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103 Sessions
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Wed July 13

Thur July 14


All Sessions (103)
(103)

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Wed July 13
8:45 AM
8:45 AM - 10:05 AM CDT / 1:45 PM - 3:05 PM Your local time   (1 hour, 20 min)
Opening + Themes To Us
Shinn Ballroom
Watch Recording
Get ready to learn more about all things yearbook!

In addition to creating a new identity for each volume of the yearbook, the
theme tells the story of the year and creates a road map for all things visual
and verbal.
MARY HARRIS
HERFF JONES • TENNESSEE
Speaker
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
10:10 AM
10:10 AM - 10:50 AM CDT / 3:10 PM - 3:50 PM Your local time   (40 min)
In the Know
Swang 108 // Stowe Hall
Watch Recording
Join eDesign Product Manager Mark Childers for an exciting overview of eDesign
and the yearbook goodness it brings. This fast-paced introduction is appropriate
for all staffers, both new and returning. Mark will provide an overview of
eDesign, highlighting the latest features and demonstrating the creative power
eDesign provides.
MARK CHILDERS
HERFF JONES • GEORGIA
Speaker
10:15 AM
10:15 AM - 10:50 AM CDT / 3:15 PM - 3:50 PM Your local time   (35 min)
How to YBK: Elementary Edition
Virtual
Watch Recording

With so many resources at your fingertips, here’s how to find them and how to
use them. We’ll cover everything from the My HJ and yearbookdiscoveries.com to
eDesign help and the kit.

(26 min.)

CAROLINE MATTOX
HERFF JONES • VIRGINIA
Speaker
10:15 AM - 10:50 AM CDT / 3:15 PM - 3:50 PM Your local time   (35 min)
Your Other Options


Click here to see the many virtual sessions you can view now, and be sure to
check back tomorrow because we'll be adding eight more sessions recorded at the
live workshop in Nashville on day one. The numbers following the session
descriptions reveal the length of the videos.


11:00 AM
11:00 AM - 11:45 AM CDT / 4:00 PM - 4:45 PM Your local time   (45 min)
Design Consistency & Variety
Swang 110
Watch Session
Style sheets and palettes will make your intentional design decisions obvious
(and consistent!) so that the book is unified. But too much consistency is not
the answer either, so it’s important to plan to provide variety and surprises
for the readers.
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
11:00 AM - 11:45 AM CDT / 4:00 PM - 4:45 PM Your local time   (45 min)
Finding Inspiration/Making It Your Own
Swang 108 // Stowe Hall
Watch Recording

You’ll learn about some great sources of design inspiration and see some
trending looks, but, most importantly, understand the difference between
re-executing a look and being inspired to create the perfect answer for your
project.

ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
11:00 AM - 11:45 AM CDT / 4:00 PM - 4:45 PM Your local time   (45 min)
Principles of Yearbook Design
Shinn Ballroom
Watch Recording
Start the year with an all-hands-on-deck look at design to make sure there’s a
universal understanding of terminology, guiding principles and the steps of
creating a layout.
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
11:00 AM - 11:45 AM CDT / 4:00 PM - 4:45 PM Your local time   (45 min)
Trending & Timeless
Swang 102
Watch Session

In some ways, yearbook design is not all that different than fashion or interior
design. Great books can create a lasting visual timestamp of the year, anchoring
the volume in a very specific time frame. Or, they can be designed to stand the
test of time. Looking at both trending techniques and classic principles will
help you design with intention.

KYLE LEWIS
HERFF JONES • INDIANA
Speaker
ANN AKERS
HERFF JONES • NORTH CAROLINA
Speaker
11:00 AM - 11:45 AM CDT / 4:00 PM - 4:45 PM Your local time   (45 min)
Your Other Sessions


We've listed some additional sessions that allow for even more varied learning.
Choose one whenever it suits you. Or, take advantage of the livestreamed
sessions now, knowing all the sessions will be available on demand through
December.


11:50 AM
11:50 AM - 12:40 PM CDT / 4:50 PM - 5:40 PM Your local time   (50 min)
Lunch Break



12:35 PM
12:35 PM - 1:20 PM CDT / 5:35 PM - 6:20 PM Your local time   (45 min)
It's THE Story of the Year
Shinn Ballroom
Watch Recording

Stories won’t magically appear in your yearbook room. You have to go find
them. Learn how to make sure you get the stories that best capture the year, and
get strategies for getting out of the yearbook room to really report. 

JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
1:30 PM
1:30 PM - 1:50 PM CDT / 6:30 PM - 6:50 PM Your local time   (20 min)
eDesign: The Power is Yours
Shinn Ballroom
Watch Recording

These are aspects of eDesign everyone on staff needs to understand.

JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
1:30 PM - 1:55 PM CDT / 6:30 PM - 6:55 PM Your local time   (25 min)
You Have More Options


Click here to see some pre-recorded sessions you can view now, and be sure to
check back later because we'll be adding eight more sessions recorded at the
live workshop in Nashville on day one.


2:00 PM
2:00 PM - 2:20 PM CDT / 7:00 PM - 7:20 PM Your local time   (20 min)
Making It Happen
Swang 102
Watch Session
No matter your book’s size or structure, the first step is to create a solid
plan of what’s included, who’s responsible and when it’s due. But there’s much
more to planning for success than that!
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
2:00 PM - 2:20 PM CDT / 7:00 PM - 7:20 PM Your local time   (20 min)
Making Your Coverage Inclusive
Swang 108 // Stowe Hall
Watch Recording
If you’re up for the challenge of telling new and different stories of as many
people, groups and events as possible, you’ll find these tips helpful as you
attempt to cover the whole school and the whole year.
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
2:00 PM - 2:20 PM CDT / 7:00 PM - 7:20 PM Your local time   (20 min)
Understanding Umbrella Coverage
Swang 110
Watch Session
Combining topics on a spread by using a single common idea to link coverage
packages allows staffs a chance to provide a truly different book each year.
Whether you opt for a section that’s blended or decide to use umbrella coverage
for the entire volume, you’ll find your staff covering more stories in new and
different ways.
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
2:00 PM - 2:20 PM CDT / 7:00 PM - 7:20 PM Your local time   (20 min)
eDesign Organization
Shinn Ballroom
Watch Recording
Understand the tools that help you organize your book, your deadlines, the staff
and your photos.
JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
2:05 PM
2:05 PM - 2:30 PM CDT / 7:05 PM - 7:30 PM Your local time   (25 min)
Designing with Style
Virtual
Watch Recording

Developing style guides can give your staff the flexibility to create new and
different designs that work together because they all include the same “design
ingredients.”

(20 min.)

MIKE SIMONS
CORNING-PAINTED POST HS • NY
Speaker
2:05 PM - 2:30 PM CDT / 7:05 PM - 7:30 PM Your local time   (25 min)
Just My Type
Virtual
Watch Recording

These five typographical tips will help elevate your design. We’ll talk font
pairing, voice, accent fonts, hierarchy and visual relationship — and your type
will shine!

(23 min.)

MEREDITH BLEDSOE
HERFF JONES • TEXAS
Speaker
2:05 PM - 2:30 PM CDT / 7:05 PM - 7:30 PM Your local time   (25 min)
The Power of Hierarchy
Virtual
Watch Recording

Readers will have an easier time consuming both the information and images
you’ve selected to tell stories when you’re intentional about the cropping and
content of your photos in addition to simply making sure your dominant is large
enough to command attention. When you also scale display type to guide them from
most important to least, you’ve got it.

(23 min.)

ROBIN CHRISTOPHER
DEL NORTE HS • CALIFORNIA
Speaker
2:05 PM - 2:30 PM CDT / 7:05 PM - 7:30 PM Your local time   (25 min)
White Space is Your Friend
Virtual
Watch Recording

Learn more about using white space to help direct your readers around the spread
and help them understand how you want them to consume the content you’ve
provided. Raise the bar on your designs with your consistent — and planned — use
of this powerful design tool.

(19 min.)

Sergio Yanes
ARVADA HS • COLORADO
Speaker
2:05 PM - 2:37 PM CDT / 7:05 PM - 7:37 PM Your local time   (32 min)
It's Design for Me
Virtual
Watch Recording

Elevating your yearbook design doesn’t have to be rocket science. Get #IB what
others are doing to make their book stand out. We will break it down so you have
the tools you need to make your spreads go viral.

(32 min.)

KATY HOFFSTATTER
HERFF JONES • FLORIDA
Speaker
2:05 PM - 3:30 PM CDT / 7:05 PM - 8:30 PM Your local time   (1 hour, 25 min)
Your Additional Possibilities


Click here to see some pre-recorded sessions you can view now, and be sure to
check back tomorrow because we'll be adding eight more sessions recorded at the
live workshop in Nashville on day one. The numbers following the session
descriptions reveal the length of the videos. Remember, you'll have access to
these videos and more through December.


