www.medscape.com Open in urlscan Pro
104.18.20.148  Public Scan

Form analysis
4 forms found in the DOM

Name: SearchFormHeader — GET javascript:subsearchheadertrack('en');

<form name="SearchFormHeader" class="search-form-header" method="get" aria-label="Search" action="javascript:subsearchheadertrack('en');">
  <input type="hidden" value="news" name="searchSrc">
  <input id="search-input" class="search-input search-input-text" aria-label="Search" type="text" autocomplete="off" autocorrect="off" name="q" maxlength="500" placeholder="Search">
  <button type="submit" class="search-submit-button" aria-label="Search">
    <svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 21 21">
      <path fill="#005B80" fill-rule="evenodd"
        d="M12.018 12.468c-2.155 2.156-5.63 2.156-7.784 0-2.155-2.154-2.155-5.63 0-7.784 2.154-2.155 5.63-2.155 7.784 0 2.155 2.155 2.133 5.63 0 7.784M2.54 2.99c-3.078 3.08-3.078 8.07 0 11.15 2.727 2.727 6.927 3.035 10.006.946l5.168 5.167c.572.572 1.517.572 2.09 0 .57-.572.57-1.517 0-2.09l-5.17-5.166c2.09-3.08 1.782-7.28-.945-10.006-3.08-3.077-8.07-3.077-11.15 0">
      </path>
    </svg></button>
  <button type="button" class="search-open-button js-expand-button" data-section=".header-search" aria-label="Search">
    <svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 21 21">
      <path fill="#005B80" fill-rule="evenodd"
        d="M12.018 12.468c-2.155 2.156-5.63 2.156-7.784 0-2.155-2.154-2.155-5.63 0-7.784 2.154-2.155 5.63-2.155 7.784 0 2.155 2.155 2.133 5.63 0 7.784M2.54 2.99c-3.078 3.08-3.078 8.07 0 11.15 2.727 2.727 6.927 3.035 10.006.946l5.168 5.167c.572.572 1.517.572 2.09 0 .57-.572.57-1.517 0-2.09l-5.17-5.166c2.09-3.08 1.782-7.28-.945-10.006-3.08-3.077-8.07-3.077-11.15 0">
      </path>
    </svg></button>
  <div class="ilfulllist">
    <p class="il_combo_nor">No Results</p>
    <ul class="combolist"></ul>
  </div>
</form>

Name: SearchFormHeader — GET javascript:subsearchheadertrack('en');

<form name="SearchFormHeader" class="search-form-header" method="get" aria-label="Search" action="javascript:subsearchheadertrack('en');">
  <input type="hidden" value="news" name="searchSrc">
  <input id="layer-search-input" class="search-input search-input-text" aria-label="Search" type="text" autocomplete="off" autocorrect="off" name="q" maxlength="500" placeholder="Search">
  <button type="submit" class="search-submit-button" aria-label="Search">
    <svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 21 21">
      <path fill="#005B80" fill-rule="evenodd"
        d="M12.018 12.468c-2.155 2.156-5.63 2.156-7.784 0-2.155-2.154-2.155-5.63 0-7.784 2.154-2.155 5.63-2.155 7.784 0 2.155 2.155 2.133 5.63 0 7.784M2.54 2.99c-3.078 3.08-3.078 8.07 0 11.15 2.727 2.727 6.927 3.035 10.006.946l5.168 5.167c.572.572 1.517.572 2.09 0 .57-.572.57-1.517 0-2.09l-5.17-5.166c2.09-3.08 1.782-7.28-.945-10.006-3.08-3.077-8.07-3.077-11.15 0">
      </path>
    </svg></button>
  <div class="ilfulllist">
    <p class="il_combo_nor">No Results</p>
    <ul class="combolist"></ul>
  </div>
</form>

