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Submitted URL: https://go.alertmedia.com/ODUwLVBVUC01MzkAAAGKEz-V2whDAx5zHdthGd0BQCxjsIu_U9OmYV9y0vsYs3EwYyoE1-WwPtQKkudsS8NDyvUvWbs=
Effective URL: https://drj.com/journal_main/the-year-of-the-safety-leader/?mkt_tok=ODUwLVBVUC01MzkAAAGKEz-V25iFIXSxaLqU-7G4qaqB...
Submission: On February 21 via api from US — Scanned from DE

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GET https://drj.com/

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POST

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Text Content

 * Name*
   First Last
 * Job Title
   
 * Company
   
 * I live in*
   The United StatesCanadaInternational
 * Address*
   Street Address City
   AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of
   ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew
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   DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth
   DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest
   VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces
   Pacific State ZIP Code
   
 * Address*
   Street Address City AlbertaBritish ColumbiaManitobaNew BrunswickNewfoundland
   and LabradorNorthwest TerritoriesNova ScotiaNunavutOntarioPrince Edward
   IslandQuebecSaskatchewanYukon Province Postal Code
   
 * Years of experience in Business Continuity
   
 * Email*
   
 * Password*
   Enter Password Confirm Password
   
 * *
   I agree to the Terms of Service and Privacy Policy
 *  * Yes, of course I want to receive emails from DRJ!

 * reCAPTCHA Spam Protection
   
 * Name
   
   This field is for validation purposes and should be left unchanged.



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Risk Management


THE YEAR OF THE SAFETY LEADER

Peter Steinfeld | February 6, 2023



"yes"

Severe weather, active shooter events, and civil unrest were just a few of the
top threats to employee safety and business continuity in 2022. In the first 30
days of 2023, the U.S. has already seen a multibillion-dollar weather event,
experienced more than 40 mass shootings, and witnessed several nationwide
demonstrations.



Studies consistently show that safety is top-of-mind for employees now more than
ever. For businesses, ensuring employee safety goes far beyond their duty of
care, impacting daily operations as well as the organization’s overall
reputation.

As the world watches critical events such as these become more common, employees
are turning to employers for timely and accurate information in the face of an
emergency. In fact, trust in businesses as a source of truth continues to rise
globally. As a result, organizations are re-evaluating their responsibility to
prepare employees for all emergencies – especially those that have become more
common – and what it looks like to keep them informed and protected during any
critical event.

Here’s how safety leaders’ roles will become more visible in 2023, the impact of
training upgrades which many will be focused on throughout the year, and why
psychological safety will become more integrated into concrete safety plans.

Elevated presence of safety leadership
While today’s threat landscape continues to evolve, organizations also have more
locations to prepare and monitor for potential emergencies than ever before. One
reason for this is the widespread and ongoing adoption of remote work. Prior to
the pandemic, employers had a set list of locations they knew all employees
visited on a day-to-day basis. Now, the rise of remote work has resulted in a
massively disbursed workforce as many employees moved to different locations and
many work from secondary locations as well such as coffee shops. In addition to
an already-disbursed workforce, 78% of travel managers expect business travel to
be higher or much higher in 2023 than it was in 2022.

Over the past couple of years, business executives and HR leaders have faced
challenges in keeping track of employees in order to understand who is at risk
of being impacted with an increasing number of threats to their people and
business. Executives have shifted their perspective on emergencies from
reactively responding when a critical event occurs to supporting emergency
preparedness and planning initiatives ahead of time. Safety leaders now have
more support from the top and more executive buy-in than ever before. But the
question remains: what do you do with this newfound visibility in the broader
organization?

Building a culture of safety

When employers act on their duty of care to keep employees safe from harm in any
environment, it promotes a safety culture from the top down. Once employees see
and feel their safety is a priority, it’s common for employees to also want to
be involved in organizing and promoting safety initiatives. One way many
organizations leverage this is to develop safety subcommittees. When emergencies
occur, it’s instinctual to look for guidance on what to do. Safety leaders can
designate subcommittees that regularly review emergency action plans and have
designated roles when a specific emergency occurs.

