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Marketing-Interactive Marketing-Interactive Region:APAC Change * apac * singapore * hong kong * malaysia * indonesia * thailand * philippines Subscribe open in new window Search Menu * * partner insights * news * analysis * agencies * media * opinions * brand highlights * tech * tune in * events * awards * southeast asia * northeast asia * australia * conferences * southeast asia * northeast asia * others * open in new window masterclasses * all sections * articles * partner insights * news * analysis * agencies * media * opinions * brand highlights * tech * tune in * content hub open in new window * awards * open in new window agency of the year * open in new window asia ecommerce * open in new window digiz * open in new window loyalty and engagement * open in new window marketing events * open in new window marketing excellence * open in new window markies * open in new window mob-ex * open in new window PR * open in new window the spark * conferences * open in new window content 360 * open in new window digital marketing asia * open in new window Leaders Connect * open in new window PR asia * events * SE asia award * NE asia award * Australia award * SE asia conference * NE asia conference * open in new window masterclasses * follow us * Facebook * * Twitter * * Linkedin * * Youtube * * Instagram * * Spotify * * Telegram * * * * * tip off * advertise close * Region:APAC Change * apac * singapore * hong kong * malaysia * indonesia * thailand * philippines * search marketing interactive articles * articles * partner insights * news * analysis * agencies * media * opinions * brand highlights * tech * tune in * content hub open in new window * awards * agency of the year open in new window * asia ecommerce open in new window * digiz open in new window * loyalty and engagement open in new window * marketing events open in new window * marketing excellence open in new window * markies open in new window * mob-ex open in new window * PR open in new window * the spark open in new window * conferences * content 360 open in new window * digital marketing asia open in new window * Leaders Connect open in new window * PR asia open in new window * events * SE asia award * NE asia award * Australia award * SE asia conference * NE asia conference * masterclasses open in new window * follow us * Facebook * * Twitter * * Linkedin * * Youtube * * Instagram * * Spotify * * Telegram * * * * tip off advertise with us search site search ASIA'S LEADING SOURCE OF ADVERTISING, MARKETING & MEDIA NEWS. MOST RECENT MORE * Agencies FWD TAKAFUL TO FIGHT MENTAL HEALTH TABOOS IN NEW CAMPAIGN * Partner Insights MAKING SENSE OF THE ESG ALPHABET SOUP * Agencies TRAPPER GROUP STRENGTHENS LEADERSHIP IN MALAYSIA * News GUCCI NAMES KOREAN RAPPER JAY PARK AS NEW GLOBAL BRAND AMBASSADOR * News LUX'S NEW GLOBAL SONIC IDENTITY IS MUSIC TO OUR EARS News LOCAL BRANDS HIT ON MALAYSIAN GRADUATE STUDENT FOLLOWING VIRAL VIDEO * 07 December 2023 * • A'bidah Zaid Shirbeeni * Opinions 3 KEY TIPS AND TRICKS TO EFFECTIVE STORYTELLING, ACCORDING TO ENDOWUS' CMO * 01 December 2023 * A'bidah Zaid