Name: feedbackform — POST /postemail

<form method="post" action="/postemail" name="feedbackform" id="js-feedback">
  <p class="feedback-header-text"> Help us make Medscape the best clinical resource possible. Please use this form to submit your questions or comments on how to make this slideshow more useful to clinicians.</p>
  <input type="hidden" name="fromPage" value="">
  <label for="senderName" class="email-heading label">Your Name *</label>
  <input class="feedback-field" type="text" name="feedbackFromName" id="senderName" size="15" value="">
  <label class="email-heading label" for="js-feedback-email">Your Email *</label>
  <input class="email-from" name="fromEmailId" id="js-feedback-email" type="email" value="">
  <input type="hidden" name="toEmailId" id="feedback-email-addr" value="">
  <label class="email-heading label" for="email-message">Comment or Suggestion *</label>
  <textarea name="message" id="feedback-message" class="email-body"></textarea>
  <div class="legaltext char-limit">(Limited to 1500 Characters)</div>
  <div class="modal-button-wrapper">
    <button type="button" class="modal-button send" id="js-feedback-send"> Send</button>
  </div>
</form>

<form id="js-email">
  <h2 class="email-heading">Subject</h2>
  <p class="email-text" id="js-email-title"> Medscape APRN Compensation Report 2021</p>
  <label class="email-heading label" for="js-sender">Your Email</label>
  <input class="email-from" id="js-sender" name="fromEmailId" type="text" value="" disabled="">
  <label class="email-heading label" for="to-email">Recipient's Email</label>
  <input class="email-to" name="toEmailId" id="to-email" type="email" placeholder="Limit to one email">
  <div class="email-copy-me">
    <input type="checkbox" class="email-checkbox" id="email-check" name="copy">
    <label class="email-text" for="email-check">Send me a copy</label>
  </div>
  <label class="email-heading label" for="email-message">Optional Message</label>
  <textarea name="message" id="email-message" class="email-body"></textarea>
  <div class="modal-button-wrapper">
    <button type="button" class="modal-button send" id="js-email-send">Send</button>
  </div>
</form>

Text Content

For You
News & Perspective
Drugs & Diseases
CME & Education
Academy
Video
Decision Point

Specialty: Nurses

Allergy & Immunology
Anesthesiology
Business of Medicine
Cardiology
Critical Care
Dermatology
Diabetes & Endocrinology
Emergency Medicine
Family Medicine
Gastroenterology
General Surgery
Hematology - Oncology
HIV/AIDS
Hospital Medicine
Infectious Diseases
Internal Medicine
Multispecialty
Nephrology
Neurology
Ob/Gyn & Women's Health
Oncology
Ophthalmology
Orthopedics
Pathology & Lab Medicine
Pediatrics
Plastic Surgery
Psychiatry
Public Health
Pulmonary Medicine
Radiology
Rheumatology
Transplantation
Urology
Medical Students
Nurses
Pharmacists
Residents
Today on Medscape
Edition: ENGLISH

DEUTSCH
ESPAÑOL
FRANÇAIS
PORTUGUÊS
UK
Log In
Sign Up It's Free!
Edition: ENGLISH DEUTSCH ESPAÑOL FRANÇAIS PORTUGUÊS UK
Register Log In

No Results

No Results


Nurses

Allergy & Immunology Anesthesiology Business of Medicine Cardiology Critical
Care Dermatology Diabetes & Endocrinology Emergency Medicine Family Medicine
Gastroenterology General Surgery Hematology - Oncology HIV/AIDS Hospital
Medicine Infectious Diseases Internal Medicine Multispecialty Nephrology
Neurology Ob/Gyn & Women's Health Oncology Ophthalmology Orthopedics Pathology &
Lab Medicine Pediatrics Plastic Surgery Psychiatry Public Health Pulmonary
Medicine Radiology Rheumatology Transplantation Urology Medical Students Nurses
Pharmacists Residents Today on Medscape
3090D553-9492-4563-8681-AD288FA52ACE
For You News & Perspective Drugs & Diseases CME & Education Academy Video
Decision Point


close
Please confirm that you would like to log out of Medscape. If you log out, you
will be required to enter your username and password the next time you visit.
Log out Cancel


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information
 * 0Read Comments
 * Share
   X
   Facebook Twitter LinkedIn Email
 * 

1 24

Swipe to advance

1 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information





2 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Practicing advanced practice registered nurses (APRNs) in the United States
participated in an online survey about annual earnings as part of a larger
survey that included registered nurses (RNs) and licensed practical nurses
(LPNs). After a recruitment period lasting from May 17 through August 2, 2021, a
total of 3039 APRNs met the screening criteria and completed the survey. This
group includes 380 certified registered nurse anesthetists (CRNAs), 2016 nurse
practitioners (NPs), 505 clinical nurse specialists (CNSs), and 408 nurse
midwives (NMs).

