www.uspsdelivers.com Open in urlscan Pro
162.209.61.186  Public Scan

Form analysis
2 forms found in the DOM

/

<form action="/" aria-expanded="false" autocomplete="false" class="usps-navigation__mega-menu usps-search-menu" id="search-menu" role="search">
  <div class="usps-search-field">
    <input aria-labelledby="search-megamenu-submit" autocomplete="off" class="usps-search-field__input" id="search-megamenu__query" name="s" placeholder=" " required="" type="text" maxlength="255">
    <label aria-hidden="true" class="usps-search-field__label" for="search-megamenu__query">Search</label>
    <button aria-label="Clear search input" class="usps-search-field__button usps-search-field__reset" type="reset">
      <i aria-hidden="true" class="material-icons">clear</i>
    </button>
    <button aria-label="Search" class="usps-search-field__button" id="search-megamenu-submit" type="submit">
      <i aria-hidden="true" class="material-icons">search</i>
    </button>
  </div>
</form>

/

<form aria-expanded="false" autocomplete="false" class="usps-search usps-search-menu" id="search-overlay" role="search" action="/">
  <div class="usps-search-field">
    <input aria-labelledby="search-overlay-submit" autocomplete="off" class="usps-search-field__input" id="search-overlay__query" name="s" placeholder=" " required="" type="text" maxlength="255">
    <label aria-hidden="true" class="usps-search-field__label" for="search-overlay__query">Search</label>
    <button aria-label="Clear search input" class="usps-search-field__button usps-search-field__reset" type="reset">
      <i aria-hidden="true" class="material-icons">clear</i>
    </button>
    <button aria-label="Search" class="usps-search-field__button" id="search-overlay-submit" type="submit">
      <i aria-hidden="true" class="material-icons">search</i>
    </button>
  </div>
</form>

Text Content

COOKIE NOTICE

To improve your online experience, the Postal Service™ uses cookies on our
website to remember user preferences, tailor banner advertisements to your
interests, and ensure a smooth shopping experience. By clicking Accept, you
represent to the Postal Service that you are located outside the European
Economic Area and consent to the Postal Service’s use of cookies. For more
information on the Postal Service’s cookie policies and how the Postal Service
uses cookies to improve your experience on usps.com and its affiliated websites,
including uspsdelivers.com, please see our Privacy Policy.

Accept
Skip to content search close menu
close
 * Shipping & Returns
 * Logistics Management
 * Logistics Trends
 * Seasonal Shipping
 * See All Shipping

 * Direct Mail Basics
 * Direct Mail Innovations
 * Marketing Measurement
 * Seasonal Marketing
 * See All Marketing

 * Tools & Resources
 * Event Insights
 * About Us
 * Find the shipping
   and marketing services you
   need at USPS.com

 * Shipping keyboard_arrow_down
    * Shipping & Returns
    * Logistics Management
    * Logistics Trends
    * Seasonal Shipping
    * See All Shipping
   
   Logistics Trends
   
   
   IS LAST-MILE GIG FULFILLMENT REALLY RIGHT FOR YOU?
   
   Article 3 Min. Read arrow_right_alt
 * Marketing keyboard_arrow_down
    * Direct Mail Basics
    * Direct Mail Innovations
    * Marketing Measurement
    * Seasonal Marketing
    * See All Marketing
   
   Marketing Measurement
   
   
   USE DATA ALREADY YOU OWN TO COORDINATE YOUR MARKETING
   
   Article 5 Min. Read arrow_right_alt
 * More keyboard_arrow_down
    * Tools & Resources
    * Event Insights
    * About Us
   
   Find the products
   and services
   you need at
   USPS.com
 * search close
   Search clear search


Search clear search


Home keyboard_arrow_right Marketing keyboard_arrow_right Direct Mail Basics


BRING IN LOCAL BUSINESS WITH EVERY DOOR DIRECT MAIL®

Tutorial - 5 Min. Read

Creating meaningful connections with your community is more important than ever.
Every Door Direct Mail campaigns can make it easy. Explore this step-by-step
tutorial to learn how to get started.

