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CASE STUDIES


HOW FINTECH ENTERPRISES POWER UP THEIR WHOLE ORGANIZATIONS WITH ANALYTICS

By Logi Analytics

Whether you hail from an AISP, XS2A, traditional bank, or a challenger bank, all
players in the financial sector are challenged by the sensitivity and complexity
of their data. For organizations intent on presenting reports and dashboards, an
analytics tool is the logical next step.

Undoubtedly, embedded analytics solutions deliver the best outcomes. For
Enterprises, these prove beneficial to stakeholders on the back-end, in the form
of reporting, and to end users on the front-end, via customer touchpoints. A
single investment in embedded analytics reaps a multitude of benefits, both
inside and outside the entire organization.


TRANSFORM BUSINESS OPERATIONS WITH ANALYTICS

When you invest in analytics, you can see benefits throughout the entire
organization. There are clear advantages that filter through the business.


1: OPERATIONAL REPORTING

Report automation can save financial organizations time and money by delivering
visually-rich reports to users across all departments on a scheduled basis.
Integrated security is a must-have for obvious reasons. The protection of
sensitive internal data and financial information is a top priority for this
industry.

Franklin American Mortgage Company (FAMC) provides a great example of how you
can use analytics to improve your operational reporting. You can peruse the
perks that FAMC experienced through Logi Report:

 * Customizability: Enables the creation of precision reports and automated
   operations.
 * Shareability: Creates secure reports and data sets that enable reusability.
 * Scheduled reporting and distribution: Eliminates the need to manually run and
   distribute reports, saving 40 hours/week.


2: ENTERPRISE-WIDE BI

Automated reporting and analytics add value spanning an entire organization,
regardless of its size or complexity. Imagine if every department in your
enterprise could have personalized access to data, whether it be sales figures
or product performance. Consider the impact of operational and process-centric
metrics being shared easily with the masses.

YES Bank is a prime example of how Logi Info can level up your business. Logi
Info is the underlying technology for Yes Bank’s platform, Kaleidoscope.
Kaleidoscope is the tech center for reporting and analytics which aims to
provide ‘Business Intelligence for all.’ It integrates data from multiple
banking factions including core banking, loans, wealth management, and treasury.
The output is a wide range of reports, developed and automated for users across
all Yes Bank departments.


3: BUDGETING

To calculate budgets, companies can forecast growth through the delivery of
visuals, dashboards, and reports. Also, embedded analytics can help with the
automation of cash flow forecasting. Business users can be informed and adjust
resource allocation and budgets as needed. According to the Hanover Research
2021 State of Analytics: Why Users Demand Better, one of the leading ways in
which knowledge workers use analytics to make decisions is: Budget.


SHARE YOUR EMBEDDED ANALYTICS WITH CUSTOMERS

What it comes down to is this. You can use the same embedded analytics platform
that brought with it the benefits of internal reporting, for external benefits.
The options are endless for how you can extend your embedded analytics solution
to your customers. Check out these two examples to explore the most impactful
advantages of analytics.


1: MOBILE APPLICATIONS FOR CUSTOMERS

You can build mobile customer apps that will level up your end users with
advanced analytics. People will feel empowered by their ability to access their
own personal financial data. With embedded analytics, you can create a superior
analytics experience that’s white labeled to match your brand for a seamless
UX/experience for your customers.

There are several highlights to showcase. First off, customers prefer the option
to perform tasks independently. They will appreciate the ability to do their own
financial planning and analysis. Many customers favor the flexibility of
self-service, and the accessing historical and current data with ease. For the
organization, this demonstrates their sophistication. The bottom line is that
when the end user feels empowered with advanced analytics features, the business
at large can enjoy increased profitability.


2: ATM PROVIDERS

In this example, there are a host of internal benefits brought about by embedded
analytics that extend to benefits to the external. Advanced analytics possess
the power to process high levels of big data. The result is ATM data
visualizations at scale.

Additionally, with cost reductions, more money can be spent on providing for the
end users. Speed to market ensures that users have access to the most innovative
features quickly. With an embedded solution, the business can exercise complete
control of the user experience, data access, and security. Customers can feel
protected in this environment. The white labeling feature ensures that branding
is coordinated. This ultimately ensures a positive UX. In an embedded analytics
environment, ATM providers can take the best care of their customers. It’s a
win-win.


FINAL THOUGHTS

What can you do with embedded analytics? A lot. It covers the entire gamut of
your financial enterprise. From the sales team to product and support, all the
way to the customer, the options are endless for what you can create with
analytics.

Ready to get started? Watch a demo to learn more about how Logi solutions can
boost your business.

Originally published March 4, 2022


ABOUT THE AUTHOR

Logi Analytics is the leader in embedded analytics. We help team put business
intelligence at the core of their organizations and products.


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