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Text Content

 * Services
   * * * Google Analytics services
         * GA4 Migration
         * GA4 Audits & Common Issues
         * GA4 Reports & Dashboards
         * UA Data Storage
     * * Data Services
         * Measurement Strategy
         * Digital Analytics
         * Data Visualisation
         * Tag Management
         * Data Engineering
         * Shopify GA4 Customisation
     * * Other Services
         * Training
         * Experimentation
         * Performance Media
         * Agency Partners
     * * Technology
         * Google Marketing Platform
         * Google Analytics
         * Google Tag Manager
         * Google Cloud Services
         * Fivetran
         * DBT
         * Power BI
         * Looker Studio
         * Funnel.io
         * Adobe Analytics
   
   * * * CASE STUDIES
         
         * Enhancing GA Insights and Conversion Tracking for Powerhouse Museum
         * GA4 Migration across 12 Brands for Mosaic
         * Tracking User Journey Sessions for Australian Property Institute
 * Resources
   
   * * * INDUSTRY NEWS
         
          * April 2024
          * March 2024
          * February 2024
          * January 2024
          * 2023 Archives
          * 2022 Archives
            * December 2022
            * November 2022
            * October 2022
            * September 2022
     
     * * BLOG CATEGORIES
         
          * Data Analytics
          * Data Science
          * Privacy
          * Performance Media
          * Other
     
     * * RECENT BLOG POSTS
         
         * What are ETL and ELT, and how do they differ?
         * Measurecamp 2024 Melbourne Edition
         * Data Lake vs. Data Warehouse: which one to use?
 * Case Studies
   
   * * * CATEGORIES
         
          * Data Analytics
          * Performance Media
     
     * * CASE STUDIES
         
         * Enhancing GA Insights and Conversion Tracking for Powerhouse Museum
         * GA4 Migration across 12 Brands for Mosaic
         * Tracking User Journey Sessions for Australian Property Institute
         * Location Search Engine Optimisation for Sterling RISQ
         * Leads generation through paid search: Genesys
         * Awareness-building through paid search and SEO: Virgin Active
 * About Us
   
   * * * ABOUT US
     
     * * MEET THE TEAM
     
     * * JOIN THE TEAM
 * (02) 9160 0711
 * Contact Us


DIGITAL ANALYTICS EXPERTS




LOOKING FOR UA DATA STORAGE SOLUTIONS?

Let us help you store your Universal analytics  data and seamlessly blend it
with GA4 data for uninterrupted reporting. Our service includes both data
storage and dashboarding allowing you to enjoy continued reporting without
interruption.

Note: Universal Analytics has stopped processing new data, and by July 1, 2024,
access to its historical data will cease.

Learn more


WHAT WE DO

Metric Labs implements the best solutions and provides superior advice to
transform your business with data-driven decisions.


MEASUREMENT STRATEGY

Translate your business objectives into metrics and dimensions that can be
measured on your website.

A measurement strategy provides a framework for a customised web analytics
configuration and forms a vital part of your broader digital marketing strategy.

Read More


DIGITAL ANALYTICS

Optimise your product strategy and marketing by leveraging customer data through
data analytics.

Let's help you improve your marketing analytics by providing a 360 view of your
customer. We'll help you generate insights to increase marketing ROI, improve
decision making, and gain a competitive advantage.

Read More


TAG MANAGEMENT

Streamline your analytics, ad platform and third-party vendor tracking with
Metric Labs Tag Management Services.

Whether you are looking for end-to-end tag management deployment, tag manager
audits or ongoing maintenance our team of experts can help you achieve your
tracking goals.

Read More


DATA VISUALISATION

With the continuous increase in the quantity of data we generate and consume,
there is a corresponding rise in the necessity to comprehend and take action
based on that data. 

At Metric Labs, we simplify complex data by visualising it into easily
digestible snapshots, helping you comprehend essential performance indicators.

Read More


EXPERIMENTATION

Experimentation is vital for businesses to improve conversion rates, achieve
digital success, and drive overall business objectives.

By partnering with Metric Labs, businesses can tap into a wealth of experience
and expertise. Our skilled professionals take the lead in designing and
executing experiments, uncovering actionable insights that enhance user
experience and drive meaningful improvements aligned with your business
objectives.

Read More


TRAINING

GA4 has transformed data collection, prioritising privacy and ensuring reliable
data and valuable insights. Sadly, only 8% of businesses excel in analytics due
to limited in-house expertise.

To help you seize growth opportunities, we provide comprehensive GA4 training.
Join our programme to acquire practical knowledge in planning, configuring,
generating insightful reports, and extracting valuable insights from your data.

Read More


HAPPY CLIENTS




CLIENT TESTIMONIALS

“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170%
with our paid search growing over 600% making us the leading police check vendor
in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work
with"

Martin Lazarevic

National Crime Check

“It comes down to integrity and the ability to deliver that would define the
Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with
clever ways to stay ahead of the curve and get cut-through in this saturated
space.

