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 * SOLUTIONS
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Toggle Navigation
 * SOLUTIONS
   * Food and Beverage Taste Testing
   * Alcohol Taste Testing Market Research
   * Coffee Taste Testing Market Research
   * AI Consulting
   * B2B Market Research
   * Central Location Food Taste Testing
   * Consumer Research
   * FinTech Strategy Consulting
   * Focus Group Recruitment
   * Healthcare Research
   * Industrial Research
   * International Market Research
   * NYC Focus Group Facilities
   * Qualitative and Quantitative Research
   * Strategy Research
   * Travel, Tourism, and Hospitality Consulting
 * COVERAGE
   * The Americas
   * Canada
   * Europe
   * Asia Pacific
   * Africa
   * Middle East
 * EXPERTISE
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SIS International Market ResearchSIS International2024-04-12T10:50:18-04:00


SIS INTERNATIONAL MARKET RESEARCH FIRM




CONSUMER
MARKET RESEARCH



Consumer Research provides insights, data and strategies on Buyer Behavior,
Needs and Attitudes.





B2B
MARKET RESEARCH



SIS is a premier provider of B2B Market Research and Strategy Intelligence
Solutions for many of the world’s most prestigious companies.





HEALTHCARE
MARKET RESEARCH



SIS provides Market Research, data, insight and consulting for the Healthcare
Industry.





ABOUT SIS INTERNATIONAL MARKET RESEARCH



SIS International Research is a full service Global Market Research and Strategy
Consulting firm with over 40+ years of industry experience. Headquartered in New
York City and with on-the-ground offices worldwide, SIS is uniquely positioned
to offer clients in-depth insight into the global marketplace. We deliver the
around-the-clock project management and client servicing that is essential in a
24/7 global economy.



EXCELLENT RECRUITMENT




ONLINE FOCUS GROUPS



Online Focus Groups are virtual online discussions to probe customer behavior
and preferences. Online focus groups offer the following advantages:

 * Cost savings with the savings of facilities and food expenses
 * Elimination of travel expenses
 * Savings with the high cost of transcripts
 * Rapid recruitment of respondents Ease of simultaneous translations

ENHANCED BUSINESS PERFORMANCE




STRATEGY CONSULTING



SIS International Research is a recognized global leader in Strategy Consulting
and Market Intelligence. For over 40+ years, we have provided strategic business
research to many of the world’s largest and most influential companies.




ADVISORY SOLUTIONS




FINTECH STRATEGY CONSULTING



We help companies answer their most pressing questions:

 * What are the trends?
 * Which FinTech innovations suit which bank?
 * What FinTech and AI could do for each specific bank?
 * Should your organization develop internally?
 * Which FinTech systems are you missing?
 * How much money should you invest?
 * What is their competitors’ position?




GLOBAL STRATEGY CONSULTING FIRM

SEEKING TO ACHIEVE A COMPETITIVE EDGE IN THE MARKET?
SIS STRATEGY CONSULTING PROVIDES EXECUTIVES WITH STRATEGY CONSULTING AND
STRATEGIC PLANNING ADVISORY SOLUTIONS FOR CLIENTS TO BUILD AND TRANSFORM THEIR
BUSINESSES.





SIS BLOCKCHAIN CONSULTING



We provide World-Leading Blockchain Strategy and Advisory Solutions. Contact us
for your next Blockchain Consulting engagement.


Advancing Innovations






AI SOLUTIONS



SIS works with tech companies, including those in education, finance, and
logistics, to develop and implement AI-based products and services. We provide
qualitative, quantitative, market research and strategy consulting, focusing on
the human element behind AI adoption and transformation.


Read more






DATA ANALYTICS



At SIS Research, our reports are clear and easy to digest. We have experienced
agents. We gather and analyze your data much more quickly than an internal team
could do. We are your partner for Data Science and Data Analytics. Contact us
for your next Data Analytics project.


Learn more here




BRANDING & ADVERTISING



SIS INTERNATIONAL MARKET RESEARCH SOLUTIONS



Our Marketing, Branding and Advertising agency provides a robust network of
marketing analysts, strategists, designers, and managers ready to bring your
brand to the next level.

