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FEATURED ARTICLE

ARTICLES


COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR

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RECOMMENDED

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HOW TO DETECT AD FRAUD WITH SPIDER AF

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ARTICLES

WHAT AD FRAUD IS COSTING YOU TODAY? ENOUGH TO MAKE YOU ACT

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KEYWORDS

Ad Fraud (55)
Advertising (24)
Google Ads (15)
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 * All (79)
 * Articles (40)
 * Press Releases (20)
 * Use Cases (19)

All (79) Articles (40) Press Releases (20) Use Cases (19)

New

PRESS RELEASES


RESPONSE: RECENT COVERAGE MISREPRESENTING THE DATA PRIVACY AND RETENTION POLICY
OF SPIDER AF

We would like to report a recent case wherein certain parties have
misrepresented the facts with regards to the technology, security, privacy and
compliance of the the anti-ad fraud tool Spider AF, developed and supplied by
the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief
Executive Officer: Satoko Ohtsuki).

Read More
New

ARTICLES


HOW DO MARKETING & AD AGENCIES BENEFIT FROM IMPLEMENTING AD FRAUD PREVENTION
TOOLS?

Each day, marketing and advertising agencies are faced with fierce competition
from around the world. This is in addition to direct competition from clients
who have found other alternatives — building an in-house marketing team, for
instance. Yet, perhaps one of the most significant threats to agencies is
advertising fraud.

Read More
New

USE CASES


HOW ALL CONNECT REDUCED MONTHLY AD COSTS BY ¥2,600,000 WITH SPIDER AF

Meet ALL CONNECT, Ltd., developer of internet connection distribution projects
with among the top market share in Japan. We recently had a chance to sit down
with its manager in charge of market unification to ask him about how he
implemented Spider AF’s anti-fraud methods and what the results were.

Read More
New

ARTICLES


ARE AD FRAUD PREVENTION TOOLS APPROPRIATE FOR YOUR BUSINESS?

Protection is a great thing and you can't ever get enough of it. In today's
advertising industry, it is much needed, now more than ever.

Read More
New

ARTICLES


WHY IMPLEMENTING ANTI-AD FRAUD TOOLS IS THE MOST EFFECTIVE WAY TO COMBAT AD
FRAUD

Like many marketers, you might find yourself tasked with tackling one of the
most pressing issues in the advertising industry: ad fraud. No surprises there;
it is a concern that has surfaced again and again in the last few years.

Read More
New

ARTICLES


6 BENEFITS OF DEPLOYING AN AD FRAUD PREVENTION TOOL

Over the last couple of years, the abuse of programmatic advertising and online
advertisements via bots that fraudulently inflate traffic and engagement metrics
has been a hot topic of discussion in the advertising industry.

Read More
New

ARTICLES


WHICH AD FRAUD DETECTION TOOLS SHOULD YOU CHOOSE?

Ad fraud continues to be a massive problem for the digital advertising industry.
Clicks and impressions matter, but not if they’re from a bunch of bots rather
than real humans.

Read More
New

USE CASES


HOW PORTERS REDUCED INVALID LEADS BY 95% WITH SPIDER AF

“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned
that we’d received 90 invalid leads in a single month from our ads.” So says Ms.
Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce
her company’s workload and improve CPA.

Read More
New

ARTICLES


HOW DOES AD FRAUD AFFECT MARKETERS?

The question “How is ad fraud impacting the stability of digital advertising?”
is very common among most marketers. Each year, fraud forms a crucial part of
why it is so difficult for businesses to set realistic budgets and targets for
their digital advertising spending. It is an unfortunate - widespread concern.

Read More
New

PRESS RELEASES


SPIDER LABS FOUNDER AND CEO SATOKO OHTSUKI NAMED FINALIST FOR EY ENTREPRENEURIAL
WINNING WOMEN JAPAN 2021

A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique
Business Plan at EY Award Ceremony December 16.

