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Effective URL: https://eic.agency/case_studies/ppc-case-study/
Submission: On August 15 via api from IE — Scanned from DE
Effective URL: https://eic.agency/case_studies/ppc-case-study/
Submission: On August 15 via api from IE — Scanned from DE
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Skip to content * Services SERVICES * Advertising * SEO * Video Production * Marketing Automation * Website Design * Meet the Team * Library CHECK OUR LIBRARY OF GOODIES Podcasts Blog Case Studies Testimonials Whitepaper Podcasts Rise Grind Repeat DIANA CLYNS UP HER ACT AND LEARNED TO CODE AFTER BEING BURNED | RGR 111 Read More → Rise Grind Repeat LACY WANTED TO BE WILD, HAPPY AND FREE SO SHE STARTED WILDJOY | RGR 110 Read More → SEE ALL PODCASTS Blog Latest Blogs REHAB MARKETING & 8 MISTAKES TO AVOID Read More → Latest Blogs 3 TIPS FOR BETTER SALES PROSPECTING METHODS IN 2021 Read More → SEE ALL BLOG POSTS Case Studies Content Production E-COMMERCE SOCIAL MEDIA CONTENT IDEAS THAT WORK Read More → SEO SHOPIFY SEO CASE STUDY: 4 TACTICS TO GET TO PAGE 1 Read More → SEE ALL CASE STUDIES Testimonials Content Production CLAY MANLEY I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all … Content Production KURT BROWN I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media … SEE ALL TESTIMONIALS Whitepaper Integrated Marketing What is an integrated marketing plan and how do I create an integrated marketing campaign of my own? SEE WHITEPAPER Importance of SEO Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020 SEE WHITEPAPER SEE ALL WHITEPAPERS * Contact Us * ··· SCHEDULE MEETING PPC CASE STUDY: FROM DOWNSIZING TO EXPANDING * Advertising, Google ads, Google PPC, Analytics & reporting RTW Health Services provides COVID testing, compliance, and vaccination for the film, TV, and commercial industry, corporate return to work programs, educational institutions, and individuals. HOW THIS COVID TESTING FACILITY’S GOOGLE ADVERTISING DROVE OVER 50X ROAS CLIENT BACKGROUND: RTW Health Services provides COVID testing, compliance, and vaccination for the film, TV, and commercial industry, corporate return to work programs, educational institutions, and individuals. RTW provides state-of-the-art COVID-19 testing to ensure that our clients and their employees, members, students, athletes, etc., are able to return to work, school, sporting events, and all other aspects of daily life knowing that they are COVID-19 free. They provide board-certified physician-led infection prevention training and education to reduce the spread of COVID-19 and to keep the work environment as well as all other settings safe. They strive to design innovative solutions to solve the needs of our clients and pride themselves in the professional execution of these recommendations. In this PPC case study we discuss the problem, solution and results of our advertising management. THE PROBLEM: The client was getting between 3-5 COVID tests done per day before engaging with us. They knew that if they did not start getting more tests done that they would have to close their doors. RTW had never utilized advertising to drive business, however, they were willing to give anything a shot that would profitably drive more business. Pain Points 1. Needed to schedule more COVID tests 2. Needed to create advertising accounts 3. Needed to configure pixels & reporting 4. Needed to craft advertising copy and keywords THE SOLUTION: We agreed to start with a lean budget of $30 per day in order to work with their current budget. Based on the effectiveness of our ad testing we were confident that we could scale that budget up as we saw positive results. Our strategy was focused on hyper geo targeting and specific PPC keywords adjacent to the services RTW offered. We decided to target 1.5 miles around their location to get the best results. This strategy would guarantee that only the most qualified leads would be targeted for COVID tests. Action items we completed to solve pain points and complete scope of work 1. PPC Campaign with focused keywords in hyper geo targeted location 2. Scale up daily budget as revenue is generated from advertising THE RESULTS: The results of this PPC case study were pretty clear. We 3x’d their tests with a small testing budget of $30/day which equated to $3 per appointment scheduled. At this rate they were generating a 58x return on ad spend. As we scaled budget to $400 per day we continued to scale results up to 80 tests per day for $5 per appointment generated. Because of the results that we were driving, RTW decided to scale operations to multiple locations with extended hours to handle the increase in demand. PPC Case Study Headline results of the impact that the solution had on the business 1. Appointments per day increased from 5 to 80+ 2. Cost per appointment between $3-5 (50x ROAS) 3. RTW expansion due to increase in demand Set appointments during PPC campaign ABOUT THE CLIENT RTW Health Services PROBLEM The client was getting between 3-5 COVID tests done per day before engaging with us. They knew that if they did not start getting more tests done that they would have to close their doors. SERVICES PROVIDED Advertising, Google ads, Google PPC, Analytics & reporting RESULTS The results of this PPC case study were pretty clear. We 3x’d their tests with a small testing budget of $30/day which equated to $3 per appointment scheduled. At this rate they were generating a 58x return on ad spend. As we scaled budget to $400 per day we continued to scale results up to 80 tests per day for $5 per appointment generated. OTHER CASE STUDIES E-COMMERCE SOCIAL MEDIA CONTENT IDEAS THAT WORK View full case study » SHOPIFY SEO CASE STUDY: 4 TACTICS TO GET TO PAGE 1 View full case study » PPC CASE STUDY: FROM DOWNSIZING TO EXPANDING View full case study » THE “RECIPE” FOR KEEPING YOUR VIDEO SHOOT BUDGET LEAN View full case study » THE LUXURY REAL ESTATE ADVERTISING CAMPAIGN THE LED TO SCHEDULED TOURS FOR AS LOW AS $2 View full case study » PRIVACY STATEMENT CONTACT US * 2210 S Mill Ave Suite 7 Tempe, AZ 85282 * dustin@eic.agency * (480) 660-4693 Linkedin Instagram Facebook Youtube Spotify Apple SERVICES * Advertising * SEO * Content Production * Marketing Automation * Website Design LIBRARY * Case Studies * Testimonials * Sizzle Reel * Podcasts * Blogs * Webinars ALL RIGHTS RESERVED BY EIC.AGENCY CREATED & DEVELOPED BY EIC.AGENCY | PHOENIX AZ 2021 Hey! 👋