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Submission: On February 19 via manual from CA — Scanned from IT
Effective URL: https://socialteers.co/courses/linkedin-marketing-advertising/?camp=LMAI-01-syllabus-1&utm_source=PO05-12-ST.IOB5-80&ut...
Submission: On February 19 via manual from CA — Scanned from IT
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https://socialteers.co/wp-admin/admin-ajax.php Menu * Courses * Social Media Marketing Intensive * Social Media Content Marketing Intensive * Linkedin Marketing advertising * Custom Training * Testimonials * About * Contact * Intro * Course Overview * Online Courses Format * Course Program * Upcoming Dates * Schedule & times * Trainer * FAQs * Im Intrest * Book now Linkedin MARKETING & ADVERTISING. ONLINE COURSE 100% DELIVERED LIVE! Mar 5 - Mar 14Apr 23 - May 2 * 41½ hour live sessions * 6hours total learning time * 100%Trainer-led Save 15%Early bird price: $1,595$1,875USD USD GBP Book Now I'm interested Request Syllabus COURSE OVERVIEW * 41½ hour live sessions * 6hours total learning time * 100%Trainer-led Give yourself a comprehensive overview of everything that LinkedIn can offer to B2B marketers. This focused online course will provide you with both a clear vision for your LinkedIn marketing & advertising strategy and the knowledge to implement it. KEY LEARNING BENEFITS * Create an industry-leading company page Master the latest tactics and tools to build your presence * Boost your LinkedIn ads strategy Learn tried-and-test campaign strategy frameworks * Advanced analytics Measure the success of your LinkedIn campaigns OUR LIVE ONLINE COURSE FORMAT 100% LIVE & TRAINER-LED This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants. INTERACTIVE GROUP EXERCISES Every class includes live Q&As and group exercises with fellow course participants. ONE-TO-ONE MENTORSHIP Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty. COURSE PROGRAM COURSE PROGRAM LINKEDIN HAS BECOME THE GO-TO PLATFORM FOR B2B MARKETERS, PROVIDING A WIDE RANGE OF TECH TOOLS, SOLUTIONS AND TACTICS TO SAVVY MARKETERS. THIS ONLINE COURSE WILL ARM YOU WITH ALL THE LATEST ORGANIC & PAID OPPORTUNITIES AVAILABLE TO YOU. GAIN EXPERT GUIDANCE ON ESTABLISHING AND MANAGING COMPANY PAGES; BROADEN YOUR REACH THROUGH THE USE OF GROUPS. MEASURE SUCCESS WITH LINKEDIN’S ANALYTICS TOOLS. LEARN HOW TO DEVELOP AN EFFECTIVE ADVERTISING STRATEGY. MASTER LINKEDIN’S TARGETING TOOLS. DISCOVER THE INS AND OUTS OF ADVERTISING THROUGH SPONSORED UPDATES, ADVERTS AND INMAIL MESSAGES. BOOK THIS COURSE TO TAKE YOUR LINKEDIN MARKETING & ADVERTISING TO AN ADVANCED LEVEL. CUT THROUGH THE SOCIAL MEDIA HYPE AND BUILD A LINKEDIN MARKETING PROGRAM THAT DELIVERS REAL RESULTS. CLASS 1: LINKEDIN ‘OWNED’ STRATEGY & GROWING A TARGETED NETWORK CLASS 1: LINKEDIN ‘OWNED’ STRATEGY & GROWING A TARGETED NETWORK * LINKEDIN STRATEGY Business opportunity: Understanding the business case for LinkedIn marketing LinkedIn strategy: A LinkedIn marketing strategy framework Audience targeting: Segmenting your target audience to reach on LinkedIn * LINKEDIN PROFILE PAGES Best practice set-up: Optimizing your profile photo, headline and summary section for best results Company-wide profile strategy: Developing best practice across your employee base LinkedIn Publishing Platform: Full guidance on all technical aspects of LinkedIn’s publishing platform * BUILDING A TARGETED NETWORK Benefits of building a targeted network: Understanding the business benefits of growing a targeted community How to achieve high visibility on LinkedIn: How to boost your search and profile visibility by growing your network * LINKEDIN SEARCH LinkedIn Search: How to get the most out of LinkedIn’s search tool to reach your target audience Saved searches & alerts: Setting up saved searches and alerts to keep tabs on movements in your industry Advanced search: Full overview of LinkedIn’s search filters and premium features * LINKEDIN MESSAGING Best practice: How to best use LinkedIn’s email messaging function to engage your network Message content: Topics and message themes to deliver best response Frequency: Tried-and-tested timings for regularly contacting your contacts without inspiring fatigue LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network CLASS 2: LINKEDIN COMPANY PAGES, GROUPS & ANALYTICS CLASS 2: LINKEDIN COMPANY PAGES, GROUPS & ANALYTICS * LINKEDIN COMPANY PAGES Establishing a presence: Setting up a branded LinkedIn company presence effectively Company page administration: Managing your company page admin rights on an ongoing basis Showcase pages: How to best setup and manage on an ongoing basis LinkedIn applications: Full overview of all apps to boost effectiveness of your page * COMPANY PAGE UPDATES Targeted updates: Targeting your updates by company size, industry, job function, seniority or geography Multimedia content: Best practice on integrating rich content into your updates Peak performance: Advice on what types of updates drive most engagement and visibility in news feeds Company update analytics: Full guidance on the metrics to watch to gauge performance * GROWING A LINKEDIN COMPANY PAGE FOLLOWING Active employee involvement: How to ensure consistent associations between your employees and your company page Employee promotion: Company-wide strategy for employee base to promote company updates Convert customers to followers: How to integrate your page into your wider customer communications Multi-channel promotion: Advanced tips and tricks to promote your company page * LINKEDIN PULSE Full overview: Understand the full workings of LinkedIn’s personalised news service LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s news feeds * LINKEDIN GROUPS Business benefits: Full overview of the marketing opportunities offered by LinkedIn groups Promoting your group: Proven techniques for organically growing a targeted community Group announcements: Best practice use of email announcements to your group members Group management: Designating admin responsibilities across your team 3rd party LinkedIn Groups: How to select groups to join and best practice engagement * LINKEDIN ANALYTICS What does success look like? Case study examples to gauge relative success levels with industry peers Analytics framework: Full outline of tools and metrics available to you to track results LinkedIn company page analytics: Detailed briefing on LinkedIn’s free analytics tool Content Marketing Score: How to make best use of LinkedIn’s proprietary content analytics metric Trending Content: Work out what topics most resonate with your audience with LinkedIn’s ‘Trending Content’ tool * SUBSCRIPTION PACKAGES Premium subscriptions: Full overview and recommendations for different levels of sign-up CLASS 3: LINKEDIN PAID STRATEGY, TARGETING & AD TYPES CLASS 3: LINKEDIN PAID STRATEGY, TARGETING & AD TYPES * LINKEDIN ADVERTISING INTRODUCTION LinkedIn advertising evolution: Full overview of recent LinkedIn advertising developments Future developments: Detailed overview of upcoming LinkedIn changes and likely future direction Self-service platform: Run through of key features * LINKEDIN ADVERTISING STRATEGY Business opportunity: Understanding the different business cases for LinkedIn advertising LinkedIn advertising strategy framework: How to develop a working plan for your LinkedIn advertising * LINKEDIN AD TARGETING Professional targeting: Best practice targeting, based upon industry field, job title, location and company Audience size: Recommendations for best performing audience sizes to target ads to Location targeting: How to target your ads to specific locations while maintaining optimum results Company targeting: Making the most of LinkedIn’s unique targeting feature Industry targeting: How to focus your advertising efforts on a particular vertical industry sector Job title, function & seniority: Understanding the specific nuances of each targeting option Demographics targeting: Make best use of advanced targeting criteria skills, groups, gender and age * SPONSORED ADS Technical overview: Understanding the mechanics of Sponsored Ads Best practice: Detailed checklist for driving top performance levels * SPONSORED UPDATES Technical overview: Understanding the mechanics of promoted posts Best practice: Detailed checklist for driving top performance levels Content strategy: Content tips to increase engagement results and overall visibility levels * SPONSORED INMAILS Budgeting: Guidance on building a model that fits to the relatively high per send cost Best practice: Detailed checklist for driving top performance levels Content strategy: Content tips to increase engagement results and overall visibility levels CLASS 4: LINKEDIN ADS CREATIVE, BUDGETING & ANALYTICS CLASS 4: LINKEDIN ADS CREATIVE, BUDGETING & ANALYTICS * LINKEDIN AD COPY Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs Calls-to-action: Best practice guidance on creating direct calls-to-action to stimulate response Tone of voice: How to establish and maintain your brand tone of voice * LINKEDIN AD DESIGN Image guidelines: Full overview of LinkedIn’s image guidelines and ad type image dimensions Ad design best practice: Detailed checklist to drive results from your ad designs * BUDGETING CPC Vs CPM: Scenario planning for best use of each budgeting method Big management: Best practice advice on bidding above ‘suggested range’ to gain increased impressions Bid strategy: How to best budget your ad spend and forecast results CTR optimization: Expert advice on what CTR you should be aiming for Daily budgets: Recommendations for setting daily budgets to optimize performance * LINKEDIN ADVERTISING ANALYTICS LinkedIn Campaign Manager: Full overview of LinkedIn’s performance reporting tool What does success look like? Case study examples to gauge relative success levels with industry peers Analytics framework: Full outline of tools and metrics available to you to track results UPCOMING DATES UPCOMING DATES Change Timezone: Select TimezoneCST - Central Standard Time - GMT-6:00GMT - Greenwich Mean TimeEST - Eastern Standard Time - GMT-5:00MST - Mountain Standard Time - GMT-7:00PST - Pacific Standard Time - GMT-8:00 Select Timezone * Select Timezone * CST - Central Standard Time - GMT-6:00 * GMT - Greenwich Mean Time * EST - Eastern Standard Time - GMT-5:00 * MST - Mountain Standard Time - GMT-7:00 * PST - Pacific Standard Time - GMT-8:00 Mar 05 – Mar 14 Tue - Thu 16:00 - 17:30 $1,595 $1875 Apr 23 – May 02 Tue - Thu 16:00 - 17:30 $1,595 $1875 CLASS SCHEDULE & TIMES CLASS SCHEDULE & TIMES Mon Tue Wed Thu Fri Week 1 Class 1 Module 1 16:00 - 17:30 Class 2 Module 2 16:00 - 17:30 Week 2 Class 3 Module 3 16:00 - 17:30 Class 4 Module 4 16:00 - 17:30 Mon Tue Wed Thu Fri Week 1 Class 1 Module 1 00:00 - 00:00 Class 2 Module 2 00:00 - 00:00 Week 2 Class 3 Module 3 00:00 - 00:00 Class 4 Module 4 00:00 - 00:00 TRAINERS Previous Trainer LIZA HALL As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth. Course trainer ANDREW MCCAULEY Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top 100 Most Influential Twitter Users' by Forbes and an Amazon best selling author. Course trainer KRISTIN KANE FORD Kristin has been involved in social media and marketing since 2007. She is the owner of a social media and social recruitment business. Kristin has been speaking and training on social media since 2010 and has been recognized in many media outlets. Course trainer DAPHNE LEBLANC Daphne is a social media consultant who has over 5 years of training, coaching and workshop experience. With over 15 years of experience in the social media and web-based marketing fields, she is the perfect fit for teaching Imparture courses. Course trainer JACQUELINE BOONE Jacqueline is a Lead Trainer & International Business & Digital Marketing Consultant