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April 23, 2024, 12 p.m. - 1 p.m. ET
Overview Registration

Consumer demand for sustainable packaging has gone beyond recyclability and is
now advancing the concept of circularity, a process that uses a design-based
approach to assess materials in a closed-loop system. Regulators are also
starting to take note, with the European Commission introducing the Ecodesign
for Sustainable Products Regulation to adopt a broad ecodesign framework for
products in the EU market. 

On April 23, join PCPC and a panel of experts as they identify some of the main
obstacles in designing and marketing truly circular personal care packaging and
discuss innovative solutions being tested in the market. In addition, the
discussion will provide real-life examples of circular packaging and
communications strategies that empower consumers to appropriately engage with
packaging at a product’s end of life.

About the Speakers



Jo Chidley
Founder, Beauty Kitchen and Reposit

Jo Chidley is a circular economy expert, chemist and herbal botanist who is
“obsessed” with circular design, cradle-to-cradle principles and the triple
bottom line. A champion of the #ReuseRevolution, she launched indie beauty brand
Beauty Kitchen, one of the highest-scoring BCorps with most of its products
being Cradle to Cradle Certified®. Following the success of Beauty Kitchen, she
developed Reposit, the world’s first closed-loop solution for beauty packaging.



Brandon Frank
CEO, PPC Packaging; Sustainable Packaging Expert, Credo Clean Beauty; and Host,
Packaging Brothers Podcast

Brandon Frank leads PPC Packaging, a family-owned business that delivers
eco-friendly, custom and quality packaging solutions for various industries. He
works directly with clients to understand their needs, challenges and goals, and
provides them with packaging options that enhance their brands, increase their
profits and improve their efficiencies. As a sustainable packaging expert and a
member of the Credo Clean Beauty Council, he advises on best practices and
innovations for reducing environmental impact and increasing circularity in the
beauty sector. Additionally, he hosts the Packaging Brothers Podcast, where he
connects with valued members of the packaging value chain and discusses topics
such as plastic pollution, e-commerce durability testing and supply chain
disruptions.



Jamie Richards
Director of ESG, amika, Eva NYC and Ethique Haircare

Jamie Richards is director of ESG (environment social governance) for amika, Eva
NYC and Ethique haircare. She is passionate about the integration of
sustainability and business and believes it is one of many solutions in
minimizing climate impacts. She uses scientific data, sustainability metrics and
consumer terminology to give results in an understandable way.

About the Moderator



Kenisha Cromity
Staff Counsel, PCPC

Kenisha Cromity serves as staff counsel, Legal & Regulatory Affairs, managing
legal and domestic regulatory issues facing the industry and guiding PCPC member
companies on compliance, as well as advising PCPC on legal matters. Cromity
leads PCPC’s Packaging Task Force, tracking state packaging bills and laws
related to claims and labeling, recycled content and extended producer
responsibility (EPR). Cromity regularly collaborates with PCPC’s Global
Strategies team on international packaging issues. 

Cromity earned her bachelor’s degree with distinction from Spelman College and
her J.D. from the University of Florida Levin College of Law. She is a member of
the Virginia Bar and the Florida Bar.

Clear Selections





Complimentary to members, the cost is $250 for nonmembers.

Register Now

 


The Personal Care Products Council (PCPC) is the leading national trade
association representing 600 global cosmetics and personal care products
companies.

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