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BREADCRUMB

 1. Home
 2. News
 3. Character Context Blog
 4. How Narcissism Relates to Social Media


HOW NARCISSISM RELATES TO SOCIAL MEDIA

Feb 5, 2020 BY Kaitlyn Burnell



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Social media is ubiquitous in our lives. People can spend hours posting and
scrolling on Facebook, Twitter, Instagram, Snapchat, and a host of other
platforms. You may know people who are especially absorbed in the social media
frenzy, including those who seem to post everything online.

A major component of social media is the ability to display one’s own life to
the world, which may lead some people to post an inordinate amount of
information about themselves. Perhaps because posting on social media involves
some degree of seeking attention, people have wondered how social media use may
relate to narcissism, a personality trait that is often tied to self-absorption.
My colleagues and I at the University of Texas at Dallas examined this question
in a new research study.

Researchers agree that there are three dimensions of narcissism. Each dimension
is characterized by a heightened sense of self-importance, but they differ from
each other in important ways. If you were to ask most people to define
narcissism, they would probably emphasize the dimension of narcissism that
psychologists conceptualize as grandiosity. People higher in grandiosity put
themselves out there: they are bold, extraverted, assertive, and overconfident.
They believe they are the best and often try to seek power over others.

On the other hand, vulnerability is characterized by being shy, inhibited, and
anxious. People higher in vulnerability desire success and admiration similar to
those higher in grandiosity but have difficulties in achieving these goals.
Although it is not always obvious, some people with narcissistic tendencies
score quite high in vulnerability. 

Entitlement involves believing that you deserve more than you do. People higher
in entitlement believe that they should be treated special and that they deserve
the best. In our research, we studied how these three dimensions of narcissism
relate to social media use.  

People approach social media in different ways. Sometimes, people post something
and wait for the likes and comments to roll in. At other times, people may just
scroll through other people’s content, possibly feeling like others are better
off than them (“She went to Hawaii again?!”). Occasionally, people may come
across a post from someone who is complaining about all the things wrong with
his or her life and feel better off by comparison. People may even come across
pictures from a family or friend event, and feel left out because they weren’t
invited. These are the kinds of social media behaviors that we looked at in our
study: active use (posting content), passive use (looking at other people’s
content), upward comparison (thinking others are better off), downward
comparison (thinking others are worse off), and social exclusion (seeing an
event from which you were excluded).

Our results showed that grandiosity was especially related to downward social
comparison. When on social media, people higher in grandiosity tend to believe
that everyone else is worse off than they are. Vulnerability, though, was
particularly related to upward social comparison and perceived social exclusion.
When on social media, those higher in vulnerability tend to believe that other
people are better off than they are, and they report seeing more social events
from which they were excluded.

In addition, people higher in grandiosity and entitlement seem to post more on
social media. This was especially the case for those higher in grandiosity
posting more things on Snapchat, a messaging app that lets users exchange
pictures and videos that disappear after they are viewed. Other than this,
findings were generally similar across Facebook, Instagram, and Snapchat, and
entitlement was generally not strongly related to people’s use of social
media.  

Overall, then, people who post a lot on social media may tend to be higher in
narcissism, particularly in terms of higher grandiosity. But, the strength of
the relationship between narcissism and social media use was small-to-moderate.
So, posting a lot on social media does not necessarily mean that a person is
narcissistic. In addition, our findings involving vulnerability suggest that
some people who are higher in narcissism may often feel bad when using social
media.

Our research suggests that different dimensions of narcissism relate to social
media experiences in different ways. For people who are higher in grandiosity,
these experiences may be relatively pleasant, as they may find social media
another outlet to showcase their life and to perceive others to be worse off
than themselves. But, for people higher in vulnerability, experiences on social
media may be fairly negative because viewing others’ posts make vulnerable
people feel excluded and worse-off by comparison.

--------------------------------------------------------------------------------

For Further Reading:

Krizan, Z., & Herlache, A. D. (2018). The Narcissism Spectrum Model: A synthetic
view of narcissistic personality. Personality and Social Psychology Review, 22,
3-31. https://doi.org/10.1177/1088868316685018 

Link: https://journals.sagepub.com/doi/full/10.1177/1088868316685018

 

Kaitlyn Burnell is a doctoral student in Psychological Sciences at The
University of Texas at Dallas. Her research examines how young people are
interacting with social media, with the goal of understanding the implications
that social media has for young people’s psychosocial development.

TAGS:

Character & Context Blog
personality
narcissism
social media
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