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View Upcoming Digital Marketing, Media and Advertising Conferences & Exhibitions
Phone: +1 (800) 805-5385
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Digital Marketing Conferences
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HOW TO BUILD A WINNING YOUTUBE SEO STRATEGY

May 13, 2024

Digital Marketing


By Joshua Nite

What’s the second most-used search engine in the world?

Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. 

The second most-used search engine in the world is YouTube. Over 2.5 billion
users visit the site per month, and people watch over a billion hours of video
on the platform every day.



It’s no surprise that brands are looking to connect with an audience on YouTube.
But the sheer size of the site — and the algorithms that govern it — can make it
hard to be seen.

Here’s a quick guide to help your channel make the grade.


KEYS TO AN EFFECTIVE YOUTUBE SEO STRATEGY

As with any content marketing, a great video SEO strategy takes great content.
Make sure that the video content you’re producing is relevant to your audience,
offers genuine value, and meets the specific intent of the keywords you’re
targeting. It doesn’t need to be a Hollywood-grade production, but should cast
your brand as credible and worth remembering.

When you’re ready to upload that killer content and start racking up views, keep
these elements in mind.

Optimize the video title

A title is just as important to a YouTube video as a headline is for your blog
posts. Treat your title the same way. The goal is to entice people to press play
and clearly identify your subject matter for the search algorithm.



Aim for specific and quantifiable value for the best result. For example,
consider these two titles:

 * New trends in B2B automation
 * Make your invoicing more efficient with these B2B automation tips

The first title is short and it has our keyword (B2B automation). But it’s too
vague — it doesn’t tell me what I’m going to get for my time investment. You
could get even more granular, depending on the audience: “Save 10 hours of
accounting time with B2B Automation.”

To avoid having your title truncated, aim for 75 characters or less. The
descriptive second title above is only 65 characters, so you have more room than
you think.

Optimize the description

YouTube offers a generous 5,000 characters for the description field. But it
doesn’t offer a guarantee that anyone will read to the bottom. It’s a good idea
to be thorough in your description, including links and time stamps, but don’t
feel like you need to fill space. And definitely don’t feel like you need to
shoehorn in more keywords!

For long videos, your description should include:

 * A one-sentence quick description
 * A one-paragraph summary
 * Timestamps for each topic you cover
 * Links to other relevant content
 * Links to your brand’s social media
 * Hashtags (more on that later)

For shorter videos, a quick summary may be all you need. It shouldn’t take
longer to read the description than …read more

Source:: Top Rank Blog


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DIGITAL MARKETING BLOG

 * Google estrena nuevos agentes, herramientas de creación de contenidos y
   funciones de búsqueda basadas en IA generativa May 15, 2024
 * What Is Linktree + 8 Steps to Set It Up May 15, 2024
 * How to Build a Winning YouTube SEO Strategy May 13, 2024
 * Best URL Practices for SEO: How to Optimize URLs for Search May 10, 2024

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due to travel or time zone constraints or through a wish to reduce the carbon
footprint of the event. If you would like to meet the speakers, network with
fellow marketing professionals at refreshment breaks, luncheons and evening
receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS
technologies providers exhibiting then it is highly recommended to attend
DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising
Conference series with events in 33 international cities worldwide, across 13
countries, there is bound to be a DigiMarCon Event near you to attend in-person
if you can.

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HIGH-PROFILE AUDIENCE FROM LEADING BRANDS

DigiMarCon Conference Series is the annual gathering of the most powerful brands
and senior agency executives in your region. The Sharpest Minds And The Most
Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers •
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Global
Event Series Safe, Clean & Hygienic
Event Environment Hybrid Events:
Attend In-Person or Online Industry Thought Leaders
from Leading Brands Extensive & Memorable
Networking Experiences LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE

Collaborative Learning &
Audience Participation 5-Star Luxury
Event Venues Premium Comfortable
Meeting Spaces Meet the Speakers
in Person High-Profile Audience
From Leading Brands LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE

Exceptional
Customer Service Value for Money &
Generous Discounts TECHSPO
Technology Expo On Demand
Library Access The Largest Digital Marketing,
Media & Advertising Community LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN
MORE

Global
Event Series LEARN MORE
Safe, Clean & Hygienic
Event Environment LEARN MORE
Hybrid Events:
Attend In-Person or Online LEARN MORE
Industry Thought Leaders
from Leading Brands LEARN MORE
Extensive & Memorable
Networking Experiences LEARN MORE
Collaborative Learning &
Audience Participation LEARN MORE
5-Star Luxury
Event Venues LEARN MORE
Premium Comfortable
Meeting Spaces LEARN MORE
Meet the Speakers
in Person LEARN MORE
High-Profile Audience
From Leading Brands LEARN MORE
Exceptional
Customer Service LEARN MORE
Value for Money &
Generous Discounts LEARN MORE
TECHSPO
Technology Expo LEARN MORE
On Demand
Library Access LEARN MORE
The Largest Digital Marketing,
Media & Advertising Community LEARN MORE
Global
Event Series LEARN MORE
Safe, Clean & Hygienic
Event Environment LEARN MORE
Hybrid Events:
Attend In-Person or Online LEARN MORE
Industry Thought Leaders
from Leading Brands LEARN MORE
Extensive & Memorable
Networking Experiences LEARN MORE
Collaborative Learning &
Audience Participation LEARN MORE
5-Star Luxury
Event Venues LEARN MORE
Premium Comfortable
Meeting Spaces LEARN MORE
Meet the Speakers
in Person LEARN MORE
High-Profile Audience
From Leading Brands LEARN MORE
Exceptional
Customer Service LEARN MORE
Value for Money &
Generous Discounts LEARN MORE
TECHSPO
Technology Expo LEARN MORE
On Demand
Library Access LEARN MORE
The Largest Digital Marketing,
Media & Advertising Community LEARN MORE
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