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Hello Portfolio Team How To Choose An Advertising Agency The Spirit of Partisan Advertising Contact Blog Back TR Group Botany Town Centre PBT TERRA Auckland Eye Virbac Animal Health Excellence Pet Food Hello Portfolio TR Group Botany Town Centre PBT TERRA Auckland Eye Virbac Animal Health Excellence Pet Food TeamHow To Choose An Advertising AgencyThe Spirit of Partisan AdvertisingContactBlog Scroll WELCOME TO PARTISAN ADVERTISING, A REVOLUTIONARY AUCKLAND ADVERTISING AGENCY. WE’RE AN AUCKLAND ADVERTISING AGENCY THAT OFFERS BESPOKE SOLUTIONS FOR ADVERTISING AGENCY SERVICES FOCUSED ON DELIVERING RESULTS THAT IMPROVE YOUR BOTTOM LINE. WE SPECIALISE IN ADVERTISING, GRAPHIC DESIGN, MARKETING, MEDIA BUYING, AND VIDEO CONTENT. Email Us Let's meet! Name * First Name Last Name Email * Subject * Message * Thank you! BUSINESS IS FLUID, AND YOU NEED TO KEEP UP WITH THAT CHANGE. But change is scary. Finding an advertising agency that can work within the change is scarce. Since 2010, we’ve always had a different approach to delivering advertising that matters – advertising that will be missed when it’s gone. Revolutionary approaches are no longer a novelty – they are all you have left. Our goal has been to create meaningful work that sparks change for our clients and their businesses – the ones who are willing to embrace change and be different. Being different and changing the status quo takes guts, especially in a world where every resource you can think of can be in the palm of your hands at any time. It’s easy to be mediocre and succumb to the latest trend, but having the courage to be different pays off if you’re willing to take the risk and change. 0 projects completed 0 years in business 0 awesome clients 0 dedicated partisans "WE REALLY CLICKED WITH PARTISAN ADVERTISING. GREG HAS A VERY HONEST AND OPEN APPROACH TO ADVERTISING. HE VERY QUICKLY GAINED A COMPREHENSIVE UNDERSTANDING OF OUR BUSINESS AND WHAT WE WERE TRYING TO ACHIEVE.” — BRENT COUTTS, MANAGING DIRECTOR. OUR ADVERTISING AGENCY SERVICES WHAT WE DO BEST -------------------------------------------------------------------------------- ADVERTISING Since 2010, Partisan Advertising has been delivering remarkable results with our unique approach to advertising. Every client, every campaign, every time. MEDIA BUYING You need a media solution, not just a space. With our fully accredited media resources at your disposal, you can consider your media requirements sorted. DIGITAL AND SOCIAL MEDIA Contrary to popular belief, social media isn't free and it isn't easy. We'll ensure your business delivers anticipated, personal and relevant messages that always hit the mark. BRANDING Your brand is your story. It’s who you are and why you do what you do as a company. Our Partisans can help you build branding that will empower your team and set you apart in your market. DESIGN Our Partisans are committed to delivering originality and creativity across multiple platforms and media environments that will knock the box right out of the scene. “WE ARE DELIGHTED WITH WHAT PARTISAN ADVERTISING AND TR GROUP HAVE ACHIEVED SO FAR AND LOOK FORWARD TO WORKING TOGETHER FOR MANY YEARS TO COME.” — SHANE O’GRADY, NATIONAL SALES MANAGER. EVERY ADVERTISING AGENCY MUST DELIVER RESULTS. Partisan Advertising is an independent Auckland advertising agency working with niche businesses to create effective communication strategies that deliver results. Advertising is all about delivering the right ideas that work for you and your target market. Cunning ideas that make connections, build relationships, and deliver results. Whether you’re selling a new car, building a brand, or getting people to follow a cause, the success of the advertising and creative work can only be measured by the results achieved. So why choose us when there are dozens of Auckland advertising agencies out there? Well, since 2010, we’ve been delivering some exceptional results. HAVE A LOOK AT SOME OF OUR RESULTS. 