 * Digital Advertising & Content Curation
 * Event Marketing Services
 * Go-to-Market Strategies
 * Influencer Marketing
 * Marketing to Generation Z
 * Promotional Marketing
 * CX Consulting




ON THE GROUND AROUND THE WORLD

In our 40+ years of experience, SIS has conducted projects in over 120
countries, and we have serviced some of the world’s largest and most influential
companies and organizations, including over 70% of the Fortune 500.

Contact us to discover how our cutting-edge services can add value to your
company.

America

Latin Market

Europe

Asia / APAC

Africa

Middle East


WHAT WILL THE FUTURE HOLD?


CONSUMER MARKET RESEARCH



Consumer Research provides insights, data and strategies on Buyer Behavior,
Needs and Attitudes.

--------------------------------------------------------------------------------


B2B MARKET RESEARCH



SIS is a premier provider of B2B Market Research and Strategy Intelligence
Solutions for many of the world’s most prestigious companies.

--------------------------------------------------------------------------------


HEALTHCARE MARKET RESEARCH



SIS provides Market Research, data, insight and consulting for the Healthcare
Industry.

--------------------------------------------------------------------------------


ABOUT SIS INTERNATIONAL MARKET RESEARCH

SIS is a full service International Market Research and Strategy Consulting firm
with over 40+ years of industry experience. Headquartered in New York City and
with on-the-ground offices worldwide, SIS is uniquely positioned to offer
clients in-depth insight into the global marketplace. We deliver the
around-the-clock project management and client servicing that is essential in a
24/7 global economy.

--------------------------------------------------------------------------------




ONLINE FOCUS GROUPS

Online Focus Groups are virtual online discussions to probe customer behavior
and preferences. Online focus groups offer the following advantages:

 * Cost savings with the savings of facilities and food expenses
 * Elimination of travel expenses
 * Savings with the high cost of transcripts
 * Rapid recruitment of respondents Ease of simultaneous translations

--------------------------------------------------------------------------------




STRATEGY CONSULTING

SIS International Research is a recognized global leader in Strategy Consulting
and Market Intelligence. For over 40+ years, we have provided strategic business
research to many of the world’s largest and most influential companies.

--------------------------------------------------------------------------------




FINTECH STRATEGY CONSULTING

We help companies answer their most pressing questions:

What are the trends?

 * Which FinTech innovations suit which bank?
 * What FinTech and AI could do for each specific bank?
 * Should your organization develop internally?
 * Which FinTech systems are you missing?
 * How much money should you invest?
 * What is their competitors’ position?

--------------------------------------------------------------------------------




SIS GLOBAL MARKETING SOLUTIONS

Our Marketing, Branding and Advertising agency provides a robust network of
marketing analysts, strategists, designers, and managers ready to bring your
brand to the next level.

 * Digital Advertising & Content Curation
 * Event Marketing Services
 * Go-to-Market Strategies
 * Influencer Marketing
 * Marketing to Generation Z
 * Promotional Marketing
 * CX Consulting


STRATEGY CONSULTING

Seeking to achieve a competitive edge in the market? SIS Strategy Consulting
provides executives with Strategy Consulting and Strategic Planning Advisory
solutions for clients to build and transform their businesses.


TAKE YOUR BUSINESS TO THE NEXT LEVEL




AUTOMOTIVE

SIS delivers insights to automotive clients with Car Clinics, Qualitative
Insights, Quantitative Surveys and Strategy Research.
[see more]




CONSTRUCTION

Construction Market Research and Strategy Consulting, providing actionable
insights for Decision Makers.
[see more]



ENGINEERING

We specialize in Engineer Market Research. Discover how we can boost your
profits.
[see more]



RETAIL

Learn more about Retail Market Research and In-Store Insights.
[see more]



TRAVEL

At SIS, we travel the world conducting the kind of Travel and Tourism Market
research that makes customers happy and builds world class brands.
[see more]



HEALTHCARE

SIS provides Market Research, data, insight and consulting for the Healthcare
Industry.
[see more]



INDUSTRIAL

We provide Industrial Insights, Data, Consulting and Strategy Research.
[see more]



INFO TECH.

