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IndustryConsumer


WINTER PARK FIRM ANNOUNCES TECH-INFUSED GOLF LEAGUE WITH PGA PROS



Written by Marco Santana
October 30, 2023

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It didn’t take long for world-class golf pros Tiger Woods and Rory McIlroy to
support the concept and technology behind TMRW Sports’ TGL.

The two longtime golfers, sports industry pioneers and ambassadors have long
been advocates for how technology can make golf more accessible and exciting.

So, when Founder and CEO Mike McCarley pitched them an idea of a
technology-infused golf league that marries a data-rich, virtual course with a
broadcast component that sends golf into prime time they were immediately on
board.

“They both understood it and understood the opportunity from the very first time
they heard about it,” Joey Brander, a member of the founding team and its Vice
President, Corporate Development, said at a technology conference in Orlando
last week. “Both of them were on board from Day 1.”

Brander took the stage at Orlando’s MetaCenter Global Week alongside TMRW
Sports’ Chief Technology Officer Andrew Macaulay to dive deep into TGL’s
upcoming launch.

In a chat with Jason Siegel of the Greater Orlando Sports Commission, Brander
and Macaulay shared the latest.

TMRW SPORTS: A NEW TYPE OF LEAGUE

TGL presented by SoFi will be played in a new, technology-laden sports venue,
SoFi Center, on the campus of Palm Beach State College in Palm Beach Gardens,
Florida.



The facility’s tech stage has the potential to permanently shift the landscape
of in-person sporting events.

TGL’s giant screen powered by Full Swing technology measuring 64 feet high by 46
feet across, roughly 20 times the size of a standard simulator screen. Players
will hit from real grass tee boxes at both tee box/fairway, rough length, as
well as real sand.   And the venue’s revolutionary short game area is where
technology takes a leap forward.

The area will be equipped with about 700 hydraulic jacks that allows the venue
to simulate undulations on putting greens.

Computer controlled software allows venue operators to customize it exactly as
they want it.

Then, as competitors in the venue complete a hole and move on to the next,
actuators fire up to simulate the next green.

“It’s phenomenal,” Macaulay said. “We have been researching and developing for
six to seven months with our synthetics. We have also come up with a proprietary
layering technique.”

NOTE: THIS STORY IS A RESULT OF A PARTNERSHIP WITH GREATER ORLANDO SPORTS
COMMISSION. TO READ MORE, INCLUDING WHEN THE LEAGUE LAUNCHES, DETAILS ON ITS
BROADCAST AND FURTHER DETAILS ON ITS STRUCTURE, CLICK ON THIS LINK OR THE LOGO
BELOW.

IN PARTNERSHIP WITH:



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