150% LEASE SALES INCREASE IN TWELVE MONTHS FOR TR GROUP. LEARN MORE ABOUT THIS RESULT 200% SALES INCREASE IN TWO MONTHS FOR VIRBAC ANIMAL HEALTH. LEARN MORE ABOUT THIS RESULT 406% SALES INCREASE IN TWO MONTHS FOR VIRBAC ANIMAL HEALTH. LEARN MORE ABOUT THIS RESULT WE’VE NEVER FORGOTTEN THE BASICS OF ADVERTISING. At Partisan Advertising, we believe there are five tenets upon which effective and memorable advertising campaigns can be built and how they can be used to improve your advertising. They are: * ANALOGY * COMPARISON * HUMOUR * METAPHOR * TESTIMONIAL We have found that using any (or all) of these five strategies in our advertising delivers incredible results for our customers, regardless of where or what they’re advertising. CREATIVE SERVICES. WE FOCUS ON GENERATING CREATIVE AGENCY SERVICES DRIVEN BY OUR PERMISSION-BASED BELIEF SYSTEM. We believe that strategy is essential; however, execution drives success. By generating creative work based on permission and authenticity, your advertising can resonate with the right people. A well-organised plan is just a part of the big picture. Without the ability to execute creative that has value to its audience, plans are just a nice to-do list with no purpose. As a top-rated Auckland Advertising Agency, we are here to solve your business challenges. Being super proficient in any one of the many design programmes available to our industry is meaningless without the ability to collaborate with clients to develop permission-based creative work that generates highly impressive results. One of our greatest points of pride at Partisan Advertising is that everything we start creatively begins on a piece of blank paper with a pencil or pen. It’s old-school, but if it works on paper, it will work brilliantly for our clients and their customers. MEDIA BUYING. OUR MEDIA TEAM HAS THE EXPERIENCE TO BLEND TRADITIONAL AND NEW MEDIA APPROACHES THAT DRAW CONSUMERS INTO PERMISSION-BASED CONVERSATIONS WITH BRANDS. Understanding media metrics, activity, and measurement is critical in developing a continued relationship that is once again based on permission. Partisan Advertising’s media approach is not about generating short-term results or getting millions of eyes in front of badly conceived advertising. It’s about making your media budget deliver a continuous relationship with your audience, ultimately affecting your bottom line. And if anyone asks, we believe creativity is more important than media space. BRANDING. OUR APPROACH TO BRANDING IS MORE THAN JUST LOGOS AND UNIFORMITY. WE DIG DEEP INTO YOUR STORY, PRODUCTS, SERVICES, AND PEOPLE. Good branding takes so much more than just having a pretty design. While the creative is of utmost importance, we believe that your brand is your story. Just like with people – your story attracts like-minded individuals, and ultimately, these people (your customers) are the ones who will miss you when you’re gone. In short, advertising your brand should highlight why customers choose you over others. We’re here to help you unravel your story, elevate your business, generate results, and make your customers miss you when you’re gone. MARKETING. WE BELIEVE THAT GOOD MARKETING CREATES CHANGE AND HELPS CUSTOMERS UNDERSTAND THE VALUE OF YOUR STORY ABOVE ANYTHING ELSE. It’s not about the transactions you gain from a discount offer – it’s about building and retaining a relationship that produces loyalty out of your customers – it’s when they still choose you even without a discount offer. Good marketing doesn’t feel like marketing. It’s authentic, gives value, and convinces your customers that they’re more than just a source of income. Our team specialises in effective marketing that’s persuasive and can produce long-term results. DIGITAL & SOCIAL MEDIA. OUR TEAM HAS PIONEER EXPERIENCE IN DIGITAL ADVERTISING AND SOCIAL MEDIA. Creating value in seemingly free online platforms takes expertise and a good grasp of its ever-changing environment. We can formulate a bespoke strategy with creative execution to match that will work for your business and manage your company’s online presence efficiently and effectively. GRAPHIC DESIGN. PARTISAN ADVERTISING IS A DESIGN