www.captivate.com Open in urlscan Pro
23.253.150.221  Public Scan

Form analysis
2 forms found in the DOM

GET https://www.captivate.com/

<form role="search" class="searchform fusion-search-form  fusion-live-search fusion-search-form-classic" method="get" action="https://www.captivate.com/">
  <div class="fusion-search-form-content">
    <div class="fusion-search-field search-field">
      <label><span class="screen-reader-text">Search for:</span>
        <input type="search" class="s fusion-live-search-input" name="s" id="fusion-live-search-input-0" autocomplete="off" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
      </label>
    </div>
    <div class="fusion-search-button search-button">
      <input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="" data-color="rgb(255, 255, 255)">
      <div class="fusion-slider-loading"></div>
    </div>
  </div>
  <div class="fusion-search-results-wrapper">
    <div class="fusion-search-results"></div>
  </div>
</form>

GET https://www.captivate.com/

<form role="search" class="searchform fusion-search-form  fusion-live-search fusion-search-form-classic" method="get" action="https://www.captivate.com/">
  <div class="fusion-search-form-content">
    <div class="fusion-search-field search-field">
      <label><span class="screen-reader-text">Search for:</span>
        <input type="search" class="s fusion-live-search-input" name="s" id="fusion-live-search-input-0" autocomplete="off" placeholder="Search..." required="" aria-required="true" aria-label="Search...">
      </label>
    </div>
    <div class="fusion-search-button search-button">
      <input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="" data-color="rgb(255, 255, 255)">
      <div class="fusion-slider-loading"></div>
    </div>
  </div>
  <div class="fusion-search-results-wrapper">
    <div class="fusion-search-results"></div>
  </div>
</form>

Text Content

Skip to content
Search for:



 * Home
 * Advertisers
 * Real Estate
   * Residential Digital Signage
   * Digital Signage Displays
   * Tenant Communication
   * Content & Programming
   * Custom Branding
   * CRE Featured Properties
   * Multifamily Portfolio
 * Viewers
 * About
   * Captivate Partners
   * Blog
   * Careers
   * In the News
 * Shop
 * Contact

Search for:



 * Home
 * Advertisers
 * Real Estate
   * Residential Digital Signage
   * Digital Signage Displays
   * Tenant Communication
   * Content & Programming
   * Custom Branding
   * CRE Featured Properties
   * Multifamily Portfolio
 * Viewers
 * About
   * Captivate Partners
   * Blog
   * Careers
   * In the News
 * Shop
 * Contact


 * Home
 * Advertisers
 * Real Estate
   * Residential Digital Signage
   * Digital Signage Displays
   * Tenant Communication
   * Content & Programming
   * Custom Branding
   * CRE Featured Properties
   * Multifamily Portfolio
 * Viewers
 * About
   * Captivate Partners
   * Blog
   * Careers
   * In the News
 * Shop
 * Contact

 * Home
 * Advertisers
 * Real Estate
   * Residential Digital Signage
   * Digital Signage Displays
   * Tenant Communication
   * Content & Programming
   * Custom Branding
   * CRE Featured Properties
   * Multifamily Portfolio
 * Viewers
 * About
   * Captivate Partners
   * Blog
   * Careers
   * In the News
 * Shop
 * Contact



What is digital signage software? Your Questions Answered


INDUSTRY BEST PRACTICES & INSIGHTS


GUIDE TO DIGITAL SIGNAGE | YOUR QUESTIONS ANSWERED




GUIDE TO DIGITAL SIGNAGE | YOUR QUESTIONS ANSWERED



SEPTEMBER 15, 2021 | BY ALLIE MALTZ




1. WHAT IS DIGITAL SIGNAGE?

 * Digital signage is a screen you can customize and post your own full-screen
   messages. It is used to provide tenants, visitors, or the general public
   information you wish to convey.

 * Digital signage is used in a variety of ways to suit different needs. It can
   be a tool to reach audiences outside their homes for brand recognition or
   product features. It can also be used by office buildings, apartment homes,
   or businesses, to bring attention to important information that enhances
   customer experience, like building protocols or events.

 * Digital signage is easy to set up. All you need is a screen, a way to secure
   your screen (such as a podium or wall mount), use wifi or ethernet cable and
   digital signage software. Most companies can connect their digital signage
   software to your existing screen, you won’t need to purchase a new one.




3. WHAT IS DIGITAL SIGNAGE SOFTWARE? 

Digital Signage Software (often called a content management system) allows you
to create, customize, schedule and post information to your screen. Digital
signage often comes with a plug and play device, (think firestick) that connects
digital signage software to your screen, so you can manage your post (content or
messaging).


