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All Time High Fest: A Gamified Metaverse Music Festival in November  

ACTIVE
grant
Requesting
$172,000

58.78% of quarterly category budget
In-World Content Initiative
Seeking funding for the development of experiences to improve user retention
Quarterly Category Budget: $292,600
This proposal is competing with 7 others for funds
In-World Content Budget

Contested

$844,700
Available

$292,600(100%)

100%

Granted Funds$0(0%)
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ABSTRACT

Introducing ‘All Time High Festival’ (ATH), a gamified music festival spanning
four days/nights in Decentraland, set to disrupt the music industry. ATH aims to
elevate digital concerts and onboard new users into DCL.

In order to attract top-tier talent and establish a new standard for talent
buying in the metaverse, the majority (> 50%) of our budget is allocated for the
performers and visual artists. ATH team members will receive modest compensation
for the considerable hours of labor they will commit to the festival between now
and end of year (~1700 hours).

Watch our proposal video

Read our deck

For more info


GRANT SIZE

$172,000 USD in DAI


PROJECT DURATION

3 months


PAYOUT STRATEGY

Monthly on the 1st day


BENEFICIARY ADDRESS

0x882B76DE0bB6b5b34a9f5A0Fa49dA34C16966c8c


EMAIL ADDRESS

spottiewifi@gmail.com


DESCRIPTION

All Time High is a 4-day Metaverse festival that merges music, gaming,
technology and education. In the long run, we envision ATH Festival as a
self-sustainable, native Decentraland festival that attracts sponsors and
popular talent year after year.

Our co-founder and hip hop legend Bun B headlines the festival, which will
instantly establish our credibility with mainstream artists and publications. By
curating a diverse and cohesive roster of performers, creating a uniquely
gamified experience and marketing it through our channels and connections, we
aim to create the #1 music festival in the metaverse.

ATH’s gamified experience will incentivize participants to engage deeply with
the festival through games, prizes, and exclusive experiences with their
favorite artists.

Location: Thanks to our team’s resources, we will have access to several venues
for our festival: DCL Main Stage, LimeWire stage, the GAIAN store, and
Spottieland. Having access to DCL’s best venues for free enables us to dedicate
more funds to performers, visual artists, and designers.

Spottieland: Spottieland spans two neighboring estates and is Spottie WiFi’s
forthcoming 95-parcel gamified theme park, festival grounds and mall. Spottie
acquired the land in June 2023 as a permanent metaverse homebase in
Decentraland’s Aetheria District, and Spottieland is currently being designed
and built by Mr. Dhingia).

Gamification: We will create a gamified experience that spans across our
festival grounds and multiple venues. DCL users that attend ATH Fest will be
able to collect ATH coins and other coins to unlock free wearables, merch, vinyl
records and other prizes. Custom UI will appear while on festival grounds to
show how many coins players have collected.

Community Involvement: All Time High is committed to delivering an experience
that attracts national acts as headliners, while also giving Decentraland
musicians a platform to perform for a broader audience.

At least 15% of the talent budget for music artists will be used to book
independent artists nominated by the Decentraland community.

The festival grounds will include shops for wearables and emotes, and some
retail space will be reserved for independent fashion designers nominated by the
Decentraland community.

Education: Throughout the 4-day festival, we will schedule insightful talks and
panel discussions with leaders from the Decentraland community, as well as the
music and entertainment industry. These conversations

Project Scope: To realize our goals, the project scope encompasses the following
components:

 * Customizing the Decentraland Main Stage and/or Limewire Stage for the
   festival (No grant funds will be used to purchase land).
 * Develop a listen-to-earn game including a dashboard/game interface.
 * Book talented performers for the festival.
 * Onboard sponsors to support the festival.
 * Execute comprehensive marketing and PR campaigns.
 * Create visually captivating sets for performing musicians.


