www.trypencil.com Open in urlscan Pro
34.253.101.190  Public Scan

Submitted URL: https://u8480551.ct.sendgrid.net/ls/click?upn=6oC-2BPNGj3vLDwrqedmxbdNmFwyc1LgiU3fuzYyiOyolKV19MaAW-2BqP6cGDzdLEaM8NHp_HwjcYqauAZ...
Effective URL: https://www.trypencil.com/
Submission: On November 16 via manual from SG — Scanned from DE

Form analysis 5 forms found in the DOM

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  </script>
  <div class="w-commerce-commercecartlist" data-wf-collection="database.commerceOrder.userItems" data-wf-template-id="wf-template-42f4d23e-1960-67dc-93d0-a4487fafefe4"></div>
  <div class="w-commerce-commercecartfooter">
    <div class="w-commerce-commercecartlineitem">
      <div>Subtotal</div>
      <div data-wf-bindings="%5B%7B%22innerHTML%22%3A%7B%22type%22%3A%22CommercePrice%22%2C%22filter%22%3A%7B%22type%22%3A%22price%22%2C%22params%22%3A%5B%5D%7D%2C%22dataPath%22%3A%22database.commerceOrder.subtotal%22%7D%7D%5D"
        class="w-commerce-commercecartordervalue"></div>
    </div>
    <div>
      <div data-node-type="commerce-cart-quick-checkout-actions" style="display:none">
        <a role="button" tabindex="0" aria-haspopup="dialog" aria-label="Apple Pay" data-node-type="commerce-cart-apple-pay-button" style="background-image:-webkit-named-image(apple-pay-logo-white);background-size:100% 50%;background-position:50% 50%;background-repeat:no-repeat" class="w-commerce-commercecartapplepaybutton"><div></div></a><a role="button" tabindex="0" aria-haspopup="dialog" data-node-type="commerce-cart-quick-checkout-button" style="display:none" class="w-commerce-commercecartquickcheckoutbutton"><svg class="w-commerce-commercequickcheckoutgoogleicon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="16" height="16" viewBox="0 0 16 16"><defs><polygon id="google-mark-a" points="0 .329 3.494 .329 3.494 7.649 0 7.649"></polygon><polygon id="google-mark-c" points=".894 0 13.169 0 13.169 6.443 .894 6.443"></polygon></defs><g fill="none" fill-rule="evenodd"><path fill="#4285F4" d="M10.5967,12.0469 L10.5967,14.0649 L13.1167,14.0649 C14.6047,12.6759 15.4577,10.6209 15.4577,8.1779 C15.4577,7.6339 15.4137,7.0889 15.3257,6.5559 L7.8887,6.5559 L7.8887,9.6329 L12.1507,9.6329 C11.9767,10.6119 11.4147,11.4899 10.5967,12.0469"></path><path fill="#34A853" d="M7.8887,16 C10.0137,16 11.8107,15.289 13.1147,14.067 C13.1147,14.066 13.1157,14.065 13.1167,14.064 L10.5967,12.047 C10.5877,12.053 10.5807,12.061 10.5727,12.067 C9.8607,12.556 8.9507,12.833 7.8887,12.833 C5.8577,12.833 4.1387,11.457 3.4937,9.605 L0.8747,9.605 L0.8747,11.648 C2.2197,14.319 4.9287,16 7.8887,16"></path><g transform="translate(0 4)"><mask id="google-mark-b" fill="#fff"><use xlink:href="#google-mark-a"></use></mask><path fill="#FBBC04" d="M3.4639,5.5337 C3.1369,4.5477 3.1359,3.4727 3.4609,2.4757 L3.4639,2.4777 C3.4679,2.4657 3.4749,2.4547 3.4789,2.4427 L3.4939,0.3287 L0.8939,0.3287 C0.8799,0.3577 0.8599,0.3827 0.8459,0.4117 C-0.2821,2.6667 -0.2821,5.3337 0.8459,7.5887 L0.8459,7.5997 C0.8549,7.6167 0.8659,7.6317 0.8749,7.6487 L3.4939,5.6057 C3.4849,5.5807 3.4729,5.5587 3.4639,5.5337" mask="url(#google-mark-b)"></path></g><mask id="google-mark-d" fill="#fff"><use xlink:href="#google-mark-c"></use></mask><path fill="#EA4335" d="M0.894,4.3291 L3.478,6.4431 C4.113,4.5611 5.843,3.1671 7.889,3.1671 C9.018,3.1451 10.102,3.5781 10.912,4.3671 L13.169,2.0781 C11.733,0.7231 9.85,-0.0219 7.889,0.0001 C4.941,0.0001 2.245,1.6791 0.894,4.3291" mask="url(#google-mark-d)"></path></g></svg><svg class="w-commerce-commercequickcheckoutmicrosofticon" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"><g fill="none" fill-rule="evenodd"><polygon fill="#F05022" points="7 7 1 7 1 1 7 1"></polygon><polygon fill="#7DB902" points="15 7 9 7 9 1 15 1"></polygon><polygon fill="#00A4EE" points="7 15 1 15 1 9 7 9"></polygon><polygon fill="#FFB700" points="15 15 9 15 9 9 15 9"></polygon></g></svg><div>Pay with browser.</div></a>
      </div>
      <div data-wf-paypal-button="{&quot;layout&quot;:&quot;vertical&quot;,&quot;color&quot;:&quot;silver&quot;,&quot;shape&quot;:&quot;rect&quot;,&quot;label&quot;:&quot;paypal&quot;,&quot;tagline&quot;:false,&quot;note&quot;:false}" class="paypal">
      </div><a href="/checkout" value="Continue to Checkout" data-node-type="cart-checkout-button" class="w-commerce-commercecartcheckoutbutton button" data-loading-text="Hang Tight...">Continue to Checkout</a>
    </div>
  </div>
</form>

