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Home Privacy policy


PRIVACY POLICY

M&M Food Market reserves the right to change this Privacy Policy at any time and
you are advised to review this page regularly for any changes.

General Philosophy

M&M Meat Shops Ltd. is committed to ensuring that your privacy is protected.
This Privacy Policy identifies the ways we ensure that your privacy and the
confidentiality of your personal information are protected within our business,
whether provided at our stores, paper based collections, electronic
communications over the Internet or on the telephone. It also outlines what
personal information M&M Meat Shops Ltd. may collect and how we use or restrict
the use of your personal information. The objectives of our Policy are to inform
you of our commitments and actions for the protection of personal information
and the rules we use to govern when we collect, hold, use or disclose personal
information and data.

The privacy of our customers, our employees and visitors to our web sites is of
prime importance to us. We are committed, no matter what the circumstances, to
protect your privacy and our integrity. Our Policy is designed to meet or exceed
the requirements of Canadian Privacy law including the recently enacted Personal
Information Protection and Electronics Documents Act (PIPEDA) and the principles
and standards set forth in the Canadian National Standard for the Protection of
Personal Information. We are committed to a constant self-evaluation of our
practices and procedures and responding to our customers' and our employees'
needs.

PIPEDA came about primarily so that individuals could be assured of retaining
their privacy while participating in some form of electronic business or
commerce. But the Act also applies to all personal information, not just that
which is housed within a computer system. Therefore, compliance to the Act helps
put in place safeguards to protect your business information and personal data.
While the original intention of the Act is to foster electronic commerce by
ensuring the protection of personal information, other benefits derived from the
implementation of such a policy promote an organization's reputation and help
develop confidence with customers. Companies also are finding that
organizational support amongst employees strengthens. Further, by implementing a
Privacy Policy, companies can demonstrate a competitive advantage to their
customers. Tomorrow's world will cherish the attribute of protection even more
strongly. Organizations that demonstrate their support in protecting their
customers' personal information will find increased growth as customer
confidence expands.

Protection of employee information within the company is also of prime
importance. By protecting employee data, a company can increase employee respect
and loyalty. Increased morale and corporate confidence that employees feel are
the direct results of solid and fair policies and procedures.

Our organization needs to continue to prepare itself to comply with the
legislation. We have completed a readiness assessment, have developed a far more
extensive Privacy Policy, have created Head Office and store level procedures
and controls and have developed training programs for staff and management. In
addition, we have created the new Ombudsperson position of Corporate Privacy
Officer. Anyone may contact this individual to request access to their
information, to put forth complaints and request solutions and to adjust
personal information. It is this Officer who constantly reviews the practices
and procedures to ensure compliance with the Policy and with legislation.

Our organization's Policy has been developed as a cooperative effort of several
departments and of several areas of responsibility. These include information
technology and computer security, communications and legal services.

An Individual's Rights

The Act gives individuals the right to know why an organization collects, uses
or discloses personal information about them. It also gives an individual the
right to expect an organization to collect, protect, use or disclose personal
information reasonably and appropriately and not to use the information for any
other purposes without again obtaining consent. Individuals have the right to
obtain access to their personal information, ask for clarification, and to
complain to the Privacy Commissioner of Canada about how an organization handles
their personal information.

An Organization's Responsibilities

An organization is responsible for the protection of personal information, the
fair handling of it at all times within the organization and in dealings with
third parties. These responsibilities are outlined in principles that an
organization must follow including accountability, identification of purpose,
obtaining consent, limits to collection, use disclosure and retention as well as
accuracy, safeguards, openness, access and recourse.

The Act impacts personal information of our customers and our staff. It is
imperative that a proper Privacy Policy, in conjunction with the right controls,
procedures and training to support the policy, be established, maintained and
communicated. It will be these activities that will protect the organization's
reputation, encourage employee morale and support and foster customer relations.

Privacy Principles

Canada's Personal Information Protection and Electronics Document Act is in
place to assure individuals that their personal information is safeguarded by
private sector companies with whom they conduct business. All organizations must
comply with principles of the Act that specify limits and constraints for
businesses and the rights of individuals. These principles involve the
collection, consent, use, distribution, safeguards to protect, transmittal and
complaint procedures of personal information.



 * Accountability: be responsible for the information which is collected.
 * Identify the Purpose: identify reasons before or at collection.
 * Obtain Consent: before or at collection and if the use changes.
 * Limit Collection: to only what is needed to conduct business or the specific
   activity.
 * Limit Use, Disclosure, and Retention: control access, consider third parties
   and outline limits for retention time.
 * Be Accurate: minimize the risk of inaccuracies.
 * Safeguard Appropriately: protect from loss, theft and misuse.
 * Be Open: inform people of your policies and procedures.
 * Grant Access: respond to requests within limited and stated time frames.
 * Provide Recourse: provide a complaint procedure and process.



