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Brands Brand SolutionsPricingBrand DirectoryWatch Demo Retailers Shoppers How We HelpBrand Directory Resources FrameworkNews & InsightsCase StudiesPartners About Sign inGet started DRIVE GROWTH WITH SUSTAINABILITY CLAIMS SHOPPERS CAN TRUST Wherever you are on your sustainability journey, win more eco-conscious shoppers by sharing greenwash-proof claims where it matters most. Get Started Watch Demo Join leading brands making transparent claims on Beauty Heroes USE SUSTAINABILITY TO UNLOCK BRAND GROWTH GET IN FRONT OF MORE ECO-CONSCIOUS SHOPPERS Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory. SHARE COMPLIANT GREEN CLAIMS WITH CONFIDENCE Brands that make misleading environmental claims face costly lawsuits and reputational damage. Reduce the risk of greenwashing by publishing compliant, product-level sustainability claims with Provenance. IMPROVE PRODUCT PAGE CONVERSION Your hard-earned sustainability credentials are getting lost in product description copy. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values. LEADING BRANDS ARE DRIVING VALUE WITH PROVENANCE Food & Drink SEE HOW BELU USES CLICKABLE SUSTAINABILITY CLAIMS TO GAIN A COMPETITIVE EDGE Beauty & Wellness SEE HOW BEAUTY HEROES IS BOOSTING CONVERSION BY 20% WITH GREENWASH-FREE CLAIMS Beauty & Wellness THE NUE CO IS BUILDING BRAND TRUST WITH BITESIZE SUSTAINABILITY BADGES More case studies HOW YOU CAN WIN MORE ECO-CONSCIOUS SHOPPERS WITH PROVENANCE Proof Points TURN SUSTAINABILITY PROGRESS INTO DIGESTIBLE CLAIMS * Distil the work you’re doing on social and environmental impact into bitesize claims that shoppers understand * Have confidence that your messaging is credible and backed by the relevant evidence * Make sure your efforts align with evolving industry standards and regulation WHAT MAKES PROVENANCE’S CLAIMS TRUSTWORTHY? Each Proof Point comes from the Provenance Framework, an index of 125+ social and environmental impact claims and certifications. We continuously update the Framework in line with evolving ESG terminology and compliance standards, under guidance from our Integrity Council: an independent body of field experts who keep us accountable to our mission. Explore the Provenance Framework Ecommerce Widgets ADD SHOPPER-FRIENDLY PROOF POINT BADGES TO YOUR PRODUCT PAGES * Embed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners. * Convert better by sharing your positive impact when and where it matters, in a way that even busy shoppers can understand and trust. * Tell your sustainability story without removing shoppers from the ecommerce journey. Easily integrates with: "Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring" Sarah Brown Founder, Pai Skincare Directory GET DISCOVERED BY CONSCIOUS SHOPPERS AND RETAILERS * Showcase your positive impact on people and planet with a brand profile on our Directory. * Tap into growing organic SEO search volume and get in front of thousands of shoppers looking for brands and products that match their values. * Demonstrate your commitment to sustainability to retailer buyers, investors and journalists. "Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place." Shaun Russell Founder, Skandinavisk "Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place." Shaun Russell Founder, Skandinavisk Platform MANAGE EVERY CLAIM IN ONE PLACE * Save time managing brand and product level certifications and evidence in one placeEmbed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners. * Get a single view of how your sustainability claims map to your product portfolio, and which channels they're published on. "Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great." Flo Glendenning VP of Product & Sustainability, The Nue Co. "Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great." Flo Glendenning VP of Product & Sustainability, The Nue Co. Analytics FIND OUT WHAT MATTERS MOST TO YOUR CUSTOMERS * Understand which Proof Points your shoppers are engaging with * Drive your sustainability strategy towards initiatives that resonate with your own customers * Track your social and environmental impact progress against others in your sector Sustainability Navigator ENHANCE YOUR STRATEGY WITH PERSONALISED INSIGHTS * Assess and develop your sustainability strategy and messaging with our AI-powered recommendation engine. * Get tailored, data-driven recommendations to help you keep pace with consumers, competitors and regulators on sustainability. * Understand your strengths and weaknesses today and create a roadmap for tomorrow. IS PROVENANCE RIGHT FOR ME? I ALREADY HAVE CERTIFICATIONS Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement with CTRs of up to 6.8%. IT DOESN’T LOOK LIKE VALUE FOR MONEY AS A SMALL BRAND We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more. OUR ECO CREDENTIALS AREN’T STRONG ENOUGH Provenance works for brands at all stages of their sustainability journey –almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now. I’M WORRIED IT WILL TAKE TOO MUCH TIME It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels. I’M NOT SURE MY CUSTOMERS RECOGNISE PROVENANCE Provenance’s Proof Points receive over 1.6m impressions per month globally today and we’re rapidly expanding our network of brands and retailers. I DOUBT SHOPPERS REALLY CARE ABOUT SUSTAINABILITY Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance. IT’S EASY TO GET STARTED CREATE AN ACCOUNT Create your Provenance account by speaking with our team CHOOSE AND EVIDENCE YOUR CLAIMS Identify which Proof Point claims you want to share and submit the relevant evidence WE’LL PUBLISH YOUR PROOF POINTS We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance. (Average time: 45 minutes) Speak to our team LOOKING TO WIN MORE CONSCIOUS SHOPPERS? HERE ARE YOUR OPTIONS. Your options Pros Cons Do nothing Free You risk losing relevance when 90% of shoppers consider sustainability important Do 'sustainability PR' Potentially high shopper reach It can be expensive, hit-and-miss and tricky to measure ROI Target conscious shoppers with paid ads Easy to target the right audience and to measure ROI It can be an expensive option Add sustainability icons to your product pages It's easy to add to your own website pages Ambiguous symbols may leave shoppers skeptical and could lead to regulatory penalites Talk about sustainability on your website It's easy to do Most shoppers are too busy to read your sustainability page or product copy Get sustainability certifications Certifications (e.g. B Corp, 1% For the Planet, COSMOS Organic) are crucial. Get certified wherever possible Unless they're published in a shopper-friendly way, certifications are ofter ignored and misunderstood Use Provenance Enables you to use your positive impact to reach new audiences and improve conversion across ecommerce channels You might not be able to add Proof Points to all your retailer channels yet, but our network is growing fast TURN SUSTAINABILITY INTO BUSINESS GROWTH Get Started GET FREE TIPS ON HOW TO WIN MORE CONSCIOUS SHOPPERS We'll email you the need-to-knows on greenwashing regulation, sustainability and marketing trends For Brands SolutionsPricing For Retailers SolutionsAPI For Shoppers How we helpBrand Directory Company Watch a DemoAboutNews & InsightsCase studiesPartnersFrameworkCareersContact PROVENANCE® is a registered trademark in the UK, EU and US of Project Provenance Ltd Privacy PolicyTerms of Service