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PRIVACY NOTICE AND YOUR PRIVACY RIGHTS – UNITED STATES AND CANADA

For our customers in the United States and Canada




French / Français >>>

Updated: November 21, 2023


Open toggles

Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include
Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®,
Estate®, EveryDrop®, Swash®, Inglis®, Affresh®, and Speed Queen™ (Canada only)
(together “Whirlpool”, “we” or “us”), value your trust. This Privacy Notice
describes how Whirlpool will collect, use, retain, and share Personal
Information (defined below) in locations where this notice is posted, including
on websites and apps (each, a “Website” or “App”), as well as our smart
appliances that connect to the Internet using Whirlpool’s cloud-based services
(“Smart Appliances”). By using a Website, App, or Smart Appliance, or
interacting with us through channels where this Notice is posted (each, a
“Service”), you acknowledge the collection, use, and disclosure of your
information as described in this Privacy Notice. Some of our other services or
offerings may be governed by their own privacy notices, which we share with you
through those services or offerings. This Privacy Notice is not a contract and
does not create any legal rights or obligations. Please note that Yummly®, part
of the Whirlpool family of brands, maintains a separate privacy notice,
available to Yummly users and applicants at www.yummly.com/privacy. Whirlpool
job applicants should view our applicant privacy notice, available at
WhirlpoolCareers.com.


If you are a California resident, see Sections I and II, and the section called
“California Residents: Your California Privacy Rights” for our notice at
collection and information provided pursuant to California law.


PRIVACY NOTICE FOR:

 * United States & Canada Consumers (English)
 * United States & Canada Consumers (Française)
 * United States & Canada B2B Associates
 * Whirlpool Corporation Suppliers
 * Whirlpool Corporation Job Applicants

For privacy notices in other regions, please visit our websites for those
regions.


SUMMARY OF KEY PROVISIONS:


INFORMATION WE COLLECT AND HOW WE COLLECT IT:

We collect information you provide to us directly and also collect information
about your activities when you use our Services. We may also receive information
about you from other parties. For example, we may collect or receive your
contact information, payment and billing information, Whirlpool account
information, demographic information, preferences, purchase history, location
(including precise geolocation), product and ownership information, details of
extended warranty or service plans you purchase, and repair information and
history for your products. We may also collect or receive device, Internet, and
network activity information, including your IP address, Smart Appliance ID, the
type of browser and operating system you use, your navigation through our
Services, and other information about your use of our Services.

We may also collect images, audio, and video you submit or allow the Services to
capture. We, our vendors, and other parties may use cookies and other tracking
technologies to recognize you and track your usage when you visit our Services.

 

READ MORE...


I.  INFORMATION WE COLLECT

“Personal Information” is information that relates to, describes, is capable of
being associated with, or could reasonably be linked (directly or indirectly)
with you or your household, and may include Usage Information. “Usage
Information” refers to device, Internet and network activity information that
Whirlpool, our business partners, and our service providers collect, including
information about how you interact with our Services, emails, advertising, and
content. We may combine Usage Information with other Personal Information we
have about you.

We collect information you provide to us, Usage Information, and may also
receive information from other parties, as further described below.

1. INFORMATION YOU PROVIDE DIRECTLY TO US

You may provide your Personal Information in a variety of situations, including
when you sign up for a Whirlpool account, contact us, sign up to receive
communications from us, purchase a product or service, submit your product
registration, submit a customer service or rebate request, enter a sweepstakes
or contest, provide us feedback or survey responses, or otherwise use any of the
Services. Categories of Personal Information you provide may include:

 * Identifiers and Contact information, such as your name, email address,
   mailing address, social media information, and phone number
 * Demographic information, such as your gender, birth date, and ag
 * Billing and payment information, such as your credit card number and billing
   address
 * Whirlpool account information, including your user name, account number, and
   password
 * Product and ownership information and purchase history
 * Your general location, such as through your ZIP code or IP address
 * The precise location of your device or Smart Appliance (as determined, for
   example, using satellite, cell phone tower, and WiFi signals) in connection
   with the Smart Appliance connection proces
 * Preferences, such as product wish lists, order history, and marketing
   preferences
 * Feedback about our products and services
 * Other information that you submit, post, or otherwise choose to share with us

Some of this information may be considered “sensitive” under the laws of certain
jurisdictions (“Sensitive Information”). Whether information is Sensitive
Information will depend on the laws of your jurisdiction.

