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May 24-25, 2023

AUSTIN, TX

REGISTER NOW







WELCOME TO
IIEX NORTH AMERICA

The Insight Innovation Exchange

Ten years ago, GreenBook embarked on a simple idea: Could we create
opportunities for market research leaders to share ideas, collaborate and define
the future of insights?

And the Insight Innovation Exchange (IIEX) conference series was set in motion.

Our goal was to bring the most disruptive start-ups, new technologies, and ideas
into the evolving insights, analytics, and customer experience industry, placing
a bet on what would become the most widely adopted “best practices” of the
future.

Well, the future is now, and we have some pretty remarkable evidence that our
simple idea was a game-changer for our industry.

Please join your colleagues in this year’s IIEX NA event to continue co-creating
and predicting the future of insights. What we start here will change the world
of insights as we know it. 


COUNTDOWN TO THE CONFERENCE

25
21
42
11
Days
Hours
Minutes
Seconds


DISCOVER
THE LATEST
INNOVATIONS

With multiple tracks addressing the latest in research tech and advanced
methodologies, you will hear firsthand how global leaders are adapting to
client-side challenges.


TAKE NETWORKING
TO THE
NEXT LEVEL

This year, we're excited to partner with Braindate™ to provide enhanced
networking opportunities for all of our attendees. Click here to learn more. 


CELEBRATE
THE FUTURE
WE CO-CREATE

Join colleagues who are leveraging the power of innovations to define and
predict the future of insights.

REGISTER NOW


IIEX NORTH AMERICA IS SUPPORTED BY SOME OF THE MOST INNOVATIVE COMPANIES IN THE
INDUSTRY

Title

Platinum

Platinum+

Platinum+

Platinum+

Platinum+

Platinum

Platinum

Platinum

Platinum

Platinum

Platinum



WHO SHOULD ATTEND

Brands are BACK! Attendance at APAC and EU IIEX events this year saw record
attendance from Brand-side Buyers, as well as Suppliers, and IIEX North America
is on track to repeat the momentum.

Regardless of your tenure or role in the insights business, there is something
at IIEX North America directly applicable to your interests and challenges.




BRAND-SIDE BUSINESS LEADERS

 * Benchmark yourself against other brands in your industry
 * Discover ways to energize your teams and develop their skill sets
 * Uncover promising innovations in resTech and insights analytics
 * Learn how to reduce costs, increase your teams’ productivity and improve the
   research quality


ANALYST AND INSIGHTS TEAMS AT BRANDS

 * Explore the tools your company is keen to adopt through presentations and
   hands-on demos
 * Add your voice on issues shaping the industry’s future in the immersive Think
   Tank Tent
 * Meet the suppliers who already support your company’s projects to learn
   what’s new in their tool kits.
 * Network with other emerging professionals to share career building tips


BUSINESS LEADERS AT SUPPLIERS

 * Network with Buyers who are a perfect fit for your services
 * Gain competitive intelligence to differentiate your solutions
 * Gather data on buyers’ needs, to hone your go-to-market message
 * Use BrainDates and other immersive experiences to connect with peers,
   prospects, and perhaps your next new hire


INSIGHTS PRACTITIONERS AT SUPPLIERS

 * Learn how brands (and your company’s competitors) are applying the latest
   insights innovations
 * Meet clients face-to-face, and get to know them as partners and people
 * Learn first-hand how your peers are building career accelerating skills
 * Network and develop connections that will live beyond the event itself


