clo-king.online Open in urlscan Pro
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Submitted URL:
http://clo-king.online/
Effective URL:
https://clo-king.online/
Submission Tags: @ecarlesi possiblethreat phishing chase Search All
Submission: On May 06 via api (May 6th 2024, 4:48:00 pm UTC) from IT — Scanned from IT

Form analysis
2 forms found in the DOM

https://www.chase.com/digital/resources/search-results.html

<form role="search" action="https://www.chase.com/digital/resources/search-results.html"><span
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/digital/resources/search-results.html

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Text Content

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1. Knowledge center
2. Grow your business

12 TIPS TO PROMOTE YOUR BUSINESS

Understand the leading strategies for promoting businesses and decide which ones
are right for you. Presented by Chase for Business.

5 minute read
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You need to get the word out about your products and services, but what's the
best way to promote your business? Fortunately, you have options. In addition to
tried-and-true business promotion methods, the rise of social media has created
an abundance of new marketing opportunities. It's now easier and more affordable
than ever to advertise. Learn more about how to promote your business with these
digital marketing and social media tips.

1. TAKE ADVANTAGE OF LOCAL LISTINGS

Register your business with Google — it's the new yellow pages. It allows
potential customers to find your company's location and hours of operation
easily. Customers can also post reviews of your business. By setting up a Google
My Business, Opens overlay account, you can make your company more visible in
online searches, extending your reach with a free form of advertising.

2. USE SOCIAL MEDIA

Over time, social media has become less of a nice-to-have and more of a business
necessity. These platforms allow you to actively inform, attract and engage with
your followers. Best of all, it is completely free to set up a business account
on most social media sites, making it one of the more affordable ways to
advertise your business. Creating paid posts and other forms of social media ads
will still require an investment, however.

3. CREATE ENGAGING CONTENT

Content is the key to spreading brand awareness and connecting with your target
audience. By creating engaging and informative content, whether through a blog,
video tutorials or infographics, you can show your industry expertise and build
trust with your audience.

4. OPTIMIZE YOUR WEBSITE'S SEO

Search engine optimization (SEO) helps your website show up higher in Google
search rankings. Using relevant keywords throughout your business's web pages
and blog posts increases the chance of users finding your site when they search
online for businesses like yours. SEO involves much more than keyword usage,
though, so it's helpful to do some research online or find a book that outlines
how to prime your site's performance on search engines. You might also consider
hiring an SEO agency to help optimize your website.

5. CREATE PRESS RELEASES

Any time your business does something notable or newsworthy, draft a press
release to send to your local news outlets. These publications actively look for
interesting stories and often use press releases to create articles. When they
do, it gives your business free publicity and distribution, allowing you to
reach a much broader audience.

6. GET INVOLVED IN AN ONLINE COMMUNITY

One of the best ways to promote your business is to join an industry-specific
online community. Focus on building connections with the members by actively
contributing to conversations. You can build a reputation in your field by
posting comments on relevant blogs and even offering to write guest posts. This
will not only expand your network but can also help boost your and your
business's credibility.

7. USE HIGH-QUALITY VISUALS

Visuals are key. Investing in high-quality visual content for your site and
social media is a must. Many users rely on images to decide whom to follow and
which posts to engage with. Consider including photos or videos of your
products, services, facilities or staff.

8. PAY FOR ADVERTISING

If you're looking to expand your reach more quickly, buying ad space can help.
Some of the most popular paid advertising methods are:

* Television and radio ads: This traditional form of advertising costs more
money but has a wider reach than other methods.
* Promoted social media posts: You can pay to turn one of your business's
social media posts into an ad. This method allows you to choose a target
audience, region and length of time you'd like to run the ad.
* Pay-per-click ads: Using this model, you pay a fee anytime someone clicks on
your ad. Search engines like Google offer this service in which your ad
appears at the top of a results page for keywords you've selected.

9. PARTICIPATE IN LOCAL AND COMMUNITY EVENTS

If you operate as a local business, attending events — virtually and in person —
where your target audience will likely be is a great way to network. Meet fellow
business owners and prospective customers while promoting your business up close
and personal.

10. SET UP AT TRADE SHOWS

Trade shows bring together buyers and sellers from niche industries, giving you
access to real leads. Though setting up at a trade show can be costly, many
businesses experience a significant return on investment. Collect contact
information while you're at the show to inform your email marketing efforts
after the event.

11. HOST A WORKSHOP OR WEBINAR

Teaching can help you gain exposure and position yourself as an authority in
your field. Consider hosting workshops and presentations online or in person,
particularly if your business involves specialized skills or technical
information. You'll provide valuable knowledge for prospective customers, make
contacts in your industry and get a chance to collect contact information from
attendees.

12. OFFER A DISCOUNTED OR FREE PRODUCT/SERVICE

Introductory discounts and free trials draw new customers by offering incentives
for their interest. You can also encourage referrals by offering customers deals
that they can share. On the other hand, free samples and trials give prospective
customers the chance to try your product or service without a financial
commitment. This builds trust and allows your work to speak for itself.

Invest in your dream and promote your business. Though each of these tips can be
effective on its own, combining them can be even more powerful. Speak with a
business banking expert to learn how a business banking account can help your
business reach its full potential.

For Informational/Educational Purposes Only: The views expressed in this article
may differ from other employees and departments of JPMorgan Chase & Co. Views
and strategies described may not be appropriate for everyone and are not
intended as specific advice/recommendation for any individual. You should
carefully consider your needs and objectives before making any decisions and
consult the appropriate professional(s). Outlooks and past performance are not
guarantees of future results.

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TOPICS:

* marketing

clo-king.online Open in urlscan Pro 77.37.53.199 Public Scan

Form analysis 2 forms found in the DOM

https://www.chase.com/digital/resources/search-results.html

/digital/resources/search-results.html

Text Content

clo-king.online Open in urlscan Pro
77.37.53.199 Public Scan

Form analysis
2 forms found in the DOM