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ALLURE


Join now and get your first box for only $15!Join Allure Beauty Box
Fenty Flexin'


WE TRIED FENTY HAIR ON 3 DIFFERENT HAIR TYPES

By Angela Trakoshis

June 10, 2024
Want a Lift?


GETTING INJECTABLES NOW COULD COMPLICATE A FACELIFT LATER

By Jolene Edgar

A SWEET TREAT


12 BEST GOURMAND PERFUMES THAT’LL MAKE YOU SMELL LICKABLE

By Pia Velasco


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THE 2024 READERS' CHOICE AWARDS WINNERS

We asked, you answered, we awarded. Find out if your favorite hair, skin, and
makeup products made the cut.

Readers' Choice Awards 2024


SKIN

By Marci Robin

Readers' Choice Awards 2024


MAKEUP

By Marci Robin

Readers' Choice Awards 2024


HAIR

By Marci Robin


Readers' Choice Awards 2024


BODY

By Marci Robin

Readers' Choice Awards 2024


CLEAN

By Marci Robin

Readers' Choice Awards 2024


BREAKTHROUGHS

By Marci Robin




IN THE NEWS

SHE'S ALL THAT
Chlöe Bailey Could've Walked Right Out of a 2000s Teen Movie in This Spiky Bun

By Kara Nesvig

MARBLED MAGIC
Ayo Edebiri Put 3D Iridescent Rainbow Teardrop Nail Art on Short, Natural Nails

By Kara Nesvig

She's a Natural
Rihanna Made the Big Chop and Her Natural Curls Are Thriving

By Marci Robin




SHOP THE ALLURE BEST OF BEAUTY AWARDS

View all 391 winning products

Hair
Skin
Base
Tools
Fragrance
Splurges
Lips
Eyes
Body
Sensitive
Steals
Nails
Clean
Breakthroughs

 * L'Oreal
   
   L'Oréal Paris Elvive Hyaluron Plump Hydrating Shampoo & Conditioner
   
   $5
   AmazonArrow

 * Biolage
   
   Biolage Strength Recovery Shampoo & Conditioning Cream
   
   $48
   AmazonArrow

 * Monday
   
   Monday Haircare Clarify Shampoo
   
   $8
   AmazonArrow

 * Pureology
   
   Pureology Strength Cure Sulfate Free Shampoo & Conditioner
   
   $74
   AmazonArrow

 * Paw
   
   Paw Silky Smooth Pet Conditioner
   
   $24
   PawArrow

 * Redken
   
   Redken All Soft Moisture Restore Leave-In Treatment
   
   $29
   AmazonArrow

 * Kitsch
   
   Kitsch Purple Toning Solid Conditioner
   
   $14
   AmazonArrow

 * Kérastase
   
   Kérastase Nutritive Masquintense
   
   $64
   SephoraArrow


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THE LATEST

SEOUL SEARCH


23 BEST K-BEAUTY AMAZON PRIME DAY DEALS 2024 WE'RE BUZZING ABOUT

By Annie Blackman

PRIME TIME SAVINGS


10 PRIME DAY BEAUTY DEALS YOU CAN SHOP BEFORE THE BIG EVENT

By Sarah Han and Jennifer Hussein

Getting Cheeky


THIS BLUSH IS SABRINA CARPENTER'S HACK FOR GLOWY SKIN

By Jennifer Hussein


BRUSHING UP


THE BEST ELECTRIC TOOTHBRUSHES FOR YOUR PEARLIEST WHITES YET

By Jennifer Hussein and Annie Blackman

LOOKING SNATCHED


THE 13 BEST SKIN-TIGHTENING CREAMS TO FIRM SAGGING SKIN

By Deanna Pai

MAKEUP ARTISTRY


16 BEST MAKEUP BRUSHES ON AMAZON FOR FLAWLESS APPLICATION

By AnaMaria Glavan and Sarah Madaus





MEET THE EDITORS

And our favorite beauty products.


