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NEW BUSINESS OUTREACH


WE DELIVER INTELLIGENCE-LED CONTENT MARKETING CAMPAIGNS THAT DRIVE GROWTH FOR
CREATIVE AND MARKETING AGENCIES OF ALL SHAPES AND SIZES.

 
 


RAINMAKERS DO AMAZING THINGS


RAINMAKER /’REINMEIKI/ 1. N. AMER.INFORMAL. 1. A PERSON WHO GENERATES INCOME FOR
A BUSINESS OR ORGANIZATION BY BROKERING DEALS OR ATTRACTING CLIENTS OR FUNDS. 2.
ONE KNOWN FOR ACHIEVING EXCELLENT RESULTS IN A PROFESSION OR FIELD, SUCH AS
BUSINESS OR POLITICS. 3. ONE BELIEVED TO BE CAPABLE OF PRODUCING RAIN, AS
THROUGH MAGICAL OR RITUAL ACTIONS.

We do love our name. It perfectly captures what we do. A Rainmaker is someone
with “an almost uncanny ability to generate new business…. or otherwise help a
company succeed”. To do this Rainmakers need to be curious, well-informed,
intelligent, creative, and commercial. They are also squarely focused on
detecting demand and then matching it with an effective supply; the very essence
of entrepreneurial spirit!

When we launched, back in 1996, we immediately started changing how new business
for marketing agencies was done and reshaping best practice. Our core belief
then was that outreach to high value targets must be tailored one-to-one based
on critical insights. The world has changed at lot since then, but our belief in
intelligence-led content has never been stronger. And while others spread new
business resources thinly across multiple channels, we focus on richer, deeper,
and systematic engagement with each of the brands you most wish to win as
clients. And it works.

Rainmakers do amazing things, and we play our part in helping our clients do
amazing things too.

 



> “WE’VE BEEN WORKING WITH RAINMAKER ON AND OFF FOR 20 YEARS. THEY’VE BEEN A
> SUPERB AND IMPACTFUL GROWTH PARTNER FOR US. AGENCY BUSINESSES SHOULD ALWAYS BE
> ON THE FRONT FOOT IN ORDER TO BE MAKING THEIR OWN LUCK. RAINMAKER WILL HELP
> YOU TO BE MORE LUCKY, MORE OFTEN.” - IAN MILLNER, CEO

 


WHAT WE DO


"I REALLY LIKE THE WAY RAINMAKER ZAGS, WHILE EVERYONE ELSE ZIGS" - THE MD OF AN
AGENCY SAID TO US RECENTLY. SHE WAS OF COURSE REFERENCING JOHN HEGARTY’S FAMOUS
LINE - “WHEN THE WORLD ZIGS, ZAG”. AND YES, WE ZAG, BECAUSE WHERE OTHERS OFFER A
RANGE OF LOWER IMPACT CHANNELS; PR, EVENTS, INTERMEDIARIES, PAID SEARCH, AND
LINKEDIN NETWORKING ETC., WE FOCUS YOUR RESOURCES ON THE ONE THING THAT ALWAYS
WORKS WELL. WE CONNECT YOU DIRECTLY WITH THE AGENDA OF ALL OF THE BRANDS YOU
NEED TO TARGET.


THIS IS ‘RAINMAKING’. IT’S NOT EASY. IT DOESN’T DEAL IN THE USUAL FAMILIAR
CONCEPTS OR TICK THE BOXES AND HOPE TO GET LUCKY. INSTEAD, IT INVOLVES CAREFUL
APPLICATION OF ONE-TO-ONE CONTENT MARKETING, AND TAILORED, INTUITIVE FOLLOW-UP
TO BUILD ON THE EFFECT. BRAND BY BRAND, WE USE RESEARCH AND ANALYSIS SO THAT THE
CONTENT DEPLOYED IS SPECIFICALLY TAILORED TO THE PRECISE CHALLENGES EACH COMPANY
FACES.


IF YOU WOULD LIKE TO REPLACE UNPREDICTABILITY AND UNCERTAINTY IN YOUR NEW
BUSINESS ACTIVITY WITH A STEADY STREAM OF STRATEGICALLY RELEVANT NEW
RELATIONSHIPS, MEETING OPPORTUNITIES, AND BRIEFS READY FOR YOU TO CONVERT
- LET'S TALK.






