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Saturday, August 12, 2023
Today’s Paper

New York|A Former Weed Dealer Built the ‘Budega’ Brand. Then Copycats Moved In.

https://www.nytimes.com/2023/08/11/nyregion/budega-weed-dispensary-copycats.html
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A FORMER WEED DEALER BUILT THE ‘BUDEGA’ BRAND. THEN COPYCATS MOVED IN.

Alex Norman’s fight to protect the brand he created is part of a trend that
industry lawyers say threatens small cannabis businesses.

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Like other owners of small cannabis businesses, Alex Norman said he has had to
contend with industry juggernauts trying to imitate his brand.Credit...Elias
Williams


By Ashley Southall

Aug. 11, 2023

In the fall of 2021, an acquaintance of Alex Norman, the founder of a cannabis
apparel and lifestyle brand called Budega NYC, reached out to congratulate him
on making a deal to open several dispensaries in Southern California.

There was just one problem, Mr. Norman said: “It wasn’t me.”

Instead, an international conglomerate had claimed the Budega name, which Mr.
Norman, 50, said was a nod to the longstanding role of New York’s neighborhood
bodegas in supplying weed before legalization. It was the first of a series of
copycats that have forced Mr. Norman, who lives in Brooklyn, to decide whether
to wage costly legal battles to defend his brand, work out deals to coexist or
start over with a new name.

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Ashley Southall covers cannabis legalization in New York. More about Ashley
Southall

A version of this article appears in print on Aug. 12, 2023, Section A, Page 16
of the New York edition with the headline: Cannabis Complicates a Trademark
Dispute. Order Reprints | Today’s Paper | Subscribe
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