Read More
New

ARTICLES


8 QUICK AND EASY WAYS TO IMPROVE GOOGLE ADS CTR

Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that
can bring in a lot of traffic in a short amount of time. To this day, PPC
advertising remains one of the best advertising tools you can have in your
arsenal.

Read More
New

ARTICLES


COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR

Competitor brand bidding is a great marketing strategy for making your
competitor’s traffic work for you.

Read More
New

ARTICLES


TOP A/B TESTS TO IMPROVE PPC AD PERFORMANCE

When figuring out how to improve pay-per-click (PPC) ads conversion, there is
one thing that you’ll have to constantly do for things to work – and that’s
testing.

Read More
New

PRESS RELEASES


TOKYO’S SPIDER LABS, LTD., RAISES $5 MILLION SERIES B FUNDING

Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its
Series B funding round, with primary investors including Headline Asia Fund,
Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.

Read More
New

PRESS RELEASES


SPIDER LABS RELEASES AD FRAUD WHITE PAPER FOR FIRST HALF OF 2021

Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF,
the Company's Automated Fraud Countermeasure Tool.

Read More
 * 1
 * 2
 * 3
 * 4
 * 5
 * 6

Next
New

ARTICLES


HOW DO MARKETING & AD AGENCIES BENEFIT FROM IMPLEMENTING AD FRAUD PREVENTION
TOOLS?

Each day, marketing and advertising agencies are faced with fierce competition
from around the world. This is in addition to direct competition from clients
who have found other alternatives — building an in-house marketing team, for
instance. Yet, perhaps one of the most significant threats to agencies is
advertising fraud.

Read More
New

ARTICLES


ARE AD FRAUD PREVENTION TOOLS APPROPRIATE FOR YOUR BUSINESS?

Protection is a great thing and you can't ever get enough of it. In today's
advertising industry, it is much needed, now more than ever.

Read More
New

ARTICLES


WHY IMPLEMENTING ANTI-AD FRAUD TOOLS IS THE MOST EFFECTIVE WAY TO COMBAT AD
FRAUD

Like many marketers, you might find yourself tasked with tackling one of the
most pressing issues in the advertising industry: ad fraud. No surprises there;
it is a concern that has surfaced again and again in the last few years.

Read More
New

ARTICLES


6 BENEFITS OF DEPLOYING AN AD FRAUD PREVENTION TOOL

Over the last couple of years, the abuse of programmatic advertising and online
advertisements via bots that fraudulently inflate traffic and engagement metrics
has been a hot topic of discussion in the advertising industry.

Read More
New

ARTICLES


WHICH AD FRAUD DETECTION TOOLS SHOULD YOU CHOOSE?

Ad fraud continues to be a massive problem for the digital advertising industry.
Clicks and impressions matter, but not if they’re from a bunch of bots rather
than real humans.

Read More
New

ARTICLES


HOW DOES AD FRAUD AFFECT MARKETERS?

The question “How is ad fraud impacting the stability of digital advertising?”
is very common among most marketers. Each year, fraud forms a crucial part of
why it is so difficult for businesses to set realistic budgets and targets for
their digital advertising spending. It is an unfortunate - widespread concern.

Read More
New

ARTICLES


8 QUICK AND EASY WAYS TO IMPROVE GOOGLE ADS CTR

Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that
can bring in a lot of traffic in a short amount of time. To this day, PPC
advertising remains one of the best advertising tools you can have in your
arsenal.

Read More
New

ARTICLES


COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR

Competitor brand bidding is a great marketing strategy for making your
competitor’s traffic work for you.

Read More
New

ARTICLES


TOP A/B TESTS TO IMPROVE PPC AD PERFORMANCE

When figuring out how to improve pay-per-click (PPC) ads conversion, there is
one thing that you’ll have to constantly do for things to work – and that’s
testing.

Read More
New

ARTICLES


5 WAYS TO COUNTER AD FRAUD WITHOUT A DETECTION TOOL

Although the most effective means to counter ad fraud is to use an ad
verification tool, we all know that they cost money.

Read More
New

ARTICLES


HOW TO DETECT AD FRAUD WITH SPIDER AF

Explore Spider AF, our very own world-class anti-fraud tool, and how it analyzes
big data to calculate invalid access and estimate fraud damages.

