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Submitted URL: https://e.teamitg.com/1/5/1763/3/v0JuW_XrZfSs-J99uFmMvX_X-ZJEoXy4p_Jlzp8Ra_g8nndMMVQLYPm4n4cn8JWEZ2lnIHLCiuaH55td352Lr...
Effective URL: https://teamitg.com/iwd-2023-a-personal-reflection-from-sue-mountford/
Submission: On April 12 via api from IE — Scanned from DE
Effective URL: https://teamitg.com/iwd-2023-a-personal-reflection-from-sue-mountford/
Submission: On April 12 via api from IE — Scanned from DE
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DATA, CX, CRM & INSIGHTS DIGITAL PERFORMANCE MARKETING MARKETING TECHNOLOGY View all services AUTOMATE. Lorem Ipsum is simply dummy text of the printing and typesetting industry. CREATIVE PRODUCTION DIGITAL & PRINT MANAGEMENT LOCAL MARKETING CREATE. Lorem Ipsum is simply dummy text of the printing and typesetting industry. STRATEGY & CREATIVE APPS & WEBSITES TV, FILM & PHOTOGRAPHY Services Sectors Get in touch Innovation People & Planet News Careers Contact STORYTEQ Want Gartner award-winning marketing technology? Discover Storyteq DEPLOYTEQ Reach millions of customers with personalised global campaigns in real-time. Discover Deployteq ← All news IWD 2023: A PERSONAL REFLECTION FROM SUE MOUNTFORD Mar 6, 2023 WITH #EMBRACEEQUITY THE THEME FOR THIS YEAR’S INTERNATIONAL WOMEN’S DAY, WE’RE HANDING OVER TO TEAM ITG CEO, SUE MOUNTFORD, FOR A LOOK BACK OVER HER 30-YEAR CAREER. SUE TALKS ABOUT THE PRESSURES OF BALANCING WORK WITH MOTHERHOOD, THE STEREOTYPES AND INAPPROPRIATE BEHAVIOURS SHE’S HAD TO OVERCOME, AND HOW SHE CAME TO REALISE THAT AUTHENTICITY WAS THE MOST POWERFUL TOOL IN HER ARSENAL. As we celebrate International Women’s Day this year, it’s important to note that over the course of my 30-year career, a huge amount has changed which I am incredibly grateful for. However, there is still such a long way for us to go. “Wow, well don’t you have it all! A high-flying job, and a child? Gosh, you must be exhausted; I could never be away from mine!” – Miscellaneous judgemental parent at a school parents evening, approx. 2001-2004. The concept of “having it all” is something that I, and I am sure many other women, are faced with every day. The apparent choice that we as women must make between having a career and having a family. The truth is, “having it all” doesn’t exist, it never has. > “I FELT GUILTY WHEN I WAS AT WORK THAT I WASN’T AT HOME WITH MY PRECIOUS > CHILD, AND THEN FELT GUILTY WHEN I WAS AT HOME” Coming up through my career as a single Mum was tough. I felt guilty when I was at work that I wasn’t at home with my precious child and then felt guilty when I was at home that I wasn’t nailing it at work. I was trying to do as much as the men, putting as many hours in as them, and attempting to be as flexible as them, which when faced with the reality of being a single mother, was tough. Something had to give but mainly, it felt like an almighty battle. One that society hasn’t yet provided a solution to. Thank God, I found myself in a rare position where I had a champion in my corner. One of the few men I’ve come across in business who understood that by accommodating talent, and in my case, accommodating a woman who was bringing up a child alone, I would thrive and deliver more. More quality, with more drive, more passion, and more loyalty to the business. And so, a mutually rewarding partnership was born. But it was not ever thus. There have been times in my career when I have most certainly been ‘weighed up’ on first sight. “She can’t be serious, she’s blonde, dressed up and wears heels…” “She’s a ‘fluffy’” > “THIS INNER CONFLICT I HAD AROUND CONFORMING TO THE SOCIETAL NORM ALMOST LED > TO ME LOSING MYSELF AND MY IDENTITY” It used to really bother me, and I was left questioning myself, thinking, “should I dumb down? Ditch my look? Try to be what people expect? Try not to attract the wrong sort of attention?” This inner conflict I had around conforming to the societal norm almost led to me losing myself and my identity, not only in business but within my personal life. Until I realised, authenticity is golden. I realised that I could use people’s inaccurate initial perceptions of me to my advantage. Some of you might be old enough to remember TV’s crime fighting hero, Columbo. He didn’t mind that people tended to underestimate him because of the way he presented himself. That was good. The suspects let their guard down and he got what he needed by looking, listening, and learning. And he always cracked the case! > “THERE IS A PRECIOUS ‘SHORTHAND’ BETWEEN WOMEN – AN UNSPOKEN SOLIDARITY” For me, International Women’s Day is about reflecting and recognising, with huge gratitude, all the other women who have played their part in supporting us. That could be, as in my case, my amazing mum who herself juggled a demanding career when bringing up her three children, balancing parenting, marriage, and home life and being an incredible inspiration to me. Or the many, many women (too many to mention by name) who have been there as mentors, friends, supporters, and colleagues. There is a precious ‘shorthand’ between women. An unspoken solidarity. An empathetic safe