For example, a fire safety committee at each primary location can stay adept at
fire evacuation protocol in the event of an office fire or even an incoming
wildfire. This group can be responsible for assisting in making sure everyone
has what they need and be a known go-to source for all employees in the area to
ask questions if they need basic assistance. This leverages the value of a
safety culture and increases the number of people who understand the protocol
and can help get everyone to safety.

Improving safety training
In the efforts to gain employee buy-in in addition to stakeholder buy-in, safety
leaders will continue to overhaul outdated training and begin to diversify
training for different scenarios. Tabletop exercises are a great way to
interactively walk through emergency preparedness plans and pinpoint areas for
improvement to ensure a smooth response as well as a smooth recovery process.

Another way safety and business leaders will promote a safety culture at a more
granular level is through creating smaller “safety moments” or “safety
opportunities” among employees who are both in-person and remote. Managers can
often work safety moments into weekly calls that focus on possible events coming
up that week. For example, if there’s a storm headed in the direction of a
facility or remote employee, managers can more mindfully remind team members of
items they’ll want to have on hand and resources the company offers they can use
if they find themselves in need of assistance.

Ultimately, employers should work to elevate employees’ situational awareness so
they have the skills and knowledge required to safely navigate any incident they
may encounter in their day-to-day lives. No one truly knows how they’ll react to
any emergency until they find themselves in a critical situation. Situational
awareness is a matter of being and staying aware of any environment which may
have an impact on one’s safety or the flow of their daily life. Situational
awareness is a habit that can be strengthened through the regular practice of
recognizing potential hazards and orienting options to mitigate the impact of a
potential hazard. When organizations enable and encourage employees to practice
situational awareness, it gives them a sense of preparedness and peace of mind
overtime which allows them to effectively response to an emergency but also
promotes holistic employee wellness.

A focus on psychological safety
Mental health may seem like one of those things for which HR, people, and
culture professionals are responsible, but psychological safety is a key aspect
of ensuring physical safety and vice versa. The U.S. Surgeon General’s office
published a report earlier this year that shows 81% of workers will look for a
workplace that supports mental health in the future. Additionally, in a study we
produced, 97% of employees said safety is an important factor when considering
where they work, and nearly 40% said increased communication would make them
feel their safety is important to their employer.

Everyone in every industry has experienced multiple crises and a lot of economic
turbulence over the past few years. More frequent and clear communication from
employers has proven to alleviate some of the stress and worry which comes with
today’s ever-evolving threat landscape. Emergency communication tools that
enable safety leaders to communicate accurate, critical information to the right
people when seconds matter most are critical for holistic employee well-being.

Many tools available today not only offer the ability to send notifications via
multiple channels to ensure delivery but also receive responses as well as send
quick wellness checks which require a single letter or number response. Wellness
checks such as these allow safety leaders to confirm whether employees are safe
or need immediate help.

The bottom line

The bottom line is that employees are more worried about their safety than ever
before and collectively put trust in their employers to inform them, keep them
updated, and provide assistance should they find themselves in harm’s way. When
employees feel their employer cares about their safety and invests in their
responsibility to address the impact of today’s threat landscape on their
employees’ well-being and the success of the business alike, it boosts morale
and strengthens the culture of the organization–regardless of whether an
employee works in a remote location or in an office.

Organizations will continue to recognize the value of investing in safety
measures, and safety leaders’ roles will only continue to become more embedded
in the overarching success of the business.

RELATED CONTENT

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ABOUT THE AUTHOR

PETER STEINFELD

Peter Steinfeld is the senior vice president of safety solutions at AlertMedia
and host of The Employee Safety Podcast, where each week, he interviews safety,
security, business continuity, and disaster recovery experts from all over the
world. Steinfeld also leads AlertMedia’s sales organization, ensuring his team
has the right information and resources to successfully bring in new customers
and prospects. Prior to AlertMedia, Steinfeld held sales leadership roles at
Symantec and Dell, among several other enterprise software companies. He has
been involved in the emergency communications industry for nearly 20 years,
advising organizations of all sizes on matters related to employee safety, and
is passionate about helping organizations protect their most valuable assets:
their people. Steinfeld is a graduate of Middlebury College, where he earned a
bachelor’s degree in economics. He also earned his MBA from the Jesse H. Jones
Graduate School of Management at Rice University.

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