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 * 60 YEARS
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DATA DRIVEN.
PEOPLE POWERED.

That’s the Franco difference. Discover what happens when we combine analytics
and insights with relationships and instinct.

Who We Are

Our rich history as a Detroit-based PR firm has given us the opportunity to
shape some of the region’s most iconic brands and develop strategic B2B and B2C
programs for clients in a variety of industries with a local, national and
global reach. The deep expertise we’ve built by staying true to our origins
while also evolving to remain at the forefront of a changed industry made us
what we are today: an integrated communications agency that’s equal parts legacy
and contemporary.





WHAT WE DO

We bring together our diverse specialties and skill sets to build integrated
communications programs that deliver maximum impact. Our integrated programs
include a wide range of owned media (website, email marketing, video), shared
media (social media), earned media (media relations) and paid
(digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and
program management are core parts of our integrated communications
programs. Learn more about our specific capabilities:

 * Capabilities
 * Industries

PUBLIC RELATIONS

We build integrated, high-impact PR programs that generate awareness, ignite
action and connect brands to their desired audiences.

MARKETING

From multi-faceted consumer programs to comprehensive B2B campaigns, our
marketing programs produce results.

SOCIAL MEDIA

Our digital strategists, community managers and content specialists build and
manage social media programs aligned with overall marketing goals.

ADVERTISING

Our designers, copywriters and buyers work in harmony to create and place ads
that drive intended actions.

CREATIVE

Our creative team specializes in intentional design and strategy including “stop
the scroll” social media assets, bold graphic design and memorable video.

ANALYTICS & REPORTING

We tell a story with data and make recommendations – not give you a report and
expect you to interpret it.

CRISIS MANAGEMENT

We protect reputations by creating and implementing crisis communications plans
to provide client’s counsel and strategize the right approach to move forward –
all with complete confidentiality.

GET STARTED

Contact us to learn more about making Franco an extension of your team.



CONSUMER

Franco’s wide range of consumer-facing programs have led to some of our most
diverse and recognized local and national campaigns to date.

HEALTHCARE

Franco’s years of experience in healthcare communications render us uniquely
capable of effectively helping your organization reach its goals – and serve its
community.

MOBILITY

With roots deep in the automotive industry, Franco has earned a reputation as
the go-to resource for mobility and auto companies needing marketing and
communications support.

NONPROFIT

Marketing and communications for nonprofit organizations are where heart and
soul meet strategy and innovation.

PROFESSIONAL SERVICES

Marketing a professional service requires a completely different approach than
marketing a product – something we’ve successfully done countless times in our
almost 60-year history.

TECHNOLOGY

We create targeted integrated communications programs that position our client
partners as thought leaders and leverage our industry expertise to put a
spotlight on their technology’s unique market value.

EDUCATION

We provide a variety of integrated services to education client partners
including supporting recruitment efforts, planning and managing large-scale
events and growing brand awareness via high-impact media coverage.

GET STARTED

Contact us to learn more about making Franco an extension of your team.


WHAT WE’RE SAYING

Podcast
May 2, 2024


FRANKLY… EPISODE 44: WE MUST INVEST IN HYPER-LOCAL REPORTING

Ashley Woods Branch discusses the importance of local community reporting and
her role as a consultant and leader in the space.
Caitlyn Wolter
Love0
Culture
May 1, 2024


FRANCO VALUES IN ACTION: PERSISTENCE

Continuing our 60th anniversary core value series, our President and COO Tina
Benvenuti Sullivan shares how persistence fueled her success and defines Franco
today.
Tina Sullivan
Love0
Culture
April 30, 2024


DETROIT INSPIRES ME: NFL DRAFT

Franco Owner and CEO Tina Kozak shares key takeaways from the NFL Draft hosted
in Detroit as well as other events to come for the city.
Tina Kozak
Love0
View All Posts


WHY WE’RE LEGIT

As a data-driven agency, generating tangible results for our clients is our top
priority. We’re constantly honing our skills through continued learning, earning
us numerous industry awards and recognitions.

IABC Detroit selected Franco as a 2022 Beacon Awards winner for Agency of the
Year. The Beacon Awards program recognizes excellence in communications in
Michigan.
Franco received an IABC Detroit Award of Merit for media relations for The
Salvation Army Eastern Michigan Division’s Red Kettle campaign and a Silver
Quill Award for social media for the 32nd Annual Bed & Bread Radiothon.

Franco was selected as one of the Top Agencies for 2023 in the Boutique Agencies
of the Year category of Ragan/PR Daily’s Top Agencies Awards.
Franco received an Honorable Mention in PR Daily’s Nonprofit Communications
Awards for the 2022 Celebrity Bell Ring Weekend campaign on behalf of client The
Salvation Army.
Franco received an honorable mention and was one of only three finalists in the
Email Communication category of the 2024 Ragan Employee Communications Awards
for our Thoughts From the 313 e-mail newsletter.
Franco received a 2023 PRSA East Central District Diamond Award for our work on
The Salvation Army of Metro Detroit’s 2022 Celebrity Bell Ring Weekend campaign.
In 2022, O’Dwyer’s featured Franco in its annual ranking of PR firms, ranking #1
in Michigan in seven industries (Automotive, Education, Energy, Healthcare,
Nonprofit, Professional Services and Real Estate Finance & Development).
‹›



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 * 60 YEARS
 * SERVICES
   * Back
   * CAPABILITIES
     * Back
     * Advertising
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     * Creative Services
     * Crisis Management
     * Marketing
     * Public Relations
     * Social Media
   * INDUSTRIES
     * Back
     * Consumer
     * Education
     * Healthcare
     * Mobility
     * Nonprofit
     * Professional Services
     * Technology
 * ABOUT
   * Back
   * Who We Are
   * Franco Team
   * Join Our Team
   * History
   * FAQ
   * Detroit Inspires Me
 * OUR WORK
 * BLOG
 * PODCAST
 * CONTACT