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 * Email Delivery in 2024: Success Hub




EMAIL DELIVERY IN 2024: SUCCESS HUB


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New to Constant Contact? Visit our New Customer Hub to help you get started with
your online marketing journey


 

 

Google and Yahoo are implementing new guidelines for bulk email senders in early
2024 to protect against spam, fraud and phishing. These changes will also
improve your deliverability.

 

The good news? You’ve got an expert in deliverability and authentication on your
side. We’re working behind the scenes so your emails continue to be delivered.

 

Check out the resources below to help answer any questions you might have and
next steps you can take.

 


 


JOIN THE COMMUNITY AMA: EMAIL DELIVERABILITY ON JANUARY 23RD

 

You're invited to ask Tara Natanson, Constant Contact's Email Deliverability
Manager, questions about the upcoming email requirements from Google and Yahoo.

 





 


 


 

 


 


 


COMMUNITY TOWN HALL: WHAT YOU NEED TO KNOW ABOUT GOOGLE
AND YAHOO'S NEW REQUIREMENTS






 

 

 

 


 


 


 


 


 


 


 


SEE MORE TOP FAQS

WHO DO THESE CHANGES IMPACT?

Click to see more (Highlight to read)
These changes impact all bulk email senders, regardless of industry, business
type, or location. It’s not limited to just Constant Contact customers.

These changes impact all bulk email senders, regardless of industry, business
type, or location. It’s not limited to just Constant Contact customers.

WILL THESE CHANGES IMPACT MY DELIVERABILITY OR LIKELIHOOD OF MY EMAILS GOING TO
JUNK/SPAM?


Click to see more (Highlight to read)
With these changes, Google, Yahoo, and many other receiving mailbox providers
will treat unauthenticated email suspiciously. But don’t worry! At Constant
Contact, we believe that no email should leave our system if it doesn’t meet the
authentication requirements. If you don't have your own domain to authenticate
with, or just haven’t had time to get it done, we'll be rewriting your “From”
email address to a shared domain we can authenticate for you to help keep your
emails from landing in the junk folder.
With these changes, Google, Yahoo, and many other receiving mailbox providers
will treat unauthenticated email suspiciously. But don’t worry! At Constant
Contact, we believe that no email should leave our system if it doesn’t meet the
authentication requirements. If you don't have your own domain to authenticate
with, or just haven’t had time to get it done, we'll be rewriting your “From”
email address to a shared domain we can authenticate for you to help keep your
emails from landing in the junk folder.

HOW DO I KNOW IF I ALREADY MEET THE NEW REQUIREMENTS?

Click to see more (Highlight to read)

If you've already self-authenticated and published a DMARC policy for your
domain, you’ll see a message in your account upon login to let you know you’re
all set. You can also check if you have a DMARC record using this lookup tool.

If you've already self-authenticated and published a DMARC policy for your
domain, you’ll see a message in your account upon login to let you know you’re
all set. You can also check if you have a DMARC record using this lookup tool.

WHAT IF I DON'T MAKE ACTION ON MY END BEFORE CHANGES TAKE EFFECT?

Click to see more (Highlight to read)

Keep calm and email on. If you don’t take action before the changes go into
effect, we’ll automatically rewrite your “From” email address with our shared
ccsend.com domain, which meets the DKIM and DMARC authentication requirements.
For example: <carlscoffee@gmail.com> will become
<carlscoffee-gmail.com@shared1.ccsend.com>

That being said, sending from your own domain and setting up self-authentication
is an industry best practice and helps build your brand’s sending reputation. 

Keep calm and email on. If you don’t take action before the changes go into
effect, we’ll automatically rewrite your “From” email address with our shared
ccsend.com domain, which meets the DKIM and DMARC authentication requirements.
For example: <carlscoffee@gmail.com> will become
<carlscoffee-gmail.com@shared1.ccsend.com> That being said, sending from your
own domain and setting up self-authentication is an industry best practice and
helps build your brand’s sending reputation. 


 


 


 


WHAT TYPE OF EMAIL AUTHENTICATION SHOULD I USE?

 

I send email from my own domain that I control

 

 I send from my organization's domain

 I own my own domain, but not currently sending email



 I send from a free webmail or my local ISP provider

 

The best option for you will be to set up self-authentication within Constant
Contact and then add the DNS records we generate for you 

 

 

 

Contact your IT or mail server group to enable DKIM signing for Constant Contact
in your outbound email. If they can update DNS records, opt for
self-authentication in Constant Contact.

 

Contact your IT or mail server group to set up organization domain email and
enable Constant Contact to DKIM sign your email. If possible, choose
self-authentication in Constant Contact.

 

Since you’re sending from a domain that you’re not able to set up authentication
for, Constant Contact has you covered! We’re working on a process to help make
sure your messages stay in compliance.

 

 

 


RESOURCES

 

 

  Understanding the new email requirements: 

 Choosing the right solution for your business:

   Steps to self-authenticate your domain:

 1. Blog: How to prepare for the upcoming Google and Yahoo! Changes
 2. Help overview: Understanding Email Authentication
 3. Upcoming Changes to Google and Yahoo! Email Authentication Requirements

 1. Email Authentication Options
 2. Overview Guide: 2024 is the year of safe sending

 

 

 

 

 

 1. Self-authenticate your emails using your own domain
 2. What is DMARC policy and why do I need one?
 3. Update your DNS Records through your hosting provider

 

 

 

 


VIDEOS 

 

 

In this video tutorial, you'll learn more about email authentication and why you
should self-authenticate your emails if you own your own domain. 



 

In this video tutorial, you'll learn how to self-authenticate your emails using
CNAME records in order to help improve your sending reputation and email
deliverability.

 

In this video tutorial, you'll learn what to do and next steps to take once you
have already self-authenticated your website.







In this video tutorial, you'll learn what to do if you have not
self-authenticated your website.







In this video tutorial, you'll learn what to do if you send free webmail from an
email address.

 

 

Do you have a question? Feel free to ask in the comments.

 

Version history
Last update:
‎01-09-2024 10:57 AM
Updated by:
Chris-S


Contributors
 * Chris-S



Comments

Chris-S
‎12-21-2023 01:33 PM
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‎12-21-2023 01:33 PM

Watch on-demand now, the Community Town Hall: What you need to know about Google
and Yahoo's new requirements.

 

If you have any questions, comment below.

0 Votes








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