Our Use

M&M Meat Shops Ltd. asks for your name, address, e-mail and other personal
information when you join our Rewards program or when you return a product or
bring forth a complaint about products/services we have provided. The
identification information and purchase habits information are used to collect
data about your shopping preferences and for us to communicate with you as well
as to correct product and service issues.

The information also enables our organization to customize programs as well as
products and services to better meet your preferences and to offer you products
as rewards/recognition. We may tailor our offers to you based on information you
provide when you purchase products and services from us. We may also use
information available from external sources including demographic and census
data.

We may also consider utilizing on-line surveys to better understand the needs
and profiles of visitors and customers of M&M Meat Shops Ltd. Survey information
is used for internal management uses only. Your participation in surveys is
optional. You will never be asked to respond to any survey in order to visit our
web site or to take advantage of any of its features. This survey information
will provide aggregate statistics about our customers and will not include any
information or private details that identify you.

At this point in time, we will store data concerning your shopping history,
preferences and behaviours for an indefinite time period. If at any time you
wish to withdraw from the Rewards program, contact your local store
representative and request that your personal information be rendered inactive.
As such, you will not be able to participate fully in promotions and contests.

Within M&M Meat Shops Ltd.

M&M Meat Shops Ltd. strictly controls access to your personal information to
employees who need this information to serve you or to those employees who
analyze our performance to measure and improve our customer service to you. M&M
Meat Shops Ltd. issues directives to its employees to inform, train and educate
them in the matters included in this Policy as well as the privacy
obligations/responsibilities they have to adhere to within this Policy.

Keeping Your Information Updated

As an M&M Food Market Rewards customer or if you have brought product/service
issues to our attention, you are able to access your personal information at any
time and are entitled to update, correct, add or delete any of the personal data
you have shared with us. You can do this by e-mailing rewards@mmfoodmarket.com.

Changes to our Privacy Policy

M&M Meat Shops Ltd. reserves the right to change the Policy at any time. All
changes will be posted on a timely basis on the web site entitled
mmfoodmarket.com to inform you, our customer, of the changes that might occur to
our present Policy and procedures. However, regardless of changes or updates to
our Privacy Policy, we will continue to adhere to the Act and will never use the
information you submit under our current Policy in a new way without providing
you an opportunity to give us your consent.

Contact Us

M&M Meat Shops Ltd. wants to assure you that we are dedicated to protecting your
privacy. We also understand that you may have questions and concerns about our
organization's Privacy Policies and procedures or changes to our Policy. In
order to provide detailed information and respond to our customers, partners or
employees' expectations, we have designated a member of our executive team to
act as a Privacy Officer. This individual will act as an Ombudsperson to address
individual concerns, to provide clarification and just as importantly, to
provide a process for recourse.

If you have any comments, suggestions or questions, please contact our Privacy
Officer at contact@mmfoodmarket.com. For further details about our web site
applications, for access to your account and updating your information, you may
contact us at contact@mmfoodmarket.com

Our Complaint Process

M&M Meat Shops Ltd. is committed to ensuring the effective implementation of all
of our Privacy Policies and Procedures. Nevertheless, in the event that a
dispute, complaint or a problem may arise concerning our privacy policies and
practices, a definite procedure for complaint resolution has been established.
It is the intent of our organization's complaint policy and processes to provide
all customers with a "voice" in such potential adverse matters. The company is
committed to resolving issues conflicts promptly, justly, objectively and
confidentially.

A written outline of the issue should be forwarded directly to the Privacy
Officer who in turn will investigate, examine and evaluate all of the facts. On
the information gathered and other related details, a formal written decision
will be completed and will be forwarded to the customer within 30 days. During
the investigation of the conflict, it may be necessary for further private
information to be shared with the Privacy Officer or other appropriate parties
either internal or external to the organization. In all cases, the Privacy
Officer will be responsible for the protection of all the information.

Individuals may also contact the office of the Privacy Commissioner of the
federal government if they are dissatisfied with the implementation of the
policy by our organization.

Sharing of Information

M&M Food Market Rewards

The M&M Food Market Rewards program respects the privacy of its members and is
committed to protecting the personal information it has about them. The sharing
of information about members' preferences, in order to offer rewards, benefits
and products under the program, is an important and reasonably expected part of
any consumer loyalty program. M&M Meat Shops Ltd., its franchisees and its
partners share some non-sensitive personal preference information about you from
time to time, in order to offer and provide quality rewards and other goods and
services to members efficiently. However, M&M Meat Shops Ltd. will not collect,
use or disclose sensitive information about a member without that member's
expressed written consent. Our foremost concern in this regard is our members'
trust in our stewardship of their personal information.

M&M Meat Shops Ltd. will not trade, rent or sell personal customer information,
survey information or any specific details about you or your household to
others. Sensitive information about a member will not be shared without the
expressed consent of that member in advance. If you have given us permission to
share your information in the past, but for some reason you have changed your
mind, you may adjust your records by writing an e-mail to
rewards@mmfoodmarket.com.