We also may give you the option of submitting Personal Information, such as
email address, of other individuals so we can send them invitations to use the
Services (for example, to let them connect to your Smart Appliance or to send
them a gift, special offer, or invitation).

Our Services may also collect images, video, audio, or other content. For
example, a Smart Appliance might capture images of your food to recognize and
automatically cook it; you might submit photos of suspected product issues so
that we can help you resolve them. Or you might tell us what cooking or laundry
task you are performing so we can offer you customized tips. We might also
collect information from you to help us improve our products and services.

We may use information that you provide to draw inferences about you, such as
your preferences and characteristics.

2. USAGE INFORMATION.

Usage Information we collect may include: (i) your device ID and IP address,
which is a unique set of numbers assigned to your computer by your Internet
Service Provider (ISP); (ii) the type of browser and operating system you use;
(iii) your Smart Appliance ID, serial and part numbers, other device
identifiers, and IP address, including when you connect a Smart Appliance to our
network; (iv) the physical location of your device or Smart Appliance (as
determined, for example, using satellite, cell phone tower, and WiFi signals);
and (v) if you use our App, where you downloaded it and how often you use it. We
may collect other Usage Information about your online sessions, such as the URL
you came from to get to our Websites, the sites you visit when you leave us, and
the method you used to browse away from the page. This may include Website page
and App interaction information and other electronic communications and content
from your use of the Website and App. This might also include the date, time,
and location of your visit; the areas of the Website and App you visit and for
how long; what search terms, contact information, or other data you enter; mouse
movements; screen captures; products or content you view; or links you click.

After you connect a Smart Appliance to our network, we may automatically collect
Usage Information from the Smart Appliance on a periodic basis, including status
(such as whether the Smart Appliance is off or on, and details about the cycle
or function it is performing), instructions that have been entered on the Smart
Appliance, and aspects of its environment that may affect how it operates (such
as input voltage, signal strength, and air temperature). We may also track and
collect App usage data, such as the date and time the App accesses our servers,
your interactions with the App, what information has been downloaded to the App,
and the instructions that are transmitted to the Smart Appliance.

Cookies and Other Tracking Technologies. Our Services use tracking technologies
to collect Personal Information, including Usage Information. These tracking
technologies include, by way of example, cookies, pixels, and tags. While these
technologies operate in different ways, in general, they allow us, our service
providers, and other third parties to collect and combine information about your
online activities over time and across different websites and apps. For example,
they allow us to determine how many people are visiting our Websites and other
analytics, whether visitors are new or repeat visitors, which pages visitors are
viewing and for how long, how people are interacting with our sites, how well
certain online advertising campaigns are converting, and other similar usage
data. When used in our e-mail communications, they can tell us information such
as how you interact with the e-mail, when and whether an e-mail was opened, if
and how many times it was forwarded, and what links users click within the
e-mail. They support the way we serve our ads, measure the effectiveness of our
ads, and to determine the content and advertising to offer you based on your
interests. Based on tracking information, we, our service providers, and other
third parties can adjust the content, products, services, advertisements, and
promotions we provide to better meet your interests, and make you aware of
Whirlpool products, services, and offers in which you may be interested. We also
use cookies and similar technologies to help us determine when you may have left
things in your online shopping cart, and use this information to contact you
(e.g. via text or email) and to remind you about the items left in your cart.

To support these activities, we and our partners may use information about your
visits, how you use our Services, how you engage with our emails or offers, your
other interactions with us, and your interactions with other third parties and
other websites.

In addition to the above-mentioned functions, cookies and other tracking
technologies can also perform functions that are necessary to the operation of a
website or important to the performance and functionality of the site. For
example, we use cookies to improve your experience on our Websites, such as to
allow you to return to the Website more easily, hold your shopping cart, or save
your language preferences.

The length of time that information about you is tracked depends on the type of
cookie: we use both session cookies (which generally expire when you close your
browser) and persistent cookies (which remain on your device for an extended
period of time).

For more information on use of tracking technologies for ads and how to limit
that use, see the “Interest-based Advertising” and “Your Privacy Rights”
sections below.

3. INFORMATION PROVIDED FROM OTHER PARTIES

We may receive Personal Information about you from our vendors and other
third-party sources, including commercially-available sources, providers of
third-party products or services like companies who market and sell extended
warranty or service plans for our products, providers of repair services for
your appliances, and companies that sell products under our brand names through
licensing arrangements. Social media platforms and advertising partners may also
give us information about you. We may combine Personal Information we receive
from third parties with other Personal Information that we have collected for
the purposes described in this Privacy Notice.