3. WHAT ARE THE BENEFITS OF DIGITAL SIGNAGE?


 * CUSTOMIZE INFORMATION QUICKLY
   
   As information continuously changes, digital signage is a way to update your
   audience with a click of a button. You can login to your digital signage
   software from your smartphone, allowing you to update quickly and in
   real-time. From a bathroom outage on the fourth floor, to a building-wide
   emergency, digital signage enables you to post changing information quickly
   and effectively.


 * DIGITAL SIGNAGE VS PHONE NOTIFICATIONS
   
   When we unlock our phones, we are often overwhelmed by emails and
   notifications and choose to only pay attention to what we think is important.
   That’s when information gets lost. With digital signage in high-traffic
   areas, your audience has a much greater chance of seeing your messaging.


 * FOSTER COMMUNITY 
   
   Digital signage is a way to help build and enhance your community. You can
   use it to promote events in your building, workplace, or your neighborhood.




3. WHAT IS THE BEST DIGITAL SIGNAGE SOFTWARE FOR YOU?

 * What are your goals?
   
   Take into consideration your communication goals, and pain points, when
   communicating with your audience. Putting digital signage in high traffic
   areas provides better assurance eyes will be focused on your message.

 * Make your message pop!
   
   If you’d like full control over what is being posted throughout the day, look
   for digital signage software that only posts your own messaging. Make sure it
   stands out. According to Ad World, “56% of a digital campaign’s outcome is
   dependent on the quality of the creative.”  If your digital signage is not
   engaging, it’ll be a fly on the wall and your information will get lost.
   
   If you don’t have the resources to always keep on top of your digital
   signage, find software that has managed content with which you can integrate.
   
   At Captivate, our editorial team partners with top media partners to bring
   local news, weather and sports. Within our content you can post your own,
   providing a one-stop source of current and timely information for your
   audience.


3. WHAT IS DIGITAL SIGNAGE DISPLAY VS TV?

 * Digital signage has one channel, with curated and customizable content that
   fits a building’s communication needs. Messaging is static or on rotation and
   conveys information that is specific to the location. You control the message
   that your audience sees, and how often they see it. It can be used in
   apartments homes, condos, office buildings or businesses.

 * TVs on the other hand, have multiple channels that are for public interest
   and do not address the needs of a specific location or audience. 
   
   The same hardware can be used for both digital signage and TVs. Both digital
   signage and TV use the same hardware, it’s the content and ability to manage
   content that differs.

<- Back to blog


WOULD YOU LIKE TO EXTEND THE CONVERSATION?


BOOK A DEMO TO LEARN MORE OUR DIGITAL DISPLAY SOLUTIONS.

Book a Demo

By Captivate|2022-01-15T12:02:58-05:00September 15th, 2021|Captivate Real Estate
Blog Archives, Industry Best Practices & Insights|Comments Off on What is
digital signage software? Your Questions Answered

SHARE THIS STORY, CHOOSE YOUR PLATFORM!

FacebookTwitterRedditLinkedInPinterest



ABOUT THE AUTHOR: CAPTIVATE





RELATED POSTS



 * 10 QUESTIONS TO ASK YOURSELF TO PREPARE FOR PEAK LEASING SEASON
   
   May 9th, 2022

 * HOW MULTIFAMILY BUILDINGS CAN SUPPORT LOCAL BUSINESSES WITH RESIDENTIAL
   DIGITAL SIGNAGE DISPLAYS
   
   April 13th, 2022

 * CONVERSATIONS WITH CAPTIVATE: Q&A WITH CARRIE ANTRIM, COO OF MULTIFAMILY
   LEADERSHIP
   
   March 28th, 2022

 * MILLENNIAL TRENDS | WHAT MAKES A HIGH RISE BUILDING A HOME?
   
   February 17th, 2022

 * MULTIFAMILY PORTFOLIO
   
   January 4th, 2022

 * TOP 4 MULTIFAMILY HOUSING EVENTS TO ATTEND IN 2022
   
   December 23rd, 2021

 * THREE TIPS ON CREATING COMMUNITY DURING THE HOLIDAYS
   
   November 29th, 2021

 * CONTENT THAT CONTRIBUTES TO A POSITIVE TENANT EXPERIENCE
   
   October 21st, 2021



Close product quick view×



Copyright© 2022 Captivate | Careers | About Us | Office Network Live Feed |
Contact | Blog | In The News | Shop Captivate GO | Terms of Service | Privacy
Policy
InstagramLinkedInYouTubeTwitterFacebookVimeo




This website stores cookies on your computer to improve your viewing experience.
For more information please see our Privacy Policy. Privacy PolicyACCEPT
Privacy & Cookies Policy
Close

PRIVACY OVERVIEW

This website uses cookies to improve your experience while you navigate through
the website. Out of these cookies, the cookies that are categorized as necessary
are stored on your browser as they are as essential for the working of basic
functionalit...
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly.
This category only includes cookies that ensures basic functionalities and
security features of the website. These cookies do not store any personal
information.
SAVE & ACCEPT


Go to Top