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/> X Trending * I tried Apple Vision Pro and it's far ahead of where I expected * What is ChatGPT and why does it matter? * Is Temu legit? 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Is Temu legit? What to know about this shopping app before you place an order The best AI art generators: DALL-E 2 and alternatives to try Gmail will help you write your emails now: How to access Google's new AI tool Special Feature: Securing Data in a Hybrid World ZDNET Recommends These $400 XR glasses gave my MacBook a 120-inch screen to work with The best earbuds you can buy Apple's M2 MacBook Air: ZDNET Product of the Year Smart home starter pack: 5 devices that will make your life easier Best smartphones Best laptops Best VPNs Best TVs Best headphones Best robot vacuums * Tech Gaming Headphones Laptops Mobile Accessories Networking PCs Printers Smartphones Smart Watches Speakers Streaming Devices Streaming Services Tablets TVs Wearables Kitchen & Household Office Furniture Office Hardware & Appliances Smart Home Smart Lighting Yard & Outdoors * Innovation Artificial Intelligence AR + VR Cloud Digital Transformation Energy Robotics Sustainability Transportation Work Life Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet The New Rules of Work The Tech Trends to Watch in 2023 * Business See all Business Amazon Apple Developer E-Commerce Edge Computing Enterprise Software Executive Google Microsoft Professional Development Social Media SMB Windows Digital transformation: Trends and insights for success Software development: Emerging trends and changing roles * Security See all Security Cyber Threats Password Manager Ransomware VPN Cybersecurity: Let's get tactical Securing the Cloud * Advice Deals How-to Product Comparisons Product Spotlights Reviews * Buying Guides See all Buying Guides Best all-in-one computers Best budget TVs Best gaming CPUs Best gaming laptops Best gaming PCs Best headphones Best iPads Best iPhones Best laptops Best large tablets Best OLED TVs Best robot vacuum mops Best rugged tablets Best Samsung phones Best smart rings Best smartphones Best smartwatches Best speakers Best tablets Best travel VPNs Best TVs Best VPNs * More See all Topics Finance Education Health Special Features ZDNET In Depth ZDNET Recommends Newsletters Videos Editorial Guidelines Finance Home Finance Blockchain POLYIENTX LINKS MAINSTREAM BRANDS AND NFT COMMUNITIES THROUGH "FIRST-OF-ITS-KIND" REWARDS PROGRAM PolyientX's PX Drops provides weekly opportunities for brands to cultivate relationships with NFT communities directly through exclusive reward drops. Written by Marc Wojno, Senior Editor on Feb. 8, 2022 * * * * * MUST READ This $15 accessory unlocks the GoPro's camera feature Read now In an effort to help NFT holders get more value and utility out of their NFTs, recently formed Web3 marketing tech firm PolyientX announced today that it has launched a "first-of-its-kind experience", enabling weekly rewards from mainstream brands to be claimed by NFT holders from selected projects. SEE ALSO WHAT IS WEB3? EVERYTHING YOU NEED TO KNOW ABOUT THE DECENTRALIZED FUTURE OF THE INTERNET Talk of cryptocurrencies and NFTs has turned into a proposed revamp of the entire internet. Read now According to PolyientX's announcement, PX Drops provides weekly opportunities for major brands to cultivate relationships with NFT communities, customers, followers and fans directly through exclusive reward drops. Based on the concept of token airdrops, PolyientX has created the means to link mainstream brands with NFT communities through exclusive benefits, perks and rewards. "NFTs present a new touchpoint for audiences," says PolyientX Head of Product Nick Casares. In an interview with ZDNet, Casares noted that brands, marketers, influencers and celebrities who've been using Web2 -- the current version of the internet -- to reach out to consumers through social media platforms like Twitter, Facebook and Instagram, are now seeing an increasing number of people holding NFTs and the opportunities that a more decentralized form of the internet -- Web3 -- has in connecting directly with consumers. "We think there's a unique opportunity to help connect the dots between Web2 and Web3 by bringing rewards to holders of NFTs and those rewards being then sponsored by groups that want to get in touch with those audiences. Those could be brands, marketers…they could be anybody that wants to start a dialogue with the Web3 audience," Casares says. "What we're building