We may also receive information from other parties’ products or services that
you connect to the Services.  For example, if you connect your Smart Appliance
to another party’s smart home service, that party’s service might transmit data
to your Smart Appliances, Apps, or us.

We may offer device- or operating system-based authentication such as
fingerprint or face unlock as a log-in method of accessing certain Services. We
are notified as to whether the authentication was successful, but  we do not
have access to the fingerprint or facial data.

Your friends and family may also share with us some Personal Information about
you, such as your email address, so we can send you invitations to use the
Services (e.g., to let you connect to their Smart Appliance or to send you a
gift, special offer, or invitation).


HOW WE USE INFORMATION:

We use your information for our business purposes. For example, we use your
information to operate and improve our products and services, understand your
interests, respond to your requests or questions, confirm and fulfill your
order, provide customer service, provide product maintenance and
troubleshooting, verify your requests, manage security, prevent fraud or
criminal activity, for marketing purposes, and for other purposes we may notify
you of from time to time, unless otherwise permitted or required by applicable
laws.

READ MORE...


II. HOW WE USE INFORMATION

We use your Personal Information to provide you with our Services, respond to
your inquiries or request and for other general business purposes, to conduct
research and data analytics, and for marketing purposes (including providing you
with personalized recommendations and offers), as further described below. When
we collect Sensitive Information, we will use it for reasonably expected
purposes in connection with products or services you request, or as authorized
by law.

Business Purposes. We use each of the categories of Personal Information
described above for our business purposes. For example, we use Personal
Information to provide, support, and improve our products and services; to
operate, maintain, and improve the Services; for troubleshooting and maintenance
(including for warranty purposes); to better understand how our products and
Services are used; to communicate with you about your account or appliance
(including for product service and warranty issues); to conduct surveys; to
better understand consumers’ interests related to our products and services; to
administer and evaluate your eligibility for offers and promotions; for research
and development; to verify requests made pursuant to this Privacy Notice; for
safety and security purposes, and, if necessary, to prohibit or restrict access
to our Services.

Research, Development, and Analytics. When you use the Services, we may collect
and aggregate consumer usage and product operational data and also apply machine
learning and pattern recognition algorithms to some of that data to help us
monitor and improve our products and services.

Marketing and other purposes. We also use Personal Information to better
understand what products and services interest you, to deliver marketing, to
serve you targeted ads, and to offer products, services, and customized offers
from our various brands and from selected other parties. These parties may
include providers of service plans, extended warranties, or product accessories.
For example, we may send you a notification when your Smart Appliance needs to
be replenished with a refill or replacement item and may direct you to a
third-party business partner from which you can purchase that item.

We may also use your Personal Information in other ways we notify you about at
the time we collect your Personal Information. In Canada or where otherwise
required by law, we will obtain your consent for marketing activities.

We may anonymize or aggregate Personal Information (including Usage Information)
so that the information can no longer identify you, directly or indirectly. We
keep and use such anonymized information in anonymized form, except as permitted
by applicable law. We may use anonymized or aggregated data for any legitimate
purposes in accordance with applicable law, including to understand our
customers and to evaluate, improve, and develop our products and services.

 


DATA SHARING:

We may share your Personal Information with our affiliates, our service
providers, and our business and marketing partners. We may also share your
Personal Information to other parties in order to comply with laws, for purposes
of safety or security, to protect ourselves or enforce our rights, in connection
with a business transfer, or in other situations where we provide you with
notice, unless otherwise permitted or required by applicable laws. Cookies and
tracking technologies are used on our Services, which allow us to improve your
experience with the Services, understand your interests, and allows us,
advertising networks, social media companies, and others to place or display ads
relevant to you on our Services, as well as on other websites, apps, services,
or devices you may use. We may share hashed contact information from our
marketing database with social media and advertising companies (e.g., Facebook,
Google, Pinterest, etc.), which — if you have an account with those companies or
they are otherwise able to identify you — may be used to serve you and other
people with ads. We may also share your Personal Information with companies that
market or provide products and services for our brands (for example, service
plans, extended warranties, and repair or warranty services), unless you opt out
from our marketing communications or, in Canada or where otherwise required by
law, when you have consented.

READ MORE...


