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Centro is now Basis Technologies—learn more


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   * Demand-Side PlatformTop-Ranked DSP
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   * FEATURED CONTENT
     
     
      * Jul 30 • Blog
        Basis Delivers 48% ROI for Brand Marketers
     
     Featured Content
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 * Resources
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   * FEATURED CONTENT
     
      * Mar 24 • Guide
        Meeting the Moment with Advertising Automation
        Download
     
      * Apr 26 • Blog
        Connected TV Advertising: Best Practices for Planning, Targeting, and
        Measuring
      * Apr 29 • Blog
        Why Contextual Targeting is Having a Moment in Digital Advertising
      * Mar 29 • Podcast
        Are You Ready to Take Programmatic In-House?
     
     Featured Content
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      * Apr 20 • Blog
        Roundtable: How Small Actions Add Up to a Big Impact at Basis
     
     Featured Content
   * AboutAutomation to Support the Digital Media Landscape
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Previous

Report: Complexity, Job Satisfaction, & Automation


MARKETING TEAMS
STRAINED BY
COMPLEXITY

Less than 25% of advertising professionals
completely satisfied with any one aspect of their job,
and 9 hours wasted weekly with lack of automation.

Download Now



Centro is now Basis Technologies


A NEW ERA
IN ADVERTISING

Learn about Basis Technologies’ vision of automation
and intelligence for the marketing industry.

Learn More


RESOURCE CENTER

Educational insights, industry-focused content,
and events to help you raise your game.

View Now

Report: Complexity, Job Satisfaction, & Automation


MARKETING TEAMS
STRAINED BY
COMPLEXITY

Less than 25% of advertising professionals
completely satisfied with any one aspect of their job,
and 9 hours wasted weekly with lack of automation.

Download Now



Centro is now Basis Technologies


A NEW ERA
IN ADVERTISING

Learn about Basis Technologies’ vision of automation
and intelligence for the marketing industry.

Learn More


RESOURCE CENTER

Educational insights, industry-focused content,
and events to help you raise your game.

View Now

Report: Complexity, Job Satisfaction, & Automation


MARKETING TEAMS
STRAINED BY
COMPLEXITY

Less than 25% of advertising professionals
completely satisfied with any one aspect of their job,
and 9 hours wasted weekly with lack of automation.

Download Now



Next


TRANSFORM THE WAY YOU WORK

Marketers need more than a DSP to power their advertising.

Increased operational complexity and endless logins have nothing on Basis.
Integrate programmatic, search, social, and site direct media
management via one easy-to-use interface.




SAVE TIME AND INCREASE
EFFICIENCIES WITH BASIS.

Forrester Total Economic Impact™ Industry Analysis

35

Increase in
Productivity

43

Reduction in
Time for Media
Operations

48

Return on
Investment

40

Reduction in
Manual Steps


WHY BASIS

Build it once and
press the launch button.

Use automation to increase cost savings and streamline workflows for your
digital business.


Vimeo Link



MARKETING IS EASIER WITH BASIS

 * Unify
 * Save Time
 * Collaborate
 * Consolidate
 * Build a Team


INTEGRATE ALL ADVERTISING
INTO ONE PLACE.

Bring together search, social, programmatic,
CTV, and site direct via Basis’ straightforward API.




SAVE TIME WITH
WORKFLOW AUTOMATION.

Improve workforce productivity by 30%—reduce time,
steps, and errors across the entire campaign process.




INCREASE COLLABORATION
AND COMMUNICATION.

Connect teams, vendors, and documents with
one centralized and trackable messaging system.




OPERATE SMARTER WITH
CONSOLIDATED DATA.

Access streamlined reporting, media performance,
and workload metrics in one easy-to-read view.




BUILD YOUR TEAM,
ON YOUR TIME.

Lean on Basis’ award-winning team of experts
to manage as much or as little of your advertising, as needed.





ALL SYSTEMS FOR ANY ADVERTISING, IN ONE PLACE






View All Channels


RESULTS OBSESSED

Agencies and brands are experiencing increased advertising performance, cost
savings, and improved profit margins with Basis. Download the latest Forrester
Study to learn more.

Download Now


BASIS TECHNOLOGIES CULTURE

Fuel your passion here! We are looking for amazing people
diverse in thought, perspective, and culture to join our team.

Learn More


JOIN OUR TEAM TODAY

Check out our open roles and see why we’re
consistently ranked a top place to work.

Visit Careers


WHAT OUR CUSTOMERS ARE SAYING


 * 1
 * 2

> “Basis enables us to bring our media buying in-house.”
> 
> — Media Industry CEO

> “Superior in
> 
> every way.”
> 
> — Manager, Paid Media

> “You’re wasting time and money if you do not have Basis.”
> 
> — Sr. Media Buyer

> “Basis was a game changer for our Business.”
> 
> — Director of Interactive Services

> “Automating our business through Basis gives us an edge in the market.”
> 
> — Agency Partner


LATEST CONTENT


 * May 20 2022
 * Blog


DIGITAL ADVERTISING REGULATION IN 2022: WHAT MARKETERS NEED TO KNOW

It’s been a busy year for digital advertising industry regulators. How will the
latest legislation …
Read More

 * May 19 2022
 * Blog


SCOUT: THE UNTAPPED DOOH OPPORTUNITY, CTV STATS, GEN Z MEDIA HABITS AND MORE IN
THIS WEEK’S DIGEST OF TOP DIGITAL MARKETING CONTENT

Crypto payments, in-game advertising, and more feature in this week’s digest of
the best digital …
Read More

 * May 18 2022
 * Case Study


CREATING OPERATIONAL EFFICIENCIES WITH BASIS TECHNOLOGIES/FREEWHEEL INTEGRATION

Learn how Davis Elen Advertising utilized Basis and its robust integration with
FreeWheel to streamline …
Read More


AUTOMATION IS POWER

Transform your business today.

Connect With Us


 * Technology
   * Demand-Side Platform
     * Features
       * Cross-Device Targeting
       * Brand Safety & Fraud Prevention
       * Private Marketplaces (PMP)
       * DMP Solutions
     * Channels
       * Programmatic
       * Connected TV
       * Retargeting
       * Video
       * Display
       * Audio
       * Mobile
       * Native
   * Dashboards
   * All-Channel Activation
   * Integrations
   * Communication Portal
   * Document Storage
   * Privacy & Advertising
   * Workflow Automation
   * Automated Billing
   * Artificial Intelligence
   * Basis Assistant
   * Enterprise API
 * Services
   * Media Strategy & Activation
   * Consulting & Onboarding
 * Resources
   * Resource Center
     * Blog
     * Webinar
     * Podcast
     * Guides
     * Case Studies
     * Infographics
   * Learning & Events
   * Basis Prep
 * Company
   * About
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   * Accessibility Statement
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     * Giving Back

 * 

 * 11 E Madison St, 6th Floor, Chicago, IL 60602

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