The IT field has grown dramatically over the last few years. Market Research
uncovers insights into consumers and businesses.
[see more]



See more industry coverage…




INTERNATIONAL MARKET RESEARCH

International market research refers to the services and solutions that assist
global companies to gain an overall picture of the business and financial
climate in a foreign country. It helps companies successfully enter into a new
market and cost-effectively expand their operations.

This type of market research aims to support global companies in making
well-informed business decisions and avoid a learning curve that could cost the
company significant resources. Indeed, when venturing into a new market, it is
vital to conduct as much research as possible in a wide range of areas to launch
a successful entry and pinpoint extraordinary business opportunities,

In addition, international market research typically comprises the market size,
competitive information, consumer behavior, and various other data that may
impact the potential growth and success of a business’s products or services. It
is generally undertaken through a range of methodologies such as focus groups,
surveys, and expert interviews to collect reliable information to develop
appropriate strategies for marketing the products or services in the targeted
foreign market.


WHY IS INTERNATIONAL MARKET RESEARCH IMPORTANT FOR GLOBAL BUSINESSES?

International market research plays an increasingly valuable role for global
companies since it provides in-depth insights into the business and financial
climate of foreign markets. This data helps enterprises in making business
decisions about their entry or expansion into international marketplaces. This
information includes the identification of prospective customers, evaluation of
the regulatory and cultural gaps, and the overall understanding of the
competitive landscape.

When conducted correctly, market research can be instrumental to the overall
success of a company and can deliver a vast amount of business intelligence. On
the other hand, without this initial research, global companies are likely to
rely on incomplete information or assumptions to guide their decision-making,
which could result in costly mistakes.

Furthermore, international market research is a powerful tool to develop a
cost-effective marketing strategy as it identifies the most suitable channels
for reaching potential customers and tailors their messages to local cultural
standards.


BENEFITS OF CONDUCTING AN IN-DEPTH INTERNATIONAL MARKET RESEARCH

Particularly, performing thorough international market research may bring
several advantages to businesses that will increase their chances of succeeding
in a new market, including:

 * Finding emerging market opportunities: International market research findings
   can make it easier for companies to pinpoint potential growth opportunities,
   which would allow the business to expand securely and reliably.
 * Gaining an understanding of the competitive landscape: Research provides a
   comprehensive grasp of the competitive environment in a given foreign market.
   This includes the strengths and weaknesses of competitors and an overview of
   the competitors’ products and services.
 * Customized marketing strategies: Researching local consumer behavior,
   cultural standards, and government regulations is an invaluable source of
   information that can help companies adjust their marketing strategies to be
   more effective in a particular foreign market.
 * Mitigate risks: By conducting exhaustive research, organizations can gain a
   better sense of the risks associated with entering a foreign market,
   including political risks and legal issues, and any other variable that has
   not been previously taken into account.
 * Legal and regulatory compliance: By identifying potential issues and
   challenges upfront, firms can prevent potentially costly mistakes and avoid
   unnecessary risks, which may lead to cost savings.
 * Operational cost savings: When identifying key issues and potential business
   opportunities in advance, enterprises can prevent expensive mistakes that are
   easily avoided by performing a study of this nature.
 * Building relationships: Undertaking thorough research may also help companies
   build relationships with local partners, which can be advantageous when
   growing their operations in a foreign country’s market.

For this reason, carrying out international market research has many more
advantages than disadvantages. It can even be considered an essential step
before investing in a foreign market of which a given company does not have
sufficient knowledge.

However, it has a few drawbacks since doing research abroad can increase costs
because it might involve hiring local staff and performing interviews in a
different language.


WHAT TYPE OF DELIVERABLES CAN YOU GET FROM INTERNATIONAL MARKET RESEARCH?

