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JP JP * Home * Spider Media * Spider Media * Articles * Press Releases * Use Cases View All * SPIDER MEDIA * Articles * Press Releases * Use Cases * View All * Request Deck * Login Sign Up SPIDER MEDIA FEATURED ARTICLE ARTICLES COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR VIEW MORE RECOMMENDED ARTICLES HOW TO DETECT AD FRAUD WITH SPIDER AF Read More ARTICLES WHAT AD FRAUD IS COSTING YOU TODAY? ENOUGH TO MAKE YOU ACT Read More KEYWORDS Ad Fraud (55) Advertising (24) Google Ads (15) Ad Verification (14) Brand Safety (10) Ad Technology (8) Case Study (4) View More View Less You have reached the maximum number of 255 characters in this field * All (79) * Articles (40) * Press Releases (20) * Use Cases (19) All (79) Articles (40) Press Releases (20) Use Cases (19) New PRESS RELEASES RESPONSE: RECENT COVERAGE MISREPRESENTING THE DATA PRIVACY AND RETENTION POLICY OF SPIDER AF We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki). Read More New ARTICLES HOW DO MARKETING & AD AGENCIES BENEFIT FROM IMPLEMENTING AD FRAUD PREVENTION TOOLS? Each day, marketing and advertising agencies are faced with fierce competition from around the world. This is in addition to direct competition from clients who have found other alternatives — building an in-house marketing team, for instance. Yet, perhaps one of the most significant threats to agencies is advertising fraud. Read More New USE CASES HOW ALL CONNECT REDUCED MONTHLY AD COSTS BY ¥2,600,000 WITH SPIDER AF Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were. Read More New ARTICLES ARE AD FRAUD PREVENTION TOOLS APPROPRIATE FOR YOUR BUSINESS? Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever. Read More New ARTICLES WHY IMPLEMENTING ANTI-AD FRAUD TOOLS IS THE MOST EFFECTIVE WAY TO COMBAT AD FRAUD Like many marketers, you might find yourself tasked with tackling one of the most pressing issues in the advertising industry: ad fraud. No surprises there; it is a concern that has surfaced again and again in the last few years. Read More New ARTICLES 6 BENEFITS OF DEPLOYING AN AD FRAUD PREVENTION TOOL Over the last couple of years, the abuse of programmatic advertising and online advertisements via bots that fraudulently inflate traffic and engagement metrics has been a hot topic of discussion in the advertising industry. Read More New ARTICLES WHICH AD FRAUD DETECTION TOOLS SHOULD YOU CHOOSE? Ad fraud continues to be a massive problem for the digital advertising industry. Clicks and impressions matter, but not if they’re from a bunch of bots rather than real humans. Read More New USE CASES HOW PORTERS REDUCED INVALID LEADS BY 95% WITH SPIDER AF “I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA. Read More New ARTICLES HOW DOES AD FRAUD AFFECT MARKETERS? The question “How is ad fraud impacting the stability of digital advertising?” is very common among most marketers. Each year, fraud forms a crucial part of why it is so difficult for businesses to set realistic budgets and targets for their digital advertising spending. It is an unfortunate - widespread concern. Read More New PRESS RELEASES SPIDER LABS FOUNDER AND CEO SATOKO OHTSUKI NAMED FINALIST FOR EY ENTREPRENEURIAL WINNING WOMEN JAPAN 2021 A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16. Read More New ARTICLES 8 QUICK AND EASY WAYS TO IMPROVE GOOGLE ADS CTR Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal. Read More New ARTICLES COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you. Read More New ARTICLES TOP A/B TESTS TO IMPROVE PPC AD PERFORMANCE When figuring out how to improve pay-per-click (PPC) ads conversion, there is one thing that you’ll have to constantly do for things to work – and that’s testing. Read More New PRESS RELEASES TOKYO’S SPIDER LABS, LTD., RAISES $5 MILLION SERIES B FUNDING Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund. Read More New PRESS RELEASES SPIDER LABS RELEASES AD FRAUD WHITE PAPER FOR FIRST HALF OF 2021 Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool. Read More * 1 * 2 * 3 * 4 * 5 * 6 Next New ARTICLES HOW DO MARKETING & AD AGENCIES BENEFIT FROM IMPLEMENTING AD FRAUD PREVENTION TOOLS? Each day, marketing and advertising agencies are faced with fierce competition from around the world. This is in addition to direct competition from clients who have found other alternatives — building an in-house marketing team, for instance. Yet, perhaps one of the most significant threats to agencies is advertising fraud. Read More New ARTICLES ARE AD FRAUD PREVENTION TOOLS APPROPRIATE FOR YOUR BUSINESS? Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever. Read More New ARTICLES WHY IMPLEMENTING ANTI-AD FRAUD TOOLS IS THE MOST EFFECTIVE WAY TO COMBAT AD FRAUD Like many marketers, you might find yourself tasked with tackling one of the most pressing issues in the advertising industry: ad fraud. No surprises there; it is a concern that has surfaced again and again in the last few years. Read More New ARTICLES 6 BENEFITS OF DEPLOYING AN AD FRAUD PREVENTION TOOL Over the last couple of years, the abuse of programmatic advertising and online advertisements via bots that fraudulently inflate traffic and engagement metrics has been a hot topic of discussion in the advertising industry. Read More New ARTICLES WHICH AD FRAUD DETECTION TOOLS SHOULD YOU CHOOSE? Ad fraud continues to be a massive problem for the digital advertising industry. Clicks and impressions matter, but not if they’re from a bunch of bots rather than real humans. Read More New ARTICLES HOW DOES AD FRAUD AFFECT MARKETERS? The question “How is ad fraud impacting the stability of digital advertising?” is very common among most marketers. Each year, fraud forms a crucial part of why it is so difficult for businesses to set realistic budgets and targets for their digital advertising spending. It is an unfortunate - widespread concern. Read More New ARTICLES 8 QUICK AND EASY WAYS TO IMPROVE GOOGLE ADS CTR Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal. Read More New ARTICLES COMPETITOR BRAND BIDDING: AN (UN)ETHICAL AD WAR Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you. Read More New ARTICLES TOP A/B TESTS TO IMPROVE PPC AD PERFORMANCE When figuring out how to improve pay-per-click (PPC) ads conversion, there is one thing that you’ll have to constantly do for things to work – and that’s testing. Read More New ARTICLES 5 WAYS TO COUNTER AD FRAUD WITHOUT A DETECTION TOOL Although the most effective means to counter ad fraud is to use an ad verification tool, we all know that they cost money. Read More New ARTICLES HOW TO DETECT AD FRAUD WITH SPIDER AF Explore Spider AF, our very own world-class anti-fraud tool, and how it analyzes big data to calculate invalid access and estimate fraud damages. Read More New ARTICLES 5 BENEFITS OF ANTI-AD FRAUD TOOLS Over the years, many businesses have opted for in-house advertising operations in running their ad campaigns instead of employing a traditional ad agency. However, one thing in-house ad operators should be aware of is ad fraud. Read More New ARTICLES INTRODUCTION TO KEYWORD SELECTION IN SEARCH MARKETING The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site. Read More New ARTICLES 7 REASONS YOUR GOOGLE ADS AREN’T SHOWING (BONUS AND FIX INCLUDED) Have you ever had an issue when using Google Ads where even though you’ve finished setting up your campaigns, you’re still not getting any impressions? Or even if you search for a keyword you used in your campaigns, your own ad won’t pop up? There are many reasons why your ads may not be displaying, and you may be wondering what to do to fix them. Read More New ARTICLES WHAT IS INVALID TRAFFIC (IVT)? GIVT & SIVT TYPES AND SOLUTIONS EXPLAINED Invalid traffic, also known as IVT, is an internet advertising term that refers to an ad being accessed by something other than legitimate users. Read More * 1 * 2 * 3 Next New PRESS RELEASES RESPONSE: RECENT COVERAGE MISREPRESENTING THE DATA PRIVACY AND RETENTION POLICY OF SPIDER AF We would like to report a recent case wherein certain parties have misrepresented the facts with regards to the technology, security, privacy and compliance of the the anti-ad fraud tool Spider AF, developed and supplied by the company Spider Labs (Minato City, Tokyo Metropolis, President and Chief Executive Officer: Satoko Ohtsuki). Read More New PRESS RELEASES SPIDER LABS FOUNDER AND CEO SATOKO OHTSUKI NAMED FINALIST FOR EY ENTREPRENEURIAL