martech.org Open in urlscan Pro
141.193.213.20 Public Scan

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Add Verdict Report

Submitted URL:
https://email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw...
Effective URL:
https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newslette...
Submission: On March 06 via manual (March 6th 2024, 7:14:35 pm UTC) from IN — Scanned from DE

Summary HTTP 72 Redirects Links 23 Behaviour Indicators

Summary

This website contacted 24 IPs in 5 countries across 15 domains to perform 72 HTTP transactions. The main IP is 141.193.213.20, located in United States and belongs to CLOUDFLARESPECTRUM Cloudflare, Inc., US. The main domain is martech.org. The Cisco Umbrella rank of the primary domain is 449276.
TLS certificate: Issued by Cloudflare Inc ECC CA-3 on June 16th 2023. Valid for: a year.

This is the only time martech.org was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
1 2	2606:2c40::c7... 2606:2c40::c73c:67e1	209242 (CLOUDFLAR...) (CLOUDFLARESPECTRUM Cloudflare)
32	141.193.213.20 141.193.213.20	209242 (CLOUDFLAR...) (CLOUDFLARESPECTRUM Cloudflare)
6	2a00:1450:400... 2a00:1450:4001:80b::2003	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:811::2002	15169 (GOOGLE) (GOOGLE)
1	104.19.219.90 104.19.219.90	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	3.160.150.46 3.160.150.46	16509 (AMAZON-02) (AMAZON-02)
2	2a00:1450:400... 2a00:1450:4001:803::2008	15169 (GOOGLE) (GOOGLE)
1	2600:9000:206... 2600:9000:206f:3600:c:abe:f440:93a1	16509 (AMAZON-02) (AMAZON-02)
1	3.68.156.163 3.68.156.163	16509 (AMAZON-02) (AMAZON-02)
4	2606:4700::68... 2606:4700::6813:9308	13335 (CLOUDFLAR...) (CLOUDFLARENET)
2	104.102.38.132 104.102.38.132	16625 (AKAMAI-AS) (AKAMAI-AS)
2	2a00:1450:400... 2a00:1450:4001:80f::200e	15169 (GOOGLE) (GOOGLE)
1	192.28.147.68 192.28.147.68	15224 (OMNITURE) (OMNITURE)
3	2a00:1450:400... 2a00:1450:4001:829::200e	15169 (GOOGLE) (GOOGLE)
1	2001:4860:480... 2001:4860:4802:32::36	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:400c:c02::9c	15169 (GOOGLE) (GOOGLE)
2	2a00:1450:400... 2a00:1450:4001:828::2003	15169 (GOOGLE) (GOOGLE)
1	2a00:1450:400... 2a00:1450:4001:80f::2004	15169 (GOOGLE) (GOOGLE)
1	18.173.154.80 18.173.154.80	16509 (AMAZON-02) (AMAZON-02)
1	108.138.217.61 108.138.217.61	16509 (AMAZON-02) (AMAZON-02)
1	52.48.86.55 52.48.86.55	16509 (AMAZON-02) (AMAZON-02)
1	2a00:1450:400... 2a00:1450:4001:827::200a	15169 (GOOGLE) (GOOGLE)
1	2a00:1450:400... 2a00:1450:4001:802::2001	15169 (GOOGLE) (GOOGLE)
72	24

2 2606:2c40::c73c:67e1 (United States) 1 redirects

ASN209242 (CLOUDFLARESPECTRUM Cloudflare, Inc., US)

email.hawthorneadvertising.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

32 141.193.213.20 (United States)

ASN209242 (CLOUDFLARESPECTRUM Cloudflare, Inc., US)

martech.org	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

6 2a00:1450:4001:80b::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:811::2002 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

securepubads.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 104.19.219.90 (None, )

ASN13335 (CLOUDFLARENET, US)

js.hcaptcha.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 3.160.150.46 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-3-160-150-46.fra60.r.cloudfront.net

platform-api.sharethis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:803::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:206f:3600:c:abe:f440:93a1 (United States)

ASN16509 (AMAZON-02, US)

buttons-config.sharethis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 3.68.156.163 (Frankfurt am Main, Germany)

ASN16509 (AMAZON-02, US)
PTR: ec2-3-68-156-163.eu-central-1.compute.amazonaws.com

l.sharethis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2606:4700::6813:9308 (United States)

ASN13335 (CLOUDFLARENET, US)

script.crazyegg.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 104.102.38.132 (Frankfurt am Main, Germany)

ASN16625 (AKAMAI-AS, US)
PTR: a104-102-38-132.deploy.static.akamaitechnologies.com

munchkin.marketo.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:80f::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 192.28.147.68 (United States)

ASN15224 (OMNITURE, US)

727-zqe-044.mktoresp.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a00:1450:4001:829::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fundingchoicesmessages.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2001:4860:4802:32::36 (United States)

ASN15169 (GOOGLE, US)

region1.analytics.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:400c:c02::9c (Brussels, Belgium)

ASN15169 (GOOGLE, US)

stats.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:828::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google.de	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:80f::2004 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

www.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 18.173.154.80 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-173-154-80.muc50.r.cloudfront.net

pagestates-tracking.crazyegg.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 108.138.217.61 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-108-138-217-61.lhr61.r.cloudfront.net

assets-tracking.crazyegg.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 52.48.86.55 (Dublin, Ireland)