III. DATA SHARING

We may share each of the above categories of Personal Information in the
following circumstances:

 * With Our Affiliates. We may share your Personal Information with Whirlpool
   Corporation’s family of affiliated companies and brands.
 * With Our Service Providers and Vendors. We may share your Personal
   Information with our service providers and vendors to allow them to provide
   services (such as data analysis, marketing, surveys, data hosting,
   information technology, payment or loan processing, customer support, service
   plan or warranty services, advertising services, email delivery, and
   auditing).
 * With Business and Advertising Partner. We may share your Personal Information
   with companies that market or provide products and services for our brands
   (for example, service plans, extended warranties, and repair or warranty
   services), unless you opt out from our marketing communications or, where
   required by law, when you have consented. If you choose to log into a
   Whirlpool account through a social networking or authentication service,
   Whirlpool and that service may share certain information with each other
   about you and your activities. If you connect or integrate your Smart
   Appliance with another company’s smart home product or service, we may share
   data regarding your Smart Appliance with the other company. Additionally,
   with your consent, we may share your Personal Information with other parties
   to allow them to send you marketing communications about their own products
   and services.
   
   As explained, cookies and tracking technologies may be used on our Services.
   These tools allow us and advertising networks, social media companies, and
   other providers to collect and share information, and place or display ads
   relevant to you on our Services, as well as on other websites, apps,
   services, and devices you may use. Your Internet browser may provide you with
   the ability to delete or limit such cookies. In addition, our US sites allow
   you to disable cookies used for targeted advertising purposes by clicking on
   the Do Not Sell Or Share My Personal Information link on those sites.
   
   We may share hashed contact information from our marketing database with
   social media or advertising companies (e.g., Facebook, Google, Pinterest,
   etc.). If you have an account with those companies or if those companies are
   otherwise able to identify you, this information may be used to serve you ads
   more likely to be relevant to you and to serve ads to other people that these
   companies believe are similar to you (sometimes known as “LookAlike
   Audiences” or “Similar Audiences”). Many social media and advertising
   platforms (including Google and Facebook) allow you to configure your ad
   settings through your account on their platforms. You may also complete the
   Do Not Sell Or Share My Personal Information webform available at
   whirlpoolcorp.com/privacy to opt out of having Personal Information shared
   for these targeted advertising purposes.

 * Public Posts. When you post comments or content (such as reviews or recipes)
   on message boards, blogs, or other interactive features in connection with
   our Services, your name, city, state, and additional information may be
   viewable by others. Be careful when deciding to make any of your Personal
   Information available through the Services. If you use any social media
   features offered through the Services, such as a Like button, share button,
   or other features, these features may collect your information, such as your
   IP address or which page you are visiting, and may set cookies to enable the
   features. Your interactions with these features are governed by the privacy
   policies of the social media platforms.
 * With Other Users of your appliances. If you sell or give away an appliance,
   or move and another individual takes possession of your appliance, we may
   share information related to that appliance with the new owner (e.g., the
   appliance’s service history, age, etc.) If you choose to allow others to
   connect to your Smart Appliance or accept an invitation to connect to another
   user’s Smart Appliance, the other users of the Smart Appliance may be able to
   view information related to your usage.
 * Legal, Security, and Safety Disclosures. We may use or disclose Personal
   Information as we believe necessary: (1) if we determine a policy violation
   has occurred, to enforce our rights, or to enforce our Terms of Use; (2) if
   we believe such disclosure is necessary to identify, contact, or bring legal
   action regarding the rights and property of Whirlpool or its affiliates; (3)
   to enforce our rights or protect against unauthorized access to our systems
   or other inappropriate use of our Services, products, or other services; (4)
   to comply with laws, regulations, court orders and subpoenas or similar
   requests for information by authorities; (5) to protect your safety and the
   safety of others; and (6) to assist us in fraud prevention or investigation.
 * Business Transfer. We may disclose and transfer Personal Information in
   connection with a reorganization, merger, sale, joint venture, assignment,
   transfer or other disposition of all or any portion of our business, assets,
   or stock (including in connection with any bankruptcy or similar
   proceedings), to the extent that your Personal Information is necessary for
   such transactions, in which case we will comply with applicable legal
   requirements.

We may share Personal Information in other situations where we provide you with
notice and, where required by law, with your consent. We may share anonymized
(including aggregated) information with other parties for any legitimate purpose
in accordance with applicable legal requirements.


INTEREST-BASED ADVERTISING:

We use cookies and other technologies to recognize you on unaffiliated
third-party websites so that we can display targeted ads and other content that
is tailored to your interests. We adhere to the DAA’s Self-Regulatory Principles
for Online Behavioral Advertising as managed by the Digital Advertising Alliance
(DAA). You can opt-out of certain interest-based advertising by visiting
http://www.aboutads.info/choices/ (U.S. residents) or
https://youradchoices.ca/en/tools (Canadian residents). Our Websites may also
allow you to manage certain cookie preferences.