This report summarizes survey findings from those APRNs. Where applicable, we
compare findings from the current year with those of last year's compensation
survey. A separate report describes the survey findings from RNs and LPNs.

(Note: Although this survey was conducted in 2021, respondents were asked to
report earnings from 2020. Except where noted, annual gross income figures are
averages, based on reported wages of full-time APRNs.)

3 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Among total APRNs who are not currently employed and therefore did not qualify
for the survey, 24% cited COVID-19 as the reason they were not working; 20%
retired earlier than planned, 1% were furloughed, and 3% were laid off or fired.

4 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The primary work setting of APRNs differs by type of APRN. For example, the most
frequent work setting for CRNAs, CNSs, and NMs is the acute care hospital. In
contrast, NPs are most often found in either hospital-based or
non–hospital-based outpatient settings or clinics.

5 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Compensation for all full-time APRNs increased in 2020 over the previous year,
except for NMs, whose annual gross incomes were on average unchanged. CRNAs
still earned significantly higher wages in 2020 than other APRN groups.
Financially, becoming an APRN is a good move. Overall, the annual incomes
reported by full-time APRNs were higher than the average earnings ($83,000) of
full-time RNs.

6 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The largest group of APRNs in our survey are NPs, and based on 2020 earnings,
the highest annual incomes were reported by NPs who worked in acute care
hospital settings, followed by hospital-based outpatient settings or clinics.

7 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Advanced practice certification is a requirement for NP practice in the United
States. A majority (63%) are certified as family NPs, and another 11% are
adult-gerontology primary care NPs. When it comes to income, however, the most
well-paid in this survey were the psychiatric/mental health NPs. Family NPs
showed an increase in compensation from 2019.

8 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Most APRNs work full time (at least 36 hours weekly). Among APRNs, CRNAs were
the most likely to work full time (85%) and CNSs the least (73%). In years past,
we have reported hourly rates of pay for APRNs who worked both full-time and
part-time positions. This year, however, we had sufficient data to report the
hourly rate of pay only for NPs, which was $63 in 2020 for both part-time and
full-time employees.

9 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Differences in annual earnings varied according to the type of APRN employment.
Those employed by private NP practices generate less income than those employed
by a medical group or hospital or those who are self-employed/independent
contractors. Overall, annual income increased among APRNs employed by a medical
group or hospital compared with last year.

10 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Relatively few APRNs own their own practices. CRNAs were most likely among all
APRNs to do so. Overall compensation for APRNs who own their own practices in
2020 was $158,000 compared with $140,000 in 2019.

11 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Whether APRNs practice independently or under a collaborative practice
arrangement with a physician varies with type of ARPN. A majority of APRNs
report practicing independently. CNSs were most likely to report having a formal
collaborative practice agreement with a physician.

12 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The minimum entry-level educational requirement for APRNs in the United States
is the master's degree. In this year's survey, 81% of all APRNs held a master's
degree and 17% held a doctorate (PhD or DNS).

On average, among NPs, those with a doctorate make about 5% more than those with
a masters.

13 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Among survey respondents, men represented about 37% of CRNAs and substantially
smaller proportions of NPs (9%), CNSs (7%), and NMs (1%).

Male CRNAs and NPs (the only groups with enough respondents for analysis) earned
significantly more than females with the same roles. The annual gross income of
male CRNAs and NPs exceeds that of their female counterparts by about 11%-12%.

