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DISNEYLAND |
NILES: HOW MUCH OF A PIXAR MAKEOVER WILL…


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DISNEYLAND |
NILES: HOW MUCH OF A PIXAR MAKEOVER WILL DISNEY’S PARADISE PIER HOTEL GET?


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Disney’s Paradise Pier Hotel will be reimagined with a Pixar theme. (Artist
concept courtesy of Disneyland Resort)
By Robert Niles | themeparkinsider@gmail.com | Orange County Register
PUBLISHED: May 3, 2022 at 6:33 a.m. | UPDATED: May 3, 2022 at 9:36 a.m.

In June 2018, right after covering the opening event for Disney California
Adventure’s Pixar Pier, my son and I walked past the Paradise Pier Hotel. He
pointed to its sign and asked, “How long until they change the name of that?”

Late last month, the Disneyland Resort finally announced that it soon will
change the name of the Paradise Pier Hotel, a hotel named for a land in
California Adventure that has not existed since Disney converted that land into
Pixar Pier nearly four years ago. Disney did not reveal what that new name would
be, only that the hotel would be rethemed to a variety of Pixar Animation
franchises.

Sign up for our Park Life newsletter and find out what’s new and interesting
every week at Southern California’s theme parks. Subscribe here.


MORE FROM ROBERT NILES

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The plan, as described by Disneyland Resort President Ken Potrock, would create
a modular structure that would allow Disney and its Imagineers to change which
Pixar franchises they feature in the hotel at any given moment. That way, Disney
would always be presenting its most popular and enduring Pixar franchises,
instead of leaving hot new properties on the sideline because older franchises
had taken all the space.

Disney fans want to have Disney characters on their Disney vacation. Disney
promotes — and prices — its hotels with the idea that the “magic” of the Disney
experience does not end when you leave the parks. So it makes sense for Disney
to employ Disney themes in its hotels. But is what Disney is planning at the
Paradise Pier really a “theme,” or is it just decoration?



Theme park resorts typically limit their hotel themes to architectural styles or
motifs. A variety of styles allows resorts to differentiate their hotels to
guests. But if a resort wants to differentiate with intellectual property (IP),
a resort has some decisions to make that extend far beyond which IP to use.

It’s the same process that parks use when creating attractions. Do you just slap
some characters on a ride, or do you build a more immersive, custom experience?
It’s the difference between the Inside Out: Emotional Whirlwind spinner and the
bespoke Radiator Springs Racers.


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For an IP theme to work on a hotel, the hotel’s role as a place of lodging must
be incorporated into the IP’s story. Otherwise, what passes for theme is really
just decoration. The current gold standard for theming in a theme park resort
hotel experience is Walt Disney World’s new Star Wars Galactic Starcruiser,
which is presented as an interstellar cruise ship within the Star Wars universe.
Disney even went so far as to make the ship, called the Halcyon, the setting for
Leia and Han’s honeymoon.

With Pixar, unless Disneyland builds a real-life Cozy Cone Motel, what fans will
get will be more like Emotional Whirlwind-style decoration. Which is fine.
Disney ought to offer a variety of lodging experiences, and IP decorations
should be a part of that mix. The new Pixar hotel should be a nice step forward
for the Disneyland Resort.

But someday, Disney’s fans in Southern California would welcome a true themed
hotel experience, too.







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ROBERT NILES | THEME PARK INSIDER REPORTER

Robert Niles is the founder and editor of ThemeParkInsider.com. Follow him on
Twitter @ThemePark.
themeparkinsider@gmail.com
Follow Robert Niles @themepark


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