The results of international market research can vary depending on the precise
goals and methodologies applied. In any case, a few typical examples of
international market research deliverables are:

 * Detailed reports that present an overview of the market size, growth
   prospects, and competitive landscape.
 * In-depth research on consumer behavior, preferences, and attitudes.
 * Industry trends and data from industry-specific sectors such as retail,
   healthcare, automotive, and electronics, among others.
 * A competitive market analysis that includes precise competitive landscape
   information and the unique advantages and disadvantages of competitors.
 * Go-to-market strategy with precise considerations on the most appropriate
   routes to enter or expand into a target foreign market, including details on
   distribution channels, strategic marketing approaches, and prospective
   suppliers.
 * Market segmentation and profiling of key market niches, which include
   demographic data and psychographic information.
 * Forecasting with precise projections of sales, potential revenue, and
   projected growth.
 * Presentations with major insights and actionable steps for entering a foreign
   market successfully.


HOW CLIENTS CAN IMPLEMENT FINDINGS FROM INTERNATIONAL MARKET RESEARCH

With all the benefits and comprehensive results of international market
analysis, companies can implement the findings through various approaches such
as:

 * Building a successful market entry strategy: Clients can leverage research
   results by designing a targeted foreign market entry strategy.
 * Adapting products to specific markets: Research results can be effectively
   applied to tailor existing products or services and suit the needs of
   customers in the foreign market.
 * Identifying target segments: Clients may apply research findings to determine
   relevant market segments and address their unmet needs.
 * Customizing marketing campaigns: By adapting marketing campaigns to local
   cultural and consumer behavior patterns, clients can easily generate revenues
   from the start.
 * Building local partnerships: Leveraging research results to identify
   potential business suppliers in the local market is a valuable asset for the
   company’s operations.
 * Complying with regulations: To use the research results to make sure that the
   company meets all relevant laws and regulations in the foreign market to
   mitigate the risks of entering the market with products or services that
   could lead to legal issues.
 * Team building: Clients can leverage the research evidence to assemble a staff
   with the relevant expertise and skills needed to operate successfully in the
   foreign market.
 * Monitoring the local market: Clients can use the results of the research to
   set up a system for tracking the market and following up on the company’s
   performance.
 * Preparing for logistical challenges: The logistical hurdles of entering a
   foreign market can be considerable. And research enables companies to assess
   suppliers, staff, find suitable locations, understand the payment and
   financial infrastructure, and comply with import and export requirements,
   among many other considerations.
 * Developing a robust strategy and budget: A comprehensive strategic plan and
   budget is a vital starting point for any market entry process. The only
   reliable way to accomplish this is to conduct careful market research.


INTERNATIONAL MARKET RESEARCH BEST PRACTICES

Despite all the advantages of international market research and its convenience
for global companies, it is worth noting that certain procedures must be
followed, and international market research best practices include the
following:

 * Identifying clear research goals: By defining the objective of the research,
   analysts will ensure that the research is both focused and meaningful.
 * Understanding of the target market: The research should provide the specific
   segments that constitute the target market and the key players in the
   marketplace. It will ensure that research is conducted on the proper
   audiences.
 * Choosing appropriate research methodologies: By using appropriate, hybrid and
   multiple research methods, clients can obtain a complete picture of the
   market and highlights all the data and opinions of potential customers.
 * Consideration of cultural background: Recognizing cultural factors and how
   they affect the research requires careful attention to cultural
   sensitivities. Analysts should cover language barriers, local cultural rules,
   and different communicative habits.
 * Local expertise: By hiring local research partners such as local market
   consulting firms, clients will have in-depth knowledge of the local market
   and can provide valuable information that may not be apparent to outsiders.
 * Investment in data privacy and security: Data privacy is a critical part of
   international market research, and marketers must invest in data security
   solutions like encryption tools to protect sensitive clients’ information.
 * Validation of research outputs: All research results should always be
   confirmed to verify that they are reliable and consistent. It is essential to
   conduct further research or to obtain feedback from subject-matter
   specialists.
 * Compliance with local regulations: Knowledge of local applicable laws is a
   must to comply with all relevant regulations and avoid any legal violations.


INTERNATIONAL B2B & B2C MARKET RESEARCH

International B2C and B2B market research have many similarities but also
differences that make it effective in different situations, especially for
different groups.