space those who may need it. Sometimes, you just want to know that someone else shares the same struggles as you, and other times, you want to have someone to look up to, another woman whose success you can celebrate and realise that if you want something, the opportunities are endless. As much as celebrating other women is our main focus on this day, it’s also important to recognise those champions in our lives who have seen us for who we are along the way. Not how many hours can we work or how flexible we can be, but for what can we bring as individuals. Not enforcing conventional working policies but celebrating the results. Lastly, I celebrate my daughter on IWD who I like to believe is a stronger woman for seeing me navigate a career in this very male world, knowing anything is possible when we are our authentic selves with the right support. Happy IWD all. X LATEST FROM TEAMITG IWD 2023: MAKING A MAN’S WORLD WORK FOR WOMEN Insights The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws... SIMON SAYS: COULD AI WRITE THIS ARTICLE? Simon Says Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we... TEAM ITG SPONSOR HENRY STEWART CREATIVE PRODUCTION & CREATIVE OPERATIONS EVENTS Company Join us on March 10 in London as we sponsor both the Creative Production and Creative Operations events with Henry Stewart. We’ll be delving into the future of creative production in a world where demand for content is fast outstripping supply, supporting Sky as they... A HYPER-EFFICIENT TV AD FOR WHITTARD Client Whittard of Chelsea’s first-ever TV ad is a big deal – after all, this iconic beverage brand have been in business since 1886! We were delighted that they chose Team ITG’s industry-leading video and photography teams to deliver a Mother’s Day commercial with speed,... ITG RANKS HIGHLY IN BEST COMPANIES EMPLOYEE SURVEY Group The Best Companies survey takes anonymous answers from employees on what they really think about where they work, in order to rank businesses and provide a roadmap to improvement. We’re thrilled to say that Inspired Thinking Group (ITG) scored highly for Q1 2023 and... SIMON SAYS: THE IMPORTANCE OF INDEPENDENT MARKETING AGENCIES Simon Says More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more... SUPPORTING COSTA AT THE COCA-COLA GLOBAL LEADERSHIP CONFERENCE Client From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected... OUR STORYTEQ MARKETING TECHNOLOGY FEATURES AS A LEADER IN 2023 GARTNER® MAGIC QUADRANT™ Group We’re thrilled to see the Inspired Thinking Group’s marketing technology, Storyteq, named as a Leader among Content Marketing Platforms (CMPs) in the prestigious 2023 Gartner Magic Quadrant. This is fantastic recognition for Storyteq, scoring a rating above 4 out of 5... SIMON SAYS: WHY COUNTER-INTUITIVE THINKING IS ESSENTIAL Simon Says Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an... THE TOP TECH AND LATEST INNOVATIONS WE FOUND AT CES 2023 Insights Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new... IWD 2023: MAKING A MAN’S WORLD WORK FOR WOMEN Insights The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws... SIMON SAYS: COULD AI WRITE THIS ARTICLE? Simon Says Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we... TEAM ITG SPONSOR HENRY STEWART CREATIVE PRODUCTION & CREATIVE OPERATIONS EVENTS Company Join us on March 10 in London as we sponsor both the Creative Production and Creative Operations events with Henry Stewart. We’ll be delving into the future of creative production in a world where demand for content is fast outstripping supply, supporting Sky as they... A HYPER-EFFICIENT TV AD FOR WHITTARD Client Whittard of Chelsea’s first-ever TV ad is a big deal – after all, this iconic beverage brand have been in business since 1886! We were delighted that they chose Team ITG’s industry-leading video and photography teams to deliver a Mother’s Day commercial with speed,... ITG RANKS HIGHLY IN BEST COMPANIES EMPLOYEE SURVEY Group The Best Companies survey takes anonymous answers from employees on what they really think about where they work, in order to rank businesses and provide a roadmap to improvement. We’re thrilled to say that Inspired Thinking Group (ITG) scored highly for Q1 2023 and... SIMON SAYS: THE IMPORTANCE OF INDEPENDENT MARKETING AGENCIES Simon Says More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more... SUPPORTING COSTA AT THE COCA-COLA GLOBAL LEADERSHIP CONFERENCE Client From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected... OUR STORYTEQ MARKETING TECHNOLOGY FEATURES AS A LEADER IN 2023 GARTNER® MAGIC QUADRANT™ Group We’re thrilled to see the Inspired Thinking Group’s marketing technology, Storyteq, named as a Leader among Content Marketing Platforms (CMPs) in the prestigious 2023 Gartner Magic Quadrant. This is fantastic recognition for Storyteq, scoring a rating above 4 out of 5... SIMON SAYS: WHY COUNTER-INTUITIVE THINKING IS ESSENTIAL Simon Says Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an... THE TOP TECH AND LATEST INNOVATIONS WE FOUND AT CES 2023 Insights Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new... 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