14 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




We don't know why men in nursing, even those in advanced practice roles, earn
more than women, but our survey provides some potential clues. Men were more
likely than women to work in higher-wage settings, such as inpatient or
outpatient acute care hospital settings. Men are also more likely to earn
supplemental income and to own their own practices, findings that were similar
to last year's report.

15 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The annual earnings of all APRNs increase with more years of practice. However,
as we've seen in past surveys, these increases appear to level off at about 20
or more years of practice. This might represent a salary cap. APRNs who have
been in practice 21 years or longer reported earning significantly more
($129,000) than they did the previous year ($124,000).

16 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Once again, we saw a distinct pattern in regional earnings for APRNs. Those
employed in the Pacific region of the United States (California, Oregon,
Washington, Alaska, and Hawaii) reported the highest incomes, whereas APRNs in
the East South Central region (Tennessee, Kentucky, Mississippi, and Alabama)
reported the lowest. Of note, compared with mean annual earnings, the median
earnings were substantially lower and might more closely reflect actual earnings
by APRNs in these regions:

 * New England: $122K
 * Mid-Atlantic: $118K
 * South Atlantic: $110K
 * East North Central: $111K
 * West North Central: $113K
 * East South Central: $104K
 * West South Central: $120K
 * Mountain: $118K
 * Pacific: $140K

(Note: These incomes are not adjusted for cost of living.)

17 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The earnings of NPs, the largest group of APRNs, followed the same pattern as
the overall APRN regional earnings. NPs in the Pacific region earned the most,
and those in the East South Central and South Atlantic regions earned the least.
NPs in both the highest- and lowest-paying regions experienced significant
increases in compensation compared with last year. Incomes for NPs in the
Pacific region increased from $128,000 to $136,000 and incomes in the East South
Central region increased from $98,000 to $105,000. The median annual earnings
were lower than the averages for these regions:

 * Mid-Atlantic: $117K
 * South Atlantic: 106K
 * East North Central: $107K
 * West North Central: $108K
 * East South Central: $102K
 * West South Central: $115K
 * Mountain: $115K
 * Pacific: $137K
 * New England: Number of respondents insufficient for analysis

18 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The majority of APRNs work in urban or suburban settings. We had sufficient data
to report earnings by type of community only for NPs. As shown here, annual
earnings for NPs are highest in urban settings and lowest in rural settings.

19 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Relatively few APRNs (< 10%) belong to unions or collective bargaining units.
However, the average annual incomes of APRNs who were members of unions or
collective bargaining units ($136,000) were higher than those of nonmembers
($127,000). Non-union APRNs earned significantly more compared with the previous
year ($123,000).

20 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




The survey asked APRNs whether they had experienced a decrease, an increase, or
no change in earnings from the previous year. At least half of APRNs saw an
increase in their income in 2020 compared with 2019. Between 29% and 36% said it
remained the same, and between 12% and 20% reported that it decreased. It isn't
possible to determine from our data whether higher earnings reflect true wage
growth. Higher earnings might also be the result of increases in cost-of-living
compensation.

21 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




Inevitably, the pandemic made an impact on the earnings of many APRNs. Although
few APRNs were laid off, reductions in work hours, temporary furloughs, and
suspension of annual raises probably contributed to a loss income for certain
APRN groups. Many CRNAs, for example, experienced reduced work hours while
elective surgeries were postponed. NMs were least likely to report an impact of
the pandemic on their livelihood.

22 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information




More than half of all APRNs reported that they feel their compensation is fair,
and this proportion dropped over the previous year, from 63% in 2019 to 57% in
2020. CRNAs (the highest earners) most often reported feeling fairly
compensated. Satisfaction with annual earnings did not differ by gender, age,
union membership, or other variables.