We have entered into an agreement with Retention Science, a third party service
provider to help us determine how to most effectively collect and organize the
information collected. This information will be limited to Rewards number,
general details such as rewards provided and purchasing preferences. All other
agencies that provide us with administration support and information processing
are required to comply with this policy and the privacy protection rules it
contains.

In addition, M&M Meat Shops Ltd. is part of the Parkland Corporation group of
companies. Parkland Corporation, our parent company, is the owner and operator
of the JOURNIE Rewards program. If you have joined the M&M Food Market Rewards
Program, we may share your information (such as your email address and purchase
history) with the Parkland Corporation so that we can conduct analytics to
better understand our members interests and preferences and help to determine
how we can improve our rewards program, benefits and products. We may also
complete some internal analysis, data manipulation and reporting for other
programs and procedures within the organization especially in circumstances of
product returns and service related issues.

However, M&M Meat Shops Ltd. reserves the right to cooperate with local,
provincial or government agencies to identify those individuals who use or
misuse this site or our services for fraudulent or other illegal activities. We
will also cooperate with agencies in any investigation whether information is
provided online or through participation within our Rewards program.

Web Site

M&M Meat Shops Ltd. collects personal information about you (information that
could be used to identify you) when you voluntarily provide it. For example, you
are asked to provide your first and last name, address, telephone number and
e-mail address when you register for our M&M Food Market Rewards program. If you
e-mail us (for example, to submit feedback on a product), we collect your e-mail
address. If you purchase Gift Certificates on our site, we also ask you for
credit card information and will retain these details for our files. Note that
you will also be asked to provide personal information if you choose to
participate in contests, sweepstakes or surveys. M&M Meat Shops Ltd. uses your
personal information to operate the site, to deliver and improve the products
and services and if you ask us, to send you information about products, services
or promotions that may be of interest to you. M&M Meat Shops Ltd. gives you the
opportunity to "opt-in" to receiving such information when you register for any
of our services. M&M Meat Shops Ltd. may also use your personal information to
create aggregate information that does not allow you to be personally identified
or contacted. Rather than showing individual activity, aggregate information
shows user behaviour as a whole. For example, M&M Meat Shops Ltd. might compile
personal information in order to calculate the number of users living in certain
geographic areas. Aggregate information is used in order to market and promote
the site.

M&M Meat Shops Ltd. may collect information about you and your use of the site
through the use of "cookies". Cookies are small data files that are sent to your
browser and stored on your computer's hard-drive when you visit certain web
sites, thereby "tracking" use of the site. Some browsers can be set to reject
all cookies; if you choose to modify your browser in this manner, some pages of
the site may not function properly. M&M Meat Shops Ltd. uses the information
generated through the use of cookies to estimate the number of people that are
using the site and to track the pages of the site that are being visited. This
information tells us about user interests and behaviours which can, in turn, be
used to provide you with information about products, services or promotions that
may be of interest to you.

M&M Meat Shops Ltd. will not, without your permission, disclose your personal
information. However we reserve the right to disclose information to our
affiliates, related companies, franchisees and third party service providers for
purposes related to providing you with information about products, services or
promotions that may be of interest to you.

Linked Sites

You should be aware that operators of linked web sites and advertisers on the
site might also collect your personal information (including information
generated through the use of cookies) when you link to their web sites or select
their advertisements. M&M Meat Shops Ltd. is not responsible for how such third
parties collect, use or disclose your personal information, therefore you should
check their privacy policies before providing them with any of your personal
information.

When We Disclose Information

M&M Meat Shops Ltd. reserves the right to release personal information to
cooperate with local, provincial or federal agencies to identify those
individuals who use or misuse this site or our services for fraudulent or other
illegal activities. We will also release information if the rights or property
of M&M Meat Shops Ltd., its affiliates, related companies, franchisees, third
party service providers, the users of the site or the general public are in
jeopardy. We will cooperate with government and other agencies in any legal
investigation whether information is provided online or through participation
within our Rewards program.

How We Protect Your Privacy Online

Recognizing that your privacy is important to you, M&M Meat Shops Ltd. employs
technical security measures to protect your personal information. However, no
transmission over the Internet can be guaranteed to be completely secure.
Consequently, M&M Meat Shops Ltd., its affiliates, related companies,
franchisees, third party service providers and their respective officers,
directors, employees and agents do not represent, warrant or guarantee that
personal information will be protected against misuse, loss or alterations and
do not accept any liability for personal information submitted to them, nor for
your or third parties' use or misuse of personal information. M&M Meat Shops
Ltd. supports encryption technology in order to protect your personal
information. Our secure web server provides data encryption of your Gift
Certificate ordering information, including your name, address and credit card
number.

Privacy and Children

M&M Meat Shops Ltd. web sites are neither developed nor created to be targeted
to children (defined as those under 18) as an audience. As an organization, we
do not collect information about the age of our web users. If, inadvertently,
personal information is collected from a child, we will endeavour to take all
necessary actions to delete the data from our records.

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