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Articles— Features—— News Briefs—— Demanding Views—— Solution Spotlight——
Financial News—— Industry Insights—— Case In Point— Topics—— Content Marketing——
Demand Generation—— Lead Nurturing—— Marketing Analytics—— Social & Mobile——
MORE ➙Resources— Hubs—— Smarter GTM™ Hub—— MarTech Marketplace—— Best In Digital
Experiences—— B2B By The Numbers— Resources By Type—— Awards—— Briefs——
E-books—— Guides—— Infographics—— Reports—— Research—— Webinars—— White Papers——
iPapersEvents— Live Events—— B2B Marketing Exchange—— B2B Sales & Marketing
Exchange— Digital Events—— Best of #B2BMX Virtual Event—— Campaign Optimization
Series—— Buyer Insights & Intelligence Series—— ChannelWeek Series—— Strategy &
Planning SeriesVideoAbout— About Demand Gen Report—— Meet The Team——
Readership—— Social Reach—— Editorial Calendar—— Marketing Opportunities——
Demanding Diversity Council— Demand Gen Report Events—— B2B Marketing Exchange——
B2B Sales & Marketing Exchange—— Campaign Optimization Series—— Buyer Insights &
Intelligence Series—— Strategy & Planning Series—— ChannelWeek Series—— Best of
#B2BMX Virtual Event— Sister Brands—— G3 Communications—— Channel Marketer
Report—— Content4Demand—— Decision Tree Labs—— Marketing ID—— Retail
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2022 STATE OF LEAD GENERATION: ORGS TURN TO HYBRID CHANNELS, CREDIBLE DIGITAL
ENGAGEMENTS TO ACCELERATE LEAD GEN EFFORTS

WHAT’S WORKING IN DIRECT MAIL? PHYSICAL SENDING CAMPAIGNS ARE ENTERING THE
VIRTUAL WORLD FOR INCREASED FLEXIBILITY & CUSTOMIZATION

February 16, 2022 • Kelly Lindenau

2022 STATE OF LEAD GENERATION: ORGS TURN TO HYBRID CHANNELS, CREDIBLE DIGITAL
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February 10, 2022 • Demand Gen Report Team

WHAT’S WORKING IN DATABASE STRATEGIES: ORGS RELY ON DATA TO SEGMENT AUDIENCES
FOR INCREASED RELEVANCE & MULTICHANNEL TARGETING

February 9, 2022 • Kelly Lindenau


DEMANDING VIEWS

WORD OF MOUTH: HOW TO GET BUSINESSES TO TALK ABOUT YOUR BRAND

February 14, 2022

THE 3 MARKETING REPORTS CMOS NEED

February 7, 2022

THE ULTIMATE GUIDE FOR CONDUCTING CUSTOMER SUPPORT THROUGH VIDEO INTERACTION

February 1, 2022

THE GREAT RESIGNATION: HOW TO DRIVE B2B CONTENT SUCCESS WITH LESS

January 20, 2022

HOW TO AVOID MARKETING VIDEOS THAT MISS THE MARK

January 14, 2022

CMOS: HERE ARE 3 TIPS TO DRIVE THE DEMAND GEN RESULTS YOUR CEO WANTS IN 2022

January 7, 2022

THE IMPORTANCE OF ACCURACY, TRUTH & TRANSPARENCY IN INTENT DATA

January 4, 2022

HOW B2B2C DATA HELPS MARKETERS RESPOND TO BLURRING LINES BETWEEN PROFESSIONAL …

December 17, 2021

RETHINK YOUR GTM STRATEGY WITH ORCHESTRATED CUSTOMER ENGAGEMENT IN 2022

December 15, 2021




CASE IN POINT

MINDTICKLE GENERATED MORE THAN $2.2M IN PIPELINE IN UNDER 8 WEEKS WITH
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January 3, 2022