ASN16509 (AMAZON-02, US)
PTR: ec2-52-48-86-55.eu-west-1.compute.amazonaws.com

tracking.crazyegg.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:827::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

fonts.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:802::2001 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)

lh3.googleusercontent.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

	Apex Domain Subdomains	Transfer
32	martech.org martech.org — Cisco Umbrella Rank: 449276	613 KB
7	crazyegg.com script.crazyegg.com — Cisco Umbrella Rank: 2330 pagestates-tracking.crazyegg.com — Cisco Umbrella Rank: 7531 assets-tracking.crazyegg.com — Cisco Umbrella Rank: 7790 tracking.crazyegg.com — Cisco Umbrella Rank: 4465	36 KB
6	gstatic.com fonts.gstatic.com	198 KB
5	google.com fundingchoicesmessages.google.com — Cisco Umbrella Rank: 647 region1.analytics.google.com — Cisco Umbrella Rank: 2656 www.google.com — Cisco Umbrella Rank: 2	103 KB
4	doubleclick.net securepubads.g.doubleclick.net — Cisco Umbrella Rank: 214 stats.g.doubleclick.net — Cisco Umbrella Rank: 84	165 KB
3	sharethis.com platform-api.sharethis.com — Cisco Umbrella Rank: 4404 buttons-config.sharethis.com — Cisco Umbrella Rank: 5101 l.sharethis.com — Cisco Umbrella Rank: 4698	48 KB
2	google.de www.google.de — Cisco Umbrella Rank: 6744	515 B
2	google-analytics.com www.google-analytics.com — Cisco Umbrella Rank: 29	21 KB
2	marketo.net munchkin.marketo.net — Cisco Umbrella Rank: 3643	6 KB
2	googletagmanager.com www.googletagmanager.com — Cisco Umbrella Rank: 40	208 KB
2	hawthorneadvertising.com 1 redirects email.hawthorneadvertising.com	4 KB
1	googleusercontent.com lh3.googleusercontent.com — Cisco Umbrella Rank: 46	9 KB
1	googleapis.com fonts.googleapis.com — Cisco Umbrella Rank: 30	6 KB
1	mktoresp.com 727-zqe-044.mktoresp.com — Cisco Umbrella Rank: 547145	318 B
1	hcaptcha.com js.hcaptcha.com — Cisco Umbrella Rank: 9842	107 KB
72	15

	Domain	Requested by
32	martech.org	email.hawthorneadvertising.com martech.org
6	fonts.gstatic.com	martech.org
4	script.crazyegg.com	www.googletagmanager.com script.crazyegg.com
3	fundingchoicesmessages.google.com	securepubads.g.doubleclick.net
2	www.google.de	martech.org
2	stats.g.doubleclick.net	www.googletagmanager.com www.google-analytics.com
2	www.google-analytics.com	www.googletagmanager.com www.google-analytics.com
2	munchkin.marketo.net	email.hawthorneadvertising.com munchkin.marketo.net
2	www.googletagmanager.com	martech.org www.googletagmanager.com
2	securepubads.g.doubleclick.net	martech.org securepubads.g.doubleclick.net
2	email.hawthorneadvertising.com	1 redirects
1	lh3.googleusercontent.com	martech.org
1	fonts.googleapis.com
1	tracking.crazyegg.com	script.crazyegg.com
1	assets-tracking.crazyegg.com	script.crazyegg.com
1	pagestates-tracking.crazyegg.com	script.crazyegg.com
1	www.google.com	martech.org
1	region1.analytics.google.com	www.googletagmanager.com
1	727-zqe-044.mktoresp.com	munchkin.marketo.net
1	l.sharethis.com	platform-api.sharethis.com
1	buttons-config.sharethis.com	platform-api.sharethis.com
1	platform-api.sharethis.com	martech.org
1	js.hcaptcha.com	martech.org
72	23

This site contains links to these domains. Also see Links.

Domain
www.mckinsey.com
news.google.com
twitter.com
www.linkedin.com
www.hawthorneadvertising.com
searchengineland.com
www.bigmarker.com
downloads.martech.org
downloads.digitalmarketingdepot.com
thirddoormedia.com
www.facebook.com
x.com
www.youtube.com

Subject Issuer	Validity	Valid
email.hawthorneadvertising.com GTS CA 1P5	`2024-01-18` - `2024-04-17`	3 months	crt.sh
martech.org Cloudflare Inc ECC CA-3	`2023-06-16` - `2024-06-14`	a year	crt.sh
*.gstatic.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
*.g.doubleclick.net GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
sni.cloudflaressl.com Cloudflare Inc ECC CA-3	`2023-04-15` - `2024-04-14`	a year	crt.sh
sharethis.com Amazon RSA 2048 M02	`2023-05-20` - `2024-06-17`	a year	crt.sh
*.google-analytics.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
script.crazyegg.com E1	`2024-02-06` - `2024-05-06`	3 months	crt.sh
*.marketo.net DigiCert TLS RSA SHA256 2020 CA1	`2023-12-08` - `2024-12-11`	a year	crt.sh
*.mktoresp.com DigiCert Global G2 TLS RSA SHA256 2020 CA1	`2023-09-07` - `2024-10-07`	a year	crt.sh
*.google.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
www.google.de GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
www.google.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
crazyegg.com Amazon RSA 2048 M02	`2023-05-28` - `2024-06-26`	a year	crt.sh
upload.video.google.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh
*.googleusercontent.com GTS CA 1C3	`2024-02-19` - `2024-05-13`	3 months	crt.sh

This page contains 1 frames:

Primary Page: https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email
Frame ID: F94DD33CBB56336DFE7C77DAE9FFDA06
Requests: 76 HTTP requests in this frame

Screenshot
Live screenshot

Full Image

Page Title

Why you should add predictive modeling to your marketing mix

Page URL History Show full URLs

https://email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95j... Page URL
https://email.hawthorneadvertising.com/events/public/v1/encoded/track/tc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7b... HTTP 307
https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=H... Page URL

Detected technologies

WordPress (CMS) Expand

Overall confidence: 100%
Detected patterns

<link rel=["']stylesheet["'] [^>]+/wp-(?:content|includes)/
/wp-(?:content|includes)/

Bootstrap (Web Frameworks) Expand

Overall confidence: 100%
Detected patterns

bootstrap(?:[^>]*?([0-9a-fA-F]{7,40}|[\d]+(?:.[\d]+(?:.[\d]+)?)?)|)[^>]*?(?:\.min)?\.js

Crazy Egg (Analytics) Expand

Overall confidence: 100%
Detected patterns

script\.crazyegg\.com/pages/scripts/\d+/\d+\.js

Font Awesome (Font Scripts) Expand

Overall confidence: 100%
Detected patterns

(?:F|f)o(?:n|r)t-?(?:A|a)wesome(?:.*?([0-9a-fA-F]{7,40}|[\d]+(?:.[\d]+(?:.[\d]+)?)?)|)