Name: wf-form-Email-FormGET

<form id="wf-form-Email-Form" name="wf-form-Email-Form" data-name="Email Form" redirect="https://www.trypencil.com/request-a-demo" data-redirect="https://www.trypencil.com/request-a-demo" method="get" class="form_l2" aria-label="Email Form"
  data-hs-cf-bound="true"><input type="email" class="text-field large_form_text_field bluebg w-input" maxlength="256" name="email-capture" data-name="email-capture" placeholder="Your work email" id="emailNav" required=""><input type="submit"
    value="Book demo" data-wait="Please wait..." id="submitBtnNav" event_id="lead" class="submit-button l2_submit_button btn-left-radius w-button"></form>

Name: email-formGET

<form id="email-form" name="email-form" data-name="Email Form" method="get" class="form_l2" aria-label="Email Form" data-hs-cf-bound="true"><input type="email" class="text-field large_form_text_field w-input" maxlength="256" name="email-2"
    data-name="Email 2" placeholder="Your email address" id="email-2" required=""><input type="submit" value="get started" data-wait="Please wait..." class="submit-button l2_submit_button w-button"></form>

Name: wf-form-Email-FormGET

<form id="wf-form-Email-Form" name="wf-form-Email-Form" data-name="Email Form" redirect="https://www.trypencil.com/request-a-demo" data-redirect="https://www.trypencil.com/request-a-demo" method="get" class="form_l2" aria-label="Email Form"
  data-hs-cf-bound="true"><input type="email" class="text-field large_form_text_field bluebg w-input" maxlength="256" name="email-capture" data-name="email-capture" placeholder="Your work email" id="emailNav" required=""><input type="submit"
    value="Book demo" data-wait="Please wait..." id="submitBtnNav" event_id="lead" class="submit-button l2_submit_button btn-left-radius w-button"></form>

Name: wf-form-Email-Form-CTAGET

<form id="wf-form-Email-Form-CTA" name="wf-form-Email-Form-CTA" data-name="Email Form CTA" redirect="https://www.trypencil.com/request-a-demo" data-redirect="https://www.trypencil.com/request-a-demo" method="get" class="form_l2"
  aria-label="Email Form CTA" data-hs-cf-bound="true"><input type="email" class="text-field large_form_text_field w-input" maxlength="256" name="Email-Capture" data-name="Email Capture" placeholder="Your work email" id="emailCTA" required=""><input
    type="submit" value="Book Demo" data-wait="Please wait..." id="submitBtnCTA" event_id="lead" class="submit-button l2_submit_button btn-left-radius on-cta w-button"></form>

Text Content

How It Works


HOW IT WORKS

Multiple landing pages to fit your needs.


HOW IT WORKS

PERFORMANCE ANALYSIS

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How It Works


HOW IT WORKS

Multiple landing pages to fit your needs.


HOW IT WORKS

PERFORMANCE ANALYSIS

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Pricing


PRICING

Multiple landing pages to fit your needs.


PRICING

PRODUCT TOUR

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TERMS OF SERVICE

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PRIVACY POLICY

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How It Works
Ads Library
Components
Case Studies
Pricing
Blog
Pages



PAGES

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OTHER PAGES

CONTACT V.1

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CONTACT V.2

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FAQS

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DOCUMENTATION

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INTEGRATIONS

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STYLE GUIDE

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IMAGE LICENSING

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TERMS

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PRIVATE POLICY

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Shop



SHOP

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ECOMMERCE PAGES

SHOP V.1

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SHOP V.2

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0

YOUR CART

Subtotal

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HOW IT WORKS


GALLERY


PRICING


ABOUT US


LEARN



BLOG

INSIGHT

HELP CENTER

SOLUTIONS


COMPANY



ABOUT US

ETHICS

CAREERS

GET IN TOUCH

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THE EASIEST WAY TO GET WINNING AD CREATIVE.