READ MORE...


IV. INTEREST-BASED ADVERTISING

We and certain third-party partners may place advertisements for our products
and services on websites, apps, and platforms operated by others. As explained,
we, our service providers, and other third parties may use cookies, pixels,
tags, and other similar tracking technologies on your browser or device when you
use our Services. We comply with the Self-Regulatory Principles for Online
Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). If
you would prefer not to receive certain interest-based advertising, you can
opt-out of this activity at the DAA website at optout.aboutads.info,
optout.networkadvertising.org, optout.privacyrights.info, and
aboutads.info/appchoices (U.S. residents) or Digital Advertising Alliance of
Canada (DAAC) website at https://youradchoices.ca/en/tools (Canadian residents).
ou can configure your mobile device privacy or advertising settings via “limit
ad tracking” on an iOS device or “opt out of interest-based ads” on an Android
device to limit how apps track activity for advertising purposes. Certain
options you select and choices you make are browser, website and device
specific. If you clear your cookies or your browser’s cache, you will need to
set your preferences again.

Your browser may offer you a “Do Not Track” option, which allows you to signal
your preferences to certain website operators that you do not want them to track
certain of your online activities. However, our websites do not support Do Not
Track requests at this time.

Please note that even if you choose to remove your information or opt-out, you
will still see advertisements while browsing online. However, the advertisements
may be less relevant to you and your interests.


YOUR RIGHTS / CALIFORNIA RESIDENTS: YOUR CALIFORNIA PRIVACY RIGHTS

You may opt-out of receiving marketing messages from us by contacting our
Privacy Office or by opting out of email marketing using the unsubscribe link in
our emails.

You may request that we correct or delete your information (all subject to
certain legal exceptions). You may request to opt out of the “sale” of certain
Personal Information and to opt out of certain types of “behavioral” or
“targeted” advertising (as defined under applicable laws) based on information
collected about you on non-affiliated websites, applications, or services.
Depending on the jurisdiction in which you live, you may have the right to
request access to information collected about you. Your requests will be
processed and fulfilled in accordance with any applicable laws.

California residents in particular have the right to request access, request
correction, and request deletion of your Personal Information (subject to
certain legal exceptions), as well as the right to opt-out of the “sale” or
“sharing” (as defined under applicable law) of certain Personal Information.

You may be able to make these requests using the forms available on
whirlpoolcorp.com/privacy, or by emailing or calling us using the Contact
Information below.

READ MORE...


V. YOUR RIGHTS

You have certain choices regarding your Personal Information. Some of these
choices and rights may vary based on where you live. Whether you have some or
all of these rights will depend on the laws of your jurisdiction, as described
below. We will not discriminate against you because you exercise these rights.

Your Right to Opt-Out of Marketing. You may inform us that you do not want
Whirlpool to use your Personal Information to provide you with offers or send
you newsletters, emails or other marketing communications, by sending your
request using the information in the Contact Us section of this Notice (below).
You may also unsubscribe from receiving promotional communications from a
Whirlpool brand by clicking on the unsubscribe link provided in that brand’s
promotional emails. However, please note that you cannot opt-out from all
communications, as Whirlpool and its brands may need to send you information
related to your products (for example, warranties or service reminders), your
orders, or your accounts.

Your Right to Revoke Consent. You may also use the contact information in the
Contact Us section below to withdraw your prior consent, including your consent
to share your Personal Information with other parties (other than our service
providers), or to request removal of your Personal Information from our message
boards, blogs, or other interactive features on our Websites, subject to certain
exceptions, such as our legal and contractual obligations. In some cases, we may
not be able to remove your Personal Information, in which case we will let you
know why.

Your Ability to Review/Correct. You may have the right to request that we
correct your Personal Information, such as when the information is inaccurate,
incomplete or no longer up to date. To make a request, contact us using the
information provided in the Contact Us section and your request will be
processed and fulfilled in accordance with any applicable laws.

Your Ability to Delete Information. You may have the right to request that we
delete your information . To make a request, use our webform available at
whirlpoolcorp.com/privacy or contact us using the information provided in the
Contact Us section, below. Your request will be processed and fulfilled in
accordance with any applicable laws. Please note that your information may not
be deleted in its entirety from our systems, including in view of legal
exceptions or obligations we have to retain certain data. We may also retain
backup copies of your information, including to assist with any legal
obligations, resolve disputes, and enforce our agreements. We will retain your
information for as long as necessary to fulfill the purposes of processing
described in this Notice. Keep in mind that we may have multiple accounts for
you, and updating or deleting one account may not update or delete all of them —
for example, your website account may differ from your App account.