Google Analytics (Analytics) Expand

Overall confidence: 100%
Detected patterns

google-analytics\.com/(?:ga|urchin|analytics)\.js

Google Font API (Font Scripts) Expand

Overall confidence: 100%
Detected patterns

<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Google Tag Manager (Tag Managers) Expand

Overall confidence: 100%
Detected patterns

googletagmanager\.com/gtm\.js
googletagmanager\.com/gtag/js

Marketo (Marketing Automation) Expand

Overall confidence: 100%
Detected patterns

munchkin\.marketo\.\w+/(?:([\d.]+)/)?munchkin\.js

Moment Timezone (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

moment-timezone(?:-data)?(?:\.min)?\.js

Moment.js (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

moment(?:\.min)?\.js

jQuery (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

jquery.*\.js(?:\?ver(?:sion)?=([\d.]+))?

jQuery Migrate (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

jquery[.-]migrate(?:-([\d.]+))?(?:\.min)?\.js(?:\?ver=([\d.]+))?

Page Statistics

72
Requests

97 %
HTTPS

61 %
IPv6

15
Domains

23
Subdomains

24
IPs

5
Countries

1526 kB
Transfer

4372 kB
Size

15
Cookies

23 Outgoing links

These are links going to different origins than the main page.

URL: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
Title: 71%

Search URL Search Domain Scan URL

URL: https://news.google.com/publications/CAAqBggKMJeAJDCAwQQ?hl=en-US&gl=US&ceid=US%3Aen
Title: Add MarTech to your Google News feed. <img class="img-fluid" src="https://martech.org/wp-content/themes/tdm-editorial/img/icons/google_news.png" alt="Google News" width="140" height="38">

Search URL Search Domain Scan URL

URL: https://twitter.com/intent/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&region=follow_link&screen_name=hawthornecastro&tw_p=followbutton&variant=2.0

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/in/jessicahawthornecastro/

Search URL Search Domain Scan URL

URL: https://www.hawthorneadvertising.com/
Title: Hawthorne

Search URL Search Domain Scan URL

URL: https://searchengineland.com/smx?utm_source=mt&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+text
Title: <img src="https://martech.org/wp-content/uploads/2019/10/smxlogo_270x130.png" class="img-fluid pb-3" width="270" height="130" alt="Search Marketing Expo" />

Search URL Search Domain Scan URL

URL: https://searchengineland.com/smx/advanced?utm_source=mt&utm_medium=textlink&utm_campaign=smx+advanced+2022&utm_content=standunit+text
Title: SMX Advanced

Search URL Search Domain Scan URL

URL: http://searchengineland.com/smx/next?utm_source=ml&utm_medium=textlink&utm_campaign=smx+2022&utm_content=standunit+text
Title: SMX Next

Search URL Search Domain Scan URL

URL: http://searchengineland.com/smx/master-classes/?utm_source=mt&utm_medium=textlink&utm_campaign=smx+master+classes+2022&utm_content=standunit+text
Title: Master Classes

Search URL Search Domain Scan URL

URL: https://www.bigmarker.com/third-door-media/AI-Driven-Content-Strategies-for-2024?utm_source=dmd&utm_medium=webpage&utm_bmcr_source=dmdhome
Title: AI-Driven Content Strategies for 2024

Search URL Search Domain Scan URL

URL: https://www.bigmarker.com/third-door-media/Achieving-Compliance-Excellence-Your-Path-to-Marketing-Success?utm_source=dmd&utm_medium=webpage&utm_bmcr_source=dmdhome
Title: Achieving Compliance Excellence: Your Path to Marketing Success

Search URL Search Domain Scan URL

URL: https://www.bigmarker.com/third-door-media/Leverage-AI-driven-SEO-to-Increase-Traffic-Revenue-and-Online-Reputation?utm_bmcr_source=dmdhome
Title: Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation

Search URL Search Domain Scan URL

URL: https://downloads.martech.org/MIR_1510_CallAnlytc_landingpage_responsive_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=whitepapers
Title: Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Search URL Search Domain Scan URL

URL: https://downloads.martech.org/MIR_1902_IDResPlatf_landingpage_responsive.html?utm_source=sel&utm_medium=textlink&utm_campaign=whitepapers
Title: Identity Resolution Platforms: A Marketer’s Guide

Search URL Search Domain Scan URL

URL: https://downloads.martech.org/MIR_2203_EmailMrktg_landingpage_responsive_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=whitepapers
Title: Email Marketing Platforms: A Marketer’s Guide

Search URL Search Domain Scan URL

URL: https://downloads.digitalmarketingdepot.com/ADO_2401_MrktAuInfo_landingpage_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=whitepapers
Title: The 5 Best Practices of Leading Marketing Teams

Search URL Search Domain Scan URL

URL: https://searchengineland.com/smx/
Title: Search Marketing Expo - SMX

Search URL Search Domain Scan URL

URL: https://thirddoormedia.com/generative-ai-policy/
Title: AI policy

Search URL Search Domain Scan URL

URL: https://thirddoormedia.com/?utm_source=MT&utm_medium=textlink&utm_campaign=TDM&utm_content=footer
Title: Marketing opportunities

Search URL Search Domain Scan URL

URL: https://www.facebook.com/martechismarketing
Title: Facebook

Search URL Search Domain Scan URL

URL: https://x.com/martechismktg
Title: X (formerly Twitter)

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/martechismarketing/
Title: LinkedIn