Shirbeeni * Agencies M&C SAATCHI WILL MERGE SG OPERATIONS WITH MY ARM, SENIOR LEVEL SHUFFLES TO FOLLOW * 27 November 2023 * Camillia Dass * News X MAY LOSE UP TO US$75 MILLION OF AD REVENUE BY END 2023 * 27 November 2023 * A'bidah Zaid Shirbeeni * News DIOR TAKES OVER KUALA LUMPUR SENTUL PAVILION WITH DINING EXPERIENCE * 24 November 2023 * A'bidah Zaid Shirbeeni * Analysis THE 5 BIGGEST SOCIAL MEDIA TRENDS WE SAW IN 2023 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2023 * 13 November 2023 * • Vanessa Yuen Award News BANK CENTRAL ASIA CROWNED MARKETER OF THE YEAR AT #MEA INDONESIA 2023 * 26 October 2023 * • Sha Nee Award News MONDELĒZ NAMED MARKETER OF THE YEAR AT MARKETING EXCELLENCE AWARDS THAILAND 2023 * 19 October 2023 * • Camillia Dass UPCOMING EVENTS MORE * Mar 2024 PR Awards Singapore 2024 * Apr 2024 MARKies Awards Singapore 2024 * Apr 2024 Content360 Singapore 2024 * May 2024 Hashtag Asia Awards 2024 * May 2024 MARKies Awards Australia 2024 * Mar 2024 PR Awards Singapore 2024 * Apr 2024 MARKies Awards Singapore 2024 * Apr 2024 Content360 Singapore 2024 * May 2024 Hashtag Asia Awards 2024 * May 2024 MARKies Awards Australia 2024 * Mar 2024 PR Awards Singapore 2024 * Apr 2024 MARKies Awards Singapore 2024 * Apr 2024 Content360 Singapore 2024 * May 2024 Hashtag Asia Awards 2024 * May 2024 MARKies Awards Australia 2024 * NEWS MORE * LOCAL BRANDS HIT ON MALAYSIAN GRADUATE STUDENT FOLLOWING VIRAL VIDEO * 07 December 2023 * • A'bidah Zaid Shirbeeni * STUDY: AI-POWERED DEEPFAKES SEE 1530% INCREASED USAGE POSING A THREAT TO CYBER SECURITY * 06 December 2023 * • Marcus Venu Das * SPOTIFY AXES 17% OF EMPLOYEES IN THIRD ROUND OF LAYOFFS THIS YEAR * 05 December 2023 * • A'bidah Zaid Shirbeeni * TIKTOK SHOP TO GO ALL OUT FOR SEA'S MEGA SHOPPING DAYS WITH VMLY&R * 04 December 2023 * • A'bidah Zaid Shirbeeni * ANALYSIS MORE THE 5 BIGGEST SOCIAL MEDIA TRENDS WE SAW IN 2023 * 07 December 2023 * • A'bidah Zaid Shirbeeni THIS SOCIAL MEDIA APP IS SURPRISINGLY THE MOST POPULAR AMONG ONLINE USERS IN 2023 * 21 November 2023 * • Camillia Dass VIRTUAL PROTEST HELD ON ROBLOX: HOW BRANDS CAN ETHICALLY PLAY ON THE PLATFORM * 10 November 2023 * • Marcus Venu Das 5 WAYS FOR BRANDS TO BALANCE COMMODIFICATION AND CREATIVITY ON SOCIAL MEDIA IN 2024 * 07 November 2023 * • Boo Ping Er * AGENCIES MORE * FWD TAKAFUL TO FIGHT MENTAL HEALTH TABOOS IN NEW CAMPAIGN * 27 November 2023 * • A'bidah Zaid Shirbeeni * M&C SAATCHI WILL MERGE SG OPERATIONS WITH MY ARM, SENIOR LEVEL SHUFFLES TO FOLLOW * 27 November 2023 * • Camillia Dass * TRAPPER GROUP STRENGTHENS LEADERSHIP IN MALAYSIA * 24 November 2023 * • A'bidah Zaid Shirbeeni * WPP MERGES WUNDERMAN THOMPSON AND VMLY&R * 18 October 2023 * • Marcus Venu Das * MEDIA MORE * META REQUIRES DISCLOSURES FOR THE USE OF AI IN POLITICAL ADS * 10 November 2023 * • Staff Writer * MICROSOFT REORGANISES XBOX GAMING AND MARKETING LEADERSHIP * 31 October 2023 * • Marcus Venu Das * STUDY: WE KNOW MARKETERS LOVE GOOGLE'S AD PLATFORMS. BUT WHY DO CONSUMERS? * 12 October 2023 * • Marcus Venu Das * FLY FM AI DJS NOT AS HOT AS HUMAN ONES, ACCORDING TO CONSUMER COMPLAINTS * 10 October 2023 * • Marcus