Your Ability to Opt-Out of Sale / Targeted Advertising. If you reside in
jurisdictions where these rights are available, you may request to opt out of
the “sale” of Personal Information, as well as certain types of “behavioral” or
“targeted” advertising based on information collected about you on
non-affiliated websites, applications, or services (each as defined under
applicable laws). Your request will be processed and fulfilled in accordance
with any applicable laws. To make a request, click the Do Not Sell or Share My
Personal Information link in the footer of our US websites, use our webform
available at whirlpoolcorp.com/privacy, or contact us using the information
provided in the Contact Us section, below.

Your Ability to Access Information (For California, Colorado, Connecticut, Utah,
Virginia, and Canadian Residents): If you live in these jurisdictions, you have
the right to request access to your Personal Information and, where technically
feasible, to request a portable copy of your Personal Information (as defined
under and subject to applicable law). You may also have the right to confirm or
obtain information about the processing of your Personal Information. To make a
request, use our Data Access webform available at whirlpoolcorp.com/privacy, or
contact us using the information provided in the Contact Us section, below.

Your Ability to Appeal (For Colorado, Connecticut, and Virginia Residents): If
you live in these jurisdictions, you may have the right to submit a formal
appeal if you are not satisfied with the outcome of your request. Please send
appeals directly to whirlpool_privacy@whirlpool.com, with “Attention Chief
Compliance Officer: Appeal” in the subject line.

Your Smart Appliances Choices. You may choose to receive notifications about
your Smart Appliance (such as notification of cycle completion) through our
Apps. You may select which notifications you would like to receive, or disable
notifications, by changing your app or operating system settings.

You can delete your Smart Appliance from within your App at any time, or delete
your App account at any time within your App. When you take either of these
steps, your Smart Appliance will stop transmitting data to Whirlpool. To confirm
that your Smart Appliance is not transmitting data to Whirlpool, double check
that your Smart Appliance is disconnected from your router (such as by resetting
your Smart Appliance’s network settings or having your appliance “Forget” your
home network). This will prevent you from being able to use the connected
features of your Smart Appliance. If you disconnect your Smart Appliance from
our network, we will continue to handle and protect any information we have
previously received in accordance with this Privacy Notice.

CALIFORNIA RESIDENTS...

California Residents: Your California Privacy Rights. If you are a California
resident, California’s Shine the Light law permits you to request and receive
information about disclosure of certain of your Personal Information to other
parties for their direct marketing purposes. As described above, we may share
your Personal Information with companies that market or provide products and
services for our brands (such as, for example, service plans and extended
warranties), unless you opt out from our marketing communications, or, where
required by law, unless you have consented. To opt-out or submit a Shine the
Light request, contact us at whirlpool_privacy@whirlpool.com.

California residents also have the right to make the following requests. You
have the right not to receive discriminatory treatment by Whirlpool for
exercising privacy rights, and we will not discriminate against you because you
exercise any of these rights.

 * Access / Disclosure – You can request that we disclose to you the categories
   of Personal Information we collected about you, the categories of sources
   from which we collected the Personal Information, the categories of Personal
   Information we sold or disclosed, our business or commercial purpose for
   collecting and selling your Personal Information, the categories of third
   parties with whom we shared your Personal Information, and the specific
   pieces of Personal Information we collected about you over the past 12
   months.
 * Deletion – You can request that we delete your Personal Information that we
   maintain about you, subject to certain exceptions.
 * Correction – You can request that we correct your Personal Information that
   we maintain about you.
 * Opt-out of Sale or Sharing – You can request to opt-out of the sale or
   sharing of your Personal Information by (1) clicking the Do Not Sell or Share
   My Personal Information link in the footer of our websites and (2) using our
   webform available at whirlpoolcorp.com/privacy or contacting us using the
   information provided in the Contact Us section, below. For purposes of this
   section, “sell” means the transfer of your personal information to a third
   party for monetary or other valuable consideration, and “sharing” means any
   disclosure of personal information (renting, releasing, disclosing,
   disseminating, making available, transferring, or otherwise communicating
   orally, in writing, or by electronic or other means) to third parties for
   cross-contextual behavioral advertising purposes, each subject to certain
   exceptions set forth in applicable California law. Whirlpool Corporation and
   Yummly — part of the Whirlpool Corporation family of brands and a Whirlpool
   Corporation subsidiary — are a common business for purposes of California
   law. Your opt-out of cookie-based tracking for certain advertising purposes
   is specific to the device, website, and browser you are using, and is deleted
   whenever you clear your browser’s cache or cookies. Your opt-out of mobile
   app tracking is specific to the device you are using.