Search URL Search Domain Scan URL

URL: https://www.youtube.com/@MarTechisMarketing
Title: YouTube

Search URL Search Domain Scan URL

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

https://email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw_PW7mK53W6zBDVPW5th9kH46ZJ9bW4Cj6CK3B2ffQW3BH6qd1DX0cYW25ZdkT5WVLvMN9gtbP6JdM5vVNxByc6nbn7GW1H1mjB85wPKbW5qDK4J74WGXLW2JBnBS2H90vWW87tZMN5LQ3PmW68q36j2XGZxPW1n_hKv2FPW0yW7gWzPk4d3rd0W1545Zp1DgJZQN3nVc92p7pKBW53_qVQ8VmptnW2phf9V3VyJLbW3NPdfk1DhHSZW3CYB9j6rnzbhW8x1ypD5bHv9CW5C_B0p98jdyrW50X3Ht4MlVp1W6ykc-42ZR7HBW30BDVx4X-LYmW57GYvJ2bLxQ3W4Nlpm11yQZWfW8K348s1-WG4FW2HZZdd14S2Qwf1Slvg404 Page URL
https://email.hawthorneadvertising.com/events/public/v1/encoded/track/tc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw_PW7mK53W6zBDVPW5th9kH46ZJ9bW4Cj6CK3B2ffQW3BH6qd1DX0cYW25ZdkT5WVLvMN9gtbP6JdM5vVNxByc6nbn7GW1H1mjB85wPKbW5qDK4J74WGXLW2JBnBS2H90vWW87tZMN5LQ3PmW68q36j2XGZxPW1n_hKv2FPW0yW7gWzPk4d3rd0W1545Zp1DgJZQN3nVc92p7pKBW53_qVQ8VmptnW2phf9V3VyJLbW3NPdfk1DhHSZW3CYB9j6rnzbhW8x1ypD5bHv9CW5C_B0p98jdyrW50X3Ht4MlVp1W6ykc-42ZR7HBW30BDVx4X-LYmW57GYvJ2bLxQ3W4Nlpm11yQZWfW8K348s1-WG4FW2HZZdd14S2Qwf1Slvg404?_ud=610e331e-5a03-4d24-aff4-198b867f2f7c&_jss=1&_fl=8&_pl=3&_hc=17&_lg=en-US,en&_plt=Win32&_scr=1600,1200 HTTP 307
https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

72 HTTP transactions
4 data transactions

Method
Protocol Status Resource
Path Size
x-fer Time
Latency Type
MIME-Type IP
Location

GET
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email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/ 8 KB
4 KB 215ms
180ms Document
text/html 2606:2c40::c73c:67e1
CLOUDFLARESPECTRU...

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Full URL

https://email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw_PW7mK53W6zBDVPW5th9kH46ZJ9bW4Cj6CK3B2ffQW3BH6qd1DX0cYW25ZdkT5WVLvMN9gtbP6JdM5vVNxByc6nbn7GW1H1mjB85wPKbW5qDK4J74WGXLW2JBnBS2H90vWW87tZMN5LQ3PmW68q36j2XGZxPW1n_hKv2FPW0yW7gWzPk4d3rd0W1545Zp1DgJZQN3nVc92p7pKBW53_qVQ8VmptnW2phf9V3VyJLbW3NPdfk1DhHSZW3CYB9j6rnzbhW8x1ypD5bHv9CW5C_B0p98jdyrW50X3Ht4MlVp1W6ykc-42ZR7HBW30BDVx4X-LYmW57GYvJ2bLxQ3W4Nlpm11yQZWfW8K348s1-WG4FW2HZZdd14S2Qwf1Slvg404

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Reverse DNS

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Resource Hash

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GET
H2

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Primary Request / Show response
martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/
Redirect Chain

https://email.hawthorneadvertising.com/events/public/v1/encoded/track/tc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw_PW7mK53W6zBDVPW5th9kH46ZJ9bW4Cj6CK3...
https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSry...

121 KB
30 KB

363ms
195ms

Document
text/html

141.193.213.20
CLOUDFLARESPECTRU...

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Full URL

https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email

Requested by

Host: email.hawthorneadvertising.com
URL: https://email.hawthorneadvertising.com/e3t/Ctc/5A+113/ckBC004/VVDqK41rtVTfV38hk63_TfwwW7bJF9w5blkY6N1zSXtx3qgyTW95jsWP6lZ3n_W2TgQxs2ZYw_PW7mK53W6zBDVPW5th9kH46ZJ9bW4Cj6CK3B2ffQW3BH6qd1DX0cYW25ZdkT5WVLvMN9gtbP6JdM5vVNxByc6nbn7GW1H1mjB85wPKbW5qDK4J74WGXLW2JBnBS2H90vWW87tZMN5LQ3PmW68q36j2XGZxPW1n_hKv2FPW0yW7gWzPk4d3rd0W1545Zp1DgJZQN3nVc92p7pKBW53_qVQ8VmptnW2phf9V3VyJLbW3NPdfk1DhHSZW3CYB9j6rnzbhW8x1ypD5bHv9CW5C_B0p98jdyrW50X3Ht4MlVp1W6ykc-42ZR7HBW30BDVx4X-LYmW57GYvJ2bLxQ3W4Nlpm11yQZWfW8K348s1-WG4FW2HZZdd14S2Qwf1Slvg404

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Resource Hash

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Response headers

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Redirect headers

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GET
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25 KB 152ms
69ms Font
font/woff2 2a00:1450:4001:80b::2003
GOOGLE

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https://fonts.gstatic.com/s/oswald/v48/TK3iWkUHHAIjg752GT8Gl-1PKw.woff2

Requested by

Host: martech.org
URL: https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email

Protocol

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Server

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Reverse DNS

Software

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Security Headers

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Request headers

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Response headers

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GET
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11 KB 125ms
41ms Font
font/woff2 2a00:1450:4001:80b::2003
GOOGLE

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Full URL

https://fonts.gstatic.com/s/roboto/v30/KFOlCnqEu92Fr1MmSU5fBBc4AMP6lQ.woff2

Requested by

Protocol

Security

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Server

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Software

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Request headers

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Response headers

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GET
H2 200 KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
fonts.gstatic.com/s/roboto/v30/ 11 KB
11 KB 118ms
35ms Font
font/woff2 2a00:1450:4001:80b::2003
GOOGLE

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Full URL

https://fonts.gstatic.com/s/roboto/v30/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2

Requested by

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:80b::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

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Request headers

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Response headers

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GET
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martech.org/wp-includes/css/dist/block-library/ 108 KB
14 KB 40ms
38ms Stylesheet
text/css 141.193.213.20
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

