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THE MARTECH REPORT 22/23

Martech is more important than ever, and despite a more challenging economic
situation in 2022, martech budgets are continuing to grow. The global market for
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Featured


THE MARTECH REPORT 22/23

Martech is more important than ever, and despite a more challenging economic
situation in 2022, martech budgets are continuing to grow. The global market for
Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of
challenges around marketing technology. The biggest one is finding the skills
and talent needed to drive martech initiatives.

DOWNLOAD


IN-PERSON EVENTS

 * AntiConLX Global - back 19th October
   The anti-conference, London
 * All in-person events
   


ONLINE EVENTS

 * Dates Coming Soon
   The anti-conference, online edition


MORE

 * Book a meeting
   
 * Review sponsorship options
   


FOR INDIVIDUALS

 * Certificate: Marketing Technology (MarTech) Essentials
 * Certificate: Marketing Operations Essentials
 * Certificate: Sales Enablement & Sales Operations Essentials
 * Certificate: Digital Transformation Essentials
 * Workshop: Marketing Operations Mechanics with No code


FOR TEAMS

 * Corporate Digital Academies


MORE

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BROWSE BY TOPIC:

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THE STATE OF QR CODES IN 2023: STATS AND TRENDS

The global QR Code Labels Market size is projected to reach $1268.1 million by
2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.

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THE STATE OF DATA-DRIVEN MARKETING & ADVERTISING IN THE UK & EUROPE

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key
issues and trends around data-driven marketing.

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CDP BUYER GUIDE

Ultimately, a CDP can help drive a business’ ability to operate with a data
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MARTECH NEWS: ROUND-UP 21/04/23

💰 Rally Raises $12 Million ⚙️Tealium Adds No-Code Data Import 👥 Totango
Partners With Jasper   👥 Element and HighByte Announce Partnership...and more!

 

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SALES ENABLEMENT & SALES OPERATIONS BEST PRACTICE GUIDE

In this guide, we will explore the key components of effective sales enablement
and efficient sales operations, and provide practical advice for those looking
to implement a sales enablement strategy.

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LXA MARKETING LEADERS BOOK CLUB: THE ILLUSION OF CHOICE

Discover how subtle changes in product positioning, promotion, and marketing can
influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As
a leading expert in applying..

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MARTECH NEWS: ROUND-UP 14/04/23

💰  ID.me Raises $132 Million  ⚙️   Flip Launches Magicos  💰  Equator Secures
$40M In Commitments  ⚙️   Google Launches The First Public Beta Of Android 14 
⚙️   Jasper Announces API...and more!
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THE STATE OF B2B DIGITAL EVENT EXPERIENCE 2023 EU AND UK

This report looks at the current state of B2B digital event experience,
highlighting the continuing role of virtual events in B2B marketing.

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THE STATE OF B2B DIGITAL EVENT EXPERIENCE 2023 US

This report looks at the current state of B2B digital event experience,
highlighting the continuing role of virtual events in B2B marketing.

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MARTECH NEWS: ROUND-UP 06/04/23

Dotdigital’s AI Assistant Powered By GPT-3, Winstonai, Is Announced,   Big
Purple Dot Integrates Chatgpt to Its CRM Ecosystem, and more
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MARTECH NEWS: ROUND-UP 31/03/23

 WPP Buys Social Influencer Marketing Agency Obviously , Openview Raises $560M, 
Adobe to integrate generative AI into its CDP  and more with the martech news!
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MARTECH NEWS: ROUND-UP 24/03/23

 Blackstone Acquires Cvent Acquia Enhances Its DAM System Cvent to Be Acquired
by Blackstone and more with the martech news!
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