Fast-growing ecommerce brands use Pencil to get 2x better ad results at 10x less
time and cost.

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LEAD GENERATION

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in eros elementum tristique.

Learn more  ➝


CUSTOMER ENGAGEMENT

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in eros elementum tristique.

Learn more  ➝


CUSTOMER SUPPORT

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in eros elementum tristique.

Learn more  ➝


THE ECOMMERCE PODCAST DEDICATED TO AD CREATIVE


Listen to new episodes with top ecommerce & agency operators weekly.




USE AI TO GENERATE UNLIMITED, WINNING AD CREATIVES FOR LESS.

The secret weapon of 2,000+ ecommerce brands and agencies


Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝






THE FASTEST GROWING ECOMMERCE BRANDS
SIMPLY TEST MORE AD CREATIVE.
PENCIL MAKES THIS EASIER THAN EVER.

Cracking the code with ads is a top priority for every ecommerce brand. The
problem is 9 out of 10 ads fail to perform. So the fastest growing brands simply
test more ads. This is slow, expensive and painstaking.
‍
Try connecting your store and ad account to Pencil. Our algorithms generate new
ad creatives based on what's working for you, and what you haven't tried yet.
Cracking the code with ads just got easier.

78%

Pencil users find ROAS winners*
+79%
Pencil ROAS vs. baselines*
10
Ads to find a ROAS winner*
Get started free
*Read the full report
Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝






HOW DOES AI GENERATE AD CREATIVE?


Just input your branding and assets, then give Pencil a topic.
It'll write copy, edit video and generate finished ad ideas in ~1 minute.

FAMILY FARMERS
FOOD FOR KIDS
ORGANIC CHICKEN



GET NEW AD CREATIVES TO TEST IN MINUTES, NOT DAYS.

Don't burn ad spend waiting days or weeks for overworked human creators. Let
Pencil write copy, edit video and apply best-practice templates and animation
for you.


Explore ad generation
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing




NEVER SPEND AN AFTERNOON GRINDING OUT AD FORMATS AGAIN.

Pencil generates statics and videos, cuts down and remixes UGC, animates still
images and more. Output 6s, 10s, 15s durations and 1:1, 9:16, 4:5, 1.91:1, 16:9
sizes.

Explore versioning


TEST NEW CREATIVE IDEAS WHILE PROTECTING YOUR BRAND.

Set up your brand once, and all Pencil generations and edits will stay compliant
while testing. Customize logos, colors, fonts, music, graphics and more.


Explore brand kit
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing



UTILIZE YOUR EXISTING ASSETS TO THE ABSOLUTE MAXIMUM.

Import and organize all your products and assets, then let Pencil help you test
every single one, and learn which assets are working and which are burned out.

Explore asset library


FORGET REVISIONS AND AMENDS. EDIT ADS AS EASILY AS SLIDES.

Forget hours spent in complex video editing tools or back-and-forth email
amends. Pencil is a new class of creative tool designed for rapid changes to get
ads out the door instantly.


Explore editor
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing



STOP WASTING MONEY ON ADS THAT DON'T WORK.

Every ad that doesn’t perform is money wasted. Pencil trains an algorithm using
data on your past winning ads to help you pick your next winning ads.

Explore predictions


CONSTANTLY ACT ON WHAT WORKS, AND WHAT DOESN'T!

Cut through the noise with simple insights into what's working in your ads,
what's not, and why. Use these insights to continually learn and improve your
results over time.

Explore insights


MAKE RUNNING YOUR ADS A SIMPLE, SCALABLE PROCESS.

Testing new ads, pausing losers and scaling your winners is a critical habit for
fast growing brands. Make these routine tasks easy with simple workflow tools
and automations.

Explore automations


WHAT PEOPLE ARE SAYING

Brands and agencies are increasing creative scale,
lowering production costs and improving their results with Pencil.

When I started in performance marketing 10 years ago, I was one of a room full
of people manually adjusting bids in spreadsheets. We've all since moved on to
better, more strategic, and more interesting (!) work, and bidding is a solved
problem, fully automated with machine learning. I have no doubt Pencil is about
to do the same for all the very talented creatives currently pushing pixels
around manually in Adobe After Effects.
Michael TaylorAgency marketer
We’re putting machine learning at the heart of our agency operating system, and
Pencil’s creative AI platform has helped us accelerate our new model. Our team
now spends more time on high-value strategy, and less on repetitive execution.
Tye de GrangeAgency marketer
We leveraged Pencil's platform and saw a 20% improvement in performance and 24%
reduction in production costs. This is the start of a great journey.

