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URL: https://bulbshare.com/case-study/nestle/
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Submission: On April 08 via api from US — Scanned from DE

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CO-CREATING THE FUTURE OF BREAKFAST


BUILDING A GLOBAL INSIGHT COMMUNITY FOR THE LARGEST FOOD AND BEVERAGE COMPANY IN
THE WORLD.

> "Everybody, from the CEO down, is engaged in the programme, and is engaging
> with consumers on a regular basis."
> 
> Simon Pollock, VP Consumer Insights, Nestlé Cereals

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Tens of thousands of consumers engaged across 14 international markets.

Millions of data points delivered every year since 2019.

7 x more value vs. previous insight solutions.


OVERVIEW



Nestlé Cereals’s mission is to make breakfast better for families across the
globe. A leading global breakfast cereal company, they are the name behind some
of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios,
Fitness and Chocapic to name but a few.




INDUSTRY

Fast moving consumer goods


BULBSHARE COMMUNITY

Europe, APAC, South America


USE CASE

Insight and ideation

www.nestle.co.uk


AIM



Create multiple insight communities across key global markets enabling
quick-turnaround, targeted insight to explore consumer attitude, behaviour and
empathy.




STRATEGY



Bulbshare provides Nestlé Cereals with an always-on community of thousands of
engaged consumers in 7 international markets across Europe, APAC and Latin
America to co-create new brand positioning, advertising creative, activation
ideas and product concepts. We also provide access to additional pop-up
communities on an ad-hoc basis when required.






RESULTS

Tens of thousands of consumers engaged across 14 international markets.

Millions of data points delivered every year since 2019.

7 x more value vs. previous insight solutions.


UNLOCK THE POWER OF YOUR CUSTOMERS WITH BULBSHARE

Request a demo
Co-creating with Customer L’Oréal
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 * Product
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 * About
 * Resources
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 * Privacy Policy



London
3-5 Hardwidge Street, SE1 3SY
t. 0208 945 7410
e. [email protected]
New York
115 Broadway, New York, NY 10006
t. +1 419 309 0351
e. [email protected]
Cape Town
38 Hout Street, 4th Floor, Cape Town, Western Cape 8001
e. [email protected]
Hong Kong
L1, The Sparkle, 500 Tung Chau Street, West Kowloon
e. [email protected]

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 * Home
 * Product
 * Solutions
   * Bulbshare AI
   * Product Innovation
   * Consumer Insight
   * Marketing + Content
   * E-commerce + Reviews
   * Employee Experience
 * Use Case
 * Customers
 * About
 * Resources
   * Resource Library
   * Events and Webinars
   * Infographics
 * Careers
 * Request a demo



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