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Submitted URL: http://innovid.com/
Effective URL: https://www.innovid.com/
Submission: On March 12 via manual from US — Scanned from DE
Effective URL: https://www.innovid.com/
Submission: On March 12 via manual from US — Scanned from DE
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<p>Innovid needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our <span style="text-decoration: underline;"><a href="https://www.innovid.com/privacy-policy/" rel=" noopener">Privacy Policy</a></span>.</p>
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Necessary (12) Preferences (10) Statistics (16) Marketing (69) Unclassified
(5)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
NameProviderPurposeExpiryTypecheckForPermissionBeeswaxDetermines whether the
user has accepted the cookie consent box. 1 dayHTTP__cf_bm [x3]Hubspot
Typeform
GlassdoorThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP__cfruidInnovidThis cookie is a part of the services provided
by Cloudflare - Including load-balancing, deliverance of website content and
serving DNS connection for website operators.
SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPli_gcLinkedInStores the user's cookie consent state for
the current domain2 yearsHTTPJSESSIONIDNew RelicPreserves users states across
page requests.SessionHTTPincap_ses_#NasdaqPreserves users states across page
requests.SessionHTTPnlbi_#NasdaqUsed to ensure website security and fraud
detection.SessionHTTPvisid_incap_#NasdaqPreserves users states across page
requests.1 yearHTTPCONSENTYouTubeUsed to detect if the visitor has accepted the
marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website. 2 yearsHTTP
Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a
websiteSessionHTTPCookieConsentBulkSetting-#CookiebotEnables cookie consent
across multiple websitesPersistentHTMLloglevelVidyardMaintains settings and
outputs when using the Developer Tools Console on current
session.PersistentHTMLvidyardSettingsVidyardUsed to determine the optimal video
quality based on the visitor's device and network settings.
PersistentHTML_icl_visitor_lang_jsInnovidSaves the user's preferred language on
the website.1 dayHTTPwpml_browser_redirect_testInnovidSaves the user's preferred
language on the website.SessionHTTPplayerVimeoSaves the user's preferences when
playing embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on
visitor's video-content preferences - This allows the website to remember
parameters such as preferred volume or video quality. The service is provided by
Vimeo.com.PersistentHTMLyt-player-bandwidthYouTubeUsed to determine the optimal
video quality based on the visitor's device and network settings. PersistentHTML
Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
NameProviderPurposeExpiryType__hsscInnovidIdentifies if the cookie data needs to
be updated in the visitor's browser.1 dayHTTP__hssrcInnovidUsed to recognise the
visitor's browser upon reentry on the website.SessionHTTP__hstcInnovidSets a
unique ID for the session. This allows the website to obtain data on visitor
behaviour for statistical purposes.179 daysHTTP_gaInnovidRegisters a unique ID
that is used to generate statistical data on how the visitor uses the website.2
yearsHTTP_gatInnovidUsed by Google Analytics to throttle request rate1
dayHTTP_gidInnovidRegisters a unique ID that is used to generate statistical
data on how the visitor uses the website.1
dayHTTP_hjAbsoluteSessionInProgressInnovidThis cookie is used to count how many
times a website has been visited by different visitors - this is done by
assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTP_hjFirstSeenInnovidThis cookie is used to determine if the visitor has
visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInPageviewSampleInnovidUsed to detect whether the user
navigation and interactions are included in the website’s data analytics. 1
dayHTTP_hjSession_#InnovidCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 dayHTTP_hjSessionUser_#InnovidCollects statistics on
the visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1
yearHTTP_hjTLDTestInnovidRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTTPhubspotutkInnovidSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.179
daysHTTPAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization
with third-party analysis service. 29 daysHTTPvuidVimeoCollects data on the
user's visits to the website, such as which pages have been read.10
yearsHTTPyt-player-headers-readableYouTubeUsed to determine the optimal video
quality based on the visitor's device and network settings. PersistentHTML
Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
NameProviderPurposeExpiryTypecollect [x2]LinkedIn
GoogleCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
SessionPixelsp.plOathRegisters user behaviour and navigation on the website, and
any interaction with active campaigns. This is used for optimizing advertisement
and for efficient retargeting. SessionPixelbitoBeeswaxSets a unique ID for the
visitor, that allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.1
yearHTTPbitoIsSecureBeeswaxPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.1 yearHTTPtuuidDemandBaseCollects
visitor data related to the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded, with