WINNING WOMEN JAPAN 2021 A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16. Read More New PRESS RELEASES TOKYO’S SPIDER LABS, LTD., RAISES $5 MILLION SERIES B FUNDING Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund. Read More New PRESS RELEASES SPIDER LABS RELEASES AD FRAUD WHITE PAPER FOR FIRST HALF OF 2021 Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool. Read More New PRESS RELEASES ANTI-AD FRAUD TOOL SPIDER AF PARTNERS WITH AD EBIS TO PROMOTE AD VERIFICATION Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry. Read More New PRESS RELEASES ANTI-AD FRAUD TOOL, SPIDER AF, BEGINS OFFERING AGENCY SALES PLAN Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance. Read More New PRESS RELEASES CYBER SECURITY COMPANY, SPIDER LABS, SELECTED FOR TOKYO-SPONSORED ACCELERATOR PROGRAM X-HUB TOKYO’S EAST COAST EXPANSION COURSE Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem. Read More New PRESS RELEASES WEB ADVERTISING IMPROVEMENT RESULTS UTILIZING THE ANTI-AD FRAUD TOOL, SPIDER AF. Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter. Read More New PRESS RELEASES SPIDER AF, ONE OF JAPAN’S LARGEST AD FRAUD COUNTERMEASURE TOOLS, PARTNERS WITH YAHOO! JAPAN’S DISPLAY ADS Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads. Read More New PRESS RELEASES AD FRAUD SLOWS AMIDST CORONA PANDEMIC. ANTI-AD FRAUD COMPANY SPIDER LABS, LTD. RELEASES 2020 FIRST SEMESTER AD FRAUD WHITE PAPER This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud. Read More New PRESS RELEASES TOKYO-BASED SPIDER LABS, LTD., OPENS ANTI-FRAUD SERVICES FOR ADVERTISING AGENCIES Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more. Read More New PRESS RELEASES TOKYO-BASED SPIDER LABS, LTD. LAUNCHES NEW ANTI-FRAUD SERVICES FOR WEB ADVERTISERS Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more. Read More New PRESS RELEASES AFFITOWN BYGMO, GENIEE AND FLYWHEEL JOIN THE SHARED BLACKLIST, AN INDUSTRY-WIDE INITIATIVE TO FIGHT AD FRAUD Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies. Read More New PRESS RELEASES PHYBBIT, LTD. AND THE AD FRAUD COUNTERMEASURE TOOL SPIDER AF ARE HEREBY UNIFYING THEIR NAMES UNDER SPIDER LABS, LTD., A CYBERSECURITY COMPANY Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office. Read More New PRESS RELEASES SUSPICIOUS EMAILS FROM OUTSIDE OF JAPAN TARGETING “SPIDERAF” Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd. Read More * 1 * 2 Next New USE CASES HOW ALL CONNECT REDUCED MONTHLY AD COSTS BY ¥2,600,000 WITH SPIDER AF Meet ALL CONNECT, Ltd., developer of internet connection distribution projects with among the top market share in Japan. We recently had a chance to sit down with its manager in charge of market unification to ask him about how he implemented Spider AF’s anti-fraud methods and what the results were. Read More New USE CASES HOW PORTERS REDUCED INVALID LEADS BY 95% WITH SPIDER AF “I’d never heard of the word ‘ad fraud.’ “I was beyond shocked when I learned that we’d received 90 invalid leads in a single month from our ads.” So says Ms. Kusahara of Porters Corporation. But thanks to Spider AF, she was able to reduce her company’s workload and improve CPA. Read More New USE CASES HOW ONE HOUSING COMPANY SUCCESSFULLY TACKLED AD FRAUD AND EASED INVALID CLICK REFUND Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud. Read More New USE CASES LOSING $7,000 IN 13 DAYS - NO EXCUSES NOT TO USE SPIDER AF Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country. Read More New USE CASES HOW TO STOP AD FRAUD BY BUILDING A FLEXIBLE IN-HOUSE MARKETING SYSTEM At Spider Labs, we believe that every company, regardless of its size or budget, should invest in measures to combat ad fraud. Read More New USE CASES SCALING CPI CAMPAIGNS: HOW AD FRAUD COUNTERMEASURE MINIMIZED RISK & IMPROVED ROAS BY 160% SmartNews, a popular news app founded in Tokyo, has surpassed 50 million downloads since its inception in 2012. In order to expand their brand awareness and acquire new users, they have implemented ad fraud countermeasures in parallel while scaling CPI network user acquisition campaigns. In this blog, we sat down with SmartNews’ Marketing Manager, Takashi Amitani, to talk about their specific initiatives. Read More New USE CASES CONTRIBUTING