3:30 PM
3:30 PM - 3:50 PM CDT / 8:30 PM - 8:50 PM Your local time   (20 min)
A Different Book Every Year
Swang 110
Watch Session
FOMO rules! Not only will changing things every year encourage your staff to be
more creative, it makes the process more interesting. And, it should convince
the readers that they never want to miss out!
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
3:30 PM - 3:50 PM CDT / 8:30 PM - 8:50 PM Your local time   (20 min)
Options for Chronological Coverage
Swang 108 // Stowe Hall
Watch Recording
Using the calendar rather than traditional sections to organize content in the
book presents lots of options and offers some definite planning and
deadline-time benefits. Learn tips and tricks to make this option even easier.
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
3:30 PM - 3:50 PM CDT / 8:30 PM - 8:50 PM Your local time   (20 min)
Using Coverage to Develop Your Theme
Swang 102
Watch Session
Strengthen your theme and carry it through the book with unifier-related
coverage strategies and mods or standing headlines tied to your theme statement
or concept.
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
3:30 PM - 3:50 PM CDT / 8:30 PM - 8:50 PM Your local time   (20 min)
eDesign Page Builder Tools
Shinn Ballroom
Watch Recording
Learn about the fundamental tools used to create a spread.
JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
3:30 PM - 3:55 PM CDT / 8:30 PM - 8:55 PM Your local time   (25 min)
You Have Other Options


Click here to see some pre-recorded sessions you can view now, and be sure to
check back tomorrow because we'll be adding eight more sessions recorded at the
live workshop in Nashville on day one.


4:00 PM
4:00 PM - 4:20 PM CDT / 9:00 PM - 9:20 PM Your local time   (20 min)
Many Ways to Tell the Story
Swang 102
Watch Session
The fact that the same spread topic is covered each year does not mean you
should tell the “same old story“ time and time again. Creative staffs brainstorm
new angles, different coverage strategies and more to tell the stories of the
year.
ANN AKERS
HERFF JONES • NORTH CAROLINA
Speaker
4:00 PM - 4:20 PM CDT / 9:00 PM - 9:20 PM Your local time   (20 min)
More eDesign Page Builder Tools
Shinn Ballroom
Watch Recording
These additional tools provide even more powerful functionality.
JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
4:00 PM - 4:20 PM CDT / 9:00 PM - 9:20 PM Your local time   (20 min)
Six Ways to Make Book Sales Fly
Swang 108 // Stowe Hall
Watch Recording
Make book sales a priority with the sales campaigns and tips.
NATALIE WHITE
HERFF JONES • GEORGIA
Speaker
4:00 PM - 4:20 PM CDT / 9:00 PM - 9:20 PM Your local time   (20 min)
The Power of a Team
Swang 110
Watch Session
Yet another aspect of yearbook that might change over time, the structure of
your staff should be reviewed for fit and efficiency. The important thing is
that your plan allows for collaboration, accountability and efficiency.
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
4:00 PM - 4:25 PM CDT / 9:00 PM - 9:25 PM Your local time   (25 min)
Your Other Choices


There's more information and more inspiration on all things yearbook if you
click here. Have everyone on staff register for use during the fall training
season.


4:30 PM
4:30 PM - 4:50 PM CDT / 9:30 PM - 9:50 PM Your local time   (20 min)
Closing Kahoots
Shinn Ballroom
Watch Recording


Thur July 14
8:50 AM
8:50 AM - 9:40 AM CDT / 1:50 PM - 2:40 PM Your local time   (50 min)
Elements of Photography
Shinn Ballroom
Watch Recording

We all know that powerful photography plays an enormous role in the best
yearbooks. It’s more important than ever that the whole staff understands the
power of lighting and rules of composition — because, today, even a phone can
capture amazing images.

HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
9:50 AM
9:50 AM - 10:10 AM CDT / 2:50 PM - 3:10 PM Your local time   (20 min)
Asking More Questions
Swang 102
Watch Session
The best yearbook copy is not an essay or a news summary. Asking lots of
questions leads to fresh new angles, compelling stories and interesting
insights.
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
9:50 AM - 10:10 AM CDT / 2:50 PM - 3:10 PM Your local time   (20 min)
High-Impact Headlines
Swang 110
Watch Session
Create headlines that grab the readers’ attention and quickly tell what the
spread is about.
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
9:50 AM - 10:10 AM CDT / 2:50 PM - 3:10 PM Your local time   (20 min)
Let the Story Tell the Story
Shinn Ballroom
Watch Recording
Say goodbye to boring “reports” and hello to compelling features full of quotes
and interesting details.
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
9:50 AM - 10:10 AM CDT / 2:50 PM - 3:10 PM Your local time   (20 min)
eDesign Reports and eShare
Swang 108 // Stowe Hall
Watch Recording
From tracking coverage and sales to helping solicit photos, eDesign does it all.
JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
9:50 AM - 10:15 AM CDT / 2:50 PM - 3:15 PM Your local time   (25 min)
You Have Other Options


Click here to see some pre-recorded sessions you can view now.