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date: Wed, 06 Mar 2024 19:14:30 GMT
server: Golfe2
content-type: text/plain
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GET
H2 200 ga-audiences
www.google.de/ads/ 42 B
408 B 140ms
62ms Image
image/gif 2a00:1450:4001:828::2003
GOOGLE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.google.de/ads/ga-audiences?v=1&t=sr&slf_rd=1&_r=4&tid=G-5MTHMQC13C&cid=1420375103.1709752471&gtm=45je4340v888826663z8843915619za200&aip=1&dma=1&dma_cps=sypham&gcd=13l3l3l2l1&npa=1&z=1960819329

Requested by

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:828::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

cafe /

Resource Hash

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Security Headers

Name	Value
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 06 Mar 2024 19:14:30 GMT
x-content-type-options: nosniff
server: cafe
content-type: image/gif
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

POST
H2 200 collect Show response
www.google-analytics.com/j/ 3 B
205 B 42ms
42ms XHR
text/plain 2a00:1450:4001:80f::200e
GOOGLE

General

Check archive.org

Show headers Download Go to

Full URL

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Requested by

Host: www.google-analytics.com
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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

Software

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Resource Hash

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Security Headers

Name	Value
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Request headers

Referer: https://martech.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36
Content-Type: text/plain

Response headers

pragma: no-cache
date: Wed, 06 Mar 2024 19:14:30 GMT
x-content-type-options: nosniff
last-modified: Sun, 17 May 1998 03:00:00 GMT
server: Golfe2
content-type: text/plain
access-control-allow-origin: https://martech.org
cache-control: no-cache, no-store, must-revalidate
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alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 3
expires: Fri, 01 Jan 1990 00:00:00 GMT

POST
H2 200 collect Show response
stats.g.doubleclick.net/j/ 4 B
346 B 45ms
18ms XHR
text/plain 2a00:1450:400c:c02::9c
GOOGLE

General

Check archive.org

Show headers Download Go to

Full URL

https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j101&tid=UA-196078064-1&cid=1420375103.1709752471&jid=856512569&gjid=213367717&_gid=209621501.1709752471&npa=1&_u=YCDAiAABBAAAAG~&z=350125655

Requested by

Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:400c:c02::9c Brussels, Belgium, ASN15169 (GOOGLE, US),

Reverse DNS

Software

Golfe2 /

Resource Hash

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Security Headers

Name	Value
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X-Content-Type-Options	nosniff

Request headers

Referer: https://martech.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36
Content-Type: text/plain

Response headers

pragma: no-cache
strict-transport-security: max-age=10886400; includeSubDomains; preload
date: Wed, 06 Mar 2024 19:14:30 GMT
x-content-type-options: nosniff
last-modified: Sun, 17 May 1998 03:00:00 GMT
server: Golfe2
content-type: text/plain
access-control-allow-origin: https://martech.org
cache-control: no-cache, no-store, must-revalidate
access-control-allow-credentials: true
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alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 4
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 84a07e3a698688683d493761c9786bde.js Show response
script.crazyegg.com/pages/versioned/common-scripts/ 94 KB
31 KB 32ms
32ms Script
text/javascript 2606:4700::6813:9308
CLOUDFLARENET

General

Check archive.org

Show headers Download Go to

Full URL: https://script.crazyegg.com/pages/versioned/common-scripts/84a07e3a698688683d493761c9786bde.js
Requested by: Host: script.crazyegg.com
URL: https://script.crazyegg.com/pages/scripts/0026/4062.js
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 2606:4700::6813:9308 , United States, ASN13335 (CLOUDFLARENET, US),
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Software: cloudflare /
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Request headers

accept-language: de-DE,de;q=0.9
Referer: https://martech.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 06 Mar 2024 19:14:30 GMT
content-encoding: gzip
cf-cache-status: HIT
last-modified: Sat, 02 Mar 2024 00:31:12 GMT
server: cloudflare
age: 89548
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cf-ray: 8604ab4cebea5d78-FRA
content-length: 31373

GET
H2 200 ga-audiences
www.google.com/ads/ 42 B
408 B 139ms
62ms Image
image/gif 2a00:1450:4001:80f::2004
GOOGLE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j101&tid=UA-196078064-1&cid=1420375103.1709752471&jid=856512569&npa=1&_u=YCDAiAABBAAAAG~&z=848908373

Requested by

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:80f::2004 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

cafe /

Resource Hash

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Security Headers

Name	Value
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Request headers

accept-language: de-DE,de;q=0.9
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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 06 Mar 2024 19:14:30 GMT
x-content-type-options: nosniff
server: cafe
content-type: image/gif
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 ga-audiences
www.google.de/ads/ 42 B
107 B 88ms
64ms Image
image/gif 2a00:1450:4001:828::2003
GOOGLE

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.google.de/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j101&tid=UA-196078064-1&cid=1420375103.1709752471&jid=856512569&npa=1&_u=YCDAiAABBAAAAG~&z=848908373

Requested by

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:828::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

cafe /

Resource Hash

ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://martech.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 06 Mar 2024 19:14:30 GMT
x-content-type-options: nosniff
server: cafe
content-type: image/gif
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
cache-control: no-cache, no-store, must-revalidate
cross-origin-resource-policy: cross-origin
timing-allow-origin: *
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 martech.org.json Show response
script.crazyegg.com/pages/data-scripts/0026/4062/sampling/ 158 B
239 B 153ms
153ms XHR
application/json 2606:4700::6813:9308
CLOUDFLARENET

General

Check archive.org

Show headers Download Go to

Full URL: https://script.crazyegg.com/pages/data-scripts/0026/4062/sampling/martech.org.json?t=474931
Requested by: Host: script.crazyegg.com
URL: https://script.crazyegg.com/pages/versioned/common-scripts/84a07e3a698688683d493761c9786bde.js
Protocol: H2
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Server: 2606:4700::6813:9308 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
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Request headers

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Referer: https://martech.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 06 Mar 2024 19:14:30 GMT
content-encoding: gzip
cf-cache-status: MISS
last-modified: Wed, 06 Mar 2024 19:14:30 GMT
server: cloudflare
vary: Accept-Encoding
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GET
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fundingchoicesmessages.google.com/f/ 185 KB
41 KB 139ms
138ms Script
application/javascript 2a00:1450:4001:829::200e
GOOGLE