NETSKOPE STREAMLINES DATA PROCESSES WITH IMPROVED ATTRIBUTION MODELS, INTERNAL
C…

August 23, 2021

NVIDIA ACHIEVES 89% ACCOUNT MATCH RATE WITH PEOPLE-BASED APPROACH

March 31, 2021

ARCOS TURNS WEB TRAFFIC INTO PIPELINE WITH INTENT DATA

September 4, 2020

AIRCALL IMPROVES CONVERSIONS & CADENCE MANAGEMENT WITH SALES ENGAGEMENT PLAT…

July 24, 2020

6SENSE ACHIEVES SALES GOALS WITH CUSTOMER-CENTRIC ONBOARDING VIDEOS

June 1, 2020

CLOUDERA LEVERAGES INTENT DATA TO ACHIEVE 50% TARGET-INDUSTRY ENGAGEMENT

May 4, 2020

TELEVERDE BOOSTS PRODUCTIVITY & REDUCES COLD CALLING WITH LEAD MANAGEMENT SO…

March 16, 2020

APPNETA SEES 150% INCREASE IN PIPELINE WITH INTENT-DRIVEN STRATEGY

December 18, 2019


DEMAND GEN REPORT TV

CXO CONVERSATIONS: INTEGRATE CMO DEB WOLF ON STRATEGIC, STRUCTURAL & TECHNO…

 * CXO CONVERSATIONS: REACHDESK CO-FOUNDER/CRO ON MODERN DIRECT…

 * CXO CONVERSATIONS: JABMO CEO HIGHLIGHTS KEYS TO SUCCESSFUL …

 * CXO CONVERSATIONS: SEISMIC VP OF INCLUSION OUTLINES HOW DE…


INFOGRAPHICS

2022 SOCIAL MEDIA DESIGN TRENDS

February 15, 2022

9 CALL TO ACTION BEST PRACTICES

February 7, 2022

7 BENEFITS OF CONTENT CURATION

February 1, 2022

TOP 7 SOCIAL MEDIA STRATEGIES CMOS MUST ADOPT IN 2022

January 25, 2022

10 KEY TERMS YOU SHOULD KNOW ABOUT EMAIL MARKETING

January 19, 2022

7 TACTICS TO INCREASE CUSTOMER LIFETIME VALUE

January 12, 2022

HOW TO CREATE A POWERFUL EMAIL MARKETING FUNNEL

January 4, 2022

10 CONTENT MARKETING TRENDS TO WATCH IN 2022

December 17, 2021

THE DO’S & DON’TS OF SOCIAL MEDIA MANAGEMENT

December 15, 2021


FINANCIAL NEWS

6SENSE CLOSES $200M SERIES E ROUND, INCREASES VALUATION TO $5.2B

January 24, 2022

HIGHSPOT CLOSES $248M SERIES F ROUND TO ACCELERATE GROWTH & PRODUCT INNOVATI…

January 14, 2022

MPERATIV RAISES $6M TO OPERATIONALIZE REVENUE MINDSET

January 5, 2022

IPAAS VENDOR CELIGO SECURES $48M

December 13, 2021

ANCHOR RAISES $15M TO LAUNCH B2B AUTONOMOUS BILLING SOLUTION

December 7, 2021

MEDIAFLY SECURES $10M IN GROWTH FUNDING

November 19, 2021

CODELESS CAMPAIGN CREATION PLATFORM KNAK RAISES $25M

November 12, 2021

APOLLO.IO RAISES $32M IN SERIES B FUNDING

November 4, 2021

ROCK CONTENT RAISES $30M SERIES B FUNDING

October 28, 2021


NEWS BRIEFS

PFL ANNOUNCES NEW LEADERSHIP TEAM TO ACCELERATE HYBRID EXPERIENCE ADOPTION

February 18, 2022

CONDUCTOR TO ACQUIRE REAL-TIME WEBSITE AUDITING & MONITORING SOLUTION CONTEN…

February 18, 2022

CONTENTGINE UNVEILS CONTENT INDICATION PLATFORM FOR INTENT & ENGAGEMENT INSI…

February 18, 2022

CORPORATE VISIONS INTEGRATES AI-BASED SALES COACHING SOLUTION INTO ITS PLATFORM

February 17, 2022

DEMAND SPRING RESEARCH: 41% OF MARKETERS LEVERAGING AI TOOLS IN 2022

February 17, 2022

DEMANDBASE ACADEMY OFFERS NEW ABX CERTIFICATION

February 16, 2022

CLEARBIT LAUNCHES NEW B2B DATA ACTIVATION PLATFORM

February 15, 2022


FROM THE BLOG

THE 9 MOST MEMORABLE SUPER BOWL ADS… & WHAT MARKETERS CAN LEARN FROM THEM

February 9, 2022

BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM JANUARY 2021

February 1, 2022

A ROADMAP TO SPEED REVENUE GAINS FOR ABM LEADERS

January 11, 2022


SOLUTION SPOTLIGHT

EVALUESERVE OFFERS AI-POWERED INTELLIGENCE PLATFORM TO POWER COMPETITIVE
STRATEG…

February 16, 2022

BEAUTIFUL.AI PROVIDES DESIGN AUTOMATION FOR NON-DESIGNERS

February 9, 2022

LEADSRX NOW SUPPORTS MULTI-TOUCH ATTRIBUTION

February 2, 2022


UPCOMING EVENTS

D.R.E.A.M. ON-DEMAND DISCUSSION SERIES

RAINFOCUS INSIGHT 2021


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FEATURED RESOURCES

ENTERPRISE-LEVEL ABM GIFTING: HOW TO STAND OUT FRO…

WHAT’S WORKING IN DIRECT MAIL? PHYSICAL SENDING CA…

2022 STATE OF LEAD GENERATION: ORGS TURN TO HYBRID…




FEATURED WEBINARS

ENTERPRISE-LEVEL ABM GIFTING: HOW TO STAND OUT FROM THE DIGITAL…

POWER UP YOUR CUSTOMER ENGAGEMENT WITH CONTENT EXPERIENCE

HOW TO WIN OVER THE MODERN BUYER




JOB BOARD

FEATURED:

Sr. Manager/Director of Corporate Marketing
Greater Philadelphia area

Director of Digital Product Marketing
Greater Philadelphia area

VP of Marketing, Demand Generation
Woodbridge, NJ



 

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Us   |  Privacy Policy

RESOURCES:   White Papers   |   E-books   |   Webinars   |   Research   |  
Reports   |   Infographics   |   Briefs   |   Guides

ABOUT DEMAND GEN REPORT:   Overview  |  Meet The Team  |  Readership  |  Social
Reach  |  Edit Calendar  |  Marketing Opps

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