Share this article on LinkedIn Share this article on Twitter Share this article
on Facebook Email a link to this article Copy this link to clipboard
Share this article on LinkedIn Share this article on Twitter Share this article
on Facebook Email a link to this article Copy this link to clipboard


To bring in new business, you must first reach the right people. Every Door
Direct Mail (EDDM®) campaigns offer a simple and affordable way to acquire new
customers—and engage existing ones—within specific regions across specific
demographics. Work through the steps below to learn how to create your first
campaign.


4 STEPS TO GET STARTED WITH EVERY DOOR DIRECT MAIL


STEP 1 CHOOSE POSTAL ROUTES FOR YOUR CAMPAIGN

First, you’ll use the EDDM online toolarrow_right_alt to select certain postal
routes, within certain ZIP Code™ areas, that you want your campaign to reach.
From there, you can narrow down your target audience even further, selecting
specific demographics: customer age range, household size and household income.

This allows you to focus only on the customers you think will be most interested
in your campaign. If your mailpiece is announcing the opening of a new store,
for example, you can choose only the postal routes closest to the new location.
Or if you’re advertising a very expensive, niche product, you may want to focus
your campaign on nearby households with higher income.



GOOD TO KNOW

38% of shoppers say they want to support their community and local creators.[1]
Nearly 83% of shoppers say they would rather support a local business than a
large corporation.[2]

In fact, eight in 10 shippers are willing to spend more money at local shops.[3]
Every Door Direct Mail marketing makes it easy to connect with customers near
your local business and establish your brand as a pillar of the community.

WHAT TO REMEMBER

EDDM marketing allows you to acquire new customers within specific local
areas—as well as specific demographics—so you can be sure your campaign is
reaching the right people.


STEP 2 DETERMINE YOUR MAIL DROP-OFF DATE

Once you’ve selected your campaign route and chosen the appropriate customer
demographics, you can decide what date you want your mailpiece to be dropped off
at customers’ residences. You can select a drop-off date up to 30 days in
advance.

The ideal drop-off date for your campaign will depend on what you’re aiming to
achieve. If you’re hoping to entice customers to attend an in-store event, for
example, you’ll probably want to provide a couple of weeks’ notice. If you’re
announcing a flash online sale, you may want to ensure your mailpiece arrives
just a couple of days beforehand.

GOOD TO KNOW

Tuesday, Wednesday and Thursday may be the best mail drop-off days.[4] People
tend to be most productive midweek and will likely be sorting through their mail
on these days.[5] Fridays and Mondays, on the other hand, probably aren’t ideal:
On Fridays, many people are busy planning the weekend, while “Monday blues” may
prevent them from opening their mail at all.[6]

WHAT TO REMEMBER

Every Door Direct Mail marketing can help drive traffic to your local
business—whether on foot or online. Choosing your mail drop-off date carefully
can help ensure you get as many eyes on your campaign as possible.


STEP 3 PICK YOUR PAYMENT OPTIONS

Now that you’ve selected a mailpiece drop-off date, you can move onto the
finances. At this point, you’ll need to choose a payment method for your EDDM
campaign.

You have two options here:

 1. Paying online with a debit or credit card, then presenting the order
    documentation as proof of payment at the Post Office™ facility when you drop
    off your mailing
 2. Paying by cash, check or credit/debit card at the Post Office™ facility when
    you drop off your mailing

GOOD TO KNOW

There are also two types of Every Door Direct Mail marketing available to meet
different campaign and budgetary needs: EDDM Retail®arrow_right_alt marketing
and EDDM BMEUarrow_right_alt. EDDM Retail marketing involves dropping off your
mailing at a Post Office location, while EDDM BMEU involves dropping off your
mailing at a business mail entry unit (BMEU). No postage permit is needed for
EDDM Retail campaigns, and you are limited to sending out 5,000 mailpieces per
day. With EDDM BMEU, you’ll need a bulk mail postage permit. This allows you to
send mail to many different routes with multiple Post Office locations.