BUDGET BREAKDOWN

Music Artists
1 month
$60,000

- Headliners: ~$45K - 10x Performers nominated by Decentraland community: ~$10K
- Openers: ~$5K

Visual Artists
1 month
$40,000

- Live action (IRL) video capture: ~$15K - Animation, 3D modeling, VFX: ~$25K

Marketing
1 month
$20,000

- Social media ads: ~$9K - Google display ads: ~$1K - Out of home (OOH) ads:
~$6K - PR: ~$4K

Builds
1 month
$10,000

- Customization of existing venues: ~$5K - Interactive builds and performances:
~$5K

Wearable & Emote Designers
1 month
$5,000

- Wearable & emote creators: ~$3K - 10x wearable designers nominated by
Decentraland community: ~$2K

Gamification
1 month
$5,000

- Coin gamification: ~$3K - Gamified builds: ~$2K

Fees / Gas / Miscellaneous
1 month
$5,000

- Wearable publishing fees: ~$4600 - Gas for airdrops + miscellaneous: ~$400

ATH Team Labor
1 month
$27,000

The ATH team estimates that it will perform ~1700 hours of labor from the moment
its grant proposal passes, through the completion of the festival in November.
This includes post-festival content production and wrap-up reporting on festival
data and analytics.


PERSONNEL

Spottie WiFi
Talent Buying, Partnerships and Community Management Lead


Spottie WiFi (given name Miguel Mora) is one of the biggest names in Web3 music.
His debut album “I’m Spottie” disrupted the music industry in 2021 by selling
$192K of music NFTs in 60 seconds. His sophomore album “The King’s Alpha”
arrived in April 2023 and features songs with Snoop Dogg, Bun B, Jim Jones and
others. He has performed at Decentraland Metaverse Music Fest (2021 and 2022),
Metaverse Fashion Week (2023) and owns 100+ parcels of LAND.

Spottie WiFi Drops New Project Featuring Snoop Dogg And Bun B
Bun B
Artist Relations and Festival Headliner


Bun B is a legendary hip-hop artist and entrepreneur, 1/2 of iconic rap duo UGK,
and a well respected figure within the music industry with a wide reach of over
2.3M combined followers on his social media. He has performed at most major
music festivals, and his restaurant Trill Burgers (named #1 burger in America by
Good Morning America) is now a fan favorite at festivals like Coachella and Rock
The Bells.

Bun B Believes The Metaverse Will Open Up Access Between Artists & Fans -
Trapital
Amanda Pope
Technology and Operations Lead


Amanda is co-founder of MOD Studio, a platform that enables anyone to create 3D
assets for DCL and other platforms. She heads Web 3 Startegy at Gaian and has
helped with operations and wearables on some of DCL’s biggest events, including
the Metaverse Movie Theatre unveiling with Jim Jones & Migos, MVMF22 Limewire
collection with collabs from A$AP Mob, Soulja Boy, Billy Racxx, and the GAIAN
SEASON 1 line + store opening with collabs from Spottie Wifi and Lil Bitcoin.

Relevant link
Yasha Gruben
Creative Director and Content Lead


Yasha is a Grammy-nominated Director/ Creative director who has worked with top
music acts such as Marshmello, Wiz Khalifa, Lil Uzi Vert, Kehlani, Cardi B, and
more. He is Head of Metaverse at Limewire and has produced some of DCL’s biggest
events, including the Metaverse Movie Theatre unveiling with Jim Jones & Migos,
LimeWire venue for MVMF22 which had one of the festival’s lead headline acts
Soulja Boy, and the official MVFW23 Afterparty at the GAIAN store launch. He
graduated from MIT's Virtual and Augmented Reality program.

Relevant link
Stefan Clark
Marketing Lead


Stefan Clark is Co-Founder of Spottie Labs. He leads all creative strategy for
Spottie WiFi including all marketing campaigns, metaverse activations, video
production, e-commerce, live show, and music releases. Former Creative Director
of Brand & Content at Walgreens.

Stefan Clark — Secure


ROADMAP AND MILESTONES

The ATH team will begin hosting weekly Twitter Spaces (@AllTimeHighFest)
beginning Thursday, July 6 at 6:30PM EST, to kickstart conversation with the DCL
community. The community will have direct input on music and visual artists that
will be booked for the festival, as well as designers of wearables for the
four-day event.

Increase user engagement:

 * Achieve a minimum of 50,000 unique visitors attending the festival.
 * Obtain positive feedback and high ratings from attendees through surveys or
   feedback forms.

Drive Decentraland awareness and adoption:

 * Increase new Decentraland user registrations by 30% during the festival
   period.
 * Generate at least 1,000,000 impressions or social media posts about
   Decentraland and the festival using designated hashtags and competitions.
 * Secure media coverage and features in major publications or media outlets
   focusing on music, entertainment, and technology.