California residents can make an access or deletion request by using the forms
available at whirlpoolcorp.com/privacy, contacting us using the information in
the “Contact Us” section of this Privacy Notice (below), or by calling toll-free
at (866) 698-2538.

Where appropriate or required by law, we will take reasonable steps to verify
your identity prior to responding to your requests. The verification steps may
vary depending on the sensitivity of the Personal Information and whether you
have an account with us. If you designate an authorized agent to make a request
on your behalf, please ensure the authorized agent identifies him/herself as an
authorized agent. We may require written proof of the agent’s permission to make
a request on your behalf, and we may need to verify your identity directly.

We may deny certain requests, or fulfill a request only in part, based on our
legal rights and obligations. For example, we may retain Personal Information as
permitted by law, such as for tax or other record keeping purposes, to maintain
an active account, and to process transactions and facilitate customer requests.
Except as otherwise provided by applicable California law, for purposes of these
requests under this section of the Privacy Notice, Personal Information does not
include information we have collected as a service provider to our clients.

To view metrics on data subject requests made under the California Consumer
Privacy Act that we have received, click here.

We may collect California residents’ Personal Information, like contact
information, in connection with a financial incentive, such as a rebate,
discount, special pricing or other promotional offer. Our offers and incentives
generally reflect the value of the relationships that we have with the
individuals who participate in these programs. Participation in these programs
is voluntary and you may withdraw at any time by electing not to participate or
contacting us using the information in the “Contact Us” section of this Privacy
Notice.

We also want our California residents to know the following regarding our data
collection, use, and disclosure of Personal Information in the past twelve
months:

 * We collect and use the following categories of Personal Information for the
   business and commercial purposes described in this Privacy Notice:
   Identifiers; contact and payment information; characteristics of protected
   classifications under California or federal law (such as demographic
   information like age and gender); commercial information; internet or other
   electronic network activity information; geolocation data; audio, electronic
   or visual information; and inferences. 
 * We collect and use these categories of Personal Information for the business
   and commercial purposes described in Section II of this Privacy Notice.
 * We collect these categories of Personal Information from the sources
   described in Section I above, including from you and your devices; our
   business partners and service providers; our affiliates and subsidiaries;
   commercially-available sources; social media platforms; and providers of
   third-party products or services.
 * We disclose each of these categories of Personal Information for our business
   and commercial purposes (as described in this Privacy Notice) to the
   categories of parties described in Section III of this Privacy Notice.
 * We may “sell” or “share” (as defined under California law) the following
   categories of Personal Information based on our use of cookies and other
   tracking tools, or our relationships with companies that market or provide
   products and services for our brands (such as service plans and extended
   warranties): Identifiers; commercial information; Internet or other
   electronic network activity; geolocation data; and inferences.

Nevada Residents. If you are a Nevada resident, you can request that we not
“sell” your “covered information” (as defined in applicable Nevada law). To make
a request, email us at the address in the “Contact Us” section of this Privacy
Notice, below, with “Nevada Do Not Sell” in the subject line.


DATA SECURITY:

We take reasonable steps to protect your information, but please be aware that
no transmission of information over the Internet is 100% secure. Given the
global nature of our business, your Personal Information may be transferred and
stored outside the country, state or province in which you reside.

READ MORE...


VI. DATA SECURITY AND RETENTION

Data Security. We are committed to maintaining the security of the data you
provide to us. We use reasonable organizational, technical, and administrative
measures designed to protect Personal Information that we store or otherwise
process, including preventing loss or theft and unauthorized access, use,
disclosure or alteration of Personal Information. We also seek to use
third-party service providers capable of protecting the information they
maintain or process for us. Unfortunately, no data transmission over the
internet or storage system can be guaranteed to be 100% secure. If you have any
security concerns (for example, if you feel that the security of any account you
might have with us has been compromised), please immediately notify us using the
information in the “Contact Us” section below.

