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STARTING AN ONLINE JEWELRY BOUTIQUE

Selling jewelry is a great way to start an online  boutique. Jewelry is
relatively inexpensive for you to buy.  And they’re an attractive purchase for
shoppers looking to upgrade their wardrobe on a regular basis.

Depending on the  quality of the items you select, they can also have high
perceived value. Which means you can price your jewelry to make even more
profit. 

Every boutique owner wants to have frequent customers. And the great thing about
jewelry is that (compared to clothing) it is easier for shoppers to spend on and
get more of.

So if you’ve been wondering how to start your own online jewelry boutique, then
you’re in the right place. 

There are four things you should focus on as you launch. So in this blog post,
we’ll explain why each is important and how they work together to help you
successfully launch the online jewelry boutique you’ve been dreaming of. 

 



 

 


IDENTIFYING YOUR TARGET CUSTOMER FOR YOUR ONLINE BOUTIQUE

 

Before you can hope to sell any products when starting an online boutique —but
especially jewelry— you have to know who you’re selling to.  Your customer is
the most important person to your business. So you should be framing everything
about your online jewelry boutique around them.   

When you can identify your target customer, then you’ll have clarity and
confidence in every decision you make as you launch and grow your online
boutique: from what to name it all the way to where you do your marketing.

Most new boutique owners skip this step and wonder why they struggle to make
sales. But (because you’re reading this blog post) that won’t be you!

Now exactly sure how to identify your target customer? Read this post to learn
more. 

 


BUYING THE RIGHT INVENTORY FOR YOUR ONLINE JEWELRY BOUTIQUE

When it comes to selling jewelry online, there are so many different styles to
consider. Customers might be shopping for a certain event like bridal jewelry or
formal jewelry. Or maybe they have more niche tastes like vintage jewelry or
bohemian-inspired jewelry. 

Other customers might be more attracted to dainty jewelry or beaded jewelry or
jewelry made  with natural stones.

When starting an online jewelry boutique, it’s important to have the right
styles or mix of styles when you buy inventory for your online jewelry boutique.
And that’s all determined by how clear you are on your target customer!

Once you know what to buy, you definitely need to find a great vendor (and have
any permits you need to be able to buy wholesale inventory). 

But you also have to understand how to buy that inventory. And how many items to
buy with your first order. You don’t want to get saddled with more products than
you can sell or have space for in your living room or garage.

That means setting a budget so that you don’t overspend. It’s tempting to want
to get as much inventory as possible but it’s always a good plan to start with a
manageable amount and see what sells. That way you’ll know what jewelry styles
to reinvest in.

Then creating collections so that customers are more likely to purchase multiple
items every time they place an order from your online boutique. And pricing your
accessories correctly so that when a shopper does make a purchase, you actually
make a profit. 

Because if you don’t make a profit, you won’t be in business for long. A good
business needs reliable cash flow where the income is significantly more than
its expenses. 

So you need to have a healthy profit margin on every one of your products.

Buying inventory shouldn’t be overwhelming! Learn how to buy correctly so you
can confidently place your first inventory order.

 

 


CREATING YOUR ONLINE BOUTIQUE WEBSITE 

 

Once you get clear on your target customer, and understand more about how to buy
inventory, the next step in starting an online jewelry boutique is all about
presentation. 

First impressions count, so your website will be an important step in convincing
a customer that they should shop with you. It’s all about trust. Just because
you’re a new boutique doesn’t mean it has to look like it.

Professional quality photos will definitely help here too! 

Shopping online means you can’t just drop into a store and try something on. So
it will be very important to have photos that showcase every product in it’s
best light. It’s easier to shop when you have enough information to make a
decision. So being able to actually see the true colors and details goes a long
way in guiding a customer to the shopping cart. 

Now once you have quality images, you want to think about your complete
website. 

Websites can cost thousands of dollars. But platforms like Shopify have made
creating a functional and beautiful website more accessible than ever. And with
half of shoppers using their phones to make purchases, you also want to make
sure your website is mobile responsive. 

Once you have the right photos and website design, you’ll want to create
captivating product descriptions that make your products stand out. Remember,
customers need the right information to make a purchasing decision. 

With your website complete, the next step is marketing.

 


MARKETING YOUR ONLINE JEWELRY BOUTIQUE

 

Once you have everything else in place but if no one knows your jewelry boutique
exists, you’ll never make a sale. That’s why knowing how to market your online
boutique is so important. 

You can use social media, run paid ads, work with online influencers and so much
more. 

But deciding on which strategy to use will be based on how well you understand
your target customer. That will help you know which platforms and tactics you
should spend your time and money on. 

And the first step to marketing is actually setting aside a budget. 

Every online boutique owner should have a consistent budget every month that is
allocated to marketing. That’s the only way you will be able to get the word out
about your business.

And be able to get strangers to visit your website and spend their money with
you.

It doesn’t have to be thousands of dollars either. Even sending a product to an
influencer, Youtuber or blogger could be a cost that you budget every month. But
it’s important that you always have some money dedicated to marketing for
growth.

Your job as an online boutique owner is to get as many people as possible to see
what you have for sale every single day. The more website visitors or traffic
that you have, the higher the likelihood that someone will become a buyer.

Starting an online jewelry boutique is exciting! And there’s a lot to do before
your idea can become a business. 

But if you follow these steps and get the resources you need to learn how to do
it correctly—especially if you haven’t sold anything online before, then you can
make progress really quickly. 

 


WHAT’S NEXT

The journey doesn’t end here! If you are hungry for more guidance on steering
your online boutique toward success, I’ve got something special for you.



 

Dive into my free video training: How to Launch (and Grow!) Your Dream Online
Boutique So You Can Leave Corporate Life Behind… (Without Taking *Forever* To
Figure It All Out On Your Own!)

This training introduces my proven system that helps you make sales from Day 1.
So, grab a seat, soak in the knowledge, and let’s elevate your online boutique
game to new heights.

And the best part? It’s an on demand training — that means you can watch it on
your own time!

Click here to sign up to get free video training and turn your boutique dreams
into a thriving reality!

 

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 * Buying Wholesale Inventory
 * Creating Your Website
 * Funding Your Online Boutique
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