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Full URL

https://fundingchoicesmessages.google.com/f/AGSKWxWRS2J7l0xm7WZZ7nDw92cDzRqpHxwBaEkkAgHGQyAMuKEDO8pyKJWxoUTvLuBqLfWgCVE2qqvvEb9Glk6KfkXUgA2xU1Uq1xJhqmn3T4ijijtaOKEdqERpI36F3mETi4iMBnuRcQ==?fccs=W251bGwsbnVsbCxudWxsLG51bGwsbnVsbCxudWxsLFsxNzA5NzUyNDcwLDY3OTAwMDAwMF0sbnVsbCxudWxsLG51bGwsW251bGwsWzddXSwiaHR0cHM6Ly9tYXJ0ZWNoLm9yZy93aHkteW91LXNob3VsZC1hZGQtcHJlZGljdGl2ZS1tb2RlbGluZy10by15b3VyLW1hcmtldGluZy1taXgvIixudWxsLFtbOCwiRjg4WGJocUxvalEiXSxbOSwiZGUiXSxbMTksIjEiXSxbMTcsIlswXSJdXV0

Requested by

Host:
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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

Software

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Resource Hash

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Security Headers

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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 06 Mar 2024 19:14:30 GMT
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timing-allow-origin: *
expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 200 healthcheck Show response
pagestates-tracking.crazyegg.com/ 19 B
462 B 54ms
15ms XHR
application/json 18.173.154.80
AMAZON-02

General

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Show headers Download Go to

Full URL: https://pagestates-tracking.crazyegg.com/healthcheck
Requested by: Host: script.crazyegg.com
URL: https://script.crazyegg.com/pages/versioned/common-scripts/84a07e3a698688683d493761c9786bde.js
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
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Software: AmazonS3 /
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Request headers

accept-language: de-DE,de;q=0.9
Referer: https://martech.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 20 Sep 2023 01:43:28 GMT
via: 1.1 03d32b94cb61a4fdb1e546e888f089e4.cloudfront.net (CloudFront)
x-amz-cf-pop: MUC50-P3
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x-amz-cf-id: NpY9ed6RxdnTH3rZwIy4bziIxweG-QC6InRAoMt_oUCxpWnKmOIMgw==

GET
H2 200 healthcheck Show response
assets-tracking.crazyegg.com/ 19 B
461 B 74ms
19ms XHR
application/json 108.138.217.61
AMAZON-02

General

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Show headers Download Go to

Full URL: https://assets-tracking.crazyegg.com/healthcheck
Requested by: Host: script.crazyegg.com
URL: https://script.crazyegg.com/pages/versioned/common-scripts/84a07e3a698688683d493761c9786bde.js
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Tue, 17 Oct 2023 03:21:18 GMT
via: 1.1 942cb3fbe68b5c10602773b4d1b1c0e8.cloudfront.net (CloudFront)
x-amz-cf-pop: LHR61-P3
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access-control-max-age: 31536000
access-control-allow-methods: GET, HEAD
content-type: application/json
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accept-ranges: bytes
x-amz-cf-id: i5hV7zDG67BOAKAcnBveJbv0m_uwbwNsZCX3BecUpb6ilY6giNGsSA==

GET
BLOB 200
OK 85ad500a-b643-476e-8028-8d30bb3f9f9d
https://martech.org/ 45 B
0 Other
text/javascript

General

Check archive.org

Show headers Download Go to

Full URL: blob:https://martech.org/85ad500a-b643-476e-8028-8d30bb3f9f9d
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URL: https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email
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Request headers

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Referer
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

Content-Length: 45
Content-Type: text/javascript

GET
H2 200 clock Show response
tracking.crazyegg.com/ 41 B
148 B 118ms
50ms XHR
text/plain 52.48.86.55
AMAZON-02

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Full URL: https://tracking.crazyegg.com/clock?t=1709752470824&tk=a7ac0a965aef9ae044ec856cdf539768&s=391572&p=%2Fwhy-you-should-add-predictive-modeling-to-your-marketing-mix%2F&u=264062&v=7f3fc93854b4100a0553c8f394cb638b0174e8f7&f=martech.org%2Fwhy-you-should-add-predictive-modeling-to-your-marketing-mix&ul=https%3A%2F%2Fmartech.org%2Fwhy-you-should-add-predictive-modeling-to-your-marketing-mix%2F%3Futm_campaign%3DHawthorne%2520Newsletter%26utm_medium%3Demail%26_hsmi%3D297062748%26_hsenc%3Dp2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ%26utm_content%3D297062748%26utm_source%3Dhs_email
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Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
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Software: awselb/2.0 /
Resource Hash: ac6e51c2d5e3263693ce883fd6d92187e13d03654edac2ce62409e54d0e8f7a8

Request headers

accept-language: de-DE,de;q=0.9
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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

access-control-allow-origin: *
date: Wed, 06 Mar 2024 19:14:30 GMT
cache-control: no-store
server: awselb/2.0
content-length: 41
content-type: text/plain

GET
H2 200 css
fonts.googleapis.com/ 107 KB
6 KB 125ms
48ms Stylesheet
text/css 2a00:1450:4001:827::200a
GOOGLE

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Full URL

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Host:
URL: /_/mss/boq-content-ads-contributor/_/js/k=boq-content-ads-contributor.ContributorServingResponseClientJs.de.F88XbhqLojQ.es5.O/d=1/exm=kernel_loader,loader_js_executable/ed=1/rs=AJlcJMy_KY6EukX1zWIwJL0eQ0gc5grObA/m=web_iab_tcf_v2_wall_executable

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:827::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

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Security Headers

Name	Value
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X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

accept-language: de-DE,de;q=0.9
Referer: https://martech.org/
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

strict-transport-security: max-age=31536000
date: Wed, 06 Mar 2024 19:14:30 GMT
content-encoding: gzip
x-content-type-options: nosniff
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
x-xss-protection: 0
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server: ESF
cross-origin-opener-policy: same-origin-allow-popups
x-frame-options: SAMEORIGIN
content-type: text/css; charset=utf-8
access-control-allow-origin: *
cache-control: private, max-age=86400, stale-while-revalidate=604800
timing-allow-origin: *
link: <https://fonts.gstatic.com>; rel=preconnect; crossorigin
expires: Wed, 06 Mar 2024 19:14:30 GMT