> “RAINMAKER HAS HELPED US FINE TUNE OUR MESSAGE AND BUILT RELATIONSHIPS WITH
> THE BRANDS WE WANT TO WORK WITH. THEY’RE AWESOME” - RANKIN


HOW WE DO IT

FOCUS YOUR BUDGET FOR Maximum IMPACT

By concentrating resources on direct outreach to the organisations you wish to
work with, you will maximise awareness, engagement and ROI, while minimising the
time and headspace required from your team.

Our approach solves the problem of piecemeal access to only limited sections of
your audience, connecting with each prospect methodically to develop and
progress your relationship with them.

Plan For Success

We are well known for our strength in planning insight-led direct outreach
campaigns. Our process has evolved, adapting to new technologies and the ever
changing commercial environment.

It continues to do so, ensuring we stay ahead in all areas of best practice.

Predictive Targeting - your prospects in-play

‘Unfair advantage’ is an overused term and rarely justified. Our purpose-built
technology and proprietary market insights means we can calculate the
probability of relevant emerging or live briefs with each prospect.

We call these ‘In-Play’. It means we can predict buying intent for your services
right across your market and get you out in front of the pack. It’s an unfair
advantage.

representing you Directly

We access even the hardest to reach buyers at global brands, sensitively,
intelligently and seamlessly too, as an extension of your own new business
department. We discuss each buyer’s challenges shaping the conversation around
how your unique approach would solve them. If appropriate, we secure carefully
qualified opportunities for you to pitch your solutions.

Each prospect is progressed through the Rainmaker RADAR sequence: from Research
to Awareness, to Dialogue and Action and then on to establishing the strong
Relationships with the brands you want to work with.

Powered By Intelligence

We use a suite of leading sales-enablement platforms, data sets, and
proprietorial research techniques to power our campaigns - the Media Monitor.

This intelligence-led approach is central to the effectiveness of our outreach,
consistently delivering unparalleled engagement with hard-to-access senior
budget-holders.

Teams built to win NEW business

We assemble the ideal mix of skills and experience to service your account,
bringing each team together in specially designed collaborative workspaces –
physically or virtually.

Each team embeds itself within your new business process to make sure your
campaign is executed to its full potential. We're by your side from initial
meeting preparation to follow-up, then keeping the dialogue alive through to
conversion.

An entrepreneurial ethos



The basic currency of our work, for each hour of every day, is matching supply
to detected demand. In this, we possess a raw entrepreneurial quality that is
reinforced by the stamina to think just as hard as we do.

This underpins what people discover when they work with us; a
commercially-driven, creative and results-orientated culture. And it’s not hot
air: you can see what we’re doing and how we’re doing it, at any time, via our
live reporting.

> “Rainmaker has consistently delivered outstanding support month after month
> despite the additional challenges the global pandemic has created."
> 
> - David Alterman, Partner & COO

 
 


THE RESULTS

A steady stream of fresh new business relationships with the brands you most
want to work with.


> "WE APPOINTED RAINMAKER TO GET US TO THE NEXT STAGE OF GROWTH AND DESPITE THE
> PANDEMIC, THEY HAVE CONSISTENTLY CREATED AND REENERGISED NEW BUSINESS
> RELATIONSHIPS WITH BRANDS WE WANT TO WORK WITH. OUR RECENT WIN WITH CONVERSE,
> A BRAND WE’D PREVIOUSLY WORKED ON A SMALL PROJECT FOR, CAME FOLLOWING
> RAINMAKER IDENTIFYING THAT NEW MARKETERS WERE JOINING AND THEN GETTING US IN
> FRONT OF THEM."
> 
> 
> - DAN SAXBY, FOUNDER, THE ELEPHANT ROOM

 
 


> "RAINMAKER HELPED US FINE-TUNE OUR PROPOSITION IN THE ONBOARDING PHASE, AND
> THEN MAKES SMART ADJUSTMENTS DURING OUTREACH TO ENSURE WE GET IN FRONT OF MORE
> OF THE BRANDS WE WANT TO WORK WITH, FROM NIKE TO NANDO’S." 
> 
> 
> - DOMINIC COOK, CEO & CO-FOUNDER 33SECONDS

 


SENIOR TEAM

Intelligence-led new business is our mantra. For us it's about firing-up a
passion across the whole company for knowing what brand directors are up to. And
not just the usual suspects - the famous and desirable. It’s also about
well-funded start-ups, motivated turn-arounds, ambitious challengers and the
left-field disrupters. Rainmakers keep their fingers on the pulse. It’s not
about who you know – it’s about what you know.

