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Submitted URL: http://sticky-content.co.uk/_act/link.php?mId=AY920704076686361325943029zzzzz6417e7f379b3fc5bd55e0cd272821229d6aa0860203f0a4...
Effective URL: https://www.sticky.co.uk/work/case-study/giffgaff/
Submission: On February 09 via manual from IN — Scanned from DE
Effective URL: https://www.sticky.co.uk/work/case-study/giffgaff/
Submission: On February 09 via manual from IN — Scanned from DE
Form analysis 1 forms found in the DOM
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<label class="field-label" for="314511_15957pi_314511_15957">Your email address here</label>
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Skip to main content Skip to footer * home * about * work * blog * curiosity * people * contact ESTABLISHING GREEN CREDENTIALS Client: giffgaff Category: Copywriting, Design, SEO, Social, Strategy CHALLENGE giffgaff has always done things differently; phones without contracts, a network run by its community of customers, so asking for Sticky’s curious approach to content was a natural choice. The brand where humans and handsets meet asked us to: * Improve their SEO ranking and authority * Establish giffgaff as an environmentally-friendly provider * Connect the giffgaff community to more sustainable choices * Produce a content strategy to keep the conversation going APPROACH The market is flooded with sustainability content and not all of it is made equal. Our challenge was establishing new green credentials for giffgaff while inspiring their audience to rethink e-waste, and climb the blog up in Google search results. We brought recycled SIM packs and refurbished phones together with our SEO know-how, combining educational blog posts with motivational influencers and fun feel-good social content to create an all-encompassing people-focused strategy that got results. RESULTS 459k page views in 2022 x2 dwell time on page giffgaff now ranks alongside major competitors for sustainable content YOU MIGHT ALSO LIKE Behaviours over flavours Supercharging visibility through SEO Making pets part of the family Position one performance WORK * Sticky debates * Join us * Diversity, Equity & Inclusion * Embedding talent * Training courses * Contact us SIGN UP FOR OUR NEWSLETTER Your email address here By clicking ‘Sign up’, you agree to our Privacy Policy, to receive our email newsletter and relevant communications from Sticky (opt out any time). FOLLOW US * * * * * Cookies * Privacy * Terms © Sticky 2024