WHAT ATTENDEES SAY ABOUT IIEX



“IIEX North America always provides a great opportunity to see the latest
technology and approaches in market research. If you are focused on where the
future of the industry is going, this is the place to find out.”
Kelsy SaulsburyJohnson & Johnson
“The thing that IIEX does better than anyone else is aggregate the most
interesting, compelling and forward-thinking startups in our industry.”
Jeff KrentzSkye Isle Ventures
“What I love most about IIEX is the energy! You really feel like you’re immersed
in the beating heart of insights.”
William GibsonCadillac Fairview
“If you are passionate about staying ahead of the trends in marketing research,
this is a must see event for top notch, thought-provoking sessions and knowledge
sharing. I left with lots of actionable information and ideas.”
Holly M. O’NeilTalking Business
“[The IIEX conference series] provides a lot of food for thought on the industry
at large, the evolving challenges clients look to research partners to help them
solve, and innovations in the early stages of adoption that will become research
standards and best practices.”
Janice LaiBehaviorally
“IIEX North America is the one MR Event that I try not to miss. It’s the one
conference that always leaves me motivated, excited about our industry’s future,
and brimming with new ideas.”
James FergussonMDI Global
“IIEX North America always provides a great opportunity to see the latest
technology and approaches in market research. If you are focused on where the
future of the industry is going, this is the place to find out.”
Kelsy SaulsburyJohnson & Johnson
“The thing that IIEX does better than anyone else is aggregate the most
interesting, compelling and forward-thinking startups in our industry.”
Jeff KrentzSkye Isle Ventures
“What I love most about IIEX is the energy! You really feel like you’re immersed
in the beating heart of insights.”
William GibsonCadillac Fairview
“If you are passionate about staying ahead of the trends in marketing research,
this is a must see event for top notch, thought-provoking sessions and knowledge
sharing. I left with lots of actionable information and ideas.”
Holly M. O’NeilTalking Business
“[The IIEX conference series] provides a lot of food for thought on the industry
at large, the evolving challenges clients look to research partners to help them
solve, and innovations in the early stages of adoption that will become research
standards and best practices.”
Janice LaiBehaviorally
“IIEX North America is the one MR Event that I try not to miss. It’s the one
conference that always leaves me motivated, excited about our industry’s future,
and brimming with new ideas.”
James FergussonMDI Global

Johnson & JohnsonSkye Isle VenturesCadillac FairviewTalking
BusinessBehaviorallyMDI GlobalJohnson & JohnsonSkye Isle VenturesCadillac
FairviewTalking BusinessBehaviorallyMDI Global
Prev Next


FEATURED SPEAKERS

MH
Melissa Harrington
Human Insights Manager
Liquid Death
CH
Cynthia Harris
Founder and Managing Director
8:28 Insights
JL
Jo Lepore
Global Foresight Director
McDonald's
JK
Jen Koo
VP Insight, Experience & Product
ATB Financial
LD
Lorin Drake
Consumer Insights Strategist
Publix Super Markets, Inc.
PM
Paul Magnone
Head of Global Strategic Alliances
Google
SB
Sarah Beachler
Senior Director, Consumer Insights
Nike
AB
Angel Bellon
Senior Director Insights & Cultural Intelligence
Paramount


VIEW ALL SPEAKERS


87%

of attendees said they would recommend IIEX to a friend


91%

of attendees gained actionable takeaways to influence more strategic decisions


90%

of attendees said that they were satisfied with the speakers


CONFERENCE THEMES



Speakers will address areas of interest for both Buyers and Suppliers including:

 * Emotion, Empathy, and Joy: Connective tissue for Engaging Consumers

 * Trends, Cultural Anthropology and Inclusivity as Tools for Consumer
   Understanding

 * Generative AI: How to Use it, Safely and Effectively

 * Improving Participant Experience to Get Better Research Results 

 * Data, Data, Data... it’s about Quality, Science, Privacy and Analytics

 * Innovations that Stick:  in Products, Methods and Research Technologies

 * New Thinking in CX, UX and MRX

 * Boost your Brands, Boost your Teams! Strategies that Work to Drive Growth 

 * Beyond CPG:  How Insights are Key to Fueling Customer Experience in Retail,
   Financial Services and Tech

EXPLORE THE AGENDA


IMMERSIVE AND ENGAGING!

IIEX North America brings you into a totally immersive environment that allows
for maximum participation in experiences that inspire, educate, stimulate real
game-changing ideas, and unique ways to engage with other attendees.

Check out our BrainDates, the Cint Think Tank Tent, our GreenBook GreenRooms for
networking with peers in organizations like QRCA, WiRe, and The Insights Career
Network, and our exciting sponsors’ and exhibitors’ stations.


ATTENDING COMPANIES

Adobe
Hulu
PepsiCo
Salesforce
Warner Bros. Discovery
Kellogg's
Carmax
Glassdoor
Colgate
Tyson Foods
SEE THE GUEST LIST

IIEX North America is supported by some of the most innovative companies in the
industry, including our title sponsor, The Logit Group.



For information regarding how you can still participate in IIEX NA 2023 and
promote your brand and supplier services, please contact sales@greenbook.org.

MEET OUR PARTNERS

Any questions for the IIEX team?

Drop us a line and we'll get back to you.

GET IN TOUCH






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