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 * Problems We SolveToggle nav dropdown
   Problems We Solve Overview
    * By Role
      * For MarketingEnd hunch-based marketing
      * For SalesUnify account intel & spot opportunities
        * Day in the Life of Sales
      * For Customer SuccessAvoid churn & find upselling opportunities
    * By Industry
      * For Business ServicesGrow your business with friction-free GTM
      * For EnterpriseScalable go-to-market for large enterprises
      * For Financial ServicesSmarter go-to-market orchestration
      * For ManufacturingModernize your sales & marketing
      * For TechnologyTransform your go-to-market
    * By Use Case
      * Build a B2B GTM FoundationComplete GTM suite that breaks silos
      * Find In-Market AccountsAI-powered insight to spot hidden intent
      * Engage Target AccountsConnected ABX, advertising, & sales intelligence
      * Close Opportunities EfficientlyInsight & action join forces
      * Expand & Retain CustomersPredictive models that reveal customer needs
    * By Account Journey
      * B2B Buyer Journey StagesWe've mapped out B2B Buyer Jouney Stages to help
        sales and marketing teams reach the right account at the right time with
        the best content.Take the journey

 * ProductsToggle nav dropdown
   Products Overview
    * Platform
      * Account IntelligenceFirst-party, third-party & behavioral data
        * Company Data
        * B2B Contact Data
        * Intent Data
        * Technographics
        * Account Identification
        * News & Social Insights
      * IntegrationsPlug-and-play with leading technologies
      * SecurityEnterprise-grade security & compliance
    * Products
      * ABX CloudABM reinvented around customer experience
        * Engagement Platform
        * Orchestration
        * Personalization
      * Advertising CloudDigital air cover
      * Data CloudIntelligence everywhere
        * Data Integrity
        * API Integration
        * D2 Labs
      * Sales Intelligence CloudYour inside advantage
    * Explore
      * On-Demand DemoWatch Demandbase in action in 5 short videos
      * Product ToursSee for yourself how Demandbase works
      * PricingFind the package that fits your needs
    * TOTAL ECONOMIC IMPACT™ STUDY
      * 367% ROI Over Three Years?!That's right! Check out the 2022 commissioned
        Forrester Consulting Total Economic Impact™ study.
        Get the study

 * Why Demandbase?Toggle nav dropdown
   Why Demandbase? Overview
    * What Differentiates Us
      * Smarter IntelligenceThe richest data & intel on B2B buyers
      * Only B2B DSPDemand side platform for B2B accounts
      * Enterprise ClassScalable enterprise-class GTM platform
    * Reviews & Rankings
      * Reviews & RankingsFind out how Demandbase stacks up against the
        competition and read reviews from your peers.See for yourself
    * Customer Success
      * Case StudiesInsight-filled success stories
      * Services & SupportOngoing support & professional services
      * Service PartnersVetted implementation partners
      * CommunityPeer support & customer networking
        * User Groups
        * Champions
    * How We Compare
      * Demandbase vs. 6senseMore precise data and targeting
      * Demandbase vs. TerminusBetter account insight
      * Demandbase vs. ZoomInfoThe smarter choice for GTM

 * ResourcesToggle nav dropdown
   Visit DB Central
    * Read, Watch & Listen
      * DB CentralAll our content and resources in one place
      * BlogSales & marketing insights
      * DBTVStreaming hub for all things B2B GTM
      * Sunny Side Up PodcastConversations with B2B industry experts
      * Events & WebinarsAttend or view industry events
    * Interact
      * Revenue Impact Calculator
      * Sales Productivity Calculator
      * Generate More Opps Calculator
      * Target Account List Calculator
      * Advertising Planning Calculator
    * Learn
      * What is ABX?
      * What is ABM?
      * ABM Certification
      * ABX Digital Advertising Certification
      * Get Smarter with Orchestration
      * FAQ
    * Day In The Life
      * The “Day in the Life of Sales” with AlexSee how Alex gets insights from
        Demandbase to help prioritize her territory and her day.Read now

 * About UsToggle nav dropdown
   About Us Overview
    * Careers
      * Job OpeningsJoin a growing company transforming B2B GTM
    * Partners
      * Meet Our PartnersLearn about our agency & integration partners
      * Discover Our Partner ProgramGet resources & support to drive growth
      * Become an ABX PartnerJoin a go-to-market leader
      * Become a Data API PartnerISVs, flow Demandbase data into your
        applications
      * Submit a ReferralEarn commission on new subscriptions
    * Newsroom
      * Press Releases
      * News
      * Press Contacts
    * Contact Us
      * General Inquiries
      * Office Locations

Get Demo
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YOUR GO-TO-MARKET, SMARTER


INJECT ACCOUNT INTELLIGENCE INTO EVERY STEP OF THE BUYER JOURNEY — THROUGH
ADVERTISING, ACCOUNT-BASED EXPERIENCE, AND SALES INTELLIGENCE IN ONE
GO-TO-MARKET PLATFORM.