First, international B2C market research centers on finding out detailed
knowledge about the needs, insights, behaviors, and expectations of individual
consumers in foreign markets. This specialized type of research is typically
conducted by businesses that sell consumer goods through focus groups, surveys,
and interviews.

The research may be performed in person or online depending on the specific
needs of the client and market, and the nature of the research.

On the other hand, international B2B market research aims to gain an accurate
understanding of companies’ needs and market drivers. One of the main
characteristics of the B2B market is that it happens between companies, the
volume of orders is quite high and includes large budgets.

Additionally, the decision-making process for B2B market research is complex
compared to B2C market research. It frequently involves a group of people with
different roles and responsibilities that discusses extensively which decision
to adopt. Whereas discussions in a B2C market will usually involve the decisions
of individuals.


THE IMPORTANCE OF CULTURE AND SOCIAL FACTORS IN INTERNATIONAL MARKET RESEARCH

Cultural awareness and social considerations are critical in international
market research because they influence the behavior of consumers.

In international market research, cultural aspects are a major factor because
they can shape the way consumers understand and respond to products or services,
and they also impact the way people do business in a particular foreign market.
Culture reflects the widespread beliefs, core values, behaviors, traditions,
norms, customs, and shared assumptions that distinguish a particular group.

Likewise, social research addresses variables such as social class, education,
or income. These factors also shape consumer behavior and the effectiveness of a
company’s products or services.

Therefore, when carrying out international market research, it is essential to
be aware of cultural and social factors. For example, how negotiations are
handled or how products are sold because these elements make the difference
between providing services that connect with the local population or being an
outsider that cannot bring its ideas to the market effectively.


THE CRITICAL ROLE OF REGULATORY FACTORS IN INTERNATIONAL MARKET RESEARCH

Regulatory factors can have a substantial impact on a company’s potential to
enter and successfully operate in a foreign country’s market. They vary widely
from country to country and can represent a barrier to entry as they are often
influenced by political stability, cultural norms, and economic conditions.

Therefore, when performing international market research, it is critical to
consider these factors. If regulatory considerations are ignored, the company
may encounter substantial legal challenges, including fines, penalties or even
being excluded from operating in the market.


MOST IMPORTANT INDUSTRIES FOR INTERNATIONAL MARKET RESEARCH

The main industries for international market research vary according to the
prevailing economic and business climate. However, some notable industries are
usually considered relevant.

 * IT: As technological developments are constantly evolving, international
   market research helps companies keep ahead of the curve by spotting new
   trends and identifying new opportunities in foreign markets. This is critical
   to identify where to place investments and monitor trends that have the
   greatest potential for future growth.
 * Healthcare: The healthcare industry is highly regulated, and international
   market research has the potential to assist companies in navigating the
   complex regulatory landscape and recognizing growth opportunities. In this
   industry, the support of consultants is crucial in evaluating the best ways
   to operate in the market and avoiding time-consuming paperwork.
 * Consumer goods: Companies in this industry strongly depend on consumer
   demand, and research can help them target new markets, and understand
   consumer trends and preferences in foreign markets.
 * Automotive: The automotive industry is a leading global economic growth
   contributor and international market research helps businesses identify new
   business opportunities for growth and gain an overall understanding of the
   competitive landscape.
 * Energy: The energy industry is also an important contributor to global market
   growth, and international market research can make all the difference in this
   complex industry. It can determine when to invest according to the local
   economic trends and financial expectations.

International market research is a fundamental process before venturing into new
markets that are unknown. Without feedback from local experts and consumers, it
is unlikely to have a well-developed strategy for communicating effectively with
local buyers and suppliers.

In consequence, investing in comprehensive international market research can be
one of the best long-term strategies for a global company that intends to enter
a new market and explore its possibilities.

America



Latin Market



Europe



Asia / APAC



Africa

 

Middle East


CONTACT US FOR YOUR NEXT MARKET RESEARCH AND STRATEGY CONSULTING PROJECT.

 * Email direct: research@sisinternational.com
 * Contact one of our global offices



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