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The Oxford Internet Institute
Advancing our understanding of life online with world-class research
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Offering four graduate degrees
Part of the University of Oxford, ranked number one in World University Rankings
2024
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Engaging policy makers on some of the most important issues of our time
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Artificial Intelligence
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LATEST NEWS

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DOES POLITICAL MICROTARGETING WITH LARGE LANGUAGE MODELS OFFER PERSUASIVE
RETURNS? ASK KOBI HACKENBURG AND PROFESSOR HELEN MARGETTS.

9 June 2024

OII researchers investigate the extent to which political micro-targeting with
LLMs offers persuasive returns for political parties.

Read now

THE EUROPEAN ELECTIONS 2024: BETWEEN DIGITAL POLICIES AND RADICAL RIGHT SUCCESS
ONLINE

4 June 2024

With millions of EU citizens set to take to the polls this week, OII researchers
consider how digital technologies intersect with the European Parliament
elections.

Read now

BALLOTS, BOTS, AND BULLETS: THE COMPLEX LANDSCAPE OF MEXICO’S 2024 ELECTION

30 May 2024

On 2 June 2024, over 96 million eligible voters will have the chance to voice
their preferences, voting for a new president, 628 congressional seats and
candidates for over 20,000 public service positions.

Read now
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FOUR GRADUATE DEGREES

MSC IN SOCIAL DATA SCIENCE

A full-time masters programme taught by the OII and partner departments at
Oxford. This multidisciplinary degree explores how to create and analyse data
sets to understand important issues across the social sciences.

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MSC IN SOCIAL SCIENCE OF THE INTERNET

A full-time or part-time masters programme that equips students with the tools
to conduct Internet research using methodologies and theories from across the
social sciences.

Read more

DPHIL IN SOCIAL DATA SCIENCE

This full-time or part-time doctoral programme provides an opportunity for
students to investigate novel research questions at the intersection of the
computational and social sciences.

Read more

DPHIL IN INFORMATION, COMMUNICATION AND THE SOCIAL SCIENCES

A full-time or part-time doctoral programme, this course provides the
opportunity to do cutting-edge research on the societal implications of the
Internet, drawing on the wide expertise of our faculty.

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ACADEMIC SPOTLIGHT

Find out more about the research of academics who have recently joined the OII

DR AMRIT KAUR PURBA

Postdoctoral Researcher

Amrit Kaur Purba has a diverse background encompassing clinical practice,
policy, industry, and academia. Her research interests focus on understanding
the potential causal relationship between digital technology usage and health.

View profile

KAI RAWAL

Postdoctoral Researcher

Kai works on AI explainability and fairness at Oxford. He builds upon his work
auditing and testing machine learning models in industry and in academia, making
AI systems safe and trustworthy.

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DR ZIHAO FU

Postdoctoral Researcher

Zihao Fu is in the Trustworthiness Auditing for AI project. His research
interest include Natural Language Processing, Large Language Model, Machine
Learning, Biomedical Applications, Large Language Model safety fairness among
other areas.

View profile


PUBLICATION SPOTLIGHT

See more publications

DIGITAL TRANSFORMATIONS OF THE PUBLIC ARENA

By Andreas Jungherr and Ralph Schroeder

Digital technologies have changed the public arena, but there is little
scholarly consensus about how they have done so. This book rethinks the workings
and dysfunctions of the contemporary public arena, and considers ways to improve
it.

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LATEST PROJECTS

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AI IS NOT PHOTOGRAPHY: AI, CULTURAL CATEGORIES, AND OCCUPATIONAL LEGITIMACY.

The emergence of AI image generation tools raises questions about their impact
on creative professionals. This project seeks to work with professional
photographers to explore the impact of this technology on their occupational
legitimacy.


Active


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THE SCIENCE OF STARTUPS INITIATIVE

This project aims to reveal the determinants of success in entrepreneurship,
startups and innovation ecosystems using data science and qualitative research
methods.


Active


View Project

EVALUATING AND ENHANCING USER CONTROL IN HUMAN-AI SYSTEMS

This project investigates how human control is currently undermined in human-AI
interactions. It presents sociotechnical approaches to examine mechanisms of
control, and empower people in their interactions with increasingly advanced AI
systems.


Active


View Project
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LATEST REPORT

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AI IN THE NEWS: RESHAPING THE INFORMATION ECOSYSTEM?

By Felix M. Simon and Luisa Fernanda Isaza-Ibarra

How might AI be used and regulated in the news to the benefit of journalists,
news organisations, and the public? This report presents findings and
recommendations from the Minderoo ‘AI in the News’ project.

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PRESS COVERAGE

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INTERNET USE LINKED TO WITH HIGHER WELL-BEING, STUDY OF 2.4 MILLION PEOPLE FINDS

PsyPost, 06 June 2024

A recent study published in the journal Technology, Mind and Behaviour has
revealed a global snapshot of how internet access and use influence
psychological well-being.

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OPEN SOURCE AI: THE OVERLOOKED NATIONAL SECURITY IMPERATIVE

Just Security, 06 June 2024

Dr Keegan McBride discusses the national security implications of a AI driven
world.

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THE TIKTOK ECONOMY

ABC News, 30 May 2024

Listen to Professor Vili Lehdonvirta sharing his insights on the economic impact
of TikTok in Australia in light of the US ban.

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PUTIN’S TWITTER BOTS SUSPECTED OF PROMOTING RUSSIAN SABOTAGE IN EUROPE

The i, 31 May 2024

European security agencies believe acts of sabotage have been carried out around
the continent by Russian intelligence before being amplified by President
Vladimir Putin’s army of Twitter bots.

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