Depending on the volume and sensitivity of the information, the purposes for
which it is processed, and the format in which it is stored, we implement a
combination of measures to protect your Personal Information, including:

 * Policies and procedures governing the protection of Personal Information
   throughout its lifecycle, including roles and responsibilities of Whirlpool
   personnel, processes and points of contact for handling privacy complaints,
   and records retention policies;
 * Policies and procedures governing information security, confidentiality, and
   access limitation;
 * Technical protection measures, including safeguards such as encryption,
   firewalls, passwords, antivirus software and similar measures;
 * A designated Chief Compliance Officer and other privacy professionals to
   monitor compliance with applicable privacy laws; and
 * Employee privacy and data security training.

Retention. We retain your Personal Information in accordance with applicable
retention policies, and for as long as it is reasonably necessary for the
purposes for which the Personal Information was collected. We also retain
information as otherwise required by law. The criteria used to determine our
retention policies include the length of our relationship with you, your
requests, ongoing obligations such as contracts and services, and our legal
obligations.

Cross-border transfers. As Whirlpool operates a global business, we and some of
our service providers may also access, process or store Personal Information
outside of the country, state, or province where you reside. As a result, this
information may be subject to the law of that foreign jurisdiction, including
any law permitting or requiring disclosure of the information to the government,
government agencies, courts and law enforcement in that jurisdiction.


SERVICES FROM OTHER PARTIES:

Our Services may contain links to websites or apps owned by other companies. We
recommend that you carefully review their privacy notices.

READ MORE...


VII. SERVICES FROM OTHER PARTIES

Our Services may contain links to websites, apps, and platforms owned by other
companies. Because Whirlpool has no control over the privacy practices or
content of these linked sites, we recommend that you carefully review the
privacy notice of each website you visit. This Privacy Notice does not address,
and we are not responsible for, the privacy or other practices of any other
parties.


USE BY CHILDREN:

Our Services are not directed to children under the age of 16.

READ MORE...


VIII. USE BY CHILDREN

Our Services are not directed to individuals under the age of 16. We do not seek
or knowingly collect information from individuals under the age of 16, and we
request that such individuals do not provide Personal Information through our
Services.


UPDATES TO THIS PRIVACY NOTICE:

Please review the “Effective Date” at the top of this page to determine when
this Notice was last revised.

READ MORE...


IX. UPDATES TO THIS PRIVACY NOTICE

We may occasionally update this Privacy Notice. Please review the “Effective
Date” at the top of this page to see when this Privacy Notice was last revised.
If we make any material changes we will notify you as required by law, which may
include by email (sent to the email address specified in your account) or by
means of a notice on this website prior to the change becoming effective. We
encourage you to periodically review this page for the latest information on our
privacy practices.

Your use of the Service(s) following these changes means that you acknowledge
the revised Privacy Notice.

 

 


CONTACT US:

You may make privacy requests using the webforms available at
whirlpoolcorp.com/privacy. You may make requests or complaints by email at
whirlpool_privacy@whirlpool.com, by mail at Chief Compliance Officer, Whirlpool
Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A., or by
calling toll-free at (866) 698-2538.

READ MORE...


X. CONTACT US

If you have any questions or complaints about this Privacy Notice or our
handling of your Personal Information, please contact us by email at
whirlpool_privacy@whirlpool.com, call us toll-free at (866) 698-2538, or please
write to us at the following address:

Chief Privacy Officer
Whirlpool Corporation
2000 N. M-63
MD 3599
Benton Harbor, MI 49022
U.S.A.

We try to respond to general privacy inquiries within 30 days or as otherwise
required by law. Requests to opt-out from our marketing will be processed within
10 business days.

If you have an unresolved privacy or data use concern that we have not addressed
satisfactorily, please contact our U.S.-based third party dispute resolution
provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

 


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®/TM © 2023 Whirlpool Corporation. All rights reserved.


DO NOT SELL OR SHARE MY PERSONAL INFORMATION / OPT-OUT OF TARGETED ADVERTISING

You may request to opt-out of “sales”, “sharing”, and certain types of targeted
advertising as further explained in our Privacy Notice, available at
whirlpoolcorp.com/privacy. Submit your opt-out request by clicking here.

In addition, certain targeted advertising may be based on cookies operating on
this site. To disable cookies used for targeted advertising, toggle the slider
off (to the left, into the greyed out position). Your selection is specific to
the device, website, and browser you are using, and is deleted whenever you
clear your browser's cache.

If you wish to opt-out of email or postal marketing, please email your request
to whirlpool_privacy@whirlpool.com
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You may also exercise applicable privacy rights by email at
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