10:20 AM
10:20 AM - 10:40 AM CDT / 3:20 PM - 3:40 PM Your local time   (20 min)
50 Ways to Tell a Story
Shinn Ballroom
Watch Recording
Mods. Sidebars. Alternative Story Forms. Whatever you call them, they are a
great way to expand your publication’s coverage, play with design and explore
unique forms of storytelling. If you’re stuck in a picture and quote rut, this
session will give you some new ideas.
ERINN HARRIS
THOMAS JEFFERSON HS FOR SCIENCE AND TECH • VIRGINIA
Speaker
10:20 AM - 10:40 AM CDT / 3:20 PM - 3:40 PM Your local time   (20 min)
Storytelling Captions
Swang 102
Watch Session
Your captions should reveal all necessary information (and more!) to provide
additional context and detail around the actions shown. Asking more questions
and sharing backstories enhances the power of your book’s mini stories now and
in years to come.
HEATHER NAGEL
CHRIST PRESBYTERIAN ACADEMY • TENNESSEE
Speaker
10:20 AM - 10:40 AM CDT / 3:20 PM - 3:40 PM Your local time   (20 min)
Theme Copy: It's a Different Story
Swang 110
Watch Session
Your theme copy establishes two things: the voice of your book and the story you
are going to tell. Studying strong examples and learning some key methods will
help you on your way to powerful theme copy.
JUSTIN DAIGLE
BRIGHTON HS • COLORADO
Speaker
10:20 AM - 10:40 AM CDT / 3:20 PM - 3:40 PM Your local time   (20 min)
eDesign Wow
Swang 108 // Stowe Hall
Watch Recording
Don’t miss out on important features like Caption Builder, the Align tool and
portrait page wizards that will make you smile.
JOANNA PENNOYER
HERFF JONES • TENNESSEE
Speaker
10:45 AM
10:45 AM - 11:50 AM CDT / 3:45 PM - 4:50 PM Your local time   (1 hour, 5 min)
All About the Efficiency
Swang 108 // Stowe Hall
Watch Recording
eDesign is about so much more than exciting design. Its organizational and
tracking efficiencies maximize productivity and minimize stress — and that’s a
lot to cheer about! Today we’ll cover tips and tricks for setting up eDesign and
working efficiently throughout the year. All are welcome to attend this session,
but the content will be most applicable to advisers and editors.
MARK CHILDERS
HERFF JONES • GEORGIA
Speaker
10:50 AM
10:50 AM - 11:50 AM CDT / 3:50 PM - 4:50 PM Your local time   (1 hour)
An Hour to Brainstorm or Choose More Sessions


Another choice for you and your staff. Use this block as time to talk theme or
coverage or to choose additional virtual sessions. We’ve called out some options
and the entire collection of virtual sessions follows the listings for today.
Remember we added eight new sessions recorded live in Nashville yesterday.


10:50 AM - 11:50 AM CDT / 3:50 PM - 4:50 PM Your local time   (1 hour)
Getting the Best Photos
Virtual
Watch Recording

Tips from photo teacher/advisers whose books are perennially packed with great
images and student photography demonstrating the truth of their advice
can help photographers at all levels get better shots. 

(18 min.)

MIKE SIMONS
CORNING-PAINTED POST HS • NY
Speaker
10:50 AM - 11:50 AM CDT / 3:50 PM - 4:50 PM Your local time   (1 hour)
Give Your Spreads A HEAD Start
Virtual
Watch Recording

Take your headline game up a notch with these tips for stronger messaging and
increased reader appreciation.

(18 min.)

MIKE SIMONS
CORNING-PAINTED POST HS • NY
Speaker
10:50 AM - 11:50 AM CDT / 3:50 PM - 4:50 PM Your local time   (1 hour)
Mining Stories
Virtual
Watch Recording

Find the “golden nuggets” that will delight your readers by actively digging for
the compelling stories that lurk all around you.

(19 min.)

MICHELE PAOLINI
HERFF JONES • CALIFORNIA
Speaker
10:50 AM - 11:50 AM CDT / 3:50 PM - 4:50 PM Your local time   (1 hour)
Worth 1,000 Words
Virtual
Watch Recording

Learn the formulas that will help you master the lost art of caption writing­
and help the photos in your book maintain their story-telling value through the
years. Captions are the most-read text in print and making them amazing is easy
with these easy-to-read steps.

(18 min.)

NICOLE LAUGHREY
HERFF JONES • INDIANA
Speaker
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