgin
Islands, U.S.Wallis And FutunaWestern SaharaYemenZambiaZimbabwe

State *State *AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict
of
ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew
HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth
DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth
DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming

Phone Number *

Why do you want to enroll in an eCornell program? *Why do you want to enroll in
an eCornell program? *Career advancement/promotionFill in gaps in my skills to
prepare for a more senior role in my organizationPrepare to move into a
management role for the first timePersonal growth and enrichmentPrepare to enter
a new industry or careerHelp me compete in job marketMaster skills to equip me
to better run my own businessDevelop a strategy for my businessGain new insights
into my fieldBuild confidence as a leader or professionalI am looking to train
others in my organization

When are you looking to start the program? *When are you looking to start the
program? *Immediately2-3 months4-6 months

What best describes your current professional level? *What best describes your
current professional level? *Team Member/Individual
ContributorManagerDirectorVPOwner/CEO/FounderSelf-employedUnemployedMilitary

What is your current job title? *

Where are you employed? *

Tell us a bit about your professional background. *

What skills do you want to gain from the program? *

How do you intend to pay for the program? *How do you intend to pay for the
program? *I will self-payMy company will fund all or part of the program fee as
part of my professional developmentI will use the GI Bill or another source of
military fundingI will need to apply for a private loanNot sure yet

How much Tuition Assistance are you provided? *How much Tuition Assistance are
you provided? *$0-$500$500-$1000$1000-$2000$2000-$3000$3000+

List any requirements for your tuition assistance: *

What budget do you have in mind? *What budget do you have in
mind? *$0-500$501-1000$1001-2000$2001-3000$3001+


Why are you interested in eCornell? *Why are you interested in
eCornell? *Reputation of Cornell UniversityFlexibility of an online
programLooking to advance my careerOpportunity to learn from Cornell faculty and
instructorsNeed to gain new skillsLifelong learning/personal passionInterested
in breaking into a new fieldLike the small classes/high-quality online
deliveryWant to add a Cornell Certificate to my resumeNeed to earn CEUs or other
credentials


By sharing my information I accept the terms and conditions described
in eCornell’s Privacy Policy, including the processing of my personal data in
the United States. *


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