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71%


 
THE GLUE BINDING YOUR CUSTOMERS TO YOU ISN’T AS STRONG AS YOU THINK IT IS. 71%
OF B2B CUSTOMERS REPORT BEING WILLING TO SWITCH SUPPLIERS WHENEVER NECESSARY.
THE KEY TO ELIMINATING STRATEGIC ACCOUNT DEFECTIONS IS TO BECOME ESSENTIAL TO
YOUR CUSTOMERS.

 


UP NEXT AT SAMA:

SAMA Academy Online - First Quarter
January-March  |  Register now!

2024 SAMA Annual Conference

May 21-23, 2024
Fontainebleau Miami Beach Hotel

Celebrate SAMA's 60th in Miami! Learn more.

Now open - 2024 Excellence Award Submissions

Showcase your achievements alongside the most advanced and prestigious SAM
programs in the world.

SAM Solution Center

Tools, resources and knowledge from experts in the SAMA community.


 


➊ KNOWLEDGE & BEST-PRACTICE SHARING
 

The SAMA community comprises the largest, most diverse community of strategic
accounts practitioners in the world, and we mine them continuously for insights
and emerging practices.
Learn more


➋ TOOLS TO BENCHMARK YOUR PROGRAM OR STRATEGIC ACCOUNT MANAGERS

Need real data to justify and/or guide investment in your strategic account
management initiative? Our individual competency assessment and SAM program
assessment will show how you compare to hundreds of other global B2B companies
in our database.  Get started


➌ TAILORED, COMPETENCY-DRIVEN TRAINING & CERTIFICATION

The best strategic and key account managers outperform average ones by a factor
of 3X. We have trained thousands of SAMs, KAMs and GAMs to produce outsize
growth and profitability by delivering differentiating value to their
customers.  Learn more


➍ CONNECTIONS THAT MATTER
 

Whether you are looking for the what, the how or the who, SAMA can connect you
with SAM practitioners who have overcome the exact challenge(s) you’re facing.
It’s literally what we’re here for.
Join us

 

You might like:

As we look forward to 2024, we’re focused on emerging trends that can deliver
maximum impact to our SAMA community in the year ahead. Below we’ve highlighted
several topics to keep on your radar, plus a couple resources that will sharpen
your skill set and help your SAM program achieve excellence.
 



The Multichannel Approach

McKinsey & Company’s global B2B Pulse survey from earlier this year revealed
that “companies that deliver on a great omnichannel experience backed by
personalized marketing” are reaping rewards and “punishing those that don’t.”
Viewed through the lens of strategic account management, the omnichannel
approach holds many opportunities, as SAMA members have been actively pursuing
how their SAMs can harness these principles to enhance customer experience. In
their article, “The multiplier effect: How B2B winners grow,” McKinsey authors
offer some helpful guideposts for the road ahead. Read the article.

 

Webinar — World Class SAM's: What to look for in candidates!

Today’s SAMs are more than salespeople — they are business leaders — and the
required skill set for modern SAMs reflects that change. Customers expect SAMs
to have a deeper understanding of their business, to provide insights and
collaborate across the ecosystem, where soft skills like emotional intelligence
are more in demand. But finding world class talent is more difficult than ever.
Understanding abilities, skills, and needs has become more challenging as the
next wave of recruits hit your radar. How can you assess the best candidate, and
what will you need to do to coach, teach, or 'skill up' your SAMs for peak
performance? The following webinar has the answers. Watch now.

 

Use GenAI to Uncover New Insights into Your Competitors

Generative AI is commonly presented as a tool for generating new content, but
its effectiveness can extend equally, and sometimes even more effectively, to
the reverse process: inputting content to extract information. A fascinating
article in the Harvard Business Review details how this unconventional
application of generative AI is now empowering leaders in marketing, strategy,
and competitive intelligence to extract strategically relevant insights about
their competitors from publicly accessible documents. In essence, generative AI
serves as a vigilant observer, identifying valuable insights in the realm of
competitive intelligence for SAMs. Read the article.

 

Medtronic's Innovative Approach to Value Co-creation

Winner of SAMA's 2023 Excellence Award for Innovative Value Co-creation,
Medtronic demonstrates how their SAM program thinks outside the box to solve
complex problems by engaging their company’s entire ecosystem in value
co-creation. By applying novel, innovative mechanisms, Medtronic solved their
customer’s problems, as well as their customer’s customer’s problems. Read the
article.

SAMA 2024 Annual Conference:

Celebrate SAMA's 60th anniversary at our 2024 Annual Conference in Miami, FL May
21-23!

Join us at the legendary Fontainebleau Miami Beach hotel to explore three
parallel tracks, focusing on Critical Skills for Strategic Account Managers, SAM
Program Design and Management, and SAM Talent Development — specifically
designed to deliver maximum impact for you and your organization. With six
decades of dedication to excellence, our conference continues to showcase best
practices and unparalleled expertise, and we invite you to shape the future of
strategic account management with us. Learn more or REGISTER NOW.



“SAMA PROVIDES US ACCESS TO BEST PRACTICES, TRAINING AND RESEARCH IN THE AREAS
OF STRATEGIC ACCOUNT MANAGEMENT FROM INNOVATIVE SELLING ORGANIZATIONS, INCLUDING
OUR OWN SUCCESSFUL CUSTOMERS WHO ARE MEMBERS AS WELL. CORPORATE MEMBERSHIP HAS
PROVEN TO BE AN EXCELLENT INVESTMENT IN BUILDING AND SUSTAINING A WORLD-CLASS
GLOBAL SALES FORCE.”

space

 

New & Noteworthy:



2024 Academy dates are now available!

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2024 Annual Conference:

 



May 21-23
Fontainbeau Miami Beach

--------------------------------------------------------------------------------

 

Online Training:

 



Account management skills for sales: How to create growth and retain your most
important customers

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BE THE FIRST TO KNOW ABOUT UPCOMING EVENTS.


SIGN UP HERE


 



 


CORPORATE MEMBERS




ABOUT SAMA


CONTACT US

4740 N Cumberland Ave #389
Chicago, IL 60656
+1 312-251-3131
info@strategicaccounts.org

Founded in 1964, SAMA is a unique nonprofit association with more than 15,000
members worldwide. We offer numerous training, professional development and
networking events throughout North America, Asia and Europe each year in
addition to research, publications and other knowledge resources.


UPCOMING EVENTS:

 * Webinar: Presentation Skills for SAM... 01/11/2024 Presentation Skills for
   SAMs: Critical points to remember
 * SAMA Academy: SAMA Academy Online: First ... 02/05/2024 SAMA Academy Online:
   First Quarter 2024
 * Webinar: From Beginning to Winning: ... 02/06/2024 From Beginning to Winning:
   Critical Building Blocks for Building and Sustaining a Strategic Accounts
   Program
 * Virtual Training: Account Management Skills f... 02/20/2024 Account
   Management Skills for Sales: How to create growth and retain your most
   important customers
 * Conference: SAMA 2024 Annual Conference 05/21/2024 SAMA 2024 Annual
   Conference


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