Foster partnerships and collaborations:

 * Establish partnerships with influential music industry artists and brands to
   perform or participate in the festival.
 * Develop sponsorship interest and partnerships with corporate sponsors.

Enhance the festival experience:

 * Set a new standard for talent booking in the metaverse with fair pay and a
   diverse line-up.
 * Incorporate interactive elements and immersive experiences within the
   festival through gamification. Ensure smooth technical operations with
   minimal technical issues or downtime during the festival.


CONTENT PIECES

4


TARGET AUDIENCE SIZE

50000


ENGAGEMENT METRICS

We will work closely with Decentraland to receive reporting on Active Users,
Returning Users, New User Registrations, Time on Scene, Marketplace sales. We
will also monitor social media engagement and sentiment with @Decentraland,
@AllTimeHighFest and relevant media accounts and hashtags to optimize ad spend
and deliver insights and learnings post-festival.

--------------------------------------------------------------------------------


VOTER SENTIMENT


Idea
🥰
2

😊
0

😐
0

🤨
0
Team
🥰
2

😊
1

😐
0

🤨
0
Budget
🥰
1

😊
0

😐
2

🤨
0
Roadmap Proposal
🥰
1

😊
0

😐
0

🤨
1
Impact
🥰
1

😊
0

😐
2

🤨
0

--------------------------------------------------------------------------------


12 COMMENTS

Join the discussion

Morph

8 hours ago

I don’t have enough experience to chime in on the value/cost of an online music
festival, but given we have run a few before we should have some good metrics to
compare to, perhaps the organizers of Metaverse music festival could help verify
costs here.

With that said, I’m voting yes - the music festivals have been a huge success so
far, and Spottie seems to have a solid handle on the larger web3/crypto
community with prior IRL and metaverse event experience, as well as music
industry/performer connections - I believe the $ value per customer/user from an
advertising perspective is incredibly reasonable, and having the use of land
already available shows that this proposal is connected with multiple venues in
the community.

This is a clear proposal by a member of the community, for the community -
looking forward to it.

bokkeh

8 hours ago

I’ve had the opportunity to work with Spottie and his team on multiple IRL
events. I can say this will be a huge win for the platform and his team behind
the scenes is very capable and rockstars in their own right (literally) to
complete the proposal on time and within budget. Can’t wait to jam out with
everyone!

mattimus

7 hours ago

Are you planning to sell the wearables submitted using the dao funds for
submission fees?

I don’t really see how a festival with 1 or 2 headliners will attract the same
amount of users as the festival that had over 10 different headliners. The pitch
deck shows the numbers for the 2021 MVMF at 50k unique. What were the numbers
like for the 2022 festival?

I am concerned about performance issues without any consideration for onboarding
and support for new users during the festival. Do you expect the dcl community
to step up and volunteer for new user assistance? Is any part of the ATH team
budget used for educational and onboarding assistance?

Yasha

7 hours ago

(post deleted by author)

Yasha

7 hours ago

Thanks for your feedback, questions, and concerns! Really appreciate you
engaging with our proposal

 * We will have a main headliner for each night of the festival (4X headliners).
 * 2022 MVMF were lower than 2021 but I don’t have the exact numbers.
 * In terms of onboarding, that is a big part of what Amanda and I did when we
   worked on the Metaverse Theate opening with Jim Jones & Migos, and again when
   we created the Limewire Venue for MVMF22 and brought in one of the lead
   headliners Soulja Boy, and again when we hosted the official MVFW23
   afterparty at the GAIAN store. We plan to use the same skillset and
   experience acquired during our past events to onboard and educate new users
   for ATH Fest.
 * Yes, we are planning to sell wearables, any profits after rev share for
   creators will be used on the next year’s festival, as we hope to create a
   standalone festival that doesn’t need to rely on DAO funds each year.

Read More
Current results
Hide results
yes
5%

125,324 VP 4 votes
no
95%

2,265,331 VP 11 votes
abstain
0%

0 VP 0 votes
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Should the following $172,000 grant in the In-World Content category be
approved?

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Acceptance Threshold
8,080,000 VP
Needed for Acceptance
7,954,676 VP
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Proposal Details
Author

SpottieWiFi
Created
Jul 06 15:12
Voting begins
Jul 06 15:12
Voting ends
Jul 20 15:12
Snapshot
#0x38a61
English
English
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