If you are in need of an amazing digital agency, you really don’t need to look
any further than Metric Labs.”

Lauren Earl

Manning Cartell

“We have worked with Metric Labs on building our digital marketing presence.
We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in
contact about campaign activities.

The team also provided us with invaluable reporting and insight into our
campaigns, which allowed us to regularly iterate and improve to consistently
meet our objectives.”

Stephanie Lay

Good Capital Group

Get in touch with us


ABOUT US

Welcome to Metric Labs, the leading data analytics agency empowering businesses
to harness the power of data. With a passion for analytics and an unwavering
pursuit of insights, we specialise in transforming raw data into actionable
strategies.

Our multidisciplinary team of data experts, armed with cutting-edge tools and
industry knowledge, is dedicated to helping clients unlock the full potential of
their data. Whether it’s optimising marketing campaigns, identifying growth
opportunities, or making data-driven decisions, we are committed to delivering
measurable results. From local startups to large multinational companies, we
have successfully delivered growth across various industries through our
expertise in performance media and data analytics consulting.

Our love for experimentation drives us to test unconventional strategies and
uncover innovative ways of reaching target audiences, whether that’s targeting
interests or adjusting advertising based on the weather to reach the right
people at the right time.

With experience spanning all major digital channels, including paid and organic
search, chatbot marketing, display and video advertising, and automation
platforms, we are well-equipped to drive your business forward in the digital
landscape.


Read More...


Are you searching for a leading data analytics agency that can supercharge your
online performance? Look no further than Metric Labs, your go-to partner for all
your data analytics needs. We specialize in a wide range of services, including
Google Analytics, Google Analytics training, paid search, search engine
optimization (SEO), data audits, data visualization, tag management, and data
engineering.

When it comes to Google Analytics, we’re experts at unlocking valuable insights
about your website visitors, tracking conversions, and optimizing your online
campaigns. Our tailored Google Analytics training programs empower you and your
team with the skills and knowledge needed to leverage this powerful tool
effectively.

For paid search, our team of seasoned professionals excels at crafting targeted
campaigns that drive relevant traffic and maximize your return on investment
(ROI). We stay up to date with the latest industry trends and best practices to
ensure your paid search campaigns deliver optimal results.

Boosting your online visibility is our specialty. Our search engine optimization
(SEO) strategies are customized to improve your website’s organic rankings,
drive targeted traffic, and increase conversions. We utilize advanced techniques
and cutting-edge tools to optimize your website’s structure, content, and
overall online presence.

Data plays a pivotal role in our approach. Our comprehensive data audits provide
a thorough assessment of your data quality, accuracy, and integrity. We identify
areas for improvement and help you establish robust data governance practices.
Additionally, our data visualization services transform complex data sets into
meaningful and visually appealing dashboards, enabling you to make informed
decisions with ease.

Efficient tag management is crucial for accurate data tracking and analysis. Our
tag management solutions streamline the process of implementing and managing
tags across your website, saving you time and ensuring data accuracy.

Data engineering is another key area of our expertise. We assist you in building
robust data pipelines, integrating disparate data sources, and optimizing data
storage and processing capabilities. Our data engineering solutions lay the
foundation for robust and scalable data analytics.

When you partner with us, you can expect exceptional service, customized
strategies, and measurable results. We are committed to driving your business
forward by harnessing the power of data analytics. Contact us today to learn
more about how our data analytics agency can help you achieve your goals and
unleash the full potential of your online presence.

Contact Us


TOOLS WE USE









CASE STUDIES


MOSAIC BRANDS

Mosaic brands is the umbrella company that manages the following brands 
Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and
Beme. Collectively the brand manages over 1,100 stores nationally.




CHALLENGE

GA4 migration across 12 brands with each brand having separate websites for
Australia, New Zealand and United states

Users were purchasing across multiple domains leading to broken attribution
across brands

Lack of centralised reporting across all brands. Management did not have a
unified report to quickly glance at performance for the group


SOLUTIONS

 * Conducted extensive research to better understand data structures across all
   domains
 * Employed a GTM UA to GA4 translation template to convert UA parameter into
   GA4 parameters allowing for consistent parameter translation at scale
 * Configured Cross domain tracking across all different domains enabling
   accurate attribution for Mosaic Brands
 * Created an overview report for all brands as well as individual brand reports
   across the group






TROPEAKA

Tropeaka is a successful Shopify Plus eCommerce store providing access to
powerful superfoods that help achieve a state of optimum health and wellbeing.

 The brand attracts a global customer base with a major presence in Australia,
US and the UK. 




CHALLENGE

To help with continued growth and improved data-led decision making, the team at
Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve
data quality, enhance quick decision making via data visualisation and better
understand cross channel ROI between their marketing platforms. Tropeaka
advertises extensively across major ad networks and it was important for them to
understand how each channel contributes to the conversion journey.