Read More
New

ARTICLES


5 BENEFITS OF ANTI-AD FRAUD TOOLS

Over the years, many businesses have opted for in-house advertising operations
in running their ad campaigns instead of employing a traditional ad agency.
However, one thing in-house ad operators should be aware of is ad fraud.

Read More
New

ARTICLES


INTRODUCTION TO KEYWORD SELECTION IN SEARCH MARKETING

The knowledge of SEO techniques is, to website operators, as essential as
knowing how to run web ads. When you choose the right keywords and create
engaging content around them, you're almost guaranteed to generate a lot of
traffic to your site.

Read More
New

ARTICLES


7 REASONS YOUR GOOGLE ADS AREN’T SHOWING (BONUS AND FIX INCLUDED)

Have you ever had an issue when using Google Ads where even though you’ve
finished setting up your campaigns, you’re still not getting any impressions? Or
even if you search for a keyword you used in your campaigns, your own ad won’t
pop up? There are many reasons why your ads may not be displaying, and you may
be wondering what to do to fix them.

Read More
New

ARTICLES


WHAT IS INVALID TRAFFIC (IVT)? GIVT & SIVT TYPES AND SOLUTIONS EXPLAINED

Invalid traffic, also known as IVT, is an internet advertising term that refers
to an ad being accessed by something other than legitimate users.

Read More
 * 1
 * 2
 * 3

Next
New

PRESS RELEASES


RESPONSE: RECENT COVERAGE MISREPRESENTING THE DATA PRIVACY AND RETENTION POLICY
OF SPIDER AF

We would like to report a recent case wherein certain parties have
misrepresented the facts with regards to the technology, security, privacy and
compliance of the the anti-ad fraud tool Spider AF, developed and supplied by
the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief
Executive Officer: Satoko Ohtsuki).

Read More
New

PRESS RELEASES


SPIDER LABS FOUNDER AND CEO SATOKO OHTSUKI NAMED FINALIST FOR EY ENTREPRENEURIAL
WINNING WOMEN JAPAN 2021

A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique
Business Plan at EY Award Ceremony December 16.

Read More
New

PRESS RELEASES


TOKYO’S SPIDER LABS, LTD., RAISES $5 MILLION SERIES B FUNDING

Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its
Series B funding round, with primary investors including Headline Asia Fund,
Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.

Read More
New

PRESS RELEASES


SPIDER LABS RELEASES AD FRAUD WHITE PAPER FOR FIRST HALF OF 2021

Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF,
the Company's Automated Fraud Countermeasure Tool.

Read More
New

PRESS RELEASES


ANTI-AD FRAUD TOOL SPIDER AF PARTNERS WITH AD EBIS TO PROMOTE AD VERIFICATION

Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness
measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad
verification and to promote the health of the Internet advertising industry.

Read More
New

PRESS RELEASES


ANTI-AD FRAUD TOOL, SPIDER AF, BEGINS OFFERING AGENCY SALES PLAN

Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web
advertisers. The plan will have no initial setup costs and will start from
30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can
focus on real ad performance.

Read More
New

PRESS RELEASES


CYBER SECURITY COMPANY, SPIDER LABS, SELECTED FOR TOKYO-SPONSORED ACCELERATOR
PROGRAM X-HUB TOKYO’S EAST COAST EXPANSION COURSE

Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter
called Spider Labs) has been selected to participate in the East Coast Expansion
Course of X-HUB TOKYO, a global startup accelerator program sponsored by the
Tokyo Metropolitan Government. Spider Labs aims to further expand activities
globally by leveraging the North American startup ecosystem.

Read More
New

PRESS RELEASES


WEB ADVERTISING IMPROVEMENT RESULTS UTILIZING THE ANTI-AD FRAUD TOOL, SPIDER AF.

Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The
offer is limited to the first 5 companies to enter.