the purpose of displaying targeted ads.2 yearsHTTPtuuid_luDemandBaseContains a
unique visitor ID, which allows Bidswitch.com to track the visitor across
multiple websites. This allows Bidswitch to optimize advertisement relevance and
ensure that the visitor does not see the same ads multiple times. 2
yearsHTTPfrMeta Platforms, Inc.Used by Facebook to deliver a series of
advertisement products such as real time bidding from third party advertisers.3
monthsHTTP_fbpInnovidUsed by Facebook to deliver a series of advertisement
products such as real time bidding from third party advertisers.3
monthsHTTPsmcx_0_last_shown_atInnovidUsed in context with the website’s pop-up
questionnaires and messengering. The data is used for statistical or marketing
purposes.SessionHTTPuuidInnovidThis cookie is used to optimize ad relevance by
collecting visitor data from multiple websites – this exchange of visitor data
is normally provided by a third-party data-center or ad-exchange.3
monthsHTTPbcookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.2 yearsHTTPbscookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.2
yearsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 29 daysHTTPep#SurveymonkeySaves user states
across page requests when completing a web-based survey.1
dayHTTPuidAmobeeCollects anonymous data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.179
daysHTTP_trackingplan_is_sampled_userTypeformCollects user data through
quiz/survey-like content. This allows the website to promote relevant products
or services. PersistentHTML_trackingplan_sample_rateTypeformCollects user data
through quiz/survey-like content. This allows the website to promote relevant
products or services. PersistentHTML_trackingplan_sample_rate_tsTypeformCollects
user data through quiz/survey-like content. This allows the website to promote
relevant products or services. PersistentHTMLdismissedBannersTypeformCollects
user data through quiz/survey-like content. This allows the website to promote
relevant products or services. PersistentHTMLsessionInitiatedTypeformCollects
user data through quiz/survey-like content. This allows the website to promote
relevant products or services. SessionHTMLA3YahooCollects information on user
behaviour on multiple websites. This information is used in order to optimize
the relevance of advertisement on the website.1
yearHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages
with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID to
keep statistics of what videos from YouTube the user has
seen.SessionHTTPyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLconversion/1hk1arInnovidPendingSessionPixelconversion/1hk1asInnovidPendingSessionPixelconversion/1hk1atInnovidPendingSessionPixelconversion/1hk1b7InnovidPendingSessionPixelconversion/1hk1b9InnovidPendingSessionPixelconversion/1hk1bbInnovidPendingSessionPixelconversion/1hk1beInnovidPendingSessionPixelconversion/1hk1bmInnovidPendingSessionPixelconversion/1hk1boInnovidPendingSessionPixelconversion/1hk1bsInnovidPendingSessionPixelconversion/1hk1btInnovidPendingSessionPixelconversion/1hk1buInnovidPendingSessionPixelconversion/1hk1c3InnovidPendingSessionPixelconversion/1hk1c5InnovidPendingSessionPixelconversion/1hk1ccInnovidPendingSessionPixelconversion/1hk1cgInnovidPendingSessionPixelconversion/1hk1ciInnovidPendingSessionPixelconversion/1hk1clInnovidPendingSessionPixelconversion/1hk1cnInnovidPendingSessionPixelconversion/1hk36bInnovidPendingSessionPixelretargeting/pixelInnovidPendingSessionPixelvalidateCookieDemandBaseUsed
in context with Account-Based-Marketing (ABM). The cookie registers data such as
IP-addresses, time spent on the website and page requests for the visit. This is
used for retargeting of multiple users rooting from the same IP-addresses. ABM
usually facilitates B2B marketing
purposes.SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to re-engage
visitors that are likely to convert to customers based on the visitor's online
behaviour across websites.SessionPixel__ptq.gifHubspotSends data to the
marketing platform Hubspot about the visitor's device and behaviour. Tracks the
visitor across devices and marketing
channels.SessionPixelyt.innertube::nextIdYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLconversion/1hk1b6InnovidPendingSessionPixelconversion/1hk1baInnovidPendingSessionPixelconversion/1hk1bcInnovidPendingSessionPixelconversion/1hk1bfInnovidPendingSessionPixelconversion/1hk1bpInnovidPendingSessionPixelconversion/1hk1c4InnovidPendingSessionPixelconversion/1hk1cbInnovidPendingSessionPixelconversion/1hk1cdInnovidPendingSessionPixelconversion/1hk1cmInnovidPendingSessionPixelconversion/1hk36cInnovidPendingSessionPixel
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A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
A LEADING INDEPENDENT CTV ADVERTISING DELIVERY AND MEASUREMENT PLATFORM
Learn More
* Introducing TVSquared by Innovid
* Innovid is a Public Company
* [Research Study] Decoding CTV Measurement
* Leading Independent CTV Advertising Platform
AN INDEPENDENT CTV ADVERTISING AND
MEASUREMENT PLATFORM FOR THE WORLD'S LARGEST BRANDS
Effortlessly engage your audiences with scaled ad serving, data-driven
personalization, real-time decisioning, and accredited measurement all through
the market leader in CTV innovation.