with PX drops is a system where a drop sponsor can put up a reward -- be it physical merchandise, a digital good like a coupon code or a redemption for a cup of coffee, or a follow on NFT or brand new NFT -- and they can open that reward up to anybody who they want to have a conversation with," says Casares. "So, if I want to go to the Bored Ape Yacht Club and say, 'Hey board apes, for the next 24 hours you can claim your free latte using PX Drops,' you can basically create that connection point, so anybody holding their Bored Apes NFT can come in, connect their wallet, prove that they have that NFT and claim their reward," Casares says. SPECIAL REPORT THE FUTURE OF MONEY From blockchain and bitcoin to NFTs and the metaverse, how fintech innovation is changing the future of money. Read now This is a new marketing approach, but in a way that respects the tenants of Web3 in that the holder of the NFT who opts in doesn't have to sell their data to an intermediary to get a benefit. "It's literally just a connection point between somebody's wallet and someone who has a benefit that they want to offer," Casares says. For PolyientX and its PX Drops, this is a new, uncharted venture -- its first market test. "We have about six weeks of drops lined up; this will be an ongoing business development effort for us as we connect the dots between audiences that want to be rewarded and groups that want to reward those audiences," Casares noted. PX Drops will feature a new, weekly reward drop throughout the month of February. Drop rewards will vary from week to week, including physical merchandise, NFTs and digital rewards, with each drop being targeted toward one or more NFT collections. These unique rewards will be revealed each week when they drop. PolyientX said it will use its Twitter account, @polyientx, as the primary marketing touchpoint, where all its announcements for PX Drops will be made. It's also a place where people can also weigh in on the types of drops or rewards that they'd like to see, Casares says. NFT owners can register for updates and drop notifications through the PX Drops website. PolyientX will announce weekly what the next drop and rewards will look like and who can claim it. "Our hope is that this starts to bring some more visibility on the sponsorship side so that we start to see some additional interest from brands that might not have thought about NFTs this way, and this will, hopefully, spark some imagination," Casares says. MORE CRYPTO How do I buy Bitcoin? Here's how it works The best crypto credit cards Top crypto exchanges: The ones you need to know Must-have cryptocurrency hardware wallets: Keep your cryptocurrency safe * How do I buy Bitcoin? Here's how it works * The best crypto credit cards * Top crypto exchanges: The ones you need to know * Must-have cryptocurrency hardware wallets: Keep your cryptocurrency safe Editorial standards Show Comments Log In to Comment Community Guidelines x player version3.2.1stream typeHLSplayback state1duration937.401999999999current time4.36buffer length472.46total dropped frames130average dropped (fps)0.14playback framerate (fps)0.00switching modeautotransition statecompletestart index bitrate (B/s)-0.00kcurrent index bitrate (B/s)470.46kcurrent bandwidth (B/s)0.00k A few weeks ago, Amazon announced the fire Max 11, Replay video Large play-pause toggle Play pause 00:04 15:37 Live Closed captions Share Fullscreen Learn More Click to unmute RELATED TWITCH ANNOUNCES A NEW PROGRAM TO HELP STREAMERS MAKE MORE MONEY WOULD YOU TRUST AI-GENERATED REVIEWS? THE NEXT AMAZON PRODUCT YOU BUY MAY HAVE THEM OPENAI ANNOUNCES UPDATES TO API, INCLUDING IMPROVED FUNCTION CALLING CAPABILITIES ZDNET we equip you to harness the power of disruptive innovation, at work and at home. * Topics * Galleries * Videos * Do Not Sell or Share My Personal Information * about ZDNET * Meet The Team * Sitemap * Reprint Policy * Join | Log In * Newsletters * Site Assistance * Licensing * * * * * * © 2023 ZDNET, A Red Ventures company. All rights reserved. Privacy Policy | Cookie Settings | Advertise | Terms of Use Cookie Settings We use cookies and similar technologies to understand how you use our services, improve your experience and serve you personalized content and advertising. By clicking "Accept All", you accept all cookies. By clicking "Reject All", you reject all cookies except Strictly Necessary cookies. To manage your cookies and learn more about our use of cookies click “Cookie Settings”.Learn more. Cookie Settings Reject All Accept All