Anu BiswasEnterprise marketer
Pencil is by far the best way to create winning video ads at scale by combining
Oscar-worthy AI editing software with AI learning algorithms that effectively
eliminate the guess work out of what makes for winning ad creatives. Moreover,
you are no longer exclusively dependent upon an agency for video ad creatives.
Pencil gives you all the tools you need to level the playing field. The
interface is easy, the results are impressive. Lots of companies claim to have
built a better mouse trap, the team at Pencil has actually done it.
Rob CarlinerEcommerce marketer
Creative AI is already helping us cut costs, and we’ve only just started. We
always test numerous creative variations to optimize performance, and Pencil
allows us to generate a higher volume of ads more efficiently and at a fraction
of the cost.
Gil DavidAgency marketer
Pencil provided a one-stop solution that helped streamline every part of my
workflow.  Instead of spinning cycles or reinventing the wheel with every new
project, I can let the system focus on scale while I focus on the creative
details. 
Jeremy ThurswellEcommerce marketer
We are a startup with limited budget... Pencil allowed us to create robust ads
and easily iterate on those that worked, which we otherwise would not have been
able to do without a much larger (and specialized) team or a much larger budget.
Very impressive product and a team that's very pleasant to work with.
Ryan ZimmermanEcommerce marketer
We were surprised by the quality of Pencil’s machine-generated creative ads. A
lot of fresh variety, compelling copy, and our FB ROAS performance has been very
promising so far.
Carly LondonGrowth marketer
We tested Pencil’s AI ads as part of a recent ecommerce conversion campaign. The
brand teams were excited by the ideas and amazed at how fast new ads and formats
could be generated and approved. In the end the media team saw a 23% improvement
in ad efficiency over a month-long A/B test. This is an exciting new
technology.”
Sebastian AuEnterprise marketer


MOVE DEALS FASTER WITH OUR AI SOFTWARE

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in eros elementum tristique.

Learn more  ➝
"TaaS saved our company so much time on all the small tasks. Now we have much
more time to focus on the important stuff."
Rebecca Madison, Director of Marketing


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PENCIL WORKS WITH YOUR EXISTING STACK



Check out the showreel ➝


1. CONNECT AD ACCOUNTS

Connect your ad accounts to learn from winning ads, see insights and train
predictions.


2. CONNECT YOUR STORE

Connect to your store or assets library to import branding, images, videos and
products.


3. GENERATE ADS

Generate new ad creatives yourself in minutes, or receive a batch from us
weekly.

Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝
Why MGC?


2X BETTER RESULTS
10X FASTER AND LOWER COST AD PRODUCTION


WHY MACHINE GENERATED CREATIVE?

2x. Over 1000 compaigns, we've shown that MGC has improved ROAS by +122% on
average. That's 2x better ROAS.

10x. Each MGC ad costs $30 and is generated in 1 minute. Traditional ways of
making ads cost hundreds or thousands of dollars per ad, and take days or weeks.

Download ebook ➝




RESULTS REPORT
PRODUCTION GUIDE


PENCIL'S ADS SIMPLY GET RESULTS.


-48%
Better CPA
+79%
Better ROAS

In this ebook, we analyse over 600 real Pencil-generated ads to see how
performance compared to brands' ROAS & CPA baselines. In it, you'll see:

 * How many brands improve their results

 * Results by sector and funnel stage

 * How quickly brands got results with Pencil ads

Download ebook ➝


TIPS FOR WORKING WITH CREATIVE AI FROM MYKIM DANG, EX-META CREATIVE SHOP.


In this ebook, we introduce human creators to the new frontier of Creative AI.
In it, you’ll learn:

 * What AI can do for your creative process

 * How AI can multiply creative impact

 * How to adapt your production process for AI

Download ebook ➝


GENERATE ADS FOR ALL PLATFORMS



Check out the showreel ➝

View Ads Library

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Jessie Renolds, Co-Founder
“Lorem ipsum dolor sit amet, consectetur...”
Jess Friend, VP Engineering

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Rachel Nay, Co-Founder and COO
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Matthew Mays, Chief Sales Officer
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Ray Benji, Chief Financial Officer


PENCIL IS THE SECRET WEAPON OF FAST-GROWING ECOMMERCE BRANDS

Learn how ecommerce brands are using Pencil to test more ad creative,
turn their data into competitive advantage and unlock the next level of growth.



"Can AI bring back the three-martini lunch?"

Learn more  ➝

"Automating the secret sauce of advertising."

Learn more  ➝

"Machine learning for creative comes to SMBs."

Learn more  ➝

"Building the world's most powerful creative AI."

Learn more  ➝


READY TO UNLOCK YOUR NEXT LEVEL OF GROWTH?

Every ad account has winners and losers - but are you learning from them?
Let's find your next level of growth on a 30-minute call.

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👀 Read our latest ultimate guides to the 20+ Best Ad Creative Tools Compared in
2022 and 8 Best Ways to Get Ad Creative in 2022


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