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FROM GM TO POWERADE, BRANDS PITCH MENTAL HEALTH


MAKERS OF SPORTSWEAR, BURGERS AND CARS TOUT STRESS RELIEF; BLUE APRON RECASTS
COOKING AS MEDITATION

How Athlete Candor on Mental Health Is Changing the Game
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Candor on Mental Health Is Changing the Game

Simone Biles’s withdrawal from competitions at the Tokyo Olympics put renewed
focus on mental health in sports. WSJ looks at how the stigma and treatment for
athletes’ state of mind has shifted. Photo: Mike Blake/Reuters
By Suzanne Vranica
March 27, 2022 9:00 am ET

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To woo consumers, hotel chains typically offer free room upgrades and
complimentary breakfast. Kimpton Hotels is trying a new incentive: help with
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offering 1,000 of its guests free access to a video-therapy session from
teletherapy company Talkspace Inc.

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