WHAT TO REMEMBER

Every Door Direct Mail campaigns let you spend efficiently on marketing while
connecting you with your local community. With two different payment options—as
well as two different service optionsarrow_right_alt (EDDM Retail marketing and
EDDM BMEU)—you can choose what makes the most sense for your goals and budget.


STEP 4 FIND A PRINTER TO PARTNER WITH

Finally, you’ll need to choose a printer to help guide you through the EDDM
printing process. You can choose a partner based on your specific needs. Some
printers will work with you step by step through the entire mailing process,
from mailpiece design to Post Office drop-off. If you just need assistance with
certain aspects of your campaign, others can help solely with printing and Post
Office preparation.

USPS.com® offers a directory to help you locate printersarrow_right_alt nearby,
as well as printers you can work with online. Be sure to ask relevant questions
before you begin, and compare various options. Ensuring the partnership is a
good fit will help create a smooth and seamless process.

GOOD TO KNOW

EDDM campaigns have various mailing, labeling, bundling and dimensional
requirements. You can use the Every Door Direct Mail Quick Reference
guidearrow_right_alt to familiarize yourself with them.

WHAT TO REMEMBER

Direct mail printers can help you bring your Every Door Direct Mail campaign to
life. Be sure to spend some time researching different companies and comparing
their offerings before you make a decision.


KEY TAKEAWAY

Every Door Direct Mail campaigns make it easy to connect with the right
customers, in the right area, at the right time—and they also make it easy for
customers to support your local business.

By choosing residences along specific postal routes within specific ZIP Code
areas—and then further refining based on various demographics, such as age and
income—EDDM marketing allows you to zero in on the customers and prospects most
likely to engage with your brand.

To create your first Every Door Direct Mail marketing campaign, start selecting
your routes and filtering for demographics at USPS.comarrow_right_alt.

FOOTNOTES

keyboard_arrow_down
 1. [1]“Buying Local Statistics for 2021: Survey Finds 70% of Americans Shop
    Small,” Mint, Jan. 11, 2021. arrow_right_alt
 2. [2]“Local Business Consumer Sentiment Study,” Red Egg Marketing.
    arrow_right_alt
 3. [3]Ibid. arrow_right_alt
 4. [4]“When Is the Best Time to Engage in Direct Mail Marketing?” KTS
    Advertising Group, Aug. 5, 2021. arrow_right_alt
 5. [5]Ibid. arrow_right_alt
 6. [6]Ibid. arrow_right_alt

Direct Mail CampaignsEDDMSmall Business


RELATED CONTENT

Direct Mail Basics


LET LOCAL CAMPAIGNS LEAD CUSTOMERS BACK

For small businesses struggling to recoup losses in the wake of COVID-19, it can
be daunting trying to chart a way forward. See how locally focused campaigns can
bring back the customers you need.

Article Exclusive star arrow_right_alt
Direct Mail Basics


BUILD A LOCAL CUSTOMER BASE WITH EDDM®

Article 2 Min. Read arrow_right_alt
Article 2 Min. Read arrow_right_alt
Direct Mail Basics


SURVIVING THE STORM AS AN SMB

Article 5 Min. Read arrow_right_alt
Article 5 Min. Read arrow_right_alt
Direct Mail Basics


HOW LOCAL MARKETING AND DIRECT MAIL CAN HELP YOUR BUSINESS GROW

Article 3 Min. Read arrow_right_alt
Article 3 Min. Read arrow_right_alt
Find the products and services you need at USPS.com.
 * Shipping
 * Marketing
 * Tools & Resources
 * Event Insights
 * About Us

 * Site Index
 * FOIA
 * Privacy Policy
 * Terms of Use

Reposting Our Content
We encourage the reposting of our content, but not for profit. Spread the
knowledge, but be sure to credit us when you do. Use this language when
reposting: Reprinted with permission of USPSDelivers.com, an expert resource for
future-thinking shippers and marketers. Please note: Photos and the USPS logo
may not be altered or used apart from this site.

© 2023 U.S. Postal Service. All rights reserved.


Link copied