GET
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lh3.googleusercontent.com/ 9 KB
9 KB 114ms
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image/png 2a00:1450:4001:802::2001
GOOGLE

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Full URL

https://lh3.googleusercontent.com/W4SmmJflCaParMZkVJAJCeGZkLKUh6oRuqkvvvmxRFoOUxNWA8B-TRzUJbLlnkIhR6QF73u-ND2N17BAFwr_x-f1vbRVK56VXEa5e_hgfjN1jaa7Jx0O=h60

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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

Software

fife /

Resource Hash

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Security Headers

Name	Value
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Request headers

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User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 06 Mar 2024 17:11:06 GMT
x-content-type-options: nosniff
age: 7404
cross-origin-resource-policy: cross-origin
content-disposition: inline;filename="unnamed.png"
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
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access-control-allow-origin: *
access-control-expose-headers: Content-Length
cache-control: public, max-age=86400, no-transform
timing-allow-origin: *
expires: Thu, 07 Mar 2024 17:11:06 GMT

GET
H3 200 KFOmCnqEu92Fr1Mu4mxK.woff2
fonts.gstatic.com/s/roboto/v18/ 15 KB
15 KB 37ms
37ms Font
font/woff2 2a00:1450:4001:80b::2003
GOOGLE

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Full URL

https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxK.woff2

Requested by

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:80b::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

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Resource Hash

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Security Headers

Name	Value
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Request headers

Referer: https://martech.org/
Origin: https://martech.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Mon, 04 Mar 2024 21:26:23 GMT
x-content-type-options: nosniff
age: 164887
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/apps-themes
cross-origin-resource-policy: cross-origin
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length: 15344
x-xss-protection: 0
last-modified: Mon, 16 Oct 2017 17:32:55 GMT
server: sffe
cross-origin-opener-policy: same-origin; report-to="apps-themes"
report-to: {"group":"apps-themes","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/apps-themes"}]}
content-type: font/woff2
access-control-allow-origin: *
cache-control: public, max-age=31536000
accept-ranges: bytes
timing-allow-origin: *
expires: Tue, 04 Mar 2025 21:26:23 GMT

GET
H3 200 flUhRq6tzZclQEJ-Vdg-IuiaDsNc.woff2
fonts.gstatic.com/s/materialicons/v140/ 125 KB
125 KB 36ms
36ms Font
font/woff2 2a00:1450:4001:80b::2003
GOOGLE

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Full URL

https://fonts.gstatic.com/s/materialicons/v140/flUhRq6tzZclQEJ-Vdg-IuiaDsNc.woff2

Requested by

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:80b::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

sffe /

Resource Hash

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Security Headers

Name	Value
X-Content-Type-Options	nosniff
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Request headers

Referer: https://martech.org/
Origin: https://martech.org
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

date: Wed, 06 Mar 2024 05:34:50 GMT
x-content-type-options: nosniff
age: 49180
content-security-policy-report-only: require-trusted-types-for 'script'; report-uri https://csp.withgoogle.com/csp/apps-themes
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server: sffe
cross-origin-opener-policy: same-origin; report-to="apps-themes"
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content-type: font/woff2
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cache-control: public, max-age=31536000
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expires: Thu, 06 Mar 2025 05:34:50 GMT

POST
H3 204 AGSKWxUFtzydV5uPmM-trW40bFFx1LblpBNgV_rgAG9kCcrcRQ97qhPyF5Z6qvjWPF4vdY6hwBS24nVBddKAiFtf8qHzesCZ213nXa5-8YSntpTsvAIlMWloqRw9hIozPcY6brmOcIO78w== Show response
fundingchoicesmessages.google.com/el/ 0
29 B 118ms
47ms XHR
text/html 2a00:1450:4001:829::200e
GOOGLE

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Full URL

https://fundingchoicesmessages.google.com/el/AGSKWxUFtzydV5uPmM-trW40bFFx1LblpBNgV_rgAG9kCcrcRQ97qhPyF5Z6qvjWPF4vdY6hwBS24nVBddKAiFtf8qHzesCZ213nXa5-8YSntpTsvAIlMWloqRw9hIozPcY6brmOcIO78w==

Requested by

Protocol

Security

QUIC, , AES_128_GCM

Server

2a00:1450:4001:829::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),

Reverse DNS

Software

ESF /

Resource Hash

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Security Headers

Name	Value
Content-Security-Policy	script-src 'report-sample' 'nonce-2sss2dX89-1ZPp9iRAJgew' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorLoggingHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorLoggingHttp/cspreport/allowlist, require-trusted-types-for 'script';report-uri /_/ContributorLoggingHttp/cspreport
X-Content-Type-Options	nosniff
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

Referer: https://martech.org/
accept-language: de-DE,de;q=0.9
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36
Content-Type: text/plain

Response headers

date: Wed, 06 Mar 2024 19:14:30 GMT
content-security-policy: script-src 'report-sample' 'nonce-2sss2dX89-1ZPp9iRAJgew' 'unsafe-inline';object-src 'none';base-uri 'self';report-uri /_/ContributorLoggingHttp/cspreport;worker-src 'self', script-src 'unsafe-inline' 'self' https://apis.google.com https://ssl.gstatic.com https://www.google.com https://www.googletagmanager.com https://www.gstatic.com https://www.google-analytics.com;report-uri /_/ContributorLoggingHttp/cspreport/allowlist, require-trusted-types-for 'script';report-uri /_/ContributorLoggingHttp/cspreport
x-content-type-options: nosniff
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cross-origin-opener-policy: same-origin
server: ESF
access-control-max-age: 86400
vary: Sec-Fetch-Dest, Sec-Fetch-Mode, Sec-Fetch-Site
content-type: text/html; charset=utf-8
access-control-allow-origin: https://martech.org
access-control-allow-methods: POST, GET, OPTIONS
cache-control: no-cache, no-store, max-age=0, must-revalidate
access-control-allow-credentials: true
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x-frame-options: SAMEORIGIN
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GET
BLOB 200
OK a48c194b-a234-417d-904b-68abe900564b
https://martech.org/ 241 B
0 Other
text/javascript