Featured

Bill Colbourne


Founding Partner


Denese Colbourne


Founding Partner


Gareth Dixon


Founding Partner


Featured

Charlotte Stubbs


Operations Manager


Nick Neri


Business Development Account Director


Adam Killip


Marketing Director


 


REASONS TO CONNECT

No matter how tailored or human they pretend to come across, we’ve all seen the
weariness that descend upon on our colleagues – the slumped shoulders - and
heard that little sigh that people make when they receive yet another machine
generated emailer. This is wasteful, harmful, and yes, lazy.

At Rainmaker, we evaluate vast quantities of information, generating insights
for our clients and giving us a unique perspective on the new business
landscape. Our client communications work because we are ourselves prepared to
put in the work.

> “Our relationship with Rainmaker has been honest and open from the start; they
> really challenged us to leave our humility at the door and make sure we are
> selling ourselves loud and proud. They have helped us get a foot in the door
> and start conversations with the brands we want to work with – from those
> already on our wish list, to exciting new brands and markets. They help us to
> raise awareness of what makes our offer unique, so we’re front of mind when
> decisions are being made about new design agency partners.
> 
> Most importantly they have delivered, including a new business relationship
> that has led to us working on brand identity, design and campaigns across
> multiple brands within our new client’s portfolio.”
> 
> - Kim Van Elkan, Managing Director

 

 

 


OUR LATEST INSIGHT + ANALYSIS

Featured

Predictions for 2022


What do we see in our Rainmaker Crystal Ball for 2022?


New Business Results You Can Trust


All our clients, not just a few, get results. Here are a few recent examples of
their new account briefs…


Through the Fog


So who should you target for new business?


Five Pointed Stars


Who are the best practitioners of new business messaging from the Top 30
Creative Agencies in the UK?


Why You? Why Now?


Despite all that's happened in the last year and a half, and continues to
unfold, Rainmaker enables marketing agencies to articulate and communicate their
unique strengths.


Back on the R.A.D.A.R.


At Rainmaker we deploy our R.A.D.A.R methodology to build relationships with
each one of the brands you most desire to work with.


64% Marketing Decision-Maker Churn - Time for Change


This means thousands of marketing budgets are now controlled by different
people. But what does it mean for new business?


Riding The Big Wave


Rainmaker is helping leading agencies to engage with brands whose customers
increasingly base choices on values and ethics - and expect behaviours to go way
beyond the transactional.


Minimum Focal Length


In our agile planning sessions, we help agencies to focus on the one thing they
are better at than anyone else – without apology, reservation, dilution or
complication.


New Business on a Plate?


Many would have you believe that the new business process for marketing agencies
can be hacked, leapfrogged or shortcut. But these promises rarely translate to
reliable solutions. So what does work?


One-to-One Content Marketing


In 2020 we learned a new way to sequence insights, intuitive timing and
technology, to base a client’s content outreach on the actual needs of all of
their individual targets. We term this one-to-one content marketing.


New Business Resilience


How resilient is your new business function? We look at how you can strengthen
your position - no matter what the political or business environment throws at
you.


Ready for Some Good News?


What has Rainmaker done differently to help our clients to succeed this year,
despite everything?


Agile Adjusters | #5 Both Can Be True


We're all looking for certainty - but in the current business environment, it’s
not as clear cut as thinking in terms of winning and losing sectors. And when
you look under the hood of individual brands it's clear some have been adjusting
better than others...


Personal Space


Have you noticed that sales emails are starting to get just a little creepy?
People you don’t know, ignoring social conventions, then persistently coming
back with the same “I’m your best friend” tone of voice?




WORK FOR US


IF YOU’RE LOOKING TO START OR ACCELERATE A CAREER IN BUSINESS DEVELOPMENT YOU
SHOULD TALK TO US.

Careers at Rainmaker →

A taste of life at Rainmaker...

Welcome!

Our in-house bar

Bounce!

Our roof terrace

Nightjar

Reception...

Shoreditch House


Shoreditch House



Whether you're a fresh grad or a seasoned business development professional, to
kick off a discussion about a career with Rainmaker just drop Charlotte a line
at: charlotte.stubbs@rain-maker.co.uk

Delivering new business relationships

Our Story

What We Do

How we do it

The Results

Senior Team 2021

News + Views

News + views content

Work for us

Careers
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London, England, EC1V 9DD,
United Kingdom
+44 (0)20 7837 1122 adam.killip@rain-maker.co.uk
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