SOLUTIONS

 * Data accuracy audit and implementation strategy development
 * Audit of all conversion events across ad networks
 * Audit of cross-domain tracking
 * GA tracking audit
 * Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag
   Manager
 * Data visualisation and reporting






AUSTRALIAN PROPERTY INSTITUTE

The Australian Property Institute (API) is the leading professional membership
organisation for property professionals who develop and support members to
advise the community and business. 








CHALLENGE

Tracking user journeys / sessions across multiple platforms and authentication
walls

Ecommerce tracking across non-linear funnel across multiple platforms

Fix cross-platform attribution issues


SOLUTIONS

 * Attribution portal memberships to LMS event purchases throughout the app
 * Cross domain/ Cross portal
 * Flow of data across all platforms
 * Data visualisation and reporting






BRICK.ME

Brick Me is a fun and easy to use interactive website that allows users to
upload their photos and turn them into brick mosaics.




CHALLENGE

Map out custom events to track user journeys through app

Implement custom events and tracking in a React app

Fix Attribution in GA due shopify url rather than domain


SOLUTIONS

 * Identify key steps in the user journey throughout the app
 * Implement data layer and populate with event data
 * Setup tag schema within Google Tag Manager






GENESYS

Genesys is a global provider of call centre technology with over 11,000
customers in 100+ countries. Genesys powers 25 billion of the world’s best
customer experiences each year. 

Their call centre solutions foster true omnichannel engagement, performing
equally well across all channels, on-premise and in the cloud.








SCOPE OF WORK


01.

SEO


02.

Google Ads


03.

Analytics & Reporting


RESULT

 * 44% Improvement in cost per lead YoY
 * 120% Lift in lead volume YoY
 * 80% Improvement in lead quality






STERLING RISQ

Sterling is one of the primary global providers in the background check and
identity services industry.Operating within the vital sectors such as
large-scale organisations, hospitals, schools and infrastructure operations. 

Sterling service offerings inform hiring decisions, personnel and business
intelligence via advanced technological applications.




SCOPE OF WORK


01.

SEO


02.

Google Ads


03.

Analytics & Reporting


RESULT

 * 41% Increase in new sitewide sessions YoY
 * 36% Increase in organic sessions YoY
 * 149% Increase in overall sitewide form submissions YoY





Contact Us


LATEST NEWS

See what’s brewing in Metric Labs.

WHAT ARE ETL AND ELT, AND HOW DO THEY DIFFER?

In the world of data integration and management, two terms frequently emerge:
ETL and ELT. While they share...

MEASURECAMP 2024 MELBOURNE EDITION

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the
trip and flew to Melbourne for the...

DATA LAKE VS. DATA WAREHOUSE: WHICH ONE TO USE?

In today’s digital era, data has become the cornerstone of businesses, steering
decision-making and innovation. With the exponential...

WHY YOU NEED TO PRESERVE YOUR GOOGLE ANALYTICS (UA) HISTORICAL DATA?

Google Analytics has evolved from Universal Analytics (UA) to Google Analytics 4
(GA4). This major shift has required...

FUNNEL.IO X METRIC LABS: WHY YOUR DATA DIFFERS INSIDE AND OUTSIDE GA4

As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet,
frustrations linger, especially when it comes...

ATTENTION: GOOGLE UA HISTORICAL DATA FACES JULY 2024 DEADLINE

In the ever-changing field of digital analytics, staying current with
cutting-edge tools is critical for businesses devoted to...

BUILDING A SOLID DATA FOUNDATION

At the heart of every data-savvy organisation lies a solid data foundation.
Navigating the complexities of data management...

NAVIGATING THE TRANSITION TO GA4: A GUIDE FOR SHOPIFY VENDORS

Keeping up with emerging tools and technology is essential for Shopify merchants
looking to stay competitive. A crucial...

A STEP-BY-STEP GUIDE TO BASIC SHOPIFY GA4 IMPLEMENTATION

Moving to Google Analytics 4 is more than just a technical upgrade; it’s a
strategic decision for Shopify...

GOOGLE ANALYTICS 4 FOR MOBILE APPS: TRACKING AND ANALYSING APP PERFORMANCE

In the dynamic and highly competitive world of mobile app development,
understanding user interactions and app performance through...

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METRIC LABS


GET IN TOUCH

Let us know about your current business situation and we can offer some
pertinent advice to help you get ahead.

SYDNEY OFFICE

Suite 627/100 Walker St, North Sydney NSW 2060

(02) 9160 0711
hello@metriclabs.com.au


@metriclabsau
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DIGITAL AGENCY SERVICES

 * Analytics & Insight
 * Measurement strategy
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 * Data Engineering
 * Data Visualisation
 * Performance Media

ABOUT US

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 * Contact Us
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RESOURCES

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METRIC GLOSSARY

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 * Universal Analytics Dimensions
 * Facebook Metrics
 * Google Adwords Metrics
 * Digital Marketing Terms
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© 2024 Metric Labs. Digital Agency from Sydney and on Gamaragal land.





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