who has utilized her rich seam of experience to teach & deliver compelling content across a variety of disciplines, including marketing, recruitment, sales and analytics. Course trainer JOANNE SCHOLTZ Joanne’s career in media and marketing has spanned over 25 years in which she has been involved in various roles, including marketing at Microsoft, launching the GroupM digital media division, Interaction, in South Africa and media director and strategist positions in several agencies. In her current role at Digital Warrior she assists brands, online publishers or digital and media agencies, in developing channel and/or digital media, social and marketing strategies, strategic account leadership, digital audits and training. Trainer LIZA HALL As a digital marketing specialist with experience in marketing strategy, content management and social media management, I've found my role in coaching as the most rewarding. My passion is working with SME's and business owners. Besides forming ongoing new relationships, gaining insights from the diverse industry exposure has been enlightening and contributed to my expertise. The most rewarding aspect of being a coach is to share my knowledge, and empower others to take ownership of their marketing activities for self-sufficiency and sustainable growth. Course trainer ANDREW MCCAULEY Andrew McCauley is the original Social Media Bloke. Named as #17 ?Most Influential Social Media Marketer ? by BuzzSumo in Nov, 2016, one of the 'top 100 Most Influential Twitter Users' by Forbes and an Amazon best selling author. Next FAQS FAQS * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE? A certificate as proof of your attendance on the course is available on request. * HOW CAN I PAY? We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice. * WILL THE SAME TRAINER BE LEADING EACH MODULE? No, the trainer may vary for each of the modules related to this online course based on their expertise. * WHEN WILL I RECEIVE MY LOG-IN DETAILS? You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class. * DO I NEED TO SHARE MY VIDEO DURING A CLASS? You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video. * WHAT EQUIPMENT DO I REQUIRE? A laptop with browsing capabilities; a webcam and microphone to participate in group exercises. I'M INTERESTED If you're interested in this course, fill in your details and we'll be in touch TUESDAYS AND THURSDAYS BOOKING Get the latest in Linkedin Marketing & Advertising on Mar 5 - Mar 14 1. Date: Mar 5 - Mar 14Apr 23 - May 2 2. Timezone: Select TimezoneCST - Central Standard Time - GMT-6:00GMT - Greenwich Mean TimeEST - Eastern Standard Time - GMT-5:00MST - Mountain Standard Time - GMT-7:00PST - Pacific Standard Time - GMT-8:00 Select Timezone * Select Timezone * CST - Central Standard Time - GMT-6:00 * GMT - Greenwich Mean Time * EST - Eastern Standard Time - GMT-5:00 * MST - Mountain Standard Time - GMT-7:00 * PST - Pacific Standard Time - GMT-8:00 3. Add your delegates: * LINKEDIN MARKETING & ADVERTISING INTENSIVE – MARCH 2024 Sale! $1,875.00 $1,595.00 First Name Last Name Job Title UK +44 US +1 Mobile Phone Email Address Company Add Another Person Remove Additional Person Add to basket Total $1,595USD * MONEY BACK GUARANTEE 7 day money-back guarantee on all purchases * SECURE CHECKOUT SSL Encryption ensures your details are safe. * TRUSTED & PROVEN Rated "Excellent" on TrustPilot by our 15,000+ customers. We Accept: * * * * * GET THE FULL COURSE SYLLABUS * Full Name First Last * Job Title * Email Address* * Cell Phone © Socialteers 2024. All Rights Reserved. * Courses * Custom Training * Testimonials * About * Contact * Terms & Conditions * Privacy Policy USD Chat with us,powered by LiveChat Notifications Sneak a peek at the whole course program? Download the course syllabus to see all of the topics covered on our "LinkedIn Marketing & Advertising Intensive" training workshop Yes, show me the syllabus No thanks