AGENCY – PLAIN AND SIMPLE. Our team excels in creating persuasive and communicative design solutions that hit the mark and are unique to your business and your story – no packages, one-size-fits-all, or cookie-cutter designs. “AS FAR AS ADVERTISING AGENCIES GO, THEIR PROFESSIONALISM AND THE QUALITY OF WORK THEY DELIVER IS ALWAYS EXCEEDING EXPECTATIONS.” — TANYA CHADA, MARKETING MANAGER. WE'RE NOT LIKE EVERY OTHER ADVERTISING AGENCY. However, there's every chance that we're the perfect match for you, so why don't we meet and find out? Often, a face-to-face meeting is more productive than a series of emails or a phone call. You'll get to know what we're all about and we'll get a much better understanding of your advertising needs (and, dare we say it – problems). We look forward to hearing from you. Let's meet! Connect to Partisan Advertising Name * First Name Last Name Email * Subject * Message * Thank you! Featured Road to Zero will never work. Here’s why. I recently lost a good friend in a car accident. I don’t know exactly what happened, except there was a collision involving a truck. My friend, Marianne Mckenzie, owned a media company and was actively involved in the advertising industry. We’d spoken about Waka Kotahi New Zealand Transport Association’s (NZTA) advertising on many occasions. But she’s gone now to join the other 379 who died on New Zealand’s roads in 2022 A Guide to Choosing an Advertising Agency in 2023. Learn how to choose the right advertising agency for your business. We'll cover the key factors to consider when selecting an agency and how to make sure you get the best results Using analogies in advertising In this blog, we’ll be looking at analogies used in advertising. An analogy can be a powerful and effective tool in advertising campaigns. By using analogies we create associations with your target audience, making your products more attractive and interesting, which helps to build an emotional connection with potential customers. Using metaphors in advertising. Metaphors are like the kings of advertising and can be a compelling option to explore when creating effective advertising campaigns. Using testimonials in advertising. At Partisan Advertising, we believe there are five tenets upon which effective and memorable advertising campaigns can be built and how they can be used for the betterment of your advertising. They are: Humour, testimonial, metaphor, analogy, and demonstration. Using humour in advertising In this blog, we’ll be taking a look at humour. I’ll start by saying what we all know: humour isn’t universal but it’s super powerful and very popular. However, one man’s sense of humour can often be another man seconds away from being offended, or worse, not laughing. Humour can bring people closer together or push them further apart. Advertising for children. The New Zealand Trucking magazine features a kids’ magazine called “Little Truckers Down Under”. This year, we’ve had the pleasure of working with TR Group to put together advertising that resonates with both the adult and children readers of Little Truckers. Auckland's leading advertising agency Auckland Advertising Agency | Partisan Advertising Full Service Advertising Agency | Partisan Advertising Advertising Services | Partisan Advertising TR Group Advertising Testimonial Bespoke Auckland Advertising Agency Solutions | Partisan Advertising Services Provided by Partisan Advertising Botany Town Centre Advertising Agency Testimonial Advertising Agency Client List | Partisan Advertising TR Group Project Botany Town Centre Project PBT Project Virbac Animal Health Project Excellence Pet Food Project Terra Disposable Nappies Project Services The Partisan Team The Partisan Blog www.partisanadvertising.co.nz Partisan Advertising • 10 Kilsyth Way, Auckland, 2016. Email us. Partisan Advertising 10 Kilsyth Way, Auckland, New Zealand +64 9 265 0390 greg@partisanadvertising.co.nz Hours Mon 8am to 6pm Tue 8am to 6pm Wed 8am to 6pm Thu 8am to 6pm Fri 8am to 6pm Sat 8am to 6pm Sun 8am to 6pm × Let's meet! 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