TO BUILDING A SOUND ECOSYSTEM BY SECURING QUALITY AND TRANSPARENCY OF INVENTORY AS AN SSP OPERATOR Japan’s biggest SSP operator, adstir. Today we talked with Mr. Nagata, a supply operations manager, about how he uses SpiderAF to combat ad fraud. Read More New USE CASES RESPOND QUICKLY TO AD FRAUD WITH LIMITED RESOURCES WITH SPIDER AF Privately held and headquartered in Silicon Valley with offices around the globe, MOLOCO, Inc., empowers mobile apps to run their own advertising business by providing all of the required components as a cloud service. Read More New USE CASES WHAT ARE THE BENEFITS OF A UNITED ADVERTISER AND AGENCY RESPONSE TO AD FRAUD? Today we’ll be talking with Ryo Ueno (right), who is part of Funplex Inc.’s Marketing Communication Group/Product Marketing team and Gree Group Inc. Japan Game Division/Marketing group, and Drecom Inc.’s WEB advertising division group chairman, Satoshi Kameoka (left). Read More New USE CASES UNICORN BY ADWAYS INC. – FRAUD PREVENTION AND THINGS YOU SHOULD TAKE NOTICE OF IN FUTURE ADVERTISING "Because of the popularity of smartphones and the booming app business, the costs for acquiring users were gradually increasing on the developer side. That was when we felt that the problems caused by ad fraud were also going to expand." Read More New USE CASES WE SAT DOWN TO TALK WITH MARKETERS FROM MATCHING APP 「WITH」! USING SDK DATA FOR FRAUD PROTECTION We Sat Down To Talk With Marketers From Matching App 「with」! Using SDK Data for Fraud Protection. On April 11th (Thursday) Repro and Phybbit co-sponsored a seminar called 「Ad Fraud and Internal App Marketing」. Read More New USE CASES 「BEFORE AND AFTER MEASURES ARE IMPORTANT」HOW DOES MYNET USE FRAUD PROTECTION? Mynet is a smartphone game development/operations company. Today we’ll be talking with Mynet’s Chief Business Planner, Ms. Tanaka and Business Planner, Mr. Shiota. Read More New USE CASES DOING FRAUD INVESTIGATIONS IN ¼ THE TIME WITH DATA VISUALIZATION! I-mobile is a pay per performance ad service provider. In June 2018, i-mobile started using SpiderAF for fraud prevention. Although fraud can not be found out with just log data alone, it was possible to detect this clever fraud upon introduction; greatly reducing the number of man-hours and time spent on fraud investigation. Today we’ll be talking with i-mobile’s Miss. Nishimura and Mr. Matsumoto. Read More New USE CASES MILLION YEN WORTH OF DAMAGE FROM AD FRAUD! Drecom is a company that does business with the game, advertising, and web industries. Since last December, they have been using SpiderAF to help strengthen their fraud protections. Today we’ll be talking with the leader of Drecom’s production group, Mr. Kondo along with specialist, Mr. Suzuki! Read More New USE CASES TUTORIAL BREAKTHROUGH RATES UP X8! AMONG LISTED SOCIAL GAME DEVELOPER COMPANIES About 40% of all ad fraud was detected in the trial ad fraud diagnosis (free trial) that SpiderAF introduced last September. In today’s article, we’ll be listening to the voices of actual advertisers in an anonymous interview. Read More * 1 * 2 Next MONTHLY RANKING 1 ARTICLES 7 Reasons Your Google Ads Aren’t Showing (Bonus and Fix Included) 2 ARTICLES What is Invalid Traffic (IVT)? GIVT & SIVT Types and Solutions Explained 3 USE CASES Scaling CPI Campaigns: How Ad Fraud Countermeasure Minimized Risk & Improved ROAS by 160% 4 USE CASES Using SpiderAF as a Third-Party Tool to Strengthen Against Ad Fraud! 5 USE CASES Doing Fraud Investigations In ¼ The Time With Data Visualization! 2021 FIRST SEMESTER AD FRAUD WHITE PAPER Download Report READY TO TRY SPIDER AF? Spend more time optimizing campaigns instead of fighting with our easy-to-use fraud prevention tool. Request a Demo SPIDER LABS * 2021 First Semester Ad Fraud White Paper * Start your free trial * Service Document * Login CONTACT US * Chat With Us * Email Us COMPANY * About Us * Careers * Media Kit Certification Awards Program JP EN Terms of Service | Privacy Policy | GDPR Policy © Copyright 2011 - 2022 Spider Labs, Ltd. All rights reserved. © Copyright 2011 - 2022 Spider Labs, Ltd. All rights reserved. We value your privacy We use cookies to enhance your browsing experience. 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