Read More
New

PRESS RELEASES


SPIDER AF, ONE OF JAPAN’S LARGEST AD FRAUD COUNTERMEASURE TOOLS, PARTNERS WITH
YAHOO! JAPAN’S DISPLAY ADS

Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to
as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest
ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ:
Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN)
for its advertising service, Display Ads.

Read More
New

PRESS RELEASES


AD FRAUD SLOWS AMIDST CORONA PANDEMIC. ANTI-AD FRAUD COMPANY SPIDER LABS, LTD.
RELEASES 2020 FIRST SEMESTER AD FRAUD WHITE PAPER

This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan.
Download now to get the latest in Ad Fraud.

Read More
New

PRESS RELEASES


TOKYO-BASED SPIDER LABS, LTD., OPENS ANTI-FRAUD SERVICES FOR ADVERTISING
AGENCIES

Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from
Competitors, Click Farms, Malicious IPs, Unapproved Content and more.

Read More
New

PRESS RELEASES


TOKYO-BASED SPIDER LABS, LTD. LAUNCHES NEW ANTI-FRAUD SERVICES FOR WEB
ADVERTISERS

Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors
and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and
more.

Read More
New

PRESS RELEASES


AFFITOWN BYGMO, GENIEE AND FLYWHEEL JOIN THE SHARED BLACKLIST, AN INDUSTRY-WIDE
INITIATIVE TO FIGHT AD FRAUD

Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud
software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest
addition to its roster of partner companies enrolled in the SHARED BLACKLIST
(SBL), an industry-wide list of fraudulent affiliates and publishers shared
between major ad companies.

Read More
New

PRESS RELEASES


PHYBBIT, LTD. AND THE AD FRAUD COUNTERMEASURE TOOL SPIDER AF ARE HEREBY UNIFYING
THEIR NAMES UNDER SPIDER LABS, LTD., A CYBERSECURITY COMPANY

Phybbit is celebrating its 10th anniversary and is pleased to announce a change
in the company name and relocation of the head office.

Read More
New

PRESS RELEASES


SUSPICIOUS EMAILS FROM OUTSIDE OF JAPAN TARGETING “SPIDERAF”

Phybbit wants to bring to your attention that there are suspicious emails that
have been sent from outside of Japan that are targeting the credibility of
“SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit
Co., Ltd.

Read More
 * 1
 * 2

Next
New

USE CASES


HOW ALL CONNECT REDUCED MONTHLY AD COSTS BY ¥2,600,000 WITH SPIDER AF

Meet ALL CONNECT, Ltd., developer of internet connection distribution projects
with among the top market share in Japan. We recently had a chance to sit down
with its manager in charge of market unification to ask him about how he
implemented Spider AF’s anti-fraud methods and what the results were.

Read More
New

USE CASES


HOW PORTERS REDUCED INVALID LEADS BY 95% WITH SPIDER AF

“I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned
that we’d received 90 invalid leads in a single month from our ads.” So says Ms.
Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce
her company’s workload and improve CPA.

Read More
New

USE CASES


HOW ONE HOUSING COMPANY SUCCESSFULLY TACKLED AD FRAUD AND EASED INVALID CLICK
REFUND

Company A detected 107 invalid clicks in less than two weeks of using Spider
AF’s trial. Recuperating about 3% of their total advertising costs, this is a
story of how they fought and overcame ad fraud.

Read More
New

USE CASES


LOSING $7,000 IN 13 DAYS - NO EXCUSES NOT TO USE SPIDER AF

Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks
amongst the top in Japan. The company continues to thrive with increasing
investments in new businesses such as offline-2-online (o2o) and digital
transformation (DX), and it currently boasts the No.1 market share in the
clothing industry in the country.

Read More
New

USE CASES


HOW TO STOP AD FRAUD BY BUILDING A FLEXIBLE IN-HOUSE MARKETING SYSTEM

At Spider Labs, we believe that every company, regardless of its size or budget,
should invest in measures to combat ad fraud.

