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The MTV VMAs are Embracing the Metaverse


Make sure to check out the music videos! The metaverse is coming to you.
Minecraft




Have you been to a concert in the metaverse before? You should, as evidenced by
the...






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The MTV VMAs are Embracing the Metaverse


Bobcatheat72

April 21, 2023

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Make sure to check out the music videos! The metaverse is coming to you.
Minecraft


Have you been to a concert in the metaverse before? You should, as evidenced by
the new category that has been added to the MTV Video Music Awards. This year's
VMAs will give out an award to a Moon Person for "Best Metaverse Performance,"
but there's no information about whether the award will be presented online or
in person.



The nominees are Ariana Grande, BLACKPINK, BTS, Charli XCX, Justin Bieber and
Twenty One Pilots. Your favorite performers have been performing in metaverse.



Each artist added their unique twist to their metaverse show. Ariana Grande
performed an space-themed performance in Fortnite, while BLACKPINK's
hyperrealistic avatars brought their "pretty wild" essence to PlayerUnknown's
Battlegrounds (PUGB) Mobile. BTS sang their English-language chart-toppers
"Butter" and "Permission to Dance" on an arena in Minecraft where the boys'
oversized avatars tried to recreate their signature dance moves. Charli XCX,
Twenty One Pilots and others chose Roblox concerts. Charli XCX's performance was
the result of her collaboration with Samsung. Justin Bieber also put on the show
at Wave, the virtual entertainment platform.



They are not the only performers in the metaverse. Virtual and metaverse
concerts gained popularity in the aftermath of the pandemic. Live, in-person
entertainment was removed. However, online concerts and virtual performances are
in the future, particularly as the metaverse becomes more engrained into our
daily lives.



Its recognition at the VMAs suggests that metaverse performances could even be a
major part of the music industry. It's only time to see.



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THE MTV VMAS ARE EMBRACING THE METAVERSE





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