 * SHOP JESSICA CRUEL'S FAVORITES


 * SHOP JENNY BAILLY'S FAVORITES


 * SHOP JESA MARIE CALAOR'S FAVORITES


 * SHOP PAIGE STABLES' FAVORITES


 * SHOP NICOLA DALL'ASEN'S FAVORITES


 * SHOP TALIA GUTIERREZ'S FAVORITES


 * SHOP ANNIE BLAY'S FAVORITES


 * SHOP KARA MCGRATH'S FAVORITES


 * SHOP JENNIFER HUSSEIN'S FAVORITES


 * SHOP ANGELA TRAKOSHIS'S FAVORITES

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THE MELANIN EDIT

P(R)ETTY POLITICS


REPRESENTATIVE JASMINE CROCKETT: “I'M NOBODY'S PUNK”

By Jessica Cruel

Shelf Life


TARAJI P. HENSON HAS A FULLY FUNCTIONAL NAIL SALON IN HER HOUSE

By Annie Blay

COVER STORY


WILLOW’S BOLD MOVES AND BIG FEELINGS

By Jessica Cruel

Photography by Zhong Lin


BOO WHO?


BLACK WOMEN ARE FED UP WITH INSTAGRAM HAIRSTYLISTS

By Annie Blay

Just Asking


HOW ISSA RAE HAS KEPT HER EDGES IN TACT ALL THESE YEARS

By Annie Blay

COVER STORY


HOW SAWEETIE IT IS

By Lakin Imani Starling

Photography by Dan Beleiu





PRODUCTS WE LOVE

SEOUL SEARCH


23 BEST K-BEAUTY AMAZON PRIME DAY DEALS 2024 WE'RE BUZZING ABOUT

By Annie Blackman

PRIME TIME SAVINGS


10 PRIME DAY BEAUTY DEALS YOU CAN SHOP BEFORE THE BIG EVENT

By Sarah Han and Jennifer Hussein

Getting Cheeky


THIS BLUSH IS SABRINA CARPENTER'S HACK FOR GLOWY SKIN

By Jennifer Hussein


BRUSHING UP


THE BEST ELECTRIC TOOTHBRUSHES FOR YOUR PEARLIEST WHITES YET

By Jennifer Hussein and Annie Blackman

LOOKING SNATCHED


THE 13 BEST SKIN-TIGHTENING CREAMS TO FIRM SAGGING SKIN

By Deanna Pai

MAKEUP ARTISTRY


16 BEST MAKEUP BRUSHES ON AMAZON FOR FLAWLESS APPLICATION

By AnaMaria Glavan and Sarah Madaus





WATCH THIS

Celebrities on beauty. 


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Play


BRIDGERTON'S NICOLA COUGHLAN TRIES 9 THINGS SHE'S NEVER DONE BEFORE

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Play


ALIA BHATT'S 10-MINUTE "SUNBURNED" MAKEUP




LONG READS

TECH SUPPORT


THE BEAUTY INDUSTRY HAS REACHED PEAK AI-WASHING

By Alexis Benveniste

A NEW AGE


BROOKE SHIELDS IS CHANGING THE SCRIPT ON MIDDLE AGE

By Jenny Bailly

BRAIDING BUSINESS


JEWELRY MADE FROM HAIR IS POISED FOR A COMEBACK

By Kara McGrath


A HOLE NEW WORLD


“HOLECARE” IS HERE. DO WE NEED IT TO BE?

By Brennan Kilbane

BORN AGAIN


KIM PETRAS HAS THE RANGE

By Nicola Dall'Asen

REAL TALK


SOFIA VERGARA IS PRO-SUNSCREEN AND PRO-PLASTIC SURGERY

By Dianna Mazzone Singh





LATEST TRENDS & CELEBRITY NEWS

Looks you need to see. 

 * POWDERED UP
   
   
   RARE BEAUTY TEASED ITS NEXT LAUNCH BACKSTAGE AT OSCAR DE LA RENTA

 * WRITTEN IN THE STARS
   
   
   IF THEY MADE SOFT SERVE ON MARS, IT WOULD LOOK LIKE MEGAN FOX'S NEW MANICURE

 * Blonde Bob-shell
   
   
   KYLIE JENNER IS CHANNELING MARILYN MONROE IN HER NEW BLONDE BOB

 * CHEERS TO THAT
   
   
   I DIDN’T KNOW A MANICURE COULD BE BLONDE UNTIL I SAW BEYONCÉ’S NAILS

 * Graphic Design
   
   
   THE BRAIDED BALDIE IS THE COOLEST WAY TO FAKE A BUZZ CUT

 * Caught Short
   
   
   RIHANNA ANNOUNCED FENTY HAIR WITH THE CUTEST LITTLE PIXIE CUT

 * NAILED IT
   
   
   HALLE BAILEY’S BARELY-THERE MANICURE IS THE PRETTIEST VERSION OF NAKED NAILS

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