Venu Das * OPINIONS MORE * HOW PIZZA HUT TRANSFORMED ITSELF IN 2023 USING AI * 06 December 2023 * • A'bidah Zaid Shirbeeni * 3 KEY TIPS AND TRICKS TO EFFECTIVE STORYTELLING, ACCORDING TO ENDOWUS' CMO * 01 December 2023 * • A'bidah Zaid Shirbeeni * IS AI THE NEW BOOGEYMAN OF MARKETING? * 08 November 2023 * • Staff Writer * HALLOWEEN SPECIAL: INDUSTRY PLAYERS IN HK RECALL THEIR HORRIFYING ENCOUNTERS * 31 October 2023 * • Vanessa Yuen BRAND HIGHLIGHTS MORE #ASIAECOMMERCEAWARDS 2022 SPILLS: PRIZM GROUP SG ON THE NEXT FRONTIER * 08 March 2023 * • Staff Writer LOYALTY & ENGAGEMENT AWARDS 2022 HIGHLIGHTS: RELIVE THE MOMENTS AT THE GALA DINNER * 19 January 2023 * • Staff Writer #MOBEXAWARDS 2022 SPILLS: THE HONG KONG JOCKEY CLUB'S SECRET SAUCE TO MOBILE MARKETING * 14 October 2022 * • Staff Writer #ASIAECOMMERCEAWARDS 2021 SPILLS: HOW AIA DIGITALLY ACCELERATED SERVICES TO MAINTAIN VITAL RELATIONSHIPS * 21 September 2022 * • Staff Writer #MARKETINGEXCELLENCEAWARDS SG 2021 SPILLS: MERKLE SG ON CONQUERING THE RAPIDLY CHANGING LANDSCAPE OF MARKETING * 20 September 2022 * • Staff Writer TECH MORE SK TELEKOM PARTNERS CELCOMDIGI, AGATE AND COSMIC TECHNOLOGIES IN LOCALISED METAVERSE PUSH * 29 November 2023 * • Marcus Venu Das HK IT EXPERTS CONCERNED ABOUT DATA SHARING BETWEEN GOVT AND FINANCIAL INSTITUTIONS * 16 November 2023 * • Staff Writer 2 OPENAI UNVEILS PLATFORM FOR USERS TO MAKE CUSTOM GPTS * 07 November 2023 * • Marcus Venu Das NEXPLAY’S KOL-LAB PLAYS MATCHMAKER BETWEEN INFLUENCERS AND BRANDS * 03 November 2023 * • Boo Ping Er KASPERSKY AND UM JOIN HANDS TO DEVELOP MALAYSIA’S CYBERSECURITY TALENT * 24 October 2023 * • Boo Ping Er TUNE IN MORE * DMA CONVO: MARKETER PHILIP CHAU ON HOW TO FORMULATE THE ROADMAP FOR CRAFTING A NEXT-GEN DIGITAL EXPERIENCE * 11 October 2023 * Vanessa Yuen * #EXPLAINIT: ADLAND PLAYERS SHARE THE LATEST DOOH TRENDS MARKETERS SHOULD TAKE NOTE OF * 12 September 2023 * Karen Wong * #EXPLAINIT: WHY SOME BRANDS IN HK STILL PLACE PR UNDER MARKETING * 05 September 2023 * Vanessa Yuen * #EXPLAINIT: HK ADLAND CREATIVES ON THE RECENT 'HAPPY HONG KONG' CAMPAIGN * 09 May 2023 * Vanessa Yuen * Marketing-Interactive * Facebook * * Twitter * * Linkedin * * Youtube * * Instagram * * Spotify * * Telegram * * * MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media. * * awards * open in new window agency of the year awards * open in new window asia ecommerce awards * open in new window digiz awards * open in new window loyalty and engagement awards * open in new window marketing events awards * open in new window marketing excellence awards * open in new window markies awards * open in new window mob-ex awards * open in new window PR awards * open in new window the spark awards * conferences * open in new window content 360 * open in new window digital marketing asia * open in new window Leaders Connect * open in new window PR asia masterclass series * open in new window masterclasses * other links * about us * advertise with us * contact us * cookie policy * events * privacy policy * tip off * user agreement © 2023 Lighthouse Independent Media. 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