 

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Previous

AUTOMATION GOT YOU DOWN? USE THESE 20 PRE-BUILT PLAYS TO SCALE YOUR CAMPAIGNS

Get the Playbook

LEVERAGE ACCOUNT INTELLIGENCE TO SELL SMARTER AND GROW YOUR PIPELINE

Read now

IMPROVE RESPONSE RATES UP TO 80%. THANKS, ACCOUNT INTELLIGENCE!

Get the playbook

5 WAYS THAT ENTERPRISE SALES TEAMS USE DEMANDBASE FOR A DAILY EDGE

Read now

WE’RE A GARTNER® MAGIC QUADRANT™ LEADER (BUT YOU KNEW THAT)

Get the report

THE SALES FUNNEL SHOW ON DBTV

Watch now
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News

Demandbase Customers, Including Deep Instinct, Folloze, Diebold Nixdorf, and
Thales, See Remarkable Success in 2022 

Learn more


FRAGMENTED B2B GO-TO-MARKET FORCES SMART PEOPLE TO DO STUPID THINGS



Account blindness, channel silos, data puddles, and manual processes mean you’re
missing too many opportunities — and spamming prospects with intrusive and
irrelevant interactions.

We hate that. Our go-to-market platform helps B2B get better by getting smarter.


ACCOUNT INTELLIGENCE IS THE ANTIDOTE

When you inject Account Intelligence — the stunning combination of your CRM,
marketing automation, and other data, with our intent,
firmographics, technographics, contacts, account ID, and a whole lot more — into
every step of the buying journey, you end account blindness and spread relevance
everywhere.

Then activate that intelligence through Demandbase One, your all-in-one
platform, so you can orchestrate every marketing and sales motion. That’s the
new, low-friction Smarter GTM™ … and you’re about a click away.


DEMANDBASE ONE. SUITE!

Four cloud solutions floating on one Account Intelligence layer.
Buy it in modules or as one beautiful whole.

Account-based engagement

ABX Cloud

Coordinate all GTM touches for spam-free, low-friction buying.

See ABM done right

Digital air cover

Advertising Cloud

Reach the right buying teams with digital ads tailored for them.

Check this out

Inside Advantage

Sales Intelligence Cloud

Show your team who matters most to you — and what matters most to them.

Click to upgrade your selling

Intelligence everywhere

Data Cloud

Integrate insight where your people (and systems) touch your prospects.

Discover what smarter data looks like


SMARTER GTM™ BEATS, WELL, THE ALTERNATIVE. EVERY TIME.

Good things happen when you inject Account Intelligence into every step of the
B2B buying journey. You:

 * Spot opportunities earlier and progress them faster
 * Stop spammy interactions and enjoy the magic of relevance
 * Glue sales and marketing together to create remarkable buying experiences
 * Measure every impact to constantly improve your GTM engine


SAY NO TO CLUNKY, FRUSTRATING BUYER JOURNEYS AND YES TO SMARTER GTM™

Digest a Dazzling Demo

SALES TEAMS LOVE THIS

Better convos with way stronger opportunities.
What’s not to love?

Sales leaders start here



B2B MARKETERS SOMETIMES CRY

Happy tears. We’ve been there. Account Intelligence changes everything.

Marketing leaders start here



CUSTOMER SUCCESS TEAMS HATE SURPRISES

Your customers leave subtle clues when they’re thinking of leaving or buying
more. Spot the signals. Stop churn. Expand customer value.

Customer Success leaders start here



OUR GORGEOUS CUSTOMERS

The best B2B marketers and sales leaders on the planet? Yeah, them.



WANT TO SEE ALL THESE NEW IDEAS IN ACTION?

Read some riveting customer stories.

Let’s do this

So many happy stories

HOW SMARTER GTM™ WORKS IN YOUR WORLD

Video

How Gar unifies intel

Mimecast multiplies insights out of the gate.

Watch now

Video

How Lindsay & Sarah personalize

SAP Concur engagement rates skyrocket.

Watch now

Video

Hear how Matt tells the story…

Check out NaviSite's journey (it's pretty cool)

Watch now

TOOTING OUR OWN HORN



However you like to learn, we got you covered

Podcast

ABM: A Powerful Tool for Account Growth and Revenue Generation.

Gary Hurry, shares his passion for implementing and optimizing commercially
successful ABM systems.

Listen now

DBTV

Prefer to watch a video?

You can stream our award winning content anywhere, anytime.

Watch now

Podcasts

Prefer to listen?

Check out our wildly popular podcast series. See what all the buzz is about.

Listen now

Dive deep into


ACCOUNT-BASED EXPERIENCE

Account-based experience (ABX) is a customer-centric rethinking of account-based
go-to-market — one that incorporates account-based marketing (ABM) and so much
more.

What is Account-Based Experience?

Everything you need to know to wrap your head around ABX, ABM, and using both to
drive revenue growth.

The Clear & Complete Guide to Smarter GTM™ ABM 101

Getting Started

Find out, step by step, how to get started and set yourself up for max
account-based success.

Start Simply Keep current with our blog

Scaling Your ABM

Ready to go big? Great. Let us talk you through key considerations as you put
together your plan.

Scale up Evaluate your tech stack

Getting ABM Certified

Get up-to-speed quickly on account-based marketing best practices with our
certification courses.

Get certified

Never stop learning.

B2B never stands still. Subscribe for updates and you won’t either.



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