23 of 24




Scroll


MEDSCAPE APRN COMPENSATION REPORT 2021

Laura A. Stokowski, RN, MS; Sarah Lesser; Mary McBride; Emily Berry | December
3, 2021 | Contributor Information





24 of 24


RELATED CONTENT ON MEDSCAPE


RELATED CONTENT ON MEDSCAPE

Start  


MEDSCAPE APRN COMPENSATION REPORT 2020

Find out how much APRNs are being paid and whether their earnings are static or
increasing.Medscape Features Slideshow, Nov 2020


MEDSCAPE RN/LPN COMPENSATION REPORT, 2021

All Slideshows
1 24 Next
0Read Comments Facebook Twitter LinkedIn Email


COMMENTS (0)

3090D553-9492-4563-8681-AD288FA52ACE

Commenting is temporarily disabled while we upgrade this platform. Please bear
with us as we are working to improve your experience.
Comments on Medscape are moderated and should be professional in tone and on
topic. You must declare any conflicts of interest related to your comments and
responses. Please see our Commenting Guide for further information. We reserve
the right to remove posts at our sole discretion.
Return to Article
Post as: Jeannine Runnels Jeannine R J R

Close

CONTRIBUTOR INFORMATION

Laura A. Stokowski, RN, MS

Editorial Director

Medscape

Sarah Lesser

Manager, Market Research

Medscape

Mary McBride

Director, Market Research

Medscape

Emily Berry

Editor

Medscape

Close

REFERENCES 

 
Close

IMAGE ZOOM

 
Close

FEEDBACK

Help us make Medscape the best clinical resource possible. Please use this form
to submit your questions or comments on how to make this slideshow more useful
to clinicians.

Your Name * Your Email * Comment or Suggestion *
(Limited to 1500 Characters)
Send
Thank you. Your feedback has been sent.
Please do not use this form to submit personal or patient medical information or
to report adverse drug events. You are encouraged to report adverse drug event
information to the FDA.
Close

EMAIL THIS


SUBJECT

Medscape APRN Compensation Report 2021

Your Email Recipient's Email
Send me a copy
Optional Message
Send


YOUR EMAIL HAS BEEN SENT.

Your Name is required.
Subject is required.
Please enter a Recipient Address and/or check the Send me a copy checkbox.
Your email has been sent.
is an Invalid Email Address.
 
Find Us On
About
About Medscape Privacy Policy Editorial Policy Cookies Manage Preferences Terms
of Use Advertising Policy Help Center
Membership
About You Professional Information Newsletters & Alerts
Apps
Medscape CME & Education
WebMD Network
Medscape Live Events WebMD MedicineNet eMedicineHealth RxList WebMD Corporate
Editions
English Deutsch Español Français Português
All material on this website is protected by copyright, Copyright © 1994-2021 by
WebMD LLC. This website also contains material copyrighted by 3rd parties.
Close



YOUR PRIVACY AND MANAGE COOKIES

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More Information
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT BASIC ADS
   
   Switch Label
   
   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED ADS PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.
   
   Object to Legitimate Interests Remove Objection

 * SELECT PERSONALISED ADS
   
   Switch Label
   
   Personalised ads can be shown to you based on a profile about you.
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED CONTENT PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.
   
   Object to Legitimate Interests Remove Objection

 * SELECT PERSONALISED CONTENT
   
   Switch Label
   
   Personalised content can be shown to you based on a profile about you.
   
   Object to Legitimate Interests Remove Objection

 * MEASURE AD PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of ads that you see or interact with can be
   measured.
   
   Object to Legitimate Interests Remove Objection

 * MEASURE CONTENT PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of content that you see or interact with
   can be measured.
   
   Object to Legitimate Interests Remove Objection

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
   Switch Label
   
   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.
   
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE PRODUCTS
   
   Switch Label
   
   Your data can be used to improve existing systems and software, and to
   develop new products
   
   Object to Legitimate Interests Remove Objection

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab


BACK BUTTON PERFORMANCE COOKIES



Vendor Search Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Confirm My Choices



YOUR CHOICE ON COOKIES

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below, including your right to object where legitimate interest is
used, or at any time in the privacy policy page. These choices will be signaled
to our partners and will not affect browsing data.See our Cookie Notice.


WE AND OUR PARTNERS PROCESS DATA TO:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised ads
and content, ad and content measurement, audience insights and product
development. List of Partners

I Accept Manage Settings