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Show headers Download Go to

Full URL: blob:https://martech.org/a48c194b-a234-417d-904b-68abe900564b
Requested by: Host: martech.org
URL: https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix/?utm_campaign=Hawthorne%20Newsletter&utm_medium=email&_hsmi=297062748&_hsenc=p2ANqtz-_NeYNjbWnbc35ys-LfItFw51SfQfSryDfuuHGGRCPzX8gH934toIe0FEVaWj4Qq2HYqRCC7MrM9UE4SG6twYMf254guccrJMQ6Yad1tabbM-CTMpQ&utm_content=297062748&utm_source=hs_email
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Server: -, , ASN (),
Reverse DNS
Software: /
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Request headers

accept-language: de-DE,de;q=0.9
Referer
User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.111 Safari/537.36

Response headers

Content-Length: 241
Content-Type: text/javascript

Verdicts & Comments Add Verdict or Comment

102 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

15 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

Domain/Path	Expires	Name / Value
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.email.hawthorneadvertising.com/	1969-12-31 23:59:59	Name: __cfruid Value: 85bdac76590a68bb527723f33b339f0e72897e51-1709752469
.martech.org/	1970-01-20 18:55:54	Name: __cf_bm Value: VTGkwopkopBwRdzfSKnKCNHojGS_hAQEAKXx1Hqdk9M-1709752469-1.0.1.1-uMhx50Rb.FDTvsqOBbD_lwJ3KezvYpjPOTK2Jsd1K2XqPCh2Vz9iw2XPkoU2S_Vi0uYt8MvjtHh7kExtv4gMqw
.martech.org/	1970-01-20 21:05:28	Name: _gcl_au Value: 1.1.1214696459.1709752470
.martech.org/	1970-01-21 04:31:52	Name: _mkto_trk Value: id:727-ZQE-044&token:_mch-martech.org-1709752470404-70621
.martech.org/	1970-01-21 04:31:52	Name: _ga_5MTHMQC13C Value: GS1.1.1709752470.1.0.1709752470.60.0.0
.martech.org/	1970-01-21 04:31:52	Name: _ga Value: GA1.2.1420375103.1709752471
.martech.org/	1970-01-20 18:57:18	Name: _gid Value: GA1.2.209621501.1709752471
.martech.org/	1970-01-20 18:55:52	Name: _dc_gtm_UA-196078064-1 Value: 1
.martech.org/	1969-12-31 23:59:59	Name: _ce.irv Value: new
.martech.org/	1969-12-31 23:59:59	Name: cebs Value: 1
.martech.org/	1970-01-20 18:57:18	Name: _ce.clock_event Value: 1
.martech.org/	1970-01-20 18:57:18	Name: _ce.clock_data Value: 27%2C185.213.155.133%2C1%2Cf5d21609526d761b64e20b5362908423
.martech.org/	1969-12-31 23:59:59	Name: cebsp_ Value: 1
.martech.org/	1970-01-21 03:41:28	Name: _ce.s Value: v~7f3fc93854b4100a0553c8f394cb638b0174e8f7~lcw~1709752470946~lva~1709752470746~vpv~0~v11.cs~391572~v11.s~c259c820-dbed-11ee-a8a2-f38bc30e566a~lcw~1709752470946

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header	Value
Content-Security-Policy	upgrade-insecure-requests
Strict-Transport-Security	max-age=31536000
X-Content-Type-Options	nosniff

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

727-zqe-044.mktoresp.com
assets-tracking.crazyegg.com
buttons-config.sharethis.com
email.hawthorneadvertising.com
fonts.googleapis.com
fonts.gstatic.com
fundingchoicesmessages.google.com
js.hcaptcha.com
l.sharethis.com
lh3.googleusercontent.com
martech.org
munchkin.marketo.net
pagestates-tracking.crazyegg.com
platform-api.sharethis.com
region1.analytics.google.com
script.crazyegg.com
securepubads.g.doubleclick.net
stats.g.doubleclick.net
tracking.crazyegg.com
www.google-analytics.com
www.google.com
www.google.de
www.googletagmanager.com
104.102.38.132
104.19.219.90
108.138.217.61
141.193.213.20
18.173.154.80
192.28.147.68
2001:4860:4802:32::36
2600:9000:206f:3600:c:abe:f440:93a1
2606:2c40::c73c:67e1
2606:4700::6813:9308
2a00:1450:4001:802::2001
2a00:1450:4001:803::2008
2a00:1450:4001:80b::2003
2a00:1450:4001:80f::2004
2a00:1450:4001:80f::200e
2a00:1450:4001:811::2002
2a00:1450:4001:827::200a
2a00:1450:4001:828::2003
2a00:1450:4001:829::200e
2a00:1450:400c:c02::9c
3.160.150.46
3.68.156.163
52.48.86.55
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029dedf319bc4536d9c663ae9c0b10c95d1e9f5dd1de0aa73172e9e89ae254cc
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martech.org Open in urlscan Pro 141.193.213.20 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

Screenshot Live screenshot Full Image

Page Title

Page URL History Show full URLs

Detected technologies

Page Statistics

72 Requests

97 %HTTPS

61 %IPv6

15 Domains

23 Subdomains

24 IPs

5 Countries

1526 kBTransfer

4372 kBSize

15 Cookies

23 Outgoing links

Page URL History

Redirected requests

72 HTTP transactions Everything HTML Script AJAX CSS Image Expand all 4 data transactions

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martech.org Open in urlscan Pro
141.193.213.20 Public Scan

Screenshot
Live screenshot

Full Image

72
Requests

97 %
HTTPS

61 %
IPv6

15
Domains

23
Subdomains

24
IPs

5
Countries

1526 kB
Transfer

4372 kB
Size

15
Cookies

72 HTTP transactions
4 data transactions