Read More
New

USE CASES


SCALING CPI CAMPAIGNS: HOW AD FRAUD COUNTERMEASURE MINIMIZED RISK & IMPROVED
ROAS BY 160%

SmartNews, a popular news app founded in Tokyo, has surpassed 50 million
downloads since its inception in 2012. In order to expand their brand awareness
and acquire new users, they have implemented ad fraud countermeasures in
parallel while scaling CPI network user acquisition campaigns. In this blog, we
sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their
specific initiatives.

Read More
New

USE CASES


CONTRIBUTING TO BUILDING A SOUND ECOSYSTEM BY SECURING QUALITY AND TRANSPARENCY
OF INVENTORY AS AN SSP OPERATOR

Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply
operations manager, about how he uses SpiderAF to combat ad fraud.

Read More
New

USE CASES


RESPOND QUICKLY TO AD FRAUD WITH LIMITED RESOURCES WITH SPIDER AF

Privately held and headquartered in Silicon Valley with offices around the
globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business
by providing all of the required components as a cloud service.

Read More
New

USE CASES


WHAT ARE THE BENEFITS OF A UNITED ADVERTISER AND AGENCY RESPONSE TO AD FRAUD?

Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s
Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan
Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group
chairman, Satoshi Kameoka (left).

Read More
New

USE CASES


UNICORN BY ADWAYS INC. – FRAUD PREVENTION AND THINGS YOU SHOULD TAKE NOTICE OF
IN FUTURE ADVERTISING

"Because of the popularity of smartphones and the booming app business, the
costs for acquiring users were gradually increasing on the developer side. That
was when we felt that the problems caused by ad fraud were also going to
expand."

Read More
New

USE CASES


WE SAT DOWN TO TALK WITH MARKETERS FROM MATCHING APP 「WITH」! USING SDK DATA FOR
FRAUD PROTECTION

We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for
Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a
seminar called 「Ad Fraud and Internal App Marketing」.

Read More
New

USE CASES


「BEFORE AND AFTER MEASURES ARE IMPORTANT」HOW DOES MYNET USE FRAUD PROTECTION？

Mynet is a smartphone game development/operations company. Today we’ll be
talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner,
Mr. Shiota.

Read More
New

USE CASES


DOING FRAUD INVESTIGATIONS IN ¼ THE TIME WITH DATA VISUALIZATION!

I-mobile is a pay per performance ad service provider. In June 2018, i-mobile
started using SpiderAF for fraud prevention. Although fraud can not be found out
with just log data alone, it was possible to detect this clever fraud upon
introduction; greatly reducing the number of man-hours and time spent on fraud
investigation. Today we’ll be talking with i-mobile’s Miss. Nishimura and Mr.
Matsumoto.

Read More
New

USE CASES


MILLION YEN WORTH OF DAMAGE FROM AD FRAUD!

Drecom is a company that does business with the game, advertising, and web
industries. Since last December, they have been using SpiderAF to help
strengthen their fraud protections. Today we’ll be talking with the leader of
Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki!

Read More
New

USE CASES


TUTORIAL BREAKTHROUGH RATES UP X8! AMONG LISTED SOCIAL GAME DEVELOPER COMPANIES

About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free
trial) that SpiderAF introduced last September. In today’s article, we’ll be
listening to the voices of actual advertisers in an anonymous interview.

Read More
 * 1
 * 2

Next


MONTHLY RANKING

1

ARTICLES

7 Reasons Your Google Ads Aren’t Showing (Bonus and Fix Included)

2

ARTICLES

What is Invalid Traffic (IVT)? GIVT & SIVT Types and Solutions Explained

3

USE CASES

Scaling CPI Campaigns: How Ad Fraud Countermeasure Minimized Risk & Improved
ROAS by 160%

4

USE CASES

Using SpiderAF as a Third-Party Tool to Strengthen Against Ad Fraud!

5

USE CASES

Doing Fraud Investigations In ¼ The Time With Data Visualization!


2021 FIRST SEMESTER AD FRAUD WHITE PAPER

Download Report

READY TO TRY SPIDER AF?

Spend more time optimizing campaigns instead of fighting with our easy-to-use
fraud prevention tool.

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