Connected TV Advertising Ad Serving Creative Management Advertising Measurement
Identity Resolution Publisher Solutions
CONNECTED TV ADVERTISING MADE SIMPLE
There’s no such thing as one-size-fits-all in CTV advertising. Dozens of
devices, shifting specs, and new platforms launching every month means that you
need technology you can trust to help navigate creative, activate campaigns, and
calculate impact. Our built-for-television technology helps marketers
confidently navigate the streaming landscape through open integrations and
unmatched delivery scale.
Learn Morecaret
GLOBAL AD SERVING BUILT FOR THE BIGGEST SCREEN
Simplify global ad delivery with instant validation and automatic encoding to
unique publisher requirements in more than 70 countries — all from a single
asset. As audiences make the switch from linear to connected TV, our
built-for-television approach helps marketers confidently follow suit while
connecting across channels.
Learn Morecaret
SEAMLESS CREATIVE MANAGEMENT FOR CTV AND BEYOND
The impact of engaging, personalized creative cannot be overstated, but bringing
that to life — at scale — can be intimidating. That’s where our award-winning
creative management solutions come into play. Use our interactive and dynamic
creative optimization (DCO) tools to create customized ads designed to improve
performance and deliver against your unique business objectives.
Learn Morecaret
ADVERTISING MEASUREMENT YOU CAN TRUST
With consumer engagement becoming increasingly fragmented across devices,
marketers are struggling to reconcile data across disparate sources. The demand
for a measurement solution that can be relied on as a single source of truth is
high, and fortunately, Innovid is uniquely positioned to take on the challenge.
Innovid Insights, our flagship measurement solution built with TV at the center,
gives you the unbiased data you need to execute sophisticated planning and
in-flight reach, frequency, and media-efficiency optimizations.
Learn Morecaret
A FORWARD-THINKING APPROACH TO IDENTITY RESOLUTION
Identity is a critical component to advertising, but our evolving ecosystem will
never adapt to a one-solution-to-rule-them-all approach. To help you better
understand and target audiences, Innovid Key unlocks numerous identity
solutions, anchored in an unparalleled ad serving footprint across over 95
million CTV homes, in a secure, privacy-compliant manner. The result is identity
resolution at scale that allows you to reach the right people with the right
message while ensuring data transparency and ownership.
Learn Morecaret
PUBLISHER SOLUTIONS TO MAXIMIZE ADVERTISING REVENUE
Navigate the streaming world with an independent partner that's trusted by
publishers, agencies, and brands. Our leading creative and measurement
solutions, proprietary SDK technology, and seamless integrations with tools you
already know and love will help improve campaign performance, enhance the viewer
experience, and maximize revenue across all screens — including the biggest
screen in the home.
Learn Morecaret
YOU'LL BE IN GOOD COMPANY
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
WHAT'S NEW AT INNOVID
News
INNOVID COMPLETES TVSQUARED ACQUISITION, ESTABLISHING GLOBAL INDEPENDENT
MEASUREMENT PLATFORM FOR LINEAR, CTV & DIGITAL
News
MONDELĒZ INTERNATIONAL TAPS INNOVID TO DELIVER PERSONALIZED CREATIVE GLOBALLY
News
INNOVID ANNOUNCES ACQUISITION OF CONVERGED TV MEASUREMENT LEADER, TVSQUARED
News
INNOVID PROVIDES PRELIMINARY Q4 & FULL YEAR 2021 FINANCIAL RESULTS UPDATE
Want to Learn How We Can